Written by David Roberts
Reviewed by Lucas Walter
Updated
The top Indian Instagram influencers in 2026 are Aaryan Kelvin, Samay Raina, Keshav Shashi Vlogs, Fukra Insaan and Triggered Insaan. This list ranks 69 Indian influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top performing posts from India.
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All 69, in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Aaryan Kelvin @aaryankelvin | 27M | 40M | 6.5% | Character sketches in Hindi |
| 2 | Samay Raina @maisamayhoon | 13M | 25M | 6.7% | Stand-up and panel-show clips |
| 3 | Keshav Shashi Vlogs @keshavshashivlogs | 14M | 21M | 3% | In-law comedy sketches |
| 4 | Fukra Insaan @fukra_insaan | 13M | 19M | 4.9% | Comedy Reels with a crew |
| 5 | Triggered Insaan @triggeredinsaan | 14M | 14M | 4.1% | Couple and family Reels |
| 6 | Elvish Yadav @elvish_yadav | 22M | 13M | 5.2% | Dialogue Reels and Haryanvi humour |
| 7 | Awez Darbar @awez_darbar | 30M | 12M | 2% | Dance and a family travel series |
| 8 | Amit Bhadana @theamitbhadana | 10M | 9.6M | 3.8% | Short Hindi comedy sketches |
| 9 | Loveneet Valecha @loveneet_valechaa | 1.2M | 9.1M | 2.7% | Home cooking with family comedy |
| 10 | Ashish Chanchlani @ashishchanchlani | 18M | 8.2M | 5.3% | Comedy sketches and a web series |
| 11 | Mr Faisu @mr_faisu_07 | 34M | 8.1M | 3.5% | Dance and squad entertainment |
| 12 | Sravanthi Pepakayala @sravanthi_pepakayala00 | 868K | 6.6M | 4.6% | Telugu village characters |
| 13 | Ubaid K @____ubaid_____ | 7.8M | 5.8M | 6.1% | Food and travel in Malayalam |
| 14 | Uorfi Javed @urf7i | 5.3M | 5.8M | 2.7% | Outfits made from odd materials |
| 15 | Kaathadi Club @kaathadi_club | 1.9M | 5.5M | 9.6% | Tamil sketch comedy |
| 16 | Harsh Gujral @realharshgujral | 5M | 4.9M | 5% | Stand-up bits |
| 17 | Ashu Ghai @ashu.ghai | 1.2M | 4.7M | 1.4% | Science experiments in Hindi |
| 18 | James Libang @james_libang13 | 2.8M | 4.1M | 5.1% | Family character sketches |
| 19 | Gurleen Pannu @gurleen_pannu | 3.1M | 3.9M | 4.4% | Stand-up and crowd work |
| 20 | Manisha Rani @manisharani002 | 13M | 3.9M | 4.1% | Relatable Hindi comedy |
| 21 | Ameen @_ameen_al | 2M | 3.9M | 8.3% | Malayalam troupe sketches |
| 22 | Akash Musale @akashmusale_ | 1.5M | 3.7M | 4.7% | Marathi street comedy |
| 23 | Anshu Bisht @gamerfleetog | 2.8M | 3.3M | 7.5% | Gaming and lifestyle |
| 24 | Komal Pandey @komalpandeyofficial | 2.1M | 3.1M | 2.7% | Fashion and styling Reels |
| 25 | Prajakta Koli @mostlysane | 8.7M | 2.9M | 1.2% | Relatable comedy and lifestyle |
| 26 | Shiva Kumar @shiva_entertainer_03 | 3.6M | 2.9M | 6.6% | Tamil twist comedy |
| 27 | Kushal Mistry @thatkushalmistry | 1.7M | 2.9M | 5.1% | Gujarati festive comedy |
| 28 | Kartick B Kolpe @kartick_kolpe | 763K | 2.7M | 5.3% | Marathi dialogue sketches |
| 29 | Ashish Ranjan @rockysharma07 | 13M | 2.6M | 4.4% | Rural comedy sketches |
| 30 | Rhythm Bhatia @caffeinekweennn | 73.2K | 2.5M | 3.3% | Fitness transformation |
| 31 | Niharika NM @niharika_nm | 3.4M | 2.5M | 1.4% | Comedy and fashion Reels in English |
| 32 | VJ Siddhu @vjsiddhu_official | 2.7M | 2.4M | 6.6% | Tamil friend-group comedy |
| 33 | Raj Shamani @rajshamani | 12M | 2.4M | 4.8% | Business and money podcast clips |
