Written by David Roberts
Reviewed by Lucas Walter
Updated
The top car influencers in 2026 are Mat Armstrong, Westen Champlin, Cleetus McFarland, Mark McCann and LauraB. This list ranks 34 car influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top performing posts in the car niche.
Examples of what you can ask Klint:
Join 1,000+ marketers who use Klint to find creators in their niche. Start free
All 34, in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Mat Armstrong @MatArmstrongbmx | 7.8M | 10M | 3.1% | Rebuilding wrecked supercars |
| 2 | Westen Champlin @WestenChamplin | 6M | 2.8M | 2.5% | Truck builds and challenges |
| 3 | Cleetus McFarland @CleetusM | 4.9M | 2M | 3.8% | Drag racing and big-power builds |
| 4 | Mark McCann @MarkMcCann64 | 1.1M | 1.9M | 2.9% | Supercar rescues and stolen-car stories |
| 5 | LauraB @laurabtlrr | 1.9M | 1.7M | 6.5% | Rare cars and concours walk-arounds |
| 6 | Vice Grip Garage @ViceGripGarage | 2.6M | 1.4M | 3.9% | Barn-find revivals |
| 7 | Rich Rebuilds @RichRebuilds | 1.9M | 1.3M | 2.8% | Fixing broken electric cars |
| 8 | Forrest Jones @forrestsautoreviewsofficial | 3.8M | 1.2M | 5% | Quick first-look reviews |
| 9 | Throttle House @ThrottleHouse | 3.5M | 950K | 3.7% | Reviews and drag-race comparisons |
| 10 | Pushing Pistons @pushingpistons | 4.5M | 810K | 10.6% | New-car explainers |
| 11 | Luisi @luisitv | 2.3M | 701K | 11% | Car-culture comedy skits |
| 12 | SRT Len @SRTLen | 1.2M | 685K | 2.8% | High-horsepower Dodge builds |
| 13 | Emelia Hartford @EmeliaHartford | 2.1M | 654K | 3.3% | Supercar rebuilds and racing |
| 14 | ChrisFix @chrisfixit | 1.8M | 644K | 7.9% | Repair how-tos |
| 15 | Alex Ferreira @myexoticars | 1.7M | 601K | 9.6% | Silent supercar clips |
| 16 | goonzquad @goonzquad | 3M | 584K | 5.2% | Rebuilding wrecked exotics |
| 17 | OG Schaefchen @schaefchen | 1M | 571K | 2.9% | Autobahn, Nürburgring, and meets |
| 18 | The Hamilton Collection @TheHamiltonCollection | 2.2M | 558K | 2.9% | A private hypercar collection |
| 19 | Hoovies Garage @HooviesGarage | 1.7M | 505K | 4.5% | Cheap luxury cars that break |
| 20 | Maximilian Chester @pwuftalkscars | 2M | 447K | 7.3% | Classic and press-car reviews |
| 21 | Jason’s Supra @jasons_supra | 1M | 446K | 16.1% | An Integra engine-swap diary |
| 22 | Engineering Explained @EngineeringExplained | 4.2M | 434K | 3.9% | How cars work |
| 23 | Daniel Mac @itsdanielmac | 2.8M | 395K | 4.5% | "What do you do for a living?" |
| 24 | Omar Rana @omardrives | 562K | 361K | 7% | Driver’s-seat first looks |
| 25 | Pole Barn Garage @PoleBarnGarage | 341K | 355K | 5.5% | Budget classic-car revivals |
| 26 | Adam LZ @AdamLZ | 3.9M | 344K | 3.1% | Drift builds and track days |
| 27 | Tino Car Care @TinoCarCare | 373K | 337K | 1.1% | Supercar washes, filmed close up |
| 28 | The Detail Geek @TheDetailGeek | 4M | 316K | 3.4% | Filthy-car transformations |
| 29 | ScrapLifeLee @LeeC | 1M | 284K | 3% | Salvage flips and engine swaps |
| 30 | Doug DeMuro @DougDeMuro | 5.1M | 262K | 2% | In-depth car reviews |
| 31 | BigTime @bigtimebigtimebigtime | 2M | 261K | 3.4% | Odd builds and tool tests |
| 32 | TJ Hunt @tjhunt_ | 2.4M | 255K | 3.2% | JDM builds and too many cars |
| 33 | Rob Dahm @RobDahm | 1.3M | 230K | 4.7% | Rotary-engine builds |
| 34 | Gabriel Scheuher @gabriel.scheuher | 98.3K | 215K | 5.8% | Fabrication and BMW builds |
The best car influencers aren’t simply the accounts with the most followers. YouTube, Instagram and TikTok all show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or mid-sized account can reach more people than one several times its size.
