Written by David Roberts
Reviewed by Lucas Walter
Updated
The top UGC creators in 2026 are Neli, Menika Bisht, Mariamkha, Halimat and Kate. This list ranks 24 UGC creators by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top performing posts.
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All 24, in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Neli @nelie_ugc | 70.3K | 317K | 0.8% | Faceless gadget and beauty demos |
| 2 | Menika Bisht @menika.ugc | 299K | 239K | 3.9% | Beauty hauls and try-ons |
| 3 | Mariamkha @mariamkha.ugc | 42.7K | 162K | – | Fragrance and PR unboxings |
| 4 | Halimat @ugcqueentamilah | 376K | 126K | 1.3% | Korean skincare results |
| 5 | Kate @twinskka | 61.8K | 33.4K | 2.8% | Macro beauty product shots |
| 6 | ugcwithbreezhix @ugcwithbreezhix | 7.7K | 20K | 4.9% | Shoot setups for skincare brands |
| 7 | Nancy @nancy.ugc | 21K | 18K | 4.5% | Skincare shoots at home |
| 8 | Angelica @angelicadrey.ugc | 23.9K | 15.3K | 1.7% | Art-directed makeup shots |
| 9 | Viktoriia @adamska_ugc | 28.2K | 15K | 5.2% | Skincare setups and results |
| 10 | Marii @mariisoko | 25.5K | 11.3K | 3.2% | Skincare and travel reviews |
| 11 | Sarah Lightowler @sarahugccreator | 95.9K | 9K | 1.1% | Food and recipe UGC |
| 12 | Vanshika @ugc.vanshikaa | 8.3K | 8.9K | 1.5% | Step-by-step skincare demos |
| 13 | Viktoriia @vika_ugc | 10.4K | 8.9K | 6.2% | Makeup flat lays and unboxings |
| 14 | Maima @maimaxugc | 14.8K | 8.3K | 1.6% | Faceless voiceover beauty |
| 15 | Juliet @juliet.stevenson_ | 59.7K | 7.4K | 4% | Haircare shoot breakdowns |
| 16 | Feride @dupontflugc | 11.7K | 6.9K | 4.9% | Makeup and haircare GRWM |
| 17 | Carina @contentwithcarina | 12.3K | 5.6K | 5.4% | Edited hotel and brand shoots |
| 18 | The doctor creator @thedoctor.ugccreator | 1.9K | 5.5K | 1.7% | Jewelry styling shots |
| 19 | Gabi @gabirai_ | 32.6K | 5.5K | 7.2% | Makeup close-ups |
| 20 | Marjorie @marjorieorell | 1.9K | 5.1K | 3.2% | Fragrance spec ads |
| 21 | Lana @lana_rkn | 3K | 4.5K | 3.2% | Beauty and hair routines |
| 22 | Kaytelynn @ugcwithkaytelynn | 18.7K | 3.8K | 3.6% | App and hair-tool demos |
| 23 | Hannah Keim @heyhannahkeim | 6.4K | 3.3K | 5.1% | Labelled UGC samples |
| 24 | Sharoo @ugc_sharon | 5K | 3.2K | 3.1% | Skincare product videography |
The best UGC creators aren’t simply the accounts with the most followers. Instagram and TikTok both show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or mid-sized account can reach more people than one several times its size.
That’s why we rank UGC creators by median views of their videos (average number of people a typical video reaches). As of October 2026, the five most-watched are Neli, Menika Bisht, Mariamkha, Halimat and Kate.
Grouped by the products each creator makes videos for most often. The number beside each name is the creator’s overall rank.
Product videos for cleansers, serums, masks and hair care, often filmed on their own skin or as a full shoot.
Skincare reviews of Korean beauty brands, filmed on camera with before-and-after shots of the creator’s own skin. Every recent post names a skincare brand.
30 sponsored posts in the last 90 days, in skincare.
Short breakdowns of how a product video gets made for a skincare, soap or snack brand, from the lights and props to the finished clip. The product sits on a set built at home.
11 sponsored posts in the last 90 days, in skincare and food.
Skincare product videos filmed at home in England, plus “film with me” clips that show the macro lens, the set and the result. About a third of the feed is tips for other UGC creators.
7 sponsored posts in the last 90 days, in skincare and haircare.
Beauty UGC from London: skincare and haircare routines, makeup tests, and “setup vs final result” clips from brand shoots. The same videos run on a TikTok account, where they get fewer views.
23 sponsored posts in the last 90 days, in skincare, makeup, haircare, fragrance and tech.
Skincare, tanning and travel Reels made for brands, from PR hauls to hotel stays, mostly reviewed on camera. A second account teaches UGC; this one holds the client work.
19 sponsored posts in the last 90 days, in beauty, travel, fashion and wellness.
Skincare and makeup demos, often hands-only and voiced over, with each product shown step by step. Many captions also offer a shopping link for the product.
22 sponsored posts in the last 90 days, in skincare, makeup, fragrance, accessories, haircare, wellness, tech and home.