| 34 | Ranveer Allahbadia @beerbiceps | 4.2M | 2.3M | 5.3% | Self-improvement and travel |
| 35 | Tech Master @techmasterco | 6.9M | 2.3M | 6.7% | Phone tips and gadget reveals |
| 36 | Rushikesh Gadekar @rushikesh_18 | 1.3M | 2.3M | 2.4% | Marathi couple comedy |
| 37 | Devanshu Mahajan @chimkandian | 3.1M | 2.3M | 6.3% | Relatable Hindi sketches |
| 38 | Govind Singh @oyee_gudduuu | 313K | 2.2M | 6.2% | One-man family sketches |
| 39 | Rushi Haral @haralrushikesh | 1.3M | 2.2M | 3.9% | Marathi troupe comedy |
| 40 | Vikram Mali @vikram_mali022 | 925K | 2.1M | 3.9% | Marathi village characters |
| 41 | Manoj Saru @manojsaru | 3.2M | 2.1M | 5.5% | Phone unboxings |
| 42 | Arun J @arunj224 | 833K | 1.9M | 7.3% | Malayalam family sketches |
| 43 | Anubhav Singh Bassi @be_a_bassi | 3.9M | 1.9M | 5.1% | Stand-up comedy |
| 44 | Adnaan Shaikh @adnaan_07dz | 11M | 1.8M | 3.9% | Lifestyle and family Reels |
| 45 | Jatt Prabhjot @jatt_prabhjot | 2.9M | 1.7M | 9.8% | Travel and daily vlogs |
| 46 | Gaurav Gupta @gaurav_comic | 1.9M | 1.7M | 3.9% | Stand-up comedy |
| 47 | Sahil Kadak @sahil_kadak_09 | 892K | 1.6M | 4.1% | Marathi solo sketches |
| 48 | Mahalakshmi @pooja_vegesna | 714K | 1.5M | 2.3% | Slow living in Telugu |
| 49 | Isha Borah @ishaborah | 2M | 1.4M | 2.8% | Festive styling and saree drapes |
| 50 | Veeru Vajrawad @veeruvajrawad | 1.9M | 1.3M | 5.8% | Marathi romance and family sketches |
| 51 | Inderpreet Singh @inderr_damie | 513K | 1.2M | 5.2% | Punjabi comedy Reels |
| 52 | Dimple Malhan @dimplemalhan2 | 955K | 1.2M | 4.5% | Recipes and family comedy |
| 53 | Atharva Sudame @atharvasudame | 2M | 1.2M | 3% | Marathi sketch series |
| 54 | NRFM Vlogs @__nrfmvlogs__ | 1.4M | 1.1M | 6% | Tamil squad challenges |
| 55 | Krishna Jorapur @gj_krish | 452K | 1.1M | 5.2% | Kannada comedy sketches |
| 56 | Bhupendra Raghuwanshi @_bhupendra_singh_01 | 721K | 1.1M | – | Gym and physique |
| 57 | Kusha Kapila @kushakapila | 4.4M | 948K | 4.2% | Comedy and a scripted letter series |
| 58 | Nidhi Kunwar @nidhi_kunwarr | 1.3M | 941K | 4.3% | Personal finance explainers |
| 59 | Gaurav Taneja @taneja.gaurav | 3.3M | 871K | 2% | Fitness and aviation |
| 60 | Anubhav Shrivastava @anubhav_vastav | 425K | 835K | 4.5% | Physics explainers |
| 61 | Viraj Ghelani @viraj_ghelani | 1.4M | 807K | 3.5% | Gujarati comedy |
| 62 | Kritika Khurana @thatbohogirl | 1.8M | 759K | 2.3% | Styling and jewellery |
| 63 | Prashanth Práshú @prashu__baby | 2.9M | 705K | 3.8% | Telugu couple comedy |
| 64 | Surbhi Hunny @surbhi_hunny | 977K | 692K | 3.7% | Family comedy sketches |
| 65 | Ekram Khan @ekramartworld | 656K | 665K | 4.4% | DIY crafts |
| 66 | Dolly Singh @dollysingh | 1.9M | 634K | 4.8% | Character comedy |
| 67 | Santhosh Rapolu @santhoshrox1 | 476K | 576K | 2.4% | Telugu village comedy |
| 68 | Nikhil Sharma @nikkkhil | 1.4M | 561K | 4.9% | Lifestyle and travel vlogs |
| 69 | Shretama Das @bably866 | 538K | 555K | 5.2% | Bengali character comedy |
The best influencers on Instagram in India aren’t simply the accounts with the most followers. Instagram shows videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or mid-sized account can reach more people than one several times its size.
