Written by David Roberts
Reviewed by Lucas Walter
Updated
The top lifestyle influencers in 2026 are Becca Bloom, Bretman Rock, Nara Smith, Alix Earle, and Brooklyn and Bailey. This list ranks 42 lifestyle influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top performing posts in the lifestyle niche.
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All 42, in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Becca Bloom @beccaxbloom | 6.3M | 3.4M | 11.6% | Luxury hauls and advice |
| 2 | Bretman Rock @bretmanrock | 20M | 3M | 12% | Farm life and travel |
| 3 | Nara Smith @naraazizasmith | 13M | 2.5M | 8.6% | From-scratch cooking |
| 4 | Alix Earle @alixearle | 8.7M | 2.2M | 9.1% | Get-ready videos and nights out |
| 5 | Brooklyn and Bailey @brooklynandbailey | 9.4M | 1.3M | 3.3% | Twin life and marriage |
| 6 | Emilie Kiser @emiliekiser | 2.1M | 1.3M | 1.8% | Resets and baking |
| 7 | Babs @brunchwithbabs | 4.2M | 815K | 3.9% | Homemaking and hosting |
| 8 | Monet McMichael @monetmcmichael | 1.3M | 807K | 5.1% | Mornings, moving, and makeup |
| 9 | Aspyn Ovard @aspynovard | 2.2M | 801K | 1.4% | Weekly family vlogs |
| 10 | Nabela Noor @nabela | 7.7M | 776K | 7.5% | Hosting and seasonal decor |
| 11 | Blondi @blondimuneca | 418K | 658K | 5.9% | Ranch life with a husband |
| 12 | Kristin Schnacky @kristinschnacky | 471K | 629K | 4.3% | Newlywed life |
| 13 | Sarah Nicole Landry @thebirdspapaya | 2.5M | 470K | 2.9% | Body image and family |
| 14 | Jenn Im @imjennim | 1.7M | 427K | 1.5% | Meals and outfits |
| 15 | Tanita Giu @tanitagiu | 419K | 398K | 2.8% | Slow countryside living |
| 16 | Ashley Alexander @aaashleyk | 781K | 381K | 3.6% | Matcha and city days |
| 17 | Jenna Sinatra @jenna.sinatra | 550K | 373K | 4.1% | Outings and resets |
| 18 | Ellie Juengel @ellie_juengel | 917K | 362K | 9.4% | House hunting and garage sales |
| 19 | Kylie Pitts @kylieapitts | 2.3M | 315K | 16% | Chatty day-in-the-life videos |
| 20 | Ava Jules @avajules_ | 596K | 313K | 4% | Wedding season and home |
| 21 | Abby Baffoe @abbybaffoe | 549K | 309K | 2.7% | Weekends away from NYC |
| 22 | Ally Purugganan @allyduhrey | 1.1M | 286K | 5.5% | Thrifted makeovers |
| 23 | Halle Simons @hallesoswag | 1.6M | 282K | 15.3% | Morning vlogs |
| 24 | Katie Mortka @katiemortkaa | 1.3M | 281K | 10.1% | Nurse shift days |
| 25 | Lidia Mera @lidiavmera | 573K | 266K | 2.3% | Breakfasts and home cooking |
| 26 | Kristin Johns @kristinjohns | 625K | 245K | 2.9% | Farm life and baking |
| 27 | Sazan Hendrix @sazan | 1.2M | 239K | 1.9% | Family and pregnancy |
| 28 | Valeria Lipovetsky @valerialipovetsky | 2.5M | 237K | 1.1% | Talks on modern womanhood |
| 29 | Steffy Degreff @steffy | 1.4M | 230K | 4% | Seasonal DIY and decor |
| 30 | Jillian Harris @jillian.harris | 1.6M | 229K | 1.4% | Garden, home, and business |
| 31 | Stei @steyeuh | 859K | 209K | 12.3% | LA apartment life and nails |
| 32 | Sydney Serena @SydneySerena | 3.9M | 204K | 3.5% | Reset days and solo trips |
| 33 | Zhirelle @Zhirelle | 1.4M | 201K | 3.9% | Home and life resets |
| 34 | Daisy Choi @daisychoiii | 1.4M | 185K | 5% | Study and productivity vlogs |
| 35 | Mimi Ikonn @mimiikonn | 1M | 163K | 1.4% | Fresh starts and travel |
| 36 | Lena @lenaliftsx | 396K | 161K | 6.8% | Living alone in NYC |
| 37 | Caitlin Covington @cmcoving | 1.4M | 152K | 2.3% | Parent humor and outfits |
| 38 | Katherin @katheriin_g | 551K | 146K | 15.8% | College routines |
| 39 | Drew Walls @drewwalls10 | 324K | 132K | 4% | Hygiene routines and family |
