The top TikTokers in 2026 are MrBeast, Zach King, Khaby Lame, Brooke Monk and Hannah Stocking. This list ranks 35 influencers by median views across their recent posts, not by follower count. Each one was found by searching across hundreds of thousands of top performing posts on TikTok.
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TikTokers who make comedy with no words Returns 3 creators, whose videos need no translation.
Food creators on TikTok with over 5M followers Returns 6 food TikTokers, ranked by median views.
Top TikTokers who ran a tech brand deal since July Returns 9 creators, with phones, apps, and gadgets among the sponsors.
Which hooks are working in top TikTok videos right now? Returns 3 hook patterns, across 43 breakout posts.
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Key takeaways
Charli D’Amelio has the second-largest following on this list, 160M, but ranks 10th by median views. Dylan Page ranks 8th with 20M followers.
11 of the 35 have more subscribers on YouTube than followers on TikTok. Alan Chikin Chow has 103M on YouTube and 18M on TikTok.
28 of the 35 posted sponsored content since mid-July, 87 posts in all. Fashion and beauty brands account for 43 of them, tech companies for 14, and food and drink brands for 13.
The list at a glance
All 35, in rank order. Select a row to jump to the write-up.
The best influencers on TikTok aren’t simply the accounts with the most followers. TikTok shows videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or mid-sized account can reach more people than one several times its size.
That’s why we rank TikTokers by median views of their posts (average number of people a typical post reaches). As of October 2026, the five most-watched are MrBeast, Zach King, Khaby Lame, Brooke Monk and Hannah Stocking.
Other kinds of TikTok creator brands hire
UGC creators: Videos made for a brand to post on its own account or run as ads, paid for the video rather than the audience.
TikTok Shop affiliates: Product demos with a shop link attached, paid by a commission on each sale.
Micro creators: Accounts with 10,000 to 100,000 followers, usually about one subject.
Rising creators: Newer accounts whose videos have started to reach far more people than follow them.
LIVE hosts: Live streams on TikTok, paid through the gifts viewers send during the stream.
The 35 TikTokers to know
The groups follow what each creator is known for, from silent comedy to news. The number beside each name is the creator’s overall rank.
Stunts, pranks, and challenges
Big set-ups and pranks with a crew, a partner, a twin, or a parent. All five run YouTube channels too.
Set-piece stunts and challenges from the MrBeast YouTube world, filmed with a regular crew and famous guests. The month’s standout is an extreme-food challenge with a football star at the table.
Followers
144M
Median views
34M
Engagement
9.7%
Posts a week
1.6
3 sponsored posts in the last 90 days, in coffee, AI apps and mobile games.
Pranks, surprises, and challenges filmed with a partner and friends, plus travel clips from Japan. The month’s biggest post is a goodbye at an airport before months apart.
Pranks on a parent, relationship skits with a fiancée, and family challenges, filmed at home on Long Island. The month’s standout is billed as the best prank yet.
Followers
33M
Median views
1.5M
Engagement
8%
Posts a week
4.7
3 sponsored posts in the last 90 days, in phones, frozen food and body care.
Short visual-effects tricks in which an everyday object changes or vanishes on the cut, set to music. Each one is built around a single gag that lands in seconds.
Silent reaction comedy: a needlessly complicated way of doing something plays, then the simple way, with a deadpan look and no words. Nothing needs translating, so the videos travel to every language.
Followers
163M
Median views
9.5M
Engagement
8.1%
Posts a week
1.4
2 sponsored posts in the last 90 days, in travel SIM cards.
Short comedy clips, stitches, and collaborations with other creators and musicians, with some fashion and beauty spots. Several posts are paid partnerships with luxury brands.
Followers
13M
Median views
2.2M
Engagement
17%
Posts a week
2.1
5 sponsored posts in the last 90 days, in fragrance, skincare, watches and makeup.
Scripted comedy from a recurring set of characters called Alan’s Universe, with the words on screen. Several recent posts are paid sketches for a tech company.
Followers
18M
Median views
1.1M
Engagement
3.1%
Posts a week
0.2
4 sponsored posts in the last 90 days, in AI apps and retail.
Food and cooking
Restaurant reviews, giant-portion experiments, and quiet home cooking. Two sell seasonings or taco kits of their own.
