Written by David Roberts
Reviewed by Lucas Walter
Updated
The top Instagram influencers in 2026 are MrBeast, Khabane Lame, Druski, Brent Rivera and Anwar Jibawi. This list ranks 33 influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top performing posts on Instagram.
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All 33, in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | MrBeast @mrbeast | 91M | 28M | 3.2% | Big-budget challenges |
| 2 | Khabane Lame @khaby00 | 78M | 19M | 3.1% | Silent reaction comedy |
| 3 | Druski @druski | 14M | 15M | – | Character sketches |
| 4 | Brent Rivera @brentrivera | 23M | 13M | 4.6% | Relationship and prank sketches |
| 5 | Anwar Jibawi @anwar | 22M | 7.1M | 3.9% | One-joke sketches |
| 6 | Zach King @zachking | 32M | 6.6M | 3.4% | Camera-trick magic |
| 7 | Hannah Stocking @hannahstocking | 27M | 5.4M | – | Relationship sketches |
| 8 | Bretman Rock @bretmanrock | 19M | 4.4M | 7.3% | Beauty and family life |
| 9 | Huda Kattan @huda | 5.6M | 4M | 3.5% | Makeup and beauty launches |
| 10 | Tucker Budzyn @tuckerbudzyn | 4.6M | 3.3M | 7.1% | Golden retriever life |
| 11 | NikkieTutorials @nikkietutorials | 19M | 3.1M | – | Makeup transformations |
| 12 | Joey Swoll @joeyswoll | 5.5M | 2.5M | 4.2% | Gym etiquette reactions |
| 13 | Dhar Mann @dhar.mann | 5.1M | 2.2M | 7% | Moral dramas |
| 14 | Jay Shetty @jayshetty | 19M | 1.8M | 3.3% | Podcast clips on relationships |
| 15 | Albert Cancook @albert_cancook | 3.5M | 1.7M | 2.5% | Fast recipes and food travel |
| 16 | Joshua Weissman @joshuaweissman | 2.4M | 1.5M | 3.4% | Recipe videos |
| 17 | King Bach @kingbach | 25M | 1.3M | – | Relationship and prank sketches |
| 18 | Pamela Reif @pamela_rf | 8.7M | 1.3M | 1.6% | Follow-along workouts |
| 19 | Mikayla Nogueira @mikaylajmakeup | 3.4M | 1.3M | – | Makeup demos |
| 20 | Krissy Cela @krissycela | 3.2M | 977K | 2.7% | Workouts and sportswear |
| 21 | Ross Smith @rosssmith | 4.3M | 882K | – | Pranks with Gangster Granny |
| 22 | James Charles @jamescharles | 19M | 854K | – | Makeup looks |
| 23 | Larry Wheels @larrywheels | 5.2M | 748K | 1.3% | Strength feats |
| 24 | Mark Rober @markrober | 3.1M | 668K | 3.1% | Science experiments |
| 25 | Kayla Itsines @kayla_itsines | 15M | 534K | 0.8% | Home workouts |
| 26 | Leonie Hanne @leoniehanne | 4.7M | 464K | – | Fashion week and luxury style |
| 27 | Guga @gugafoods | 1.6M | 388K | 3.4% | Barbecue experiments |
| 28 | Drew Binsky @drewbinsky | 1.5M | 386K | 2.5% | Travel documentaries |
| 29 | Max the Meat Guy @maxthemeatguy | 2.4M | 334K | 4.9% | Steak and barbecue |
| 30 | Mark Burstein @mark_burstein | 97.5K | 297K | 9.8% | Cinematic travel films |
| 31 | Abby Baffoe @abbybaffoe | 549K | 291K | 2.7% | Try-ons and New York life |
| 32 | Aimee Song @aimeesong | 6.9M | 182K | – | Style and skincare |
| 33 | Logan Rago @dogsbylogan | 1.1M | 176K | 6.5% | Dog-grooming makeovers |
The best influencers on Instagram aren’t simply the accounts with the most followers. Instagram shows videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or mid-sized account can reach more people than one several times its size.