That’s why we rank car influencers by median views of their videos (average number of people a typical video reaches). As of October 2026, the five most-watched are Mat Armstrong, Westen Champlin, Cleetus McFarland, Mark McCann and LauraB.
Five groups, split by what each creator does with cars on camera. The number beside each name is the creator’s overall rank.
Broken, wrecked, or abandoned cars brought back over a series of videos. A fit for parts, tools, and lifts.
Buys wrecked or non-running supercars, from a Bugatti Veyron to a McLaren, and rebuilds them on camera over a series of long videos. A recent run followed a broken yacht, the only uploads among the last 30 that are not about cars.
No sponsored posts found in the last 90 days.
Long first-person videos from the UK: buying, fixing, and showing supercars, with a broken Bugatti Veyron restoration as the running thread. Other episodes tour dealers and private showrooms or follow stolen cars.
6 sponsored posts in the last 90 days, in vehicle history reports and data protection.
Finds classic cars that have sat for decades in barns and fields, gets them running on the spot, and drives them hundreds of miles home. Budget fixes and how-tos fill the rest, with the odd tractor or houseboat.
4 sponsored posts in the last 90 days, in supplements, online shopping and car lifts.
Buys broken or dealer-abandoned cars, most of them electric, and repairs them in a Massachusetts workshop, coming back to the same cars across a series. The video descriptions also point to an EV repair shop linked to the channel.
7 sponsored posts in the last 90 days, in charity raffles, banking apps, DNA tests and rewards apps.
Long rebuild series on cheap or broken performance cars, such as an Audi RS6 and the cheapest Lamborghini for sale in the US. Also races, and the bio lists a record at the Pikes Peak hill climb.
5 sponsored posts in the last 90 days, in wheels and tires, live shopping, supplements and cash-advance apps.
Two brothers, Simeon and Eleazar, rebuild wrecked performance cars in their own shop, from a McLaren Senna to an MK4 Supra. Giveaways and cheap-car challenges come between the builds.
No sponsored posts found in the last 90 days.
An automotive writer buys cheap, broken luxury cars, such as a Rolls-Royce Ghost, and films what goes wrong next. Lately the videos also follow the used-car dealership Tyler Hoover runs.
5 sponsored posts in the last 90 days, in therapy apps and online degrees.
Junkyard and barn-find rescues, budget sleeper builds, and road trips in old muscle cars, filmed in a pole barn and a desert yard. The channel says it is for the regular person who wants to wrench on a car.
1 sponsored post in the last 90 days, in supplements.
Buys totaled and salvage cars, mostly Mustangs, Corvettes, and Supras, and fixes or swaps engines in a home garage before selling them on. Each video links to a parts store the creator runs.
10 sponsored posts in the last 90 days, in mobile plans, finance apps, hats and beer.
Modified cars built for drag strips, drift events, and track days, and engine swaps told as series.
Weekly builds and challenges with trucks, cars, and engines on a Kansas property, often a head-to-head between friends. Typical setups are the cheapest diesel truck on a long road trip, or a drift car built from parts.
12 sponsored posts in the last 90 days, in cashback apps, live shopping, e-commerce software and finance apps.
