Written by David Roberts
Reviewed by Lucas Walter
Updated
The top home decor influencers in 2026 are Jenna Phipps, Shelby Turner, Farah Merhi, Angela Rose and Belgrave Villa. This list ranks 33 home decor influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top performing posts in the home decor niche.
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All 33, in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Jenna Phipps @jennaphipps | 2.4M | 2M | 3.9% | Abandoned-house renovation |
| 2 | Shelby Turner @itsmeshelbyturner | 399K | 1.9M | 7% | One-take DIY upgrades |
| 3 | Farah Merhi @farahjmerhi | 7.5M | 1.4M | 3.9% | Seasonal styling at home |
| 4 | Angela Rose @angelarosehome | 1.8M | 837K | 4.5% | Power-tool DIY and seasonal decor |
| 5 | Belgrave Villa @belgravevilla | 2.2M | 701K | 2.6% | Restoring a Victorian house |
| 6 | Naomi @glamorouslyliving | 2.5M | 679K | 3.3% | Luxury looks for less |
| 7 | Kai @kaiboet | 415K | 560K | 4.6% | 1970s Italian modern interiors |
| 8 | Caroline Winkler @Caroline_Winkler | 1.2M | 503K | 4.7% | Makeovers and design critique |
| 9 | Liz Pacini @lizpacini | 1M | 489K | 2.4% | Room builds in a 90s house |
| 10 | Jack Callaghan @jack.designs | 1.7M | 479K | 3.8% | Dopamine decor |
| 11 | Morgan Winton @ourwintonhome | 2.2M | 457K | 3.5% | Amazon finds and Christmas decor |
| 12 | Eric Wang @imericwang | 571K | 422K | – | Setting up a Japanese-midcentury house |
| 13 | Rue @decor.snippets | 3.4M | 417K | 3% | Daily home finds |
| 14 | Kirsty Gore @kjg_home | 2.1M | 391K | – | Bungalow renovation |
| 15 | Alexandra Gater @AlexandraGater | 986K | 374K | 4.9% | Small-rental makeovers |
| 16 | Lone Fox @lonefoxhome | 1.6M | 362K | 3.1% | Restoring a 1920s house |
| 17 | Amanda Vernaci @comestayawhile | 1.9M | 325K | 2% | Budget DIY upgrades |
| 18 | Mysha Bolen @remingtonavenue | 1.2M | 300K | 2.9% | Designer-style DIY |
| 19 | Alexandra England @alexandra__harper | 734K | 255K | 3.4% | Home and beauty finds |
| 20 | Sonika Khurana Sethi @sonika.khurana.sethi | 1.3M | 245K | 2% | Designer tips and smart buys |
| 21 | Julie Sousa @the_avantgarde_ | 2.5M | 239K | 2.1% | Themed parties and seasonal decor |
| 22 | Eloise Preen @eloisepreen | 705K | 198K | 3.4% | Mid-century loft styling |
| 23 | Emma Villaneda @emmavillaneda | 784K | 189K | 3.6% | Dollar Tree home hacks |
| 24 | Mr. Kate @mrkate | 682K | 165K | 1.9% | Celebrity room makeovers |
| 25 | Nick Lewis @Nick_Lewis | 808K | 161K | 4.7% | Design opinions and advice |
| 26 | sincerelyvalory @sincerelyvalory | 165K | 139K | 9% | Cozy apartment and Amazon finds |
| 27 | XO, MaCenna @xomacenna | 610K | 135K | 3.7% | Thrift flips and room makeovers |
| 28 | Carly @mycityapartment | 488K | 128K | 3.4% | A prewar NYC rental |
| 29 | Anushri B. @theweekndplan | 109K | 127K | 1.4% | Renter-friendly upgrades |
| 30 | Jeff Thorman @HomeRenoVisionDIY | 4.3M | 125K | 1.7% | Renovation how-tos |
| 31 | Anna + Gabe Liesemeyer @inhonorofdesign | 279K | 119K | 5.1% | Restoring an 1860s Italianate |
| 32 | Becki Owens @beckiowens | 2.4M | 119K | – | Custom-home interiors |
| 33 | Evan Cabell @cabellhouse | 1.2M | 110K | 4.3% | Maximalist rooms and setups |
The best home decor influencers aren’t simply the accounts with the most followers. Instagram, YouTube and TikTok all show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or mid-sized account can reach more people than one several times its size.
That’s why we rank home decor influencers by median views of their videos (average number of people a typical video reaches). As of October 2026, the five most-watched are Jenna Phipps, Shelby Turner, Farah Merhi, Angela Rose and Belgrave Villa.
