Written by David Roberts
Reviewed by Lucas Walter
Updated
The top micro influencers in 2026 are Winter, Ansan, Gabriel Scheuher, Bellza and Natalia. This list ranks 26 micro influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top performing posts.
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All 26, in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Winter @winterscopex | 42.7K | 2.4M | 5.9% | Get-ready-with-me makeup |
| 2 | Ansan @ansanween | 63.9K | 569K | 8.2% | Themed nail sets |
| 3 | Gabriel Scheuher @gabriel.scheuher | 98.3K | 215K | 4.3% | BMW builds and welding |
| 4 | Bellza @bellzzza_m | 25.8K | 214K | 6.8% | DIY lashes and makeup |
| 5 | Natalia @nate_popis | 33.7K | 213K | 1.6% | Pilates technique |
| 6 | Grant Brooks @grantmbrooks | 60.4K | 144K | 2.8% | Garage workshop builds |
| 7 | Talia @savedyouaplace | 74.1K | 124K | 3.2% | LA restaurant picks |
| 8 | Zach @zachintyre_ | 65.1K | 115K | 2.6% | Van life |
| 9 | Kali @kalianijanae | 31.2K | 113K | 8.4% | Fine curly hair |
| 10 | Jesh @jesh_s | 76.2K | 100K | 4.7% | Gym days and meals |
| 11 | Lily @findswithlily | 15.6K | 99.5K | 4.9% | Seasonal baking |
| 12 | Mica Rivera Wood @micawoodruns | 77.6K | 91.6K | 2.5% | Marathon training |
| 13 | Izzy Hill @izzyhillfit | 81K | 86.7K | 2.9% | Marathon training |
| 14 | Sophia Lorraine Urshan Elms @sophia.elmss | 37.6K | 80.2K | 2.3% | Home-cooked recipes |
| 15 | Preslie Watson @presliewatson | 85.2K | 78K | 8.1% | Full-glam makeup |
| 16 | Manman @wuman000 | 81.1K | 77.2K | 4% | Leg days |
| 17 | HeelerPoint @heelerpoint | 45.8K | 76.5K | 5.9% | Dog tricks and training |
| 18 | adellacooks @adellacooks | 49.1K | 76.2K | 6.2% | Weeknight family dinners |
| 19 | James Jelin @james_jelin | 52.3K | 75.4K | 6.5% | Sketch comedy |
| 20 | Blake Sanburg @blakesanburg | 46.4K | 65.2K | 7.4% | Supercar news and takes |
| 21 | Elliott Sykes @malicious_lifts | 44.6K | 62.7K | 5.6% | Powerlifting |
| 22 | Camryn Luyckx @cam_luyckx | 49.2K | 61.4K | 4.6% | Marathon training |
| 23 | Lindsay @scorpiorisingmedia | 54.8K | 58.6K | 4.8% | Desk setups and planning |
| 24 | wendycrochets @wendycrochets | 69.1K | 56.2K | 11.8% | Crochet plushies |
| 25 | enicfitt @enicfitt | 42.4K | 54.9K | 8.3% | Glute and cardio workouts |
| 26 | winguu @winguu_ | 60.7K | 51.8K | 11.8% | Digital painting |
The best micro influencers aren’t simply the accounts with the most followers. Instagram, TikTok and YouTube all show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or mid-sized account can reach more people than one several times its size.
That’s why we rank micro influencers by median views of their videos (average number of people a typical video reaches). As of October 2026, the five most-watched are Winter, Ansan, Gabriel Scheuher, Bellza and Natalia.
The list is split by what each creator posts, so a brand can start with the creators who already make content in its category. The number beside each name is the creator’s overall rank.
Marathon blocks, leg days, powerlifting meets and Pilates fixes. Sportswear brands already sponsor seven of the eight.
A certified Pilates instructor explains one technique problem per Reel, from aching wrists to moves that stop working, filmed in a studio or by the sea. The bio sells a six-week online challenge.
8 sponsored posts in the last 90 days, in activewear, skincare and hotels.
Near-silent clips of gym sessions and the meals between them, filmed at home and in the gym, with the story carried by a line of text on screen. Most captions are empty.
No sponsored posts found in the last 90 days.
Race recaps, track sessions and what-I-eat days from a 2:29 marathoner who wants to run for Peru at the 2028 Olympics. Shorts carry the hooks, and long vlogs follow each training block.
1 sponsored post in the last 90 days, in sportswear.
Marathon updates, early-morning runs and locker-room jokes from a runner who makes videos for a running app. Most clips are talked straight to camera, outdoors or after a session.
9 sponsored posts in the last 90 days, in sportswear, kitchenware, personal care and makeup.
Leg days, upper-body days and what-I-eat Reels from a Toronto personal trainer, filmed in the gym with a voiceover on some. Captions tag the gym wear and a discount code.
11 sponsored posts in the last 90 days, in activewear.
Squat, bench and deadlift sets at named weights from a 20-year-old junior world champion powerlifter, with the load on screen. Meet build-ups and recaps fill the weeks between.
