Written by David Roberts
Reviewed by Lucas Walter
Updated
The top food influencers in 2026 are Nick DiGiovanni, BeardMeatsFood, Bayashi, Max the Meat Guy and aflavorfulbite. This list ranks 45 food influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top performing posts in the food niche.
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All 45, in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Nick DiGiovanni @NickDiGiovanni | 47M | 27M | 1.6% | Cooking challenges and experiments |
| 2 | BeardMeatsFood @Beardmeatsfood | 6.9M | 6.2M | 2.6% | Eating challenges |
| 3 | Bayashi @BayashiTV_ | 37M | 4.5M | 2.3% | Cooking with no talking |
| 4 | Max the Meat Guy @MaxtheMeatGuy | 10M | 4.1M | 1.8% | Cooking shows and food rankings |
| 5 | aflavorfulbite @aflavorfulbite | 587K | 3.3M | 8% | Wraps and comfort food |
| 6 | Keith Lee @keith_lee125 | 17M | 3.1M | 12.2% | Restaurant and fast-food reviews |
| 7 | Joshua Weissman @JoshuaWeissman | 11M | 3M | 2.3% | Bread and fast-food remakes |
| 8 | Iram Mansoor @iramsfoodstory | 4.3M | 2.9M | 7.7% | Wraps, tenders, and desserts |
| 9 | Albert CanCook @albert_cancook | 29M | 2.3M | 3.1% | Quick pasta and bread recipes |
| 10 | Zach Choi @ZachChoi | 34M | 1.9M | 2.6% | ASMR eating |
| 11 | sugarspiceddreams @sugarspiceddreams | 761K | 1.8M | 11.8% | Cookies and brownies |
| 12 | Cody Chows @codychows | 2.7M | 1.5M | 12.4% | Car mukbangs |
| 13 | Mark Wiens @MarkWiens | 12M | 1.4M | 2% | Street food around the world |
| 14 | Cian @lifeofcian | 3.3M | 1.3M | 7.7% | Restaurant and dessert reviews |
| 15 | Selena @selenaeats2much | 920K | 1.2M | 11.7% | Fast-food mukbangs |
| 16 | Emily Mariko @emilymariko | 12M | 1.2M | 8.7% | Family meals, no voiceover |
| 17 | Yan Saderi @thesauceboss_ | 233K | 1.2M | 4.8% | Restaurant reviews |
| 18 | FutureCanoe @FutureCanoe | 4.9M | 1.2M | 5.6% | Recipe tests |
| 19 | aliviadonai @aliviadonai | 5.4M | 1M | 10.1% | Seafood boils and mukbangs |
| 20 | The Taurus Foodie @taurusfoodie1_ | 1.2M | 997K | 9.2% | Mukbangs |
| 21 | Owen Han @owen.han | 3M | 894K | 4.4% | Sandwiches and soups |
| 22 | Swollenbacks @swollenbacks | 989K | 874K | 11.3% | Taste tests by two friends |
| 23 | Kim&Liz Too @kimliztoo | 5.4M | 855K | 3% | Mukbang and eating challenges |
| 24 | Ahmad Alzahabi @thegoldenbalance | 4.8M | 786K | 4.2% | Dinners and copycat recipes |
| 25 | Panacea Palm @panaceapalm | 1.9M | 776K | 5.3% | High-protein recipes |
| 26 | ShhhhImEating @shhhhimeating | 5.6M | 771K | 9.9% | Seafood boils and sushi |
| 27 | Guga Foods @GugaFoods | 5.9M | 753K | 2.5% | Steak experiments |
| 28 | how.kev.eats @how.kev.eats | 3.5M | 721K | 4.7% | Restaurant reviews |
| 29 | Doobydobap @Doobydobap | 4.5M | 715K | 3.4% | Korean food and food travel |
| 30 | Giselle @gisellecooks_ | 236K | 710K | 9% | Cookie bars and brownies |
| 31 | Marlene @bakeswithmarlene | 57K | 708K | 7.8% | Gooey desserts and pancakes |
| 32 | Andy Cooks @andyhearnden | 4.7M | 696K | 2.5% | Cooking technique |
| 33 | Derek Wolf @overthefirecooking | 3.8M | 668K | 2.5% | Live-fire cooking |
| 34 | 1 Hour Lunch Break @1hourlunchbreak | 1.5M | 558K | 4.5% | Lunch-break restaurant reviews |
| 35 | Jas Kam Eats @jaskamreviews | 671K | 542K | 5.5% | Couple fast-food reviews |
| 36 | Meatlicious @meatlicious_ | 1M | 468K | 6.7% | Meat-heavy recipes |
| 37 | Half Baked Harvest @halfbakedharvest | 5.4M | 448K | 1.5% | Comfort food and baking |