Grouped by what a home brand would use them for: renovations, product finds, a signature look, or design advice. The number beside each name is the creator’s overall rank.
Projects filmed from before to after, often over weeks. The fit for paint, flooring, tools, and anything installed.
A weekly diary of fixing up an abandoned house, from bare rooms to finished spaces and the pool. Each Reel picks up where the last one stopped, narrated over the work.
2 sponsored posts in the last 90 days, in workwear and privacy software.
Quick DIY jobs filmed in one take: peel-and-stick tile, painted cabinets, built-ins, a front door. The mistakes stay in, and the recent run follows a first house after a rental.
3 sponsored posts in the last 90 days, in spray paint and home services.
Power-tool DIY at home, from hallway and room makeovers to porch builds. In October the projects turn to Halloween displays, with the homeowners’ association as a running joke.
4 sponsored posts in the last 90 days, in air conditioners, rugs and 3D printers.
A couple restoring a seven-bedroom former bishop’s residence in Wales: tiling, plumbing, timelapses, and before-and-after reveals. A long video goes up on YouTube every Wednesday.
8 sponsored posts in the last 90 days, in lighting, tiles, sofas, 3D printers, coffee machines and vacuums.
Builds and room makeovers in a 1990s house, each taken from a bare before to a styled after with the tools and materials shown. Full build plans and tutorials are sold on the creator’s own site.
3 sponsored posts in the last 90 days, in home improvement retail, tools and water filters.
The renovation of a 1960s bungalow, step by step: floors, arches, a pantry, a bathroom reveal. Nordic-style decor, shop visits, and family travel fill the rest.
11 sponsored posts in the last 90 days, in flooring, fashion, paint, bathrooms and hotels.
The restoration of a 1920s house, one room at a time: a pink-tiled bathroom, a stairwell, stained glass, vintage furniture. Rug and bedding collections made with Loloi and West Elm sit beside a shop of the creator’s own.
11 sponsored posts in the last 90 days, in bedding, rugs, tech, toys, internet service and photo printing.
Budget DIY upgrades done without hiring a pro, with the cost set against the quote: epoxy garage floors, a paver area, curtains, lighting. The rest is family chaos and a podcast.
3 sponsored posts in the last 90 days, in lighting, financial services and home tech.
Self-taught DIY that copies a designer look: a home gym, a theater room, a dining room repainted, porches dressed for each season. Homemade family costumes took over part of September.
2 sponsored posts in the last 90 days, in video doorbells and paint.
Room-by-room makeovers of a house the creator owns, with thrifted pieces turned into new ones. Also a TV host and the founder of a candle brand.
1 sponsored post in the last 90 days, in online video.
Renovation and repair tutorials from a contractor of more than 25 years: drywall, railings, bathrooms, and siding. A long series follows the renovation of a 1974 house.
12 sponsored posts in the last 90 days, in drywall products, deck railings, siding, tools and home security.
A couple restoring an 1860s Italianate house with period-drama charm: room reveals, a porch, budget details. Family life and couple comedy take up much of the rest.
1 sponsored post in the last 90 days, in home improvement retail.
One product at a time, shown working in a real home, with the link sent on request.
Home upgrades and DIYs that copy an expensive look for less, plus deals, dupes, and holiday styling. Most Reels end with a word to comment for the links.
2 sponsored posts in the last 90 days, in furniture and vacuums.
Near-daily Reels of Amazon finds, centerpieces, and Christmas decor in a farmhouse-style home, mostly with no words. Each ends with a word to comment for the links.
2 sponsored posts in the last 90 days, in seasonal decor.
Fast daily round-ups of affordable decor and gadgets from Amazon, Walmart, and Target, shown working in the creator’s own home. Seasonal decor and renter-friendly upgrades lead.
No sponsored posts found in the last 90 days.
Numbered episodes of Target, Walmart, and Amazon finds, from Christmas trees to bedding, hosted straight to camera with styling tips. Skin care and fashion drops make up about a fifth of the feed.
6 sponsored posts in the last 90 days, in seasonal decor, home decor retail, water dispensers, hair care and activewear.
A working interior designer who pairs shoppable finds, from organisers to robot vacuums, with quick “stop making this mistake” advice. Festive decor for Diwali arrived in October.
4 sponsored posts in the last 90 days, in robot vacuums, flooring and home fragrance.
Home hacks made with Dollar Tree items: Halloween builds, party decor, finds, and storage ideas. A “bought vs used” series checks what was worth it.