That’s why we rank Instagram influencers by median views of their videos (average number of people a typical video reaches). As of October 2026, the five most-watched are MrBeast, Khabane Lame, Druski, Brent Rivera and Anwar Jibawi.
Grouped by what they post, from sketches to dog grooming. The number beside each name is the creator’s overall rank.
Sketches and pranks about dating, family, and everyday life. Khabane Lame’s need no words at all.
Silent reaction comedy: a deadpan shrug at the absurd ways people handle everyday things. No words at all, so the joke works in any language.
2 sponsored posts in the last 90 days, in travel eSIMs.
Character sketches and running bits, filmed like scenes from a show. Some posts promote film, TV, and live-show work.
No sponsored posts found in the last 90 days.
Relationship and prank sketches played by a recurring cast. Filmed at home and while traveling.
No sponsored posts found in the last 90 days.
One-joke sketches about family, dating, and work, each filmed on a single set. A recurring ensemble plays the other parts.
5 sponsored posts in the last 90 days, in streaming, kitchen appliances, smart glasses and shoe care.
Relationship and daily-life comedy sketches. Each one is a short scripted scene in English.
6 sponsored posts in the last 90 days, in smartphones, sports betting, streaming, movies and spices.
Relationship and prank sketches from a comedian of the Vine era. The account also promotes a stand-up special and apps the creator co-owns.
No sponsored posts found in the last 90 days.
Prank and comedy sketches with Gangster Granny as co-star. Stunts, celebrity cameos, and red carpets.
12 sponsored posts in the last 90 days, in movies and TV, home appliances, sports betting, car rental, security software, personal care and robots.
Challenges, camera tricks, and science experiments. All three link to their YouTube channels from their bios.
Stunt and challenge clips cut from the big-budget YouTube videos. Casts of dozens, huge sets, and locations around the world.
2 sponsored posts in the last 90 days, in clothing and AI apps.
Camera-trick magic: everyday objects vanish, swap, or change in one seamless edit. Staged sets and no spoken words.
No sponsored posts found in the last 90 days.
Science and engineering experiments, cut from the YouTube videos of a former NASA engineer. Each demo is explained out loud.
1 sponsored post in the last 90 days, in baby and hygiene products.
Moral dramas and podcast conversations about relationships, regret, and second chances.
Scripted moral dramas played by a cast of actors, each with a twist at the end. Shot on staged interior sets.
4 sponsored posts in the last 90 days, in clear aligners and pro football.
Clips from a podcast about relationships and self-growth, one guest at a time in a studio. Quotes from the conversation run as captions.
1 sponsored post in the last 90 days, in supplements.
Makeup artists who now run beauty brands, and Bretman Rock, whose feed mixes beauty with travel and family life.
Makeup, travel diaries, home life, and pets, in a feed that is more than half photos. The account also promotes a radio show the creator hosts.
4 sponsored posts in the last 90 days, in fashion, hair care and movies.
Makeup launches, red-carpet looks, and family moments from the founder of a large beauty brand. About half the feed is beauty; the rest is fashion week and home life.
No sponsored posts found in the last 90 days.
Makeup transformations and honest product reviews from a makeup artist. Also a podcast host and the founder of a beauty brand.
4 sponsored posts in the last 90 days, in skincare.
Makeup demos and get-ready-with-me videos at the vanity, plus the launch of a makeup line of the creator’s own. Lately also podcast appearances.
1 sponsored post in the last 90 days, in skincare.
Makeup looks and tutorials from a makeup artist who began on YouTube, plus launches for a makeup brand of the creator’s own. Some posts promote new music.
1 sponsored post in the last 90 days, in skincare.
Fashion week coverage, styling Reels, and luxury campaigns. Each ran at least six sponsored posts in 90 days.
Runway shows, luxury campaigns, and travel style from fashion weeks and events. Reels cover the shows; most of the feed is photo carousels.
14 sponsored posts in the last 90 days, in fashion, jewelry and watches, beauty, hotels and activewear.