| 38 | Kiley O’Donnell @wellmadebykiley | 1.4M | 417K | 6.6% | Fall baking |
| 39 | Feelgoodfoodie @feelgoodfoodie | 4.8M | 409K | 1.2% | Mediterranean-style recipes |
| 40 | Ben Lippett @dinnerbyben | 1.3M | 370K | 1.9% | Restaurant-style home cooking |
| 41 | Anali Cabrera @cabreranalieats | 250K | 327K | 5.7% | Mukbangs and buldak recipes |
| 42 | Luke Brown @cookinginthemidwest | 2.2M | 325K | 2.3% | Easy family dinners |
| 43 | Here’s Your Bite @heresyourbite | 2.1M | 315K | 7.8% | One-pot dinners |
| 44 | Genio Ng @geniuseatss | 1.3M | 271K | 3.9% | Asian weeknight recipes |
| 45 | TheReportOfTheWeek @TheReportOfTheWeek | 3M | 261K | 5.6% | Fast-food reviews |
The best food influencers aren’t simply the accounts with the most followers. Instagram, TikTok and YouTube all show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or mid-sized account can reach more people than one several times its size.
That’s why we rank food influencers by median views of their videos (average number of people a typical video reaches). As of October 2026, the five most-watched are Nick DiGiovanni, BeardMeatsFood, Bayashi, Max the Meat Guy and aflavorfulbite.
Grouped by the kind of video a food or kitchen brand would appear in. The number beside each name is the creator’s overall rank.
Big-budget cooking on YouTube: rankings, experiments, and recipe tests, with long videos alongside Shorts.
Cooking challenges and experiments on a big budget, from ten levels of spicy food to chocolate made from the cocoa bean. Long videos and Shorts on YouTube.
No sponsored posts found in the last 90 days.
High-production cooking shows: ranking every pizza or every Costco food in America, or cooking a cartoon character. Long videos and Shorts, often with guests.
7 sponsored posts in the last 90 days, in sports streaming, telehealth, banking, mobile plans and meal kits.
Energetic narrated recipe videos, heavy on bread and butter, plus remakes and taste tests of fast food. Filmed in a kitchen studio.
No sponsored posts found in the last 90 days.
Recipe tests: viral, budget, and subscribers’ recipes cooked and tasted on camera. Long videos and Shorts, both narrated.
4 sponsored posts in the last 90 days, in cookware, meal kits and kitchen appliances.
Steak experiments: dry-aging beef in unusual coatings and testing cooking methods against each other. Long videos on YouTube.
6 sponsored posts in the last 90 days, in health apps, kitchen knives, cookware and supplements.
Mukbangs, taste tests, and eating challenges, where the creator eats on camera and the food is the show.
Competitive-eating challenges at restaurants, diners, and buffets, narrated as long videos. Each video states the challenge up front and follows the attempt to the end.
No sponsored posts found in the last 90 days.
ASMR eating videos built on the sound of each bite, one dish at a time. Mostly short videos.
No sponsored posts found in the last 90 days.
Mukbangs filmed in the car: takeout from local restaurants and chains, eaten and talked through. New videos every other day or so.
2 sponsored posts in the last 90 days, in bakeries and restaurants.
Fast-food mukbangs with dipping sauces and close-up bites, from fried-chicken chains to burger spots. New videos almost daily.
7 sponsored posts in the last 90 days, in snacks, energy drinks, instant noodles, brownies and fast food.
Mukbangs of seafood boils, pho, and fast food, plus the recipes behind the home-cooked boils. Posts most days.