2 sponsored posts in the last 90 days, in apps and discount retail.
Soft-spoken tours and evening resets of a small apartment, with each Amazon item named over the shot. Almost every post points to an Amazon storefront.
No sponsored posts found in the last 90 days.
Renter-friendly makeovers of a rented home in Bangalore: a balcony, a bedroom, lighting, and storage. Most Reels pair one upgrade with a product and a sale to shop.
9 sponsored posts in the last 90 days, in home appliances, bedding, lighting and real estate.
Feeds known for one style, from 1970s Italian to maximalist. A product has to suit the room.
Soft, slow Reels of one home dressed for each season: bedding swaps, set tables, mantels, and room tours. Cleaning routines and recipes fill much of the rest.
6 sponsored posts in the last 90 days, in furniture, vacuums, seasonal decor and home repair services.
Slow, carefully framed footage of a home furnished in 1970s Italian modernism, with lists of kitchen and design must-haves. The account belongs to a working photographer.
2 sponsored posts in the last 90 days, in office chairs and lighting.
Bright, colour-led rooms, paint choices, and Sunday resets in a home styled as a “happy space”, with a dry, sarcastic voice. A makeover series for a UK high-street retailer ran in October.
8 sponsored posts in the last 90 days, in home retail, cleaning products, hotels and oral care.
Shorts that set up a Japanese-midcentury house room by room: entryway, dining room, home office, an Eames chair corner. Longer vlogs follow the move in and the projects around it.
3 sponsored posts in the last 90 days, in retail and cars.
Themed setups built on a budget at home, such as a horror-film Halloween party and football-season hosting. DIY decor fills the weeks between parties.
3 sponsored posts in the last 90 days, in streaming devices, supplements and allergy medicine.
Slow, styled shots of a colourful mid-century loft, with the source of each object named. An autumn trip to Japan, through design hotels and ceramics shops, filled much of October.
8 sponsored posts in the last 90 days, in furniture, kitchen appliances, home retail, hotels and tech.
Warm, personal tours of a prewar New York rental: seasonal light, secondhand finds, and small changes a lease allows. Family milestones fill the rest.
5 sponsored posts in the last 90 days, in paint, online marketplaces, tea, tableware and theater.
Colour-drenched maximalist rooms, neon, gaming and desk setups, and a Japanese tea room, in a house and garage in Houston. Captions are quick and joking, and links go out by comment.
6 sponsored posts in the last 90 days, in speakers, lighting, heaters, collectibles and pet food.
Opinions on design and makeovers of other people’s rooms. Useful when a product needs an expert’s word.
Long, chatty episodes that make over rooms in a rental and in subscribers’ homes, often for next to nothing. Critique videos pick apart design habits, from gray floors to bachelor bedrooms.
9 sponsored posts in the last 90 days, in rugs, telehealth, clothing and skin care.
Makeovers of other people’s small rentals, most of them studios and bedrooms under 250 square feet, each built around one named style. The long episodes end with a reveal for the people who live there.
6 sponsored posts in the last 90 days, in supplements, rugs, wall art and online therapy.
Room makeovers for other creators and celebrities, built up to the reveal and the owner’s reaction. Podcast clips and couple content fill the rest.
1 sponsored post in the last 90 days, in events.
Weekly opinion videos on design: home brands to avoid, kitchen upgrades that are not worth the money, and why new houses look worse. A new series follows the build of a custom house.
9 sponsored posts in the last 90 days, in home improvement retail, clothing, home electronics, wallpaper and apps.
Slow walk-throughs of finished custom homes the designer did for builders in Utah: kitchens, mudrooms, bunk rooms. Short tips explain each choice.
No sponsored posts found in the last 90 days.
We analyzed the 382 posts these 33 creators published on Instagram, YouTube and TikTok in the last 30 days. Of those, 49 beat their creator’s usual views by 3× or more.
Here are the hooks that are working, read from each post’s caption, title, or on-screen text.
“if you like this style… then welcome to my home 🙋♀️🏡”
The caption says how the creator feels about the room, and nothing else: no price, no steps, no question. “Love this feature in my prewar nyc apartment 😍” is the whole caption on a Reel of a New York rental. The video does the selling.
Eloise Preen 4.8M views · 24.4× their usualIt is the most common opening here, used by 12 different creators. For a brand, it is also the quietest one: the product sits in a room the viewer already wants to look at, and the caption rarely names it.
“I love bringing a little whimsy into my everyday and I spotted this soap and stand duo in Copenhagen a couple of weeks ago.”