Mostly faceless skincare and makeup Reels, built from voiceovers over product footage, routines and slow B-roll. PR boxes from large beauty groups sit beside smaller brands.
22 sponsored posts in the last 90 days, in skincare, makeup and haircare.
Product videos for haircare and beauty brands from Seattle, often shown as the whole shoot: the set built in a kitchen, the lights, then the finished ad. Travel and restaurant posts fill out the feed.
18 sponsored posts in the last 90 days, in haircare, beauty, travel, home, restaurants and photo gear.
Beauty and haircare Reels from Düsseldorf, filmed as routines, get-ready-with-me clips and close-up demos, each tagging one brand. Captions are in English, with the German ad label where a post is paid.
9 sponsored posts in the last 90 days, in beauty and haircare.
Product videography for skincare and makeup brands: voiced-over demos, close-up reviews, and clips from behind the shoots. Nearly every Reel presents one brand’s product.
18 sponsored posts in the last 90 days, in beauty, haircare and accessories.
Close-ups of lipstick, mascara, foundation and perfume, styled for a brand’s own feed or a paid ad.
Face-to-camera beauty and fragrance Reels from Delhi and Mumbai: unboxings, hauls, try-ons, and lip and skin demos. An agency represents the account, and nearly every Reel tags a brand.
23 sponsored posts in the last 90 days, in beauty, fashion, fragrance and tech.
Beauty Reels made with named brands: fragrance tests, skincare routines, and PR packages opened on camera. Captions often carry a discount code for the brand.
32 sponsored posts in the last 90 days, in beauty, fashion and supplements.
Close-up product footage for beauty, fragrance and phone-case brands: macro shots, textures and unboxings, mostly without faces. Between product videos, the account shares filming tips for cameras and lenses.
25 sponsored posts in the last 90 days, in beauty, phone accessories, haircare and tech.
An art director’s beauty shoots in Warsaw: lipstick textures, fragrance bottles and skincare styled for luxury beauty houses. Many posts are photo sets, and the Reels show the products in motion.
15 sponsored posts in the last 90 days, in beauty, fragrance and haircare.
Soft, styled beauty content from Houston: makeup flat lays, fragrance and haircare unboxings, and get-ready-with-me Reels. Brand posts carry a mix of paid-partnership labels and “AD” in the caption.
33 sponsored posts in the last 90 days, in beauty, haircare, fashion and supplements.
On-camera makeup and haircare UGC from Miami: get-ready-with-me videos, lip combinations, hair routines and unboxings. Seasonal looks, such as Halloween makeup, travel furthest on the account.
36 sponsored posts in the last 90 days, in makeup, haircare, fragrance, skincare and fashion.
Makeup and skincare close-ups shot in Málaga, with eyes, lips and textures filling the frame, plus travel clips from Spain. Brand tags run through most of the beauty posts.
12 sponsored posts in the last 90 days, in beauty, travel and apps.
Ten-second beauty and fragrance ads filmed hands-only at a home setup with a ring light and a macro lens. A running series makes unrequested ads for brands the creator wants to work with.
20 sponsored posts in the last 90 days, in beauty, haircare, tech and food.
Recipes, hotel stays, supplements and home products, shot in real kitchens, homes and hotel rooms.
Food and recipe videos for UK food brands, filmed hands-only in a home kitchen, alongside behind-the-scenes clips of the shoots. Pet food and supplements make up most of the rest.
19 sponsored posts in the last 90 days, in food and drink, supplements, pet food and home.
Edited, skit-style videos for beauty, hotel, food and app brands, often with brand events and in-person shoots. Between client videos, the feed shares tips for content creators.
18 sponsored posts in the last 90 days, in beauty, travel, apps, home, food and fashion.
UGC samples labelled by niche (haircare, fragrance, supplements, home), filmed on camera by an interior designer who creates part-time. Many are gifted products shown as examples for brands.
16 sponsored posts in the last 90 days, in beauty, supplements, food, home and haircare.
Game controllers, phone accessories, apps and jewelry, mostly shot hands-only so the product fills the frame.
Faceless product Reels for gaming gear, skincare, clothing and kitchen brands, shot at home with the item in the middle of the frame. Nearly every Reel tags the brand it was made for.
14 sponsored posts in the last 90 days, in fashion, skincare, tech, kitchenware and haircare.
Hands-only styling shots of jewelry, watches, skincare and fragrance, posted as “setup vs results” pairs that show the props and the final frame. The name is the account’s brand, not a medical title.
2 sponsored posts in the last 90 days, in skincare and coffee.
Ad-style demos for apps, hair tools and skincare, many carrying the paid-partnership label, mixed with talking-head posts about ad strategy. The bio offers paid and organic ads.
14 sponsored posts in the last 90 days, in apps, skincare, haircare, supplements, home and fragrance.
We analyzed the 276 posts these 24 creators published on Instagram and TikTok in the last 30 days. Of those, 35 beat their creator’s usual views by 3× or more.