Drag racing and high-horsepower builds, filmed with a crew and posted about every other day. Collaborations with other car channels, such as a 24-hour car swap with CboysTV, are a regular format.
18 sponsored posts in the last 90 days, in mattresses, debt relief, earbuds and cashback apps.
Cinematic videos about high-horsepower American cars of the creator’s own: buying, wrapping, and building them, then running them at drift events. Each episode is a short story, often with a crash or a police stop in it.
No sponsored posts found in the last 90 days.
A numbered build diary of one project car, an Acura Integra getting an engine swap, filmed in a home garage and driveway. The caption of each episode says the money the account earns goes back into the build.
4 sponsored posts in the last 90 days, in car parts and energy drinks.
Build series on drift cars and project cars, filmed in a Florida shop and at drift events and track days. The bio links a parts brand and other businesses of the creator’s own.
2 sponsored posts in the last 90 days, in tires.
Two hosts build and test odd projects: a copy of a Toyota AE86 made in China, a 60-year-old semi truck, and cheap tools against expensive ones. A Shorts series ranks every car ever made.
10 sponsored posts in the last 90 days, in car care products, beer, tires and e-commerce software.
Build vlogs on a large fleet of project cars, from a Nissan R34 to a Porsche and an Aston Martin, filmed in a home garage. Most videos carry a sponsor read, and the bio names businesses of the creator’s own.
21 sponsored posts in the last 90 days, in mattresses, fantasy sports, nicotine pouches and car apps.
Build series on rotary engines, from a four-rotor Mazda RX-7 to a 3D-printed turbo, filmed in a shop and at drag events with guest tuners. Every video links the creator’s own parts and apparel brand.
4 sponsored posts in the last 90 days, in car parts, car brands, car rental and meal kits.
A fabricator and mechanic welds, cuts, and builds parts for BMW project cars, such as an E36 drift car, in a small workshop with friends. The Reels mix fabrication close-ups with workshop humor.
No sponsored posts found in the last 90 days.
First looks, long reviews, explainers, and repair lessons. The closest fit for a new model or product that needs explaining.
Walk-arounds of rare and one-off cars, restomods, and concepts, filmed in showrooms, museums, and at concours events and narrated to camera. Each Reel picks one car and tells what makes it unusual.
1 sponsored post in the last 90 days, in watches.
Short first-person reviews filmed at car shows, dealer lots, and tracks, from family cars to concept supercars. Each one names the car, walks around it, and talks through the features and the price.
2 sponsored posts in the last 90 days, in car tech and cybersecurity.
Two hosts, James Engelsman and Thomas Holland, review new cars on road and track and line them up for drag races and comparisons. The tone is dry and the pace is about one long video a fortnight.
No sponsored posts found in the last 90 days.
An engineer explains new models, supercars, and family cars to camera in one-car walk-arounds, with the key features written on screen. A typical post covers a new SUV in under a minute.
4 sponsored posts in the last 90 days, in tires, boats, car brands and car marketplaces.
Step-by-step repair lessons that show a home mechanic how to fix a car with basic tools, from coolant leaks to brakes. The Reels are short cuts of fixes and detailing tips.
3 sponsored posts in the last 90 days, in garage floor coatings, car care products and car lifts.
Walk-arounds of classic cars, supercars, and new press cars at dealers, collections, and events in the UK and Europe. Each Reel tells the story behind one car and ends on a question to the viewer.
4 sponsored posts in the last 90 days, in car brands.
A mechanical engineer, Jason Fenske, explains how engines, transmissions, and tires work, with diagrams and test drives. Buying advice comes from the same angle: which tire or which car, and why.
4 sponsored posts in the last 90 days, in wiper blades and tires.
Short first looks at new cars from the driver’s seat at launches and press events, one model per video. The price or a key spec is written on screen in the first seconds.
1 sponsored post in the last 90 days, in car brands.