| 40 | Nina @ninersslifeee | 553K | 127K | 19.2% | Freshman-year days |
| 41 | Landyn @livingwithlandyn | 381K | 105K | 2.5% | Empty-nest ranch life |
| 42 | Ellen Park @lnparkx | 288K | 103K | 10% | Work days in LA and NYC |
The best lifestyle influencers aren’t simply the accounts with the most followers. Instagram, TikTok and YouTube all show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or mid-sized account can reach more people than one several times its size.
That’s why we rank lifestyle influencers by median views of their videos (average number of people a typical video reaches). As of October 2026, the five most-watched are Becca Bloom, Bretman Rock, Nara Smith, Alix Earle, and Brooklyn and Bailey.
Grouped by the stage of life each creator films. The number beside each name is the creator’s overall rank.
Four creators whose typical video passes two million views. Every part of the day is filmed, sponsors included.
Unboxings of jewelry, bags, and watches sit next to advice on dating and marriage, delivered straight to camera. The rest is plated dinners at home and trips to Italy.
1 sponsored post in the last 90 days, in beauty.
Home life on a farm with pet birds, chickens, and family, including a yard being rebuilt after a storm. Trips and beauty campaigns take up the rest, from Kyoto to New York.
7 sponsored posts in the last 90 days, in handbags, hair care and film.
Cooking and baking at home take up less than half the feed; fashion weeks, family milestones, and life updates fill the rest. A first cookbook is out for preorder.
7 sponsored posts in the last 90 days, in cookware, travel, online shopping and home goods.
Get-ready videos, nights out, trips, and time with friends and family, posted about daily. Posts for a skincare line the creator founded appear often.
1 sponsored post in the last 90 days, in online shopping.
Kitchens, dinner tables, Sunday resets, and room makeovers. Suits products used around the house.
Sunday resets, baking, decor projects, getting ready, and trips, narrated in a chatty voice. Toddler-parent life runs through the feed without taking it over.
2 sponsored posts in the last 90 days, in supplements and hair care.
Seasonal recipes, hosting menus, and household hacks from a kitchen in an 1830s house being restored. A former preschool teacher with a homemaking book out.
1 sponsored post in the last 90 days, in health care.
Seasonal table settings, home styling, and hosting at home, with family life around them. Also sells a home collection under the creator’s own name.
5 sponsored posts in the last 90 days, in skin care, home decor, deodorant and mattresses.
Slow countryside days: seasonal cooking, sewing, gardening, flea-market finds, and a cat, narrated in an English voiceover. Long videos only, a few a month.
No sponsored posts found in the last 90 days.
Thrifted apartment makeovers, closet clean-outs, hauls, and week-in-my-life vlogs, often on a small budget. A $200 makeover of a medical student’s apartment was the month’s biggest video.
6 sponsored posts in the last 90 days, in payment apps, jewelry and online marketplaces.
Home cooking, from brioche breakfasts to dinners, alongside routines, outfits, and life with a baby. Cooking makes up about half of the feed.
1 sponsored post in the last 90 days, in handbags.
Farm and flower-field life, birthday-cake baking, and family days, posted a few times a month. Also hosts a podcast.
3 sponsored posts in the last 90 days, in baby products, cookie dough and children’s clothing.