12 sponsored posts in the last 90 days, in fast food, restaurants and groceries.
New Jersey mukbangs: oversized orders from bakeries, pizzerias, and fast-food chains, eaten on camera. Bakery desserts come up often.
2 sponsored posts in the last 90 days, in fitness apps and brownies.
Mike and Noah rate meals that other people cook for them, plus food from chains and warehouse stores. Their reactions carry each video.
No sponsored posts found in the last 90 days.
Mukbang and eating-challenge Shorts from a two-person team, from spicy-noodle races to the most expensive candy in the world. New Shorts almost every day.
2 sponsored posts in the last 90 days, in kitchen appliances and online shopping.
Mukbangs of seafood boils, sushi, and fast food from around New Jersey, Philadelphia, and New York. Longer eats go on a second account.
14 sponsored posts in the last 90 days, in snack boxes, desserts, fast food, soda, frozen desserts, snacks, restaurants, energy drinks and hotels.
Mukbangs and restaurant runs around Los Angeles, plus a running series of buldak-noodle recipes. Some videos have no talking.
8 sponsored posts in the last 90 days, in fast food, banking, restaurants and fried chicken.
Reviews filmed where the food is sold, from fast-food chains and delis to street stalls abroad.
Meal reviews filmed at the table or in the car, with a rating for each dish. Fast-food chains and local restaurants, with follow-up visits posted as updates.
3 sponsored posts in the last 90 days, in fast food and cars.
Street-food tours and long eating trips at markets, stalls, and village kitchens around the world, with excited narration. Two new videos a week.
No sponsored posts found in the last 90 days.
Restaurant, dessert, and fast-food reviews across the US and on trips abroad. Some chase famous dishes, such as a $500 sundae in New York.
3 sponsored posts in the last 90 days, in restaurants, hotels and payment hardware.
Restaurant reviews filmed on the spot, mostly sandwiches and comfort food, in cities from New York to Mexico City. Each Reel names the place and the dish.
No sponsored posts found in the last 90 days.
Restaurant reviews in Los Angeles and New York, from delis to famous chains. The creator also runs an app for finding where creators eat.
1 sponsored post in the last 90 days, in fast food.
Documentary-style cooking and food-travel videos, much of it Korean food and market eating. Long trips, such as a hundred hours eating through one city.
5 sponsored posts in the last 90 days, in clothing, online therapy, mobile data and software.
Lunch-break restaurant reviews around Los Angeles, eaten in the car in a suit and tie. Many videos open with the same line.
6 sponsored posts in the last 90 days, in insurance, fast food and hotels.
A married couple’s fast-food reviews and mukbangs, told as relationship storytime. New menu items from restaurant chains come up most.
6 sponsored posts in the last 90 days, in seasonings, fast food, bakeries, pizza and restaurants.
Formal, suit-and-tie reviews of new fast-food and drink releases, talked through bite by bite at a desk. Long videos, about one a week.
No sponsored posts found in the last 90 days.
Each video sends viewers to a full recipe on the creator’s own website, blog, or newsletter.
Comfort-food recipe videos for wraps, pasta, and copycat dishes, told in on-screen text over music. Full recipes are on the creator’s website.
No sponsored posts found in the last 90 days.
Recipe videos for full dinners, including copycat versions of restaurant dishes. The written recipes are on the creator’s website.
4 sponsored posts in the last 90 days, in chicken, an advocacy campaign and kitchen appliances.
High-protein recipes sold as gym food: smashed bowls, egg salads, and burgers, with a voiceover. Cookbooks and meal plans are sold through the bio link.
1 sponsored post in the last 90 days, in supplements.
Cooking lessons in a professional style, with a voiceover: how to fry an egg, keep pork from drying out, or make a steak sauce. Recipes are on the Andy Cooks website.
5 sponsored posts in the last 90 days, in eggs, pork, pizza ovens and tourism.
Live-fire and grill cooking outdoors: steaks, skewers, tacos, and smoked meats, mostly without talking. The creator also sells a cookbook, rubs, and sauces.
8 sponsored posts in the last 90 days, in whisky, beer, charcoal and fire logs.