That’s why we rank Indian Instagram influencers by median views of their videos (average number of people a typical video reaches). As of October 2026, the five most-watched are Aaryan Kelvin, Samay Raina, Keshav Shashi Vlogs, Fukra Insaan and Triggered Insaan.
The groups follow what each creator makes, with regional comedy split into two groups by language. The number beside each name is the creator’s overall rank.
Clips cut from live sets and long interviews. A fit for products that sell on a talking point.
Clips from stand-up sets and from India’s Got Latent, a comedy panel show filmed in a studio with rotating guests. Recent Reels also carry dates for an India tour.
4 sponsored posts in the last 90 days, in smartphones and e-commerce sales.
Relatable stand-up bits and quick punchlines, filmed solo and posted almost daily. Recent weeks tie many of them to a stunt reality show and an upcoming tour.
1 sponsored post in the last 90 days, in streaming.
Stand-up and crowd-work clips filmed at live shows, with jokes about family, dating, and office life. Many posts carry tour dates.
2 sponsored posts in the last 90 days, in dating apps and e-commerce.
Podcast clips cut to one idea about business or money, alongside text-only advice posts. A good share of the captions trade a link for a one-word comment.
3 sponsored posts in the last 90 days, in software and laptops.
Talking-head Reels on money, habits, and self-improvement, plus travel clips from the Maldives and Ladakh. Clips from the creator’s podcast appear between them.
2 sponsored posts in the last 90 days, in travel resorts.
Stand-up clips and one-liners filmed on stage, with announcements for shows, specials, and films. A few posts each month, most of them solo.
No sponsored posts found in the last 90 days.
Stand-up and crowd-work clips about Delhi life, family, and being a baniya, from a comic whose special is called Market Down Hai. A run of posts in September promoted a TV quiz show.
5 sponsored posts in the last 90 days, in TV and streaming.
Scripted scenes with recurring characters, in Hindi or Hinglish. Brand campaigns here usually arrive as a sketch, not an ad.
Short Hindi sketches built around a returning set of characters, filmed on village streets and in rooms dressed as offices and homes. Each Reel lands on a single punchline.
5 sponsored posts in the last 90 days, in smartphones.
Self-contained comedy sketches with a fixed cast, each built on a punchline title. Posts are few, and each is a finished scene.
3 sponsored posts in the last 90 days, in smartphones, finance apps and wearables.
Comedy sketches with a recurring team, and clips from Ekaki, a web series the creator made. Most recent Reels are brand-funded sketches for films, food, and fragrance.
8 sponsored posts in the last 90 days, in food, fragrance and films.
Home-set family sketches in which the creator plays the relatives: the father, the husband, the mother-in-law. A recurring cast fills the other parts.
1 sponsored post in the last 90 days, in sports streaming.
Relatable comedy Reels in Hindi, often written to be sent to a partner or a friend, with outfit posts in between. Brand posts keep the same comic tone.
7 sponsored posts in the last 90 days, in smartphones, skincare and home fittings.
Relatable comedy and lifestyle Reels in Hinglish from a creator who also acts and writes books. Campaign posts for chocolate, beauty services, and home decor sit between them.
5 sponsored posts in the last 90 days, in jewellery, confectionery and home decor.
Rural comedy sketches in Hindi with a Bhojpuri flavour, about family, neighbours, and local officials. The creator plays a rotating set of characters.
No sponsored posts found in the last 90 days.
English-language comedy and fashion Reels, from styled shoots to guest spots on other creators’ shows. Beauty brands sponsor most of the campaign posts.
5 sponsored posts in the last 90 days, in skincare, haircare and dating apps.
Relatable Hindi sketches about mothers, friends, and family moments, shot indoors at home. A few Reels a month, often with friends in the cast.
2 sponsored posts in the last 90 days, in streaming and online video.
POV sketches about middle-class family life, with the creator playing the father, the mother, and the son. Captions are short English set-ups.
1 sponsored post in the last 90 days, in skincare.
Punjabi comedy Reels about school days, families, and relationships, with a recurring cast. Many captions are only emoji.
2 sponsored posts in the last 90 days, in study-abroad services and food.
Relatable comedy Reels and Likhe Jo Khat Tujhe, a 12-part series of letters read to camera. The creator’s own shapewear brand presents the series.
4 sponsored posts in the last 90 days, in nutrition, supplements and fashion e-commerce.
Scripted comedy built on recurring characters such as Devi and Pinky Chachi, mixed with travel and brand Reels. Each sketch