Try-ons, styling, and city life in New York, with a dachshund in many videos. Posts more than once a day, almost all Reels.
6 sponsored posts in the last 90 days, in hair care, coffee, insurance, lip balm and footwear.
Fashion, skincare, and travel from a style blogger who began with the blog Song of Style. Most posts are photos; recent Reels include a guide to skincare treatments in Seoul.
15 sponsored posts in the last 90 days, in luxury fashion, eyewear, skincare, baby gear and stationery.
Steak, barbecue, and recipe videos. Two of the four run restaurants of their own.
Fast recipe and food-travel Reels: grills, sandwiches, and tastings. Some are filmed abroad with local creators.
4 sponsored posts in the last 90 days, in bread, spreads and food apps.
Detailed recipe videos from a chef with a cookbook. The creator opened a restaurant in September.
No sponsored posts found in the last 90 days.
Barbecue and steak experiments, often ending in an “Eat or Pass?” verdict. The creator has also written a barbecue book.
3 sponsored posts in the last 90 days, in kitchen appliances and thermometers.
Meat and barbecue cooks: big cuts, and the same dish made at different prices. Filmed in the kitchen and outdoors, with spoken narration.
No sponsored posts found in the last 90 days.
Gym etiquette, follow-along workouts, and strength feats. Four of the five also run a business of their own.
Reactions to videos filmed in gyms, built around gym etiquette and a campaign of gym positivity. The account also sells flavorings of its own.
No sponsored posts found in the last 90 days.
Follow-along workouts with no talking, plus food and question-and-answer clips. Captions are mostly in English, some in German.
3 sponsored posts in the last 90 days, in kitchenware, cameras and recovery devices.
Workouts and founder insights from the co-founder of a sportswear brand and a fitness app. Campaign posts for those brands are shared with the brand accounts.
No sponsored posts found in the last 90 days.
Strength feats, powerlifting, and arm wrestling, often filmed with other lifters. Posts more than once a day.
3 sponsored posts in the last 90 days, in AI apps, activewear and gym equipment.
Workouts and perimenopause education, mixed with family life and travel. Posted by the owner of a women’s fitness app.
3 sponsored posts in the last 90 days, in fitness watches and hotels.
A landscape filmmaker based in Hawaii, and a documentary maker who has been to every country.
Travel documentaries about the people and cultures of each place, narrated on location. Made by a traveler who has been to every country.
2 sponsored posts in the last 90 days, in laptops.
Cinematic Reels of landscapes and destinations, with drone-style shots set to music. Captions in English and little or no speech.
3 sponsored posts in the last 90 days, in travel booking and cameras.
A golden retriever account, and a groomer’s before-and-after makeovers.
Golden retriever videos with no spoken words, centered on Tucker and Todd. The account also sells a book and its own merchandise.
No sponsored posts found in the last 90 days.
Dog-grooming makeovers in a salon, shown before and after. Some videos teach grooming steps.
6 sponsored posts in the last 90 days, in dog shampoo, grooming clippers and pet apps.
We analyzed the 466 posts these 33 creators published on Instagram in the last 30 days. Of those, 38 beat their creator’s usual views by 3× or more.
Here are the hooks that are working, read from each post’s caption, title, or on-screen text.
“One of my fav makeovers!!”
A short remark in the creator’s own voice, the way you would caption a video sent to a friend: “He did this for us tbh 😂😂”, “I think she is a guinea pig..”. The caption does not describe the video; it reacts to it.
Logan Rago 1M views · 5.8× their usualAll nine come from four accounts: a dog groomer, a fashion creator in New York, a gym-etiquette account, and a strength athlete. None of them is a comedy account. The remark works when viewers already know the voice behind it.
“scariest meal of my life @erling”
Seven breakout posts put a famous name in the first line: a footballer, a wrestler, a supermodel, an actress, a life coach, the Emmys and Vogue World. The name tells someone scrolling past what the video holds before it plays.
MrBeast 153M views · 5.4× their usualMost were filmed with the famous guest or at the event itself. On Instagram a guest can co-author a Reel as a Collab post, so it appears on both accounts at once; MrBeast’s meal with @erling went out that way. The five accounts behind these posts include a fashion creator at a runway show and a prankster on a red carpet.