Meat-heavy recipes with a voiceover: ribs, fried chicken, and creamy pastas, some built around a story. Recipes are on the creator’s Substack.
3 sponsored posts in the last 90 days, in packaged meat.
Recipe Reels for comfort food and baking, posted almost daily. Viewers comment a keyword to get the full recipe from the Half Baked Harvest website.
No sponsored posts found in the last 90 days.
Home baking Reels for fall desserts, breakfast bakes, and cinnamon rolls, with the full recipes on the creator’s blog. New Reels most days.
2 sponsored posts in the last 90 days, in butter and kitchen towels.
Quick recipe Reels with a voiceover, mostly Mediterranean dishes and snacks, filmed in a home kitchen. Full recipes are on the Feelgoodfoodie website.
4 sponsored posts in the last 90 days, in honey, crackers, fresh produce and kitchen appliances.
Recipe Reels from an ex-restaurant cook: chili, risotto, steak haché, French pastry. Recipes are on the creator’s Substack.
1 sponsored post in the last 90 days, in coffee.
Easy family dinners: one-pan skillets, crockpot meals, and 30-minute recipes made with pantry staples. Full recipes are on the Cooking in the Midwest website.
8 sponsored posts in the last 90 days, in meat delivery, seasonings, baking mixes, ground beef, soup, wing sauce and canned pasta.
Asian weeknight recipes that take 20 to 30 minutes, filmed in a home kitchen. Written recipes are free through the link in the bio.
3 sponsored posts in the last 90 days, in cookware.
One dish per video, shown start to finish, with the recipe in the caption or not at all.
Fast-cut cooking videos with no talking: giant portions, cheese pulls, and timed experiments. Filmed in a home kitchen, mostly as Shorts.
1 sponsored post in the last 90 days, in fresh produce.
Recipe Reels for crispy wraps, chicken tenders, and desserts, with the full recipe written in the caption. Some recreate chain-restaurant favorites.
No sponsored posts found in the last 90 days.
Fast recipe Shorts shot from above, with a voiceover and words on screen. Pasta, bread, and sandwiches come up most.
4 sponsored posts in the last 90 days, in air travel, bread and apps.
Family meals, fruit, and the week’s food prep, filmed in a home kitchen with no voiceover. Young children are often at the counter.
5 sponsored posts in the last 90 days, in baby gear, condiments, smart glasses and nuts.
Sandwich-making videos with a voiceover, in a home kitchen. Comfort food, from tomato soup and grilled cheese to stacked sandwiches.
2 sponsored posts in the last 90 days, in supplements and a food festival.
One-pot and cozy recipes, mostly soups, pastas, and dinners, told in on-screen text. Recipe links are in the bio.
No sponsored posts found in the last 90 days.
Cookies, brownies, and pancakes, filmed close up, mostly with on-screen text or music instead of talking.
Baking videos for cookies, brownies, and seasonal treats, with on-screen text and the recipe in the caption. Posts most days.
4 sponsored posts in the last 90 days, in frozen pastry and recipe apps.
Baking videos for cookie bars, brownies, and other desserts, set to music with little or no talking. Each recipe is shown from bowl to pan.
2 sponsored posts in the last 90 days, in instant noodles and seasoned beef.
Home baking Reels for oversized, gooey desserts and pancakes, with the ingredients in the caption. Posts almost every day.
2 sponsored posts in the last 90 days, in streaming and label printers.
We analyzed the 631 posts these 45 creators published on Instagram, TikTok and YouTube in the last 30 days. Of those, 69 beat their creator’s usual views by 3× or more.
Here are the hooks that are working, read from each post’s caption, title, or on-screen text.
“Crispy cheeseburger wraps”
The caption names the dish and stops: “Seafood boil”, “Fudgy Brookie Loaf 🧸🤎🍫”, “Broccoli Cheddar Orzo 🍂”. 15 creators had a breakout that opens this way, on all three platforms.
Iram Mansoor 51M views · 17.9× their usualChain restaurants turn up here without paying for it. A copycat of one chain’s chicken tenders and a review of another chain’s salmon both broke out, and neither post was sponsored.
“Both of our moms cooked us dinner to try and rate 😭😭”
The first line says why the food is there: two moms cooked dinner to be rated, a dad brought store-bought ribs to a homemade lunch contest, it is the first of October.