Restaurant reviews and taste tests, often filmed in the car, with a calm spoken verdict. Recent posts include a follow-up on a chain restaurant’s dish.
Followers
17M
Median views
3M
Engagement
12.2%
Posts a week
2.8
4 sponsored posts in the last 90 days, in restaurants, cars and software.
Calm home cooking and meal prep in a bright kitchen, mostly with no talking and no caption. Some posts are paid partnerships with food and family brands.
Followers
12M
Median views
1.2M
Engagement
8.7%
Posts a week
2.8
5 sponsored posts in the last 90 days, in baby gear, condiments, smart glasses and produce.
Big cuts of meat and novelty dishes, such as a recipe themed on a cartoon character, talked through in the kitchen. The account also sells its own taco kits.
Followers
6.4M
Median views
718K
Engagement
9.3%
Posts a week
0.2
1 sponsored post in the last 90 days, in video platforms.
Long makeup tutorials and first-impression reviews of foundation, eyeshadow, and skincare, filmed at a vanity. Posts are few, a couple a month, and many are paid partnerships.
Followers
9.3M
Median views
2.3M
Engagement
3.5%
Posts a week
0.5
6 sponsored posts in the last 90 days, in skincare and makeup.
Makeup tutorials, get-ready-with-me videos, and launches for the creator’s own cosmetics brand, mixed with comedy and reactions. Several recent posts promote a new single.
Followers
39M
Median views
916K
Engagement
7.2%
Posts a week
4.7
1 sponsored post in the last 90 days, in skincare.
Long reviews of luxury makeup that end in a verdict, plus unboxings and life on a yak ranch in Wyoming. The creator’s own cosmetics brand comes up often.
Trend dances and relatable point-of-view clips, often filmed with friends and family. The scenarios are everyday ones, like being the only talker in a shy group project.
Dance choreography and trend videos, often with family, plus fashion and training clips from home, a studio, or around Manila. Captions are short, mostly in English.
Beauty how-tos, thrift and DIY room makeovers, and lip-sync trends, filmed at home in Pennsylvania or on trips. The month’s biggest post is a makeup tutorial in the style of 2016.
Followers
53M
Median views
577K
Engagement
12.6%
Posts a week
2.3
3 sponsored posts in the last 90 days, in skincare and fashion.
Motivational edits about self-worth and living on your own terms, set to music with the words on screen. Most posts carry no caption, so the message is in the video itself.
Spoken commentary, clips from a podcast, reaction stitches, and photo dumps from daily life. The talk is sharp and fast.
Followers
7.6M
Median views
1.1M
Engagement
12.4%
Posts a week
2.6
2 sponsored posts in the last 90 days, in fragrance.
What’s working on TikTok this month
We analyzed the 474 posts these 35 creators published on TikTok in the last 30 days. Of those, 43 beat their creator’s usual views by 3× or more.
Here are the hooks that are working, read from each post’s caption, title, or on-screen text.
1. The status update (47% of breakout posts)
“I saw @kingapawlik_ do this and had to try”
The most common caption on this month’s breakouts is a plain line about what is happening, the way someone would caption a photo for friends: “Boating in Vegas >>”, “Defrosting for the night out”, “I made it to the other side.”
Alix Earle wrote 5 of the 20; the other 15 come from 12 creators, on pranks, sketches, makeup tutorials, and a restaurant review. Few of them ask the viewer anything.
2. The brand in the caption (12% of breakout posts)
“learning how to front flip with Interactive Visualizations and @googlegemini”
Five breakouts name a brand or a show in the caption, each from a different creator. Three are paid posts: a fashion house’s campaign, an AI app’s sketch, and a review of cleansing wipes. The other two launch the creator’s own serum and cook a dish from a cartoon.
A paid post can do as well as anything else the creator makes: two of those three paid posts are their creator’s best post of the month.
3. The reaction tease (7% of breakout posts)
“scariest meal of my life”
Three captions promise a reaction that the video then shows: “scariest meal of my life”, “Her reaction was priceless”, “He has no clue”. They come from three different creators, and each video has someone else in it to react: a guest, a partner, a friend.
What the accounts on this list do at each size on TikTok. Use it to judge whether a creator’s numbers are strong for their tier.