“When you get her name tattooed 🐍”
The caption states the situation the sketch acts out, in one line: “When you get her name tattooed 🐍”, “Had to do my job and kick this guy out”. The viewer knows the setup before the punchline arrives.
Anwar Jibawi 53M views · 7.5× their usualHalf of these come from King Bach, and two of them share one premise: a fiancé with unfinished business before the wedding, posted twice on September 12. Both broke out. A premise that works once can be filmed again.
Leonie Hanne: “Gigi opening VOGUE world in Milano 🤍” reached 4.7M views, 10× their usual.
Larry Wheels: “How many bodybuilders does it take to bend a barbell” reached 5.9M views, 7.9× their usual.
Max the Meat Guy: “$2,000 Wagyu Pasta” reached 2.4M views, 7.2× their usual.
What the accounts on this list do at each size on Instagram. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Macro | Under 2M | 297K | 3.4% | 1.6 | 13% |
| Mega | 2M to 10M | 1.3M | 3.4% | 2.6 | 13% |
| Mega | Over 10M | 5.4M | 3.3% | 2.8 | 8% |
Medians across these 33 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Oct 12, 2026 that carry a paid-partnership label or a stated sponsor, or are part of a brand campaign.
If your brand wants to work with an Instagram creator but has not picked a niche, start from what the video has to do for you, then check these four things.
Public numbers show views, not who the viewers were. In Reels, most of what people see comes from accounts they don’t follow, so ask the creator for the insights of three recent Reels: the views, the share from non-followers, and the top countries. A creator with a worldwide English-speaking audience may reach few people in your market.
Many of the biggest creators sell their own snacks, makeup, sportswear, or restaurant meals, and their launches take up posting slots. Ask what is coming before you pitch, and rule out a creator whose own product competes with yours.
Some of the most-watched accounts post twice a month; others post several times a day. A creator who posts rarely may have no free slot in your launch week, so agree the date before you agree the price.
Creators mark brand deals in different ways: Instagram’s paid-partnership label, “#ad” in the caption, “Anzeige” for a German audience, or a brand tag with no ad words at all. The FTC’s advice to influencers is don’t assume that a platform’s disclosure tool is good enough, and in a video the disclosure belongs in the video itself. Put the wording in the contract.
We identified and ranked these creators by searching hundreds of thousands of top performing posts across Instagram with Klint.
We rank by median views across each creator’s recent Reels, the only posts Instagram counts views for, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English or with no words, and celebrities famous for sport, music, acting, or TV are left out.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 33 Instagram influencers who post in English or with no words, ranked by median views across their last 30 Reels or last 90 days, whichever is lower. Leave out celebrities. Show followers, sponsored posts, and each one’s best Reel.
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As of October 2026 the top five Instagram influencers by median views are MrBeast, Khabane Lame, Druski, Brent Rivera and Anwar Jibawi.
The most-followed accounts on Instagram belong to footballers, singers, actors, and reality-TV stars, whose fame comes from work off the platform. Of the creators known for their own videos on this list, MrBeast has the most followers: 91M.
Only 6 of the 33 name a place in their Instagram bio: Los Angeles, Massachusetts, Dubai, Hawaii, New York City and San Diego. The list takes creators from any country who post in English or with no words.
By hand, search Instagram for the hashtags and keywords of your category, open the Reels tab of each account you find, and note the views of its last 10 or so Reels. Klint runs that search from one plain sentence, such as “Instagram food creators who post in English, 100K to 1M followers”, and ranks the results by views.
It depends on the views a typical Reel gets, what you ask for (a Reel, a Collab post that also appears on your account, Stories), how long you can reuse the video in ads, and whether the creator agrees not to work with your competitors. Accounts with millions of followers usually price through an agency or a manager, and several here list one in their bio. Smaller creators often agree a fee per Reel directly.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
On this list and would rather not be? Write to privacy@tryklint.ai and Klint will take you off.