Long reviews that walk through every quirk and feature of one car, then drive it, plus daily Shorts cut from them. The channel links to Cars & Bids, the car auction site Doug DeMuro runs.
9 sponsored posts in the last 90 days, in car care products, auto parts and data removal.
Supercar collections, owners stopped on the street, and car-culture comedy, where the car is often the backdrop.
Short comedy skits about car-guy culture, with the same characters in numbered series: the truck owner, the car guy’s ex, the teacher who is into cars. Each car skit ends on a car-culture punchline, and the rest of the feed is comedy about other things.
2 sponsored posts in the last 90 days, in deodorant and card games.
Ten-second clips of a private collection of black Lamborghinis, McLarens, and AMGs: engine sound, light, and rolling shots. No one talks, and the captions are emoji.
No sponsored posts found in the last 90 days.
Road trips, car meets, and track days in Austria, Germany, and the US with a collection of more than 24 cars: autobahn runs, Nürburgring laps, and drift meets. A new long video comes out about every other day.
26 sponsored posts in the last 90 days, in vehicle history reports, banking apps, eSIMs and meal kits.
The owner of a private hypercar collection takes delivery of new cars, tours factories, and drives them with family and friends. Short skits around the collection fill the gaps between the long videos.
6 sponsored posts in the last 90 days, in legal services, data removal and car brands.
Street interviews that ask the drivers of expensive cars what they do for a living, now often with celebrities and their cars. Most recent Reels are about a car and its owner; the others cover celebrities, crypto, and sport.
2 sponsored posts in the last 90 days, in prediction markets and films.
Two detailers who film the wash itself, from supercars on a street to a car abandoned for years.
Close-up washing and detailing of luxury cars and supercars on the street, with little talking and the sound of the work. A professional detailer shows the method step by step and sells a car care range.
No sponsored posts found in the last 90 days.
Deep cleans of filthy, muddy, and abandoned vehicles, narrated in voice-over from a shop and on location. The before-and-after is the point of every video.
1 sponsored post in the last 90 days, in rewards apps.
We analyzed the 259 posts these 34 creators published on YouTube, Instagram and TikTok in the last 30 days. Of those, 19 beat their creator’s usual views by 3× or more.
Here is how this month’s breakouts open, read from what each video says in its first seconds, or from its caption when nobody speaks.
“Wait, is it fast?”
Six breakouts start in the middle of a conversation, with no introduction: five of Luisi’s car sketches and one of Daniel Mac’s street interviews. In four of Luisi’s five, the first line is a question about a car: “is it fast?”, “is that your car?”, “what about that one?”.
Luisi 9.1M views · 13× their usualThese accounts open their usual posts the same way, so the format alone does not explain these; what changed from one sketch to the next was the premise. For a brand, a sketch puts the car inside a story rather than in front of a spec sheet. Brief the premise, and leave the first line to the creator.
“Check this out. This right here is the new Hyundai Tucson.”
The reviewers open almost every video on the car itself: “check this out”, “behind me is”. Their usual posts start that way a little more often than their breakouts, so the opening is their format, not the reason these posts travelled.
Pushing Pistons 3.7M views · 4.6× their usualThe car was. Two family SUVs broke out, Pushing Pistons’ Hyundai Tucson and Omar Rana’s Honda Pilot, while the same two reviewers’ videos on a Maybach, a Ghostbusters Rivian, and a blimp stayed near their usual reach. For a launch, the model is the hook, and the opening can stay the creator’s own.
“I bought this hundred thousand dollar Amazon delivery van for ten thousand dollars, which is suspiciously cheap.”
Both breakouts that open on two prices come from one channel, Rich Rebuilds, and no usual post here opens that way. His usual post this month starts on a claim instead, “The United States of America banned this car for being too Chinese,” and gives the price later.