Tier
Followers
Median views
Engagement
Posts a week
Sponsored posts
Mega
Under 20M
1.8M
9.7%
2.1
10%
Mega
20M to 50M
2.3M
8.2%
2.1
7%
Mega
Over 50M
3.8M
8.8%
2.3
10%
Medians across these 35 accounts, from each account’s recent posts. “Sponsored posts” is the share of posts in the 90 days to Oct 12, 2026 that carry a paid-partnership label or a stated sponsor, or are part of a brand campaign.
How to choose a creator on TikTok
For a brand that has not picked a niche yet, the first question is what kind of video the product needs, not which name is the most famous.
1. Start from the kind of video
A product that needs explaining needs a creator who talks to the camera: a review, a news reaction, a get-ready-with-me. A product that is easy to show can go to a creator who works with no words, and that video needs no translation for other markets.
2. Check how recent the reach is
A median across the last 30 posts can reach back months for an account that rarely posts. On this list, one account’s last 30 posts go back to 2023, and three accounts posted only once in the last 30 days. Ask for the views of the last month’s posts and compare them with the median.
3. Ask which platform the deal covers
For a creator whose YouTube channel is bigger, the TikTok can be a short cut of a longer video. A mention bought for the YouTube video may reach TikTok as a few seconds, or not at all. Agree in writing which platforms the deal covers and what each version must show.
4. Look for a product of their own
10 of the 35 sell their own snacks, seasonings, taco kits, makeup, or skincare. A food or beauty brand that books one of them is paying someone with a rival product on the shelf. Most name the brand in their bio, so check it first.
5. Ask for the label and the brand’s name
11 of the sponsored posts on this list carry no ad words at all, most of them one fashion house’s campaign. The FTC’s guidance for influencers treats free products and perks as a reason to disclose, not only payment. Put the paid-partnership label and the brand’s name in the brief, so the post cannot be read as the creator’s own taste.
How we built this TikTok influencer list
We identified and ranked these creators by searching hundreds of thousands of top performing posts across TikTok with Klint.
We rank by median views across each creator’s recent posts, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English or with no words, and singers, actors, and athletes are left out.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Prompt
Find the top 35 English-language TikTokers, ranked by median views across their last 30 posts or last 90 days, whichever is lower. No singers, actors, or athletes. Show followers, engagement, sponsored posts, and each one’s best video this month.Find the top 35 English-language TikTokers, ranked by median views across their last 30 posts or last 90 days, whichever is lower. No singers, actors, or athletes. Show followers, engagement, sponsored posts, and each one’s best video this month.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
Questions about TikTokers
Who are the most popular influencers on TikTok?
As of October 2026 the top five TikTokers by median views are MrBeast, Zach King, Khaby Lame, Brooke Monk and Hannah Stocking.
Who is the #1 TikTok influencer?
By followers, Khaby Lame, with 163M. By the views a typical video gets, MrBeast: a median of 34M views, 3.0 times the next creator on the list.
What are TikTokers?
People known for the videos they post on TikTok, from small accounts about one hobby to household names. Every TikToker on this list has more than 6 million followers, and a typical video from each reaches at least 577K people.
Where are these TikTokers based?
All 35 post in English or make videos with no words. Of the 21 who say where they live, in a bio, a post, or on their YouTube channel, 17 are in the US, and one each in the UK, Japan, the Philippines and the Netherlands.
How do I find TikTok influencers for my brand?
By hand, search TikTok for the phrases your customers use, open the accounts that keep coming up, and look at their last month of views rather than their follower count. Klint runs that search across TikTok in one request, for example “English-speaking cooking creators with 100K to 1M followers who posted a sponsored video this month”.
How much money do TikTok influencers get paid?
The price depends on how many people a typical video reaches, how many videos the deal covers, and whether the brand may also run the video as an ad. A deal can be a fee for each video, a fee with the right to use the video in ads, or a commission on sales through TikTok Shop. Creators do not publish their rates, so the price is agreed deal by deal.
Can a creator ask to be removed?
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
David Roberts is the co-founder and CEO of Klint. He previously founded a consumer tax software company and grew it to more than a million users. He now builds AI-native marketing systems and writes about what’s working on social media for more than 50,000 followers across X, LinkedIn, and Instagram.
Lucas Walter is the co-founder and CTO of Klint. He has spent a decade building large-scale distributed software, including as CTO of a consumer tax software company that served more than a million users. He now applies that experience to AI, building the systems behind AI-native marketing.