Seasonal DIY, crafts, and decor inside a colorful Long Island home, plus party hosting and quick dinners. Has a home book out and links LTK and an Amazon storefront.
7 sponsored posts in the last 90 days, in canned food, candy, stationery and household products.
A garden, a home build, recipes, and back-to-school weeks, with a subscription-box business running alongside. Most of it is filmed at home and in the garden.
8 sponsored posts in the last 90 days, in skin care, recycling, salads and kitchenware.
Whole-home resets, restocking, room makeovers, and morning and night routines. School and reading show up between the resets.
5 sponsored posts in the last 90 days, in bedding, music streaming, pet products and reading apps.
Empty-nest life on a ranch and by the coast: what was worn, cooked, and visited, plus the animals on the ranch. Posts a few Reels a month and runs a lifestyle shop.
3 sponsored posts in the last 90 days, in mattresses, clothing and flags.
Their own routines, meals, and outfits lead, with children in the background rather than at the center.
Weekly-vlog life cut into Reels: mornings, a partner, trips, hair and beauty, and family time. Life updates, like a two-year anniversary, draw the biggest audiences.
5 sponsored posts in the last 90 days, in beauty, snacks, skin care and hair care.
Body-image talk, try-ons, travel, and parenting updates, told straight to camera. Hosts a podcast and runs a photo-journal app.
5 sponsored posts in the last 90 days, in underwear, skin care, clothing and kids’ shoes.
What-I-eat lists, meal prep, makeup, outfits, and farmers-market outings. Runs a book club next to a long-running YouTube channel.
3 sponsored posts in the last 90 days, in AI apps, makeup and hair care.
House hunting, garage sales, and getting short-term rental condos ready, from Michigan. A second pregnancy runs through the recent posts.
5 sponsored posts in the last 90 days, in supplements, home decor, clothing and wellness drinks.
Fast, chatty day-in-the-life videos: school runs, the gym, errands, and supper on the stove. Storytimes and Southern jokes fill the rest.
1 sponsored post in the last 90 days, in groceries.
Family life with three children and a fourth on the way: pregnancy outfits, curly hair, cooking, and Kurdish heritage. Hosts a podcast.
3 sponsored posts in the last 90 days, in underwear, hair care and bread.
Talking-head Reels on modern womanhood: identity, outfits, parenting, and jokes with a husband. Posts about twice a day and runs a business that teaches creators.
5 sponsored posts in the last 90 days, in skin care, shoes, fragrance and banking.
Short parent-humor clips, trips, and outfit roundups, from a mostly photo feed. The outfits link through LTK.
3 sponsored posts in the last 90 days, in home appliances, party supplies and fast food.
Day-in-the-life vlogs, hygiene routines and restocks, and moments with a partner and family, plus trips to Disney parks. Talks to camera about self-care as discipline.
5 sponsored posts in the last 90 days, in weight-loss care, phone service, skin care and scooters.
Date nights, weekends away, and resets in a first apartment, with a partner or alone.
Twins sharing married life: pranks, trends, home and decor, outfits, and trips. Also runs lash and skincare lines and a soda shop.
2 sponsored posts in the last 90 days, in supplements.
Getting ready, slow mornings, a move into a new house, pets, and travel days, told to camera. Studied nursing at Rutgers; makeup and skin care run through the feed.
2 sponsored posts in the last 90 days, in music streaming and body care.
Ranch life in Mexico with a husband: chores, milking, laundry, cooking, and talks straight to camera. Captions are in English, and being 6’6” in a ranch house is a running joke.
No sponsored posts found in the last 90 days.
Newlywed life, a puppy, fall decor, and hair changes, in Reels and photo posts. Life updates make up most of the feed.
1 sponsored post in the last 90 days, in streaming.
Matcha made at home, get-ready videos, trips, and a boyfriend, between New York and Los Angeles. Founded a matcha brand, which has a collaboration with a beauty label.
8 sponsored posts in the last 90 days, in phones, kitchen appliances, clothing and beauty.