Swollenbacks 16M views · 18.8× their usualMost of these come from creators who film people as much as plates: two friends, a married couple, a parent packing school lunches.
“Good for your gut and so good for snacking!”
Two posts open with a claim about the food itself: that it is good for your gut, and that it is the creamiest buldak the creator has eaten.
Feelgoodfoodie 3.7M views · 9.1× their usualOne is a four-ingredient chia pudding and the other is a bowl of instant noodles, so the same opening works for a recipe and for a packet.
1 Hour Lunch Break: “Lunch in my city” reached 16M views, 29.2× their usual.
Giselle: “s’mores cookie bars 🐻🍫🤎” reached 10M views, 14.7× their usual.
Luke Brown: “These Loaded Potato Wedges are easy to make and always a hit!” reached 4.7M views, 14.5× their usual.
What the food accounts on this list do at each size on Instagram, TikTok and YouTube. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Mid | Under 500K | 709K | 6.8% | 3 | 9% |
| Macro | 500K to 2M | 667K | 6.7% | 3.6 | 8% |
| Mega | 2M to 10M | 762K | 4.3% | 2.9 | 12% |
| Mega | Over 10M | 3M | 2.3% | 2.1 | 8% |
Medians across these 45 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Oct 12, 2026 that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
If you market a food or kitchen product, the kind of video decides how your product appears on screen, so start there.
A recipe keeps an ingredient or a pan in view from the first frame to the plate. A mukbang or a review judges the product out loud. A food-travel video rarely has room for a packaged product at all.
Decide which of those your product needs, then shortlist creators who already make that kind of video.
Of these creators, 12 sell a cookbook, cookware, pantry goods, an app, or meals at their own restaurant. A cookware or sauce brand that hires one of them is asking for a post beside a rival product.
Open the links in the bio and the shop before you reach out, and ask what the creator will not promote.
Some of the biggest food channels post once or twice a month, so a median across 30 posts can reach back six months or more. It shows what the account used to reach.
Ask for the views of the last five posts before you agree a fee, and compare them with the median.
The FTC asks for a disclosure that is hard to miss and placed with the endorsement itself. A clear label does not have to cost views: for three creators here, a labeled sponsored post was the best of the month.
Agree the wording and where it sits, in the caption and in the video, before filming starts.
We identified and ranked these creators by searching hundreds of thousands of top performing food posts across Instagram, TikTok and YouTube with Klint.
We rank by median views across each creator’s recent posts, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English or cook without talking, and each one appears once, on the platform where their videos are watched most.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 45 food influencers on Instagram, TikTok and YouTube who post in English or with no talking, ranked by the lower of their 30-post and 90-day median views. Show followers, engagement, posts a week and each one’s best video this month.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
As of October 2026 the top five food influencers by median views are Nick DiGiovanni, BeardMeatsFood, Bayashi, Max the Meat Guy and aflavorfulbite.
Nick DiGiovanni, by both measures: a typical video reaches 27M views on YouTube, and the channel has 47M subscribers, the most on this list.
They post on Instagram, TikTok and YouTube, and each is counted once, on the platform where their videos are watched most: 17 on TikTok, 15 on Instagram and 13 on YouTube. Of the 38 whose base is stated, 33 are in the US, 2 in the UK, 2 in Australia and 1 in Japan.
A food blogger writes recipes for a website; a food influencer is known for videos on social platforms. The two overlap: 13 of the 45 creators here send viewers to recipes on their own website, blog, or newsletter.
Search TikTok, Instagram and YouTube for the dish or ingredient you sell, and note who posts recipes that would use it. Klint does that search for you from one sentence, for example “recipe creators on Instagram who cook with frozen vegetables”, and returns a ranked list.
It depends on the platform and on what the brand asks for. A product used in one recipe video usually costs less than a dedicated segment in a long YouTube video, and the fee rises when the brand wants to reuse the video in its own ads or book the creator for several months. Restaurant chains often pay for a visit and a review; food deals can add the product itself on top of the fee.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
On this list and would rather not be? Write to privacy@tryklint.ai and Klint will take you off.