4 sponsored posts in the last 90 days, in lifting shoes and apparel.
A realistic marathon-training diary: long runs, gym sessions, race week and fuelling, talked to camera on the road and at home. A management email sits in the bio.
7 sponsored posts in the last 90 days, in running shoes, sports nutrition, supplements, drinks and recovery devices.
Glute workouts, jump-rope rounds and treadmill runs with form cues and a joke or two, filmed in a garage gym and a commercial gym. The bio lists two university degrees and a business email.
1 sponsored post in the last 90 days, in activewear.
Full-glam tutorials, fine curly hair, DIY lashes and themed nail sets, filmed at a mirror or a nail desk.
Get-ready-with-me makeup filmed at home with drugstore and luxury products, under deadpan, joking captions. The bio calls it a new account and names a university class of 2026.
No sponsored posts found in the last 90 days.
One themed nail set per video, from fruit nails to homecoming stilettos, built at the nail desk and shown finished in about a minute. Only the hands are on camera.
No sponsored posts found in the last 90 days.
DIY lash-cluster and makeup tutorials, thrifted outfits and heatless hair, mostly filmed at a mirror in Arizona. The bio gives a partnerships email and a lash discount code.
1 sponsored post in the last 90 days, in lip makeup.
Routines, product tests and experiments on fine curly hair, filmed in a bathroom and bedroom in San Francisco. Follower questions about sectioning and diffusing get their own videos.
9 sponsored posts in the last 90 days, in hair tools, hairbrushes, hair products and silk bonnets.
Get-ready-with-me videos, full-glam tutorials and quick reviews of new launches, talked to camera at home in Dallas. Wedding prep and event looks fill the rest.
12 sponsored posts in the last 90 days, in makeup, skincare, fragrance and dresses.
Weeknight dinners, seasonal baking, recipes with the pans in shot, and short reviews of Los Angeles spots.
Short on-location reviews of Los Angeles restaurants, cafés and dessert spots, each naming the place, the neighbourhood and a quick verdict. A weekly Substack carries the full lists.
7 sponsored posts in the last 90 days, in restaurants, food delivery, food events, shopping centers, coffee and tea.
Cookies, brookies, rice-crispy treats and crunch cakes baked on a kitchen counter, with the full recipe written in the caption. October brings a run of Halloween bakes.
No sponsored posts found in the last 90 days.
Bread, dinners and easy recipes cooked in a home kitchen, with the recipe in the caption and the pans and pantry brands in shot. The bio links a storefront of the kitchen gear.
14 sponsored posts in the last 90 days, in cookware, groceries and clothing.
Fast one-pan, slow-cooker and sheet-pan dinners for a busy family, mostly filmed as hands-only cooking shots. The full ingredient list is in every caption.
2 sponsored posts in the last 90 days, in olive oil and kitchenware.
A BMW build in an Austrian workshop, and supercar news from a Lamborghini owner. Fits parts and car-care brands.
Welding, subframe and engine work on an old BMW build, filmed in a workshop and on the driveway, mostly without talking. Short mechanic-mishap jokes come between the build clips.
1 sponsored post in the last 90 days, in car parts.
Car news, supercar ownership updates and quick takes on other drivers’ clips, talked to camera from a garage, a driveway or the road. The bio lists two manual Lamborghinis.
No sponsored posts found in the last 90 days.
Garage woodworking, crochet plushies and digital painting. The hands and the finished piece carry each video.
French cleat walls, workbenches, shelves and jigs built in a garage workshop, each video ending on the finished piece. Build plans sell from the creator’s own site.
3 sponsored posts in the last 90 days, in garage tools and power tools.
Crochet plushies made stitch by stitch from above, with only the hands in frame, plus packing videos for the shop’s plushie drops. Patterns sell from the bio.
No sponsored posts found in the last 90 days.
Screen-recorded speedpaints and rendering tutorials of characters, eyes and fan art, mostly set to music. The bio says commissions are open.
No sponsored posts found in the last 90 days.
Personality-led accounts: van life, dog tricks, a planner at a home desk, and sketch comedy.
Life in a van after selling everything at 32: waking up in store parking lots, fixing the air conditioning, and updates talked to camera. The bio calls it a reality show.
No sponsored posts found in the last 90 days.
Trick training and breed comparisons with a blue heeler and a pointer, filmed at home and in the yard. The owner sells a dog-trick guide from the bio.
2 sponsored posts in the last 90 days, in pet services.
Sketch comedy built on recurring characters, from an overbearing mom to a therapist, plus parodies of celebrities and the news. Most sketches are shot with the same small cast of collaborators.
3 sponsored posts in the last 90 days, in skincare, streaming and cars.
Morning and reset routines at a home desk, monthly planner spreads, stationery round-ups and a numbered Notion tutorial series. The creator also runs a brand production studio in Philadelphia.
2 sponsored posts in the last 90 days, in stationery and desk accessories.