Here are the hooks that are working, read from each post’s caption, title, or on-screen text.
“Re-creating a bathroom scene in my kitchen!”
These captions promise the making of a product video rather than the product: “film with me”, “behind the scenes”, “the setup vs the final result”. Seven creators had a breakout like this, and no one account supplies most of them.
Juliet 1.1M views · 146.5× their usualFor a brand, the footage is a second video from the same day of filming. Ask for the behind-the-scenes clips in the brief, and agree whether the creator may post them with your product in shot.
“Estée Lauder’s Glimmer is a fragrance that creates a soft, warm, and elegant aura the moment it touches your skin.🦋”
The first line of the caption names the product, or the box it came in: a fragrance, a new concealer, a phone, a PR package opened on camera. Four creators had these breakouts.
Mariamkha 586K views · 3.6× their usualThe opening works for a launch or a product a viewer already searches by name. It carries less for a new brand nobody knows yet.
“The Secret To My Glow Result!!!”
The caption leads with the outcome, a glow or a lash, and names the product later. There are three of these breakouts, one each from three creators, all in beauty.
Halimat 623K views · 4.9× their usualIt is the shape of a testimonial ad: before and after, then what made the difference. A product with a visible result suits it; a supplement or an app needs a different proof.
Viktoriia: “The masterpiece itself😅😂🍯😍” reached 2.9M views, 331× their usual.
Sarah Lightowler: “Come behind-the-scenes of a UGC food creator, creating some content with a potato company that I’ve been creating content for, for 8 months 🤯” reached 304K views, 33.9× their usual.
Gabi: “The most satisfying part 🤤” reached 99.6K views, 18.2× their usual.
What the UGC creators on this list do at each size on Instagram and TikTok. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Nano | Under 10K | 5.1K | 3.2% | 1.4 | 62% |
| Micro | 10K to 50K | 8.9K | 4.7% | 3 | 67% |
| Micro | 50K to 100K | 21.2K | 1.9% | 3.3 | 54% |
| Mid | 100K to 500K | 183K | 2.6% | 3.1 | 90% |
Medians across these 24 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Oct 13, 2026 that carry a paid-partnership label or a stated sponsor, or are part of a brand campaign.
A brand that hires a UGC creator is buying videos and the right to use them, not the creator’s audience. These checks are about the work and the terms.
The portfolio shows the ads a creator has made for other brands, cut the way they ran. The feed shows something a portfolio cannot: whether their videos hold strangers when no ad budget pushes them. Look for both in your product category.
A video for your own feed, a paid ad from your account, and a paid ad from the creator’s account are three different jobs. The last one, often called whitelisting, runs the creator’s own post as your ad. On TikTok that is a Spark Ad, which runs with the creator’s authorization for a period you agree, so set that period in the contract.
Name the channels, the length of time, and whether you may edit the video, cut it down, or run it as an ad. If you want to make new versions later, ask for the raw footage in the same agreement.
The same footage can open on the shoot, on the product’s name, or on the result. Ask for two or three first lines for each video, so you can test which one holds viewers before you spend on the winner.
Many UGC creators post client work on their own accounts as samples, often with the brand tagged and no ad words. If your video goes on their feed, the FTC’s guidance for influencers says the relationship must be disclosed, also when the only payment was free product.
We identified and ranked these creators by searching hundreds of thousands of top performing posts across Instagram and TikTok with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English and most of their own feed is videos made for brands, not lessons on becoming a UGC creator.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 24 UGC creators on Instagram and TikTok who post in English and mostly make videos for brands. Rank by median views across their last 30 videos or last 90 days, whichever is lower. Show followers, engagement and sponsored posts.
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As of October 2026 the top five UGC creators by median views are Neli, Menika Bisht, Mariamkha, Halimat and Kate.
UGC creators make short videos and photos of a product for a brand to use on its own accounts, in its ads, or on its product pages. The brand pays for the video and the right to use it, not for the creator’s audience. Many also post the finished work on their own feeds, which is how their reach can be measured.
18 of the 24 are listed on Instagram and 6 on TikTok, each on the platform where a typical video of theirs gets the most views. Of 19 UGC channels checked on YouTube, none qualified.
By hand, search TikTok and Instagram for “UGC” in bios and for tags such as #ugcportfolio, then open each portfolio and email the ones that fit your product. With Klint you can ask in one sentence, for example “UGC creators who film skincare, with a portfolio link”, and get the accounts with their views.
Most price per video, and the price moves with what you ask for: the number of videos and opening lines, raw footage, how long and where you may use the video, whether it runs as an ad from the creator’s account, and exclusivity in your category. Gifted product is common for samples; a video you will run as an ad is paid work.
Brands are still buying it. In the 90 days to October 13, 2026, the top 24 UGC creators published at least 458 posts that carry a brand, through a paid-partnership label, an ad in the caption, or a brand tag.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
On this list and would rather not be? Write to privacy@tryklint.ai and Klint will take you off.
