Written by David Roberts
Reviewed by Lucas Walter
Updated
The top nano influencers in 2026 are Hank, Dr. Ajay Kailas, Oem, Zahra and Tyler Murray. This list ranks 24 nano influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top performing posts.
Examples of what you can ask Klint:
Join 1,000+ marketers who use Klint to find creators in their niche. Start free
All 24, in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Hank @hankmcgreen | 3.1K | 28.9K | 8.3% | Marathon training and race days |
| 2 | Dr. Ajay Kailas @drajaydaily | 9.8K | 13.7K | 5.7% | A dermatologist’s product picks |
| 3 | Oem @oemorca | 4.4K | 11.6K | 8.2% | Triathlon training diary |
| 4 | Zahra @athomewithzahra | 4.6K | 10.1K | 2.6% | New-build DIY and decor |
| 5 | Tyler Murray @tylermurrayyyy | 4.9K | 8.9K | 2.1% | Outdoor family life and truck tips |
| 6 | Sofia @sofia_yalymova | 3.9K | 8.5K | 16.6% | Long-hair care |
| 7 | Kensie @kensieluvbeauty | 5.4K | 8K | 11.6% | Curly hair |
| 8 | Haily @hailychurl | 1.4K | 6.6K | 11.1% | BookTok hauls |
| 9 | Kaley Patton RN @kaleypatton_rn | 5K | 6.4K | – | Injectables and skin |
| 10 | JAYTEE @alleyesonjaystea | 4.6K | 6.1K | 8.5% | Hair and everyday life |
| 11 | Natalia @nataliaescaa | 7K | 6K | 7.3% | Skincare and get-ready-with-me |
| 12 | Sabrina B. @sabrinasbryan | 8.9K | 5.9K | 8.4% | Half-wig and natural hairstyles |
| 13 | Diana @diana.bogdanov | 5.7K | 5.5K | – | Short home workouts |
| 14 | Kasey Coffey @itskaseycoffey | 8.5K | 5K | 6.5% | NYC lifestyle and Thai food |
| 15 | abeacodes @abeacodes | 5.5K | 4.7K | 9.1% | Study skills and coding |
| 16 | Olivia Heard @oliviaheard_ | 9.2K | 4.7K | 3% | Pilates and kettlebell workouts |
| 17 | Leo @leoskis_ | 9.5K | 4.4K | 18% | Skiing and hiking |
| 18 | Chris @griffinsteachtech | 2.6K | 4.3K | 3.2% | PC fixes |
| 19 | Kyana @kyana_nicole | 7.6K | 3.9K | 15.6% | A 1920s-style apartment |
| 20 | Anj @anjaliedsouzaa | 2K | 3.3K | 6.4% | Easy hairstyles |
| 21 | Behnood Saghi @loft_144 | 1.6K | 3.2K | 3.6% | A Toronto loft |
| 22 | Gabriella @moniquelona | 9.6K | 3.1K | 9.3% | Lashes, skincare and heatless hair |
| 23 | Lexxo @g_lexxo | 4.3K | 3.1K | 6.6% | Store deals and budget decor |
| 24 | Rebecca @missrebeccaann | 7.7K | 3.1K | 8.3% | Weekly meal prep |
The best nano influencers aren’t simply the accounts with the most followers. Instagram and TikTok both show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or mid-sized account can reach more people than one several times its size.
That’s why we rank nano influencers by median views of their videos (average number of people a typical video reaches). As of October 2026, the five most-watched are Hank, Dr. Ajay Kailas, Oem, Zahra and Tyler Murray.
The list is split by what each creator posts, because a small brand usually looks for creators in its own category first. The number beside each name is the creator’s overall rank.
Curl routines, half-wigs, long-hair care and get-ready-with-me videos, every one of them filmed for TikTok.
Long-hair care routines filmed at home: washing, masking, blow-drying and before-and-after transformations. The joke is usually on screen, about how long the routine takes.
No sponsored posts found in the last 90 days.
Curly-hair tutorials, wash-day routines and hair comedy from a licensed cosmetologist, filmed at home. Many posts tag the haircare used, and several carry a paid-partnership label.
11 sponsored posts in the last 90 days, in haircare, colored contact lenses and hair tools.
Get-ready-with-me videos, skincare and hair routines, and shopping hauls, filmed at home and in stores by a college student. The captions list the products and tag the brands.
16 sponsored posts in the last 90 days, in skincare, makeup, haircare and fashion.
A running "Black girl hair guide" series of half-wig and natural-hair styles, plus travel and life after graduation. Mostly talking to camera, with styling demos and photo slideshows.
3 sponsored posts in the last 90 days, in wigs and hair products.