Rich Rebuilds 5.9M views · 4.7× their usualOne channel is a small sample, so treat it as a test for a brief, not a rule. The titles of three other rebuild channels’ best posts lead with a price too: a $39,000 Rolls-Royce, the cheapest Lamborghini in the country, a totaled Mustang with $20,000 of parts on it.
Daniel Mac: “What do you do for a living?” reached 4.7M views, 12× their usual.
Omar Rana: “In the Honda Pilot you can pull this tab and turn your second row bench into captain chairs.” reached 2.1M views, 5.9× their usual.
BigTime: “Although ours isn’t really a Toyota, it’s a one-to-one replica made in China.” reached 1.4M views, 5.3× their usual.
What the car accounts on this list do at each size on YouTube, Instagram and TikTok. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Mid | Under 500K | 337K | 5.5% | 0.9 | 4% |
| Macro | 500K to 2M | 571K | 4.5% | 0.9 | 33% |
| Mega | Over 2M | 619K | 3.7% | 1.9 | 23% |
Medians across these 34 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Oct 21, 2026 that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
If you market cars, parts, or car care, look for a creator whose videos already put your kind of product on screen, and whose own deals do not clash with yours.
A new model suits a first-look reviewer. A part, a tool, or a lift suits a rebuild channel that will fit it on camera, and a wax or a pressure washer suits a detailer. A street-interview or skit account brings reach, but the product is rarely in use on screen.
12 of the 34 run a car business of their own: a repair shop, a dealership, a towing company, a parts or wheels brand, a car care range. That can be the reason to work together, or a clash with what you sell. The video descriptions show it faster than the creator’s media kit.
Most sponsors on this list buy a read or a description link inside a video about a car, not a video about their product. On three channels, every upload in the last 90 days carried a sponsor. Ask which you are buying, where the read sits, and whether the product appears on screen.
Launches, drifts, and street runs are a large part of this niche. When the post is your ad, the rules for car advertising apply to it: in the UK, the CAP Code’s motoring rules say an ad must not encourage unsafe driving, and a car’s performance can be shown on a track that is clearly not a public road. Agree the location before the shoot.
The figures on this page come from one platform per creator, the strongest. Many of these creators also have a large Instagram or TikTok following where a typical post gets a fraction of the views, so ask for the median on the platform your post will run on.
We identified and ranked these creators by searching hundreds of thousands of top performing car posts across YouTube, Instagram and TikTok with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English or with no words, if most of their recent videos are about cars, and if the channel is a person’s own, not a company’s or a magazine’s.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 34 car influencers on YouTube, Instagram, and TikTok, ranked by median views across their last 30 videos or their last 90 days, whichever is lower. Show each one’s followers, best recent video, and sponsors.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
As of October 2026 the top five car influencers by median views are Mat Armstrong, Westen Champlin, Cleetus McFarland, Mark McCann and LauraB.
Mat Armstrong leads this list on views and on followers: 7.8M YouTube subscribers, and about 10M views on a typical upload. Westen Champlin and Cleetus McFarland come next by views.
Supercar Blondie is now run as a media company, SB Media Group, which also runs a car auction site, and this list ranks people known for their own videos. WhistlinDiesel posted five YouTube videos in the last 90 days, under the six that the list requires, and fewer Reels than that on Instagram.
YouTube, Instagram, and TikTok. A creator appears once, under the platform with the highest median: YouTube for 24, Instagram for 6, and TikTok for 4.
By hand, search YouTube and TikTok for your model, part, or product by name and note who posts about it more than once, then check that their recent videos still reach people. Klint runs that search across platforms at once: ask it for "car creators who rebuild cars and get more than 200,000 views a video", or name your own product.
From sponsor reads inside their videos, brand campaigns, and businesses of their own: 12 of the 34 run a car business, such as a repair shop, a dealership, or a parts brand. What a brand pays depends on the platform and the format: a read inside a long YouTube video, a video about the product, and a short post from a launch event are priced differently.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
On this list and would rather not be? Write to privacy@tryklint.ai and Klint will take you off.