We analyzed the 300 posts these 26 creators published on Instagram, TikTok and YouTube in the last 30 days. Of those, 56 beat their creator’s usual views by 3× or more.
Here are the hooks that are working, read from each post’s caption, title, or on-screen text.
“AI allegations are kinda my thing at this point 🤷🏼♀️”
The most common opening states a conclusion and lets the video prove it: the makeup is real, the Tesla Roadster is nine years late, the leg work is working, the blue heeler is the daredevil breed. A car-news account wrote eight of these breakouts and Preslie Watson five; six other creators wrote the rest.
Preslie Watson 4.6M views · 58.9× their usualThe verdict belongs to the creator. If a brief asks for the brand’s line in that spot, the post loses the opening that made these travel; ask instead what the creator already thinks of your kind of product.
“no middle part curly hair routine for that STUBBORN middle part 🤸🏽♀️”
These captions say exactly what the viewer will be able to do: style a stubborn middle part, cook a garlic butter steak pasta, bake Halloween cookies at 350 for 13 minutes, render a character. Eight creators broke out this way, across hair, makeup, food, crafts and training.
Kali 971K views · 8.6× their usualA product that is one step of the routine, such as a brush, a pan or a set of plates, fits here without a script. The caption has already told the viewer why it is in the video.
“2.3 million people watched me wake up in a Walmart parking lot with no A/C…. so today, I almost set my van on fire trying to make sure this problem never happens again 😅”
Here the caption picks up something already in motion: a van that overheated, a marathon three days away, a wedding dress still to be shown, the hunt for next year’s wall calendar. Seven creators broke out with an update like this. Both of Zach’s breakouts open with the views of an earlier van video.
Zach 2.1M views · 18.6× their usualA running story gives a brand more than one slot. Ask to appear in the next part of something the creator is already telling, rather than in a separate ad.
James Jelin’s video reached 4.1M views, 54× their usual.
Lily: “recipe of the spooky cookies 🎃🦇 I baked at 350 for 13 minutes 💗” reached 3.7M views, 37.2× their usual.
Blake Sanburg: “Why does a $300,000 Lamborghini Urus look exactly like $26,000 Buick Envista” reached 1.6M views, 25.3× their usual.
What the micro accounts on this list do at each size on Instagram, TikTok and YouTube. Use it to judge whether a creator’s numbers are strong for their size.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Micro | 10K to 50K | 78.3K | 5.9% | 1.8 | 16% |
| Micro | 50K to 100K | 89.1K | 4.5% | 2.2 | 13% |
Medians across these 26 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Oct 21, 2026 that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
If you run marketing for a consumer brand and want a handful of micro creators to post this quarter, these checks come before the brief.
A creator can be micro on one app and much bigger on another, and the bigger account is not always the one people watch. Three food and baking creators who looked micro on one app had more than 100,000 followers on another, where their videos did better. Compare the median views on each account, and name the account in the agreement.
Seven creators here had a video in the last 30 days pass ten times their usual views. Those posts are real, but nobody can book one. Price the deal on the median of recent videos, and treat a breakout as a bonus.
A creator with a manager will send a rate card, a contract and usage terms. Most accounts this size list a personal email or nothing at all, and the creator answers. Both can work; with the second, write the deliverables, dates and reuse rights down yourself.
Many of these creators already run another brand’s discount code or sell plans, guides or commissions of their own. Ask what else will be in the caption, and agree on the disclosure. The FTC’s guidance for influencers asks for one when a creator gets anything of value to mention a product, free product included.
We identified and ranked these creators by searching hundreds of thousands of top performing posts across Instagram, TikTok and YouTube with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English or with no words and their most-watched account has 10,000 to 100,000 followers.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 26 micro influencers (10,000 to 100,000 followers) on Instagram, TikTok and YouTube who post in English. Rank by median views across their last 30 videos or last 90 days, whichever is lower, with 50,000 or more.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
As of October 2026 the top five micro influencers by median views are Winter, Ansan, Gabriel Scheuher, Bellza and Natalia.
A creator with 10,000 to 100,000 followers, between nano accounts and the mid-tier. On this list the count is taken on the account where the creator’s videos get the most views, which is not always their biggest account.
Instagram holds 15 of them, TikTok 10 and YouTube 1. Each creator is placed on the app where a typical video of theirs is seen by the most people, not the one with the biggest following.
It varies too much for one figure. Income comes from brand posts, affiliate codes and things they sell themselves: 18 of the 26 here had at least one sponsored post in the last 90 days, and 9 sell a product or service of their own.
It depends on the platform, the number of videos, how long you want to reuse them in ads, and whether the creator has to turn down rival brands. Managed creators send a rate card; others quote per video. Ask what their last comparable post cost, and get usage rights in writing.
By hand, search your category on each platform, keep the accounts with 10,000 to 100,000 followers, and compare their recent median views across every account they run. Klint does that search from a plain request, such as "micro baking creators on Instagram whose Reels reach more people than follow them".
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
On this list and would rather not be? Write to privacy@tryklint.ai and Klint will take you off.