Hair tutorials filmed at home: half-up styles, French twists, wash days and clips. The captions tag the products used, and the voiceovers run on dry humor.
13 sponsored posts in the last 90 days, in hair tools, hair accessories, haircare, skincare and clothing.
A dermatologist and a nurse injector. The right fit when a skincare product makes a claim that needs a credential.
Talking-head skincare and health explainers from a board-certified dermatologist: product picks, skin conditions and days at the clinic. Many videos are one "my favorite" recommendation, stated on screen.
No sponsored posts found in the last 90 days.
Explainers and before-and-after results from a nurse injector at a New York City med spa: Botox, filler and skincare routines. Many posts end with a link to book at the clinic.
4 sponsored posts in the last 90 days, in medical apparel and skincare.
Everyday-life diaries from Manchester, Arizona and New York City: hair, outfits, food and trips.
Hair and everyday-life clips from Manchester: heatless blowouts, closure sew-ins and outfits. The captions are short and chatty, and the hook sits in the on-screen text.
No sponsored posts found in the last 90 days.
New York City lifestyle Reels: Thai recipes, makeup, trips to Thailand and Japan, and a Bernese mountain dog. The bio also names a season of a Netflix reality show.
3 sponsored posts in the last 90 days, in haircare, body wash and cosmetics.
Daily "girl diaries" of lash fills, skincare and heatless hair, often filmed first thing in the morning. A lash fill and an overnight-curl result were the two most-watched posts of the month.
1 sponsored post in the last 90 days, in nail salons.
Race days, triathlon training, Pilates, short home workouts, ski runs and life on the water.
First-person race-day stories and training clips from a marathoner chasing a sub-2:30 finish in Chicago. The account also sells one-to-one coaching for runners, from a first race to a new personal best.
No sponsored posts found in the last 90 days.
A triathlon training diary of runs, rides, swims and gym sessions, from someone who was sedentary less than two years ago. Before-and-after slideshows mark the progress.
1 sponsored post in the last 90 days, in sportswear.
Clips from outdoor family life: fishing, boating, hunting and wildlife on the water. A quick truck or tool tip now and then gets the most views.
No sponsored posts found in the last 90 days.
Short home and gym workout Reels from a psychologist: abs, core, cardio and jump rope. The captions argue for regular short sessions over long days in the gym.
No sponsored posts found in the last 90 days.
Pilates and hot-kettlebell workout demos and class promotions from a personal trainer, filmed in studios and gyms. The clips show the flows, the kit and the class times.
5 sponsored posts in the last 90 days, in activewear, electrolytes, cameras, fragrance and clothing.
Skiing and hiking edits from the Dolomites, cut fast with text on screen. Dry jokes about dating run over the mountain and powder footage.
1 sponsored post in the last 90 days, in ski gear.
Renovations, loft and apartment tours, weekly store deals and a meal-prep series. Useful for home, kitchen and grocery brands.
Renovation diaries from a new-build home: panelling, painting, room reveals and homeware hauls. Tool finds and budget tips come with each project.
3 sponsored posts in the last 90 days, in paint, kitchenware and home planning tools.
An apartment decorated in a 1920s style, built up with cheap DIY projects and room tours. Most posts reveal one finished piece.
3 sponsored posts in the last 90 days, in activewear, cars and TVs.
Tours and decor Reels from a vintage-styled industrial loft: day-and-night reveals, a lamp collection and favorite pieces. Collaboration and UGC requests go to an email in the bio.
1 sponsored post in the last 90 days, in wall art.
Weekly store deals, couponing and budget home finds, mostly from one supermarket chain. Cheap DIY decor projects reach the most people.
No sponsored posts found in the last 90 days.
A weekly series of everything prepped for the work week, filmed on the kitchen counter, plus everyday life in Nebraska. About half the posts are food.
5 sponsored posts in the last 90 days, in laser hair removal, groceries and skincare.
Book hauls, university study skills and quick PC fixes, mostly as slideshows and screen recordings.
Book hauls, bookstore trips and reading updates, with the hook written on screen. Most posts hold the books up to camera in a shop or at home.
2 sponsored posts in the last 90 days, in earplugs.
University study skills and coding explained in photo slideshows and talking-head clips: essays, critical analysis, Python and SQL. The account also books tutoring for students.
No sponsored posts found in the last 90 days.
Screen recordings of quick PC and gaming fixes: Windows settings, storage, RAM, Wi-Fi and privacy. Each video solves one problem.
No sponsored posts found in the last 90 days.
We analyzed the 368 posts these 24 creators published on Instagram and TikTok in the last 30 days. Of those, 70 beat their creator’s usual views by 3× or more.
Here are the hooks that are working, read from each post’s caption, title, or on-screen text.