Outings with friends and family, comedy bits, and apartment resets, with travel posted as photo dumps. Links an Amazon storefront and a home-decor shop in the bio.
4 sponsored posts in the last 90 days, in phones and event tickets.
Wedding planning, a home-office makeover, wellness routines, outfits, and family, filmed on Oʻahu. The run-up to an October 2026 wedding is posted week by week.
4 sponsored posts in the last 90 days, in air travel, pet supplies and smart glasses.
Weekend trips out of New York City, cabin stays, weddings, and days with a boyfriend and a dachshund. Hair appointments and try-ons fill the weekdays.
3 sponsored posts in the last 90 days, in hair care, shoes and coffee.
Short comedy and trend clips, nails and hair, and relationship moments, from a first apartment in Los Angeles. Longer day-in-the-life vlogs go to YouTube.
No sponsored posts found in the last 90 days.
Long vlogs of ordinary days between a New York apartment and a family home in Minnesota: resets, solo outings, thrifting, and self-care. Also runs a jewelry brand.
1 sponsored post in the last 90 days, in headphones.
Travel vlogs, outfits, wellness talk, and life updates from a move between London and Asia. Has a book out on starting over.
No sponsored posts found in the last 90 days.
Living alone in New York: morning routines, weekly resets, meal prep, and self-improvement, plus trips to Mexico and Spain. Most Reels are set in the apartment.
3 sponsored posts in the last 90 days, in smart speakers, cat litter and video apps.
Day-in-the-life videos built around a job or a class schedule, often filmed hour by hour.
Morning vlogs, get-ready videos, hair-dye sessions, and weekend outings. Weddings, crockpot dinners, and a mudroom project show up too.
5 sponsored posts in the last 90 days, in event tickets, skin care, makeup and hair care.
A travel nurse’s days: 5 a.m. get-ready videos, what gets eaten on a nine-hour shift, and cozy routines after it. Weekend trips and meal prep fill the rest.
10 sponsored posts in the last 90 days, in home appliances, kitchen appliances, supplements and sleep aids.
Productivity and study vlogs from university life, plus food diaries and trips to Japan, Korea, and Mexico. Almost every upload is a full-length video rather than a Short.
3 sponsored posts in the last 90 days, in doctor booking apps and hotels.
College routines, get-ready videos and outfits, coffee and dinner runs, and time with siblings at home. Posts several times a day.
3 sponsored posts in the last 90 days, in app subscriptions and skin care.
Freshman-year days in college, filmed hour by hour, plus outfits, hair, and trips to see a friend. Most posts follow one stretch of a school day from start to finish.
9 sponsored posts in the last 90 days, in clothing, fragrance, skin care and hair care.
Workdays as a marketing lead, apartment hunting, and a move from Los Angeles to New York. Unboxings and food runs fill in between.
4 sponsored posts in the last 90 days, in AI software, computer accessories and work software.
We analyzed the 684 posts these 42 creators published on Instagram, TikTok and YouTube in the last 30 days. Of those, 60 beat their creator’s usual views by 3× or more.
Here are the hooks that are working, read from each post’s caption, title, or on-screen text.
“I don’t think anyone guessed a person so tall would be taking a shower here 😅”
The caption is a line about the creator’s own day, written the way you would text a friend: a wrecked nervous system after a long week, a craving blamed on the luteal phase, a joke about being too tall for the shower. It says nothing about what the video shows. These 15 breakouts came from 8 creators.
Blondi 12M views · 18.9× their usualNone of the 15 is a paid post. If a sponsored post is to read like the rest of the feed, the creator’s own first line has to come before the product does.
“Boating in Vegas >>”
Two or three words that say where the creator is or what is about to happen: a boat in Las Vegas, getting ready for a night out, good morning from a ranch, a dish that is in season. There is no promise and no question.
Alix Earle 8.8M views · 3.9× their usualThe first frame has to carry the video, so the caption only sets the scene. One of these breakouts is a paid post for a department store, and its caption names the store only after the moment is set.