One object carries the whole video: a night light from Amazon, a robot vacuum, a soap stand spotted on a trip. Many point to a link: a word to comment for a direct message, or a storefront in the bio.
Jack Callaghan 4M views · 8.4× their usualThis is the format to ask for when one product has to sell. Agree in advance how the link reaches viewers, because a link sent in a message does not show in the post or in its comments.
“We love a real-time reaction!”
A smaller group of captions promise a reaction: an owner seeing a finished room for the first time, a couple moving in together, a first night somewhere new. Four creators each had one breakout of this kind, and one of them is a hotel stay, not a home.
Mr. Kate 684K views · 4.1× their usualA reveal works when the change is big and the person reacting is someone the audience knows. It suits makeovers paid for by a furniture or paint brand, where the before shot does half the work.
Liz Pacini: “I hope my guests are happy! 🤠” reached 20M views, 40.4× their usual.
sincerelyvalory: “Once you create a home that feels like you, leaving it becomes the hardest part. 🤎✨🏡” reached 4.1M views, 29.5× their usual.
Lone Fox: “I knew I had to get an expert In this bathroom to help with this tile” reached 9M views, 25× their usual.
What the home decor accounts on this list do at each size on Instagram, YouTube and TikTok. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Mid | 100K to 500K | 134K | 4.8% | 1.6 | 14% |
| Macro | 500K to 2M | 300K | 3.5% | 2.1 | 23% |
| Mega | Over 2M | 437K | 3.2% | 3.5 | 16% |
Medians across these 33 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Oct 21, 2026 that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
A home brand that hires a creator is choosing a room as much as an audience: where the product will sit, how it will be shown, and for how long.
Anything that gets installed, like paint, flooring, tile, or a light fitting, needs a creator who films the work from before to after. One object that sells on sight suits a finds account. A product that needs a reason to buy it suits a designer who explains choices.
A renter can change lamps, textiles, and anything removable, but not floors, cabinets, or walls. Check the home before you brief a product that has to be fixed in place, and look for renter-friendly versions of it if the creator rents.
Several of the best-known home creators sell rugs, wallpaper, furniture, or candles, alone or with another brand. Ask what they sell before you offer a product that competes with it, and read their last few months of posts for rival brands.
Many home creators keep their links in an Amazon or LTK storefront, or send them when a viewer comments a word. Those clicks happen outside the post, so agree how sales will be tracked.
If an affiliate link to your product sits next to a paid post, the FTC expects that relationship to be disclosed clearly, close to the recommendation.
We identified and ranked these creators by searching hundreds of thousands of top performing home decor posts across Instagram, YouTube and TikTok with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English or with no words, and if at least half of their recent posts are about the home: decor, styling, DIY, renovation, or home finds.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 33 home decor influencers on Instagram, YouTube, and TikTok, ranked by median views across their last 30 videos or their last 90 days, whichever is lower. Show each one’s best post this month.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
As of October 2026 the top five home decor influencers by median views are Jenna Phipps, Shelby Turner, Farah Merhi, Angela Rose and Belgrave Villa.
The most watched home decor creators on Instagram right now are Jenna Phipps, Farah Merhi and Angela Rose. In all, 26 of the 33 top home decor influencers get their highest median views there.
By median views, the top home decor YouTubers are Caroline Winkler (makeovers and design critique), Eric Wang (setting up a Japanese-midcentury house), Alexandra Gater (small-rental makeovers), Nick Lewis (design opinions and advice), and Jeff Thorman (renovation how-tos).
Each creator was measured on Instagram, YouTube, and TikTok wherever they have more than 100,000 followers, and placed where their videos reach the most people. Many of them post to TikTok too, but their Instagram Reels get more views, so only 2 rank on TikTok.
Both were measured. Their recent Instagram Reels had median views of 83.6K and 95.8K, under the 100K a creator needs to be ranked.
By hand, search Instagram and TikTok for the rooms and products you sell, such as “peel and stick backsplash” or “mid-century living room”, and note who keeps turning up with strong views. With Klint, describe the creator in a sentence, for example renovation creators who own their home and have under 500K followers, and get them back with median views from Instagram, YouTube, and TikTok.
It depends on the format and the work behind it. A single find takes an afternoon to film, while a sponsored room makeover can take weeks and usually includes the product itself, so many home deals combine a fee with free product, or with a collection the creator designs. Ask for views on the platform you are booking, not total followers.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
On this list and would rather not be? Write to privacy@tryklint.ai and Klint will take you off.