“Beauty is worth everything sorry”
The most common opening is a flat opinion in the caption, with no setup: a hairstyle is the best one, home decor shouldn’t cost much, a serum is a dermatologist’s favorite. Ten different creators opened breakout posts this way, across hair, skin, home, study, workouts and trucks.
Sofia 4.8M views · 561.2× their usualThe caption takes a side, and the video shows the reason. For a brand, the line to write into a brief is the opinion the creator already holds about your kind of product, not your tagline.
“3km used to be my longest run and now 25km is just my regular saturday LSDs. 🏃”
The post opens on the finished curls, the styled loft or the training progress, and the steps come after. 7 of the 11 come from two accounts, Gabriella’s morning heatless-hair videos and Behnood Saghi’s loft tours; the rest come from hair, home and triathlon accounts.
Oem 2M views · 171× their usualFor a product with a visible result, ask for the after shot in the first second. The caption here only has to say what changed.
“I STILL CANNOT BELIEVE I GOT TO EXPERIENCE THIS.”
These captions start in the middle of something that just happened to the creator: a marathon finish, an anniversary trip to a bookstore, a new lamp for a collection.
Hank 1.3M views · 45.3× their usualA product that shows up inside one of these moments reads as part of the creator’s week, not as an ad break. That only works when the product was really there.
Tyler Murray: “Ford forgot a drain plug for the blinker fluid” reached 3.1M views, 347.4× their usual.
Rebecca: “everything I prepped this week 🍳✨🤍” reached 1M views, 338.5× their usual.
Anj: “half up half down supremacy @Dae Hair” reached 500K views, 149.8× their usual.
What the nano accounts on this list do at each size on Instagram and TikTok. Use it to judge whether a creator’s numbers are strong for their size.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Nano | 1K to 5K | 6.5K | 6.6% | 2.6 | 6% |
| Nano | 5K to 10K | 4.9K | 8.4% | 3.9 | 11% |
Medians across these 24 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Oct 19, 2026 that carry a paid-partnership label or a stated sponsor, or are part of a brand campaign.
If you run a small brand and want nano creators to post about your product, these are the checks to make before you send anything.
Nine of the small TikTok accounts we measured for this list belonged to creators with an Instagram account of more than 10,000 followers, where their videos reached more people. Look them up on each platform before you treat them as nano, and ask which account the post will go on.
In the last 30 days, six creators on this list had a video reach 100 times their usual views or more. A profile with one huge video tells you little about the next post. The median of recent videos does, and it is the number to plan on.
10 of the 24 already earn commission on some posts, through a shop link in the bio or TikTok’s commission label. A discount code or an affiliate link fits the way they already work, and a small fee on top makes the post a real job.
Free product counts as payment. The FTC’s guidance for influencers asks for a disclosure when a brand gives free or discounted products and the creator mentions them. Several creators here tag brands in routine videos with no ad label, so agree the label, a paid-partnership tag or #ad, before the post goes up.
We identified and ranked these creators by searching hundreds of thousands of top performing posts across Instagram and TikTok with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English or with no words and have 1,000 to 10,000 followers on the platform where their videos reach the most people.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 24 nano influencers (1,000 to 10,000 followers) on TikTok and Instagram who post in English. Rank by median views across their last 30 videos or last 90 days, whichever is lower, with 3,000 or more. Show followers, engagement and sponsored posts.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
As of October 2026 the top five nano influencers by median views are Hank, Dr. Ajay Kailas, Oem, Zahra and Tyler Murray.
Nano influencers have 1,000 to 10,000 followers. On this list the smallest account (Haily) has 1,425 and the largest (Dr. Ajay Kailas) has 9,755, each counted on the platform where their videos reach the most people.
19 are ranked on TikTok and 5 on Instagram, each on the platform where their videos reach the most people. YouTube channels with 1,000 to 10,000 subscribers were searched too; the few with a typical video above 3,000 views were faceless or run by a business.
Brands show up in sponsored posts from 15 of the 24 in the last 90 days, and they sell everything from haircare, skincare and makeup to activewear, cars, TVs, groceries and paint.
It depends on the platform, the number of videos, and whether you want to use the video in your own ads. Many nano creators post for free product or a commission code, and those who already do paid partnerships usually charge a flat fee per video. Ask what they charged for their last brand post, and agree the usage rights in writing.
By hand, search your category’s hashtags on TikTok and Instagram, open the accounts under 10,000 followers, and compare their recent videos’ views with their follower count. Klint can run that search for you from a plain description, such as "nano skincare creators whose videos get more views than they have followers".
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
On this list and would rather not be? Write to privacy@tryklint.ai and Klint will take you off.