“2 years later…”
News from the creator’s own life opens the caption: an anniversary, a sibling moving out, a pregnancy, a wedding, a birthday. Each of these nine breakouts came from a different creator.
Aspyn Ovard 4.1M views · 5.1× their usualFollowers of a lifestyle account are following a person, and these are the posts that move the story on. None of them was a paid post.
Steffy Degreff: “My favorite Halloween dinner! 🎃” reached 4.9M views, 21.5× their usual.
Katie Mortka: “Happy Monday ya’ll 🤍 who’s ready for a new week?” reached 5.9M views, 21× their usual.
Nara Smith: “turns out it’s actually October 4th…” reached 31M views, 12.2× their usual.
What the lifestyle accounts on this list do at each size on Instagram, TikTok and YouTube. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Mid | 100K to 500K | 161K | 4.3% | 2.1 | 9% |
| Macro | 500K to 2M | 255K | 4% | 2.2 | 17% |
| Mega | Over 2M | 815K | 3.9% | 3.5 | 11% |
Medians across these 42 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Oct 13, 2026 that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
If you sell something people use every day, a lifestyle creator can show it working in an ordinary morning, kitchen, or weekend. These checks help you pick one whose day already has room for it.
Each feed leans toward a few moments: the morning routine, the kitchen, the Sunday reset, the night out, the weekend away. Scroll back through a month and count how often your moment comes up.
A creator who films a reset every week is a better home for a cleaning product than one who did it once for a sponsor.
Many lifestyle creators have a cookbook, a skincare line, a home collection, or a jewelry brand of their own, and more earn from a storefront linked in the bio. A campaign that sits next to the creator’s own competing product is a hard sell for both of you, so check what is on offer first.
Some lifestyle feeds carry a sponsored post every few days. If paid posts outnumber ordinary days, yours will be one more in the queue.
Compare the views on the creator’s sponsored posts with the views on everything else. On the strongest accounts the two are close.
Most of these deals come with an affiliate or storefront link as well as the post. The FTC suggests a plain line such as “I get commissions for purchases made through links in this post”, and warns that buyers might not understand what “affiliate link” means. Put the wording in the brief.
Partners, roommates, and children turn up in lifestyle videos as a matter of course. If your product should not be shown with a child, or needs the creator alone in the frame, say so before filming starts.
We identified and ranked these creators by searching hundreds of thousands of top performing lifestyle posts across Instagram, TikTok and YouTube with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English or with no words and their feed mixes daily life, with no single subject such as fashion, food, or cleaning taking over most of it.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 42 lifestyle influencers on Instagram, TikTok and YouTube whose feeds mix routines, home, cooking and outfits. Rank by median views across their last 30 videos or their last 90 days, whichever is lower.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
As of October 2026 the top five lifestyle influencers by median views are Becca Bloom, Bretman Rock, Nara Smith, Alix Earle, and Brooklyn and Bailey.
A creator whose posts follow their own daily life rather than one subject: morning routines, home and cooking, outfits, outings, and life updates, all in the same feed. Brands use them to show a product being used in an ordinary day.
Instagram, TikTok and YouTube. Of these 42, 23 are watched most on Instagram, 14 on TikTok and 5 on YouTube. A creator who posts on two of them appears once, under the one where their videos are watched most.
Three ways show up in this list. 38 of the 42 ran at least one sponsored post in the last 90 days, 12 link a shopping storefront from the bio, and 13 sell something of their own, from cookbooks to a matcha brand.
It depends on how many people a typical video reaches, the platform, how many posts you ask for, and how long you can reuse them. Lifestyle deals often bundle a post with a storefront or affiliate link, and a product that fits a series the creator already films, such as a weekly reset, needs less new filming than one that needs a video of its own.
By hand, search day-in-my-life, morning routine, and Sunday reset videos, and note who already uses products like yours. With Klint, you describe the creator you want, such as parents who film their mornings in Texas, and get back a ranked list.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
On this list and would rather not be? Write to privacy@tryklint.ai and Klint will take you off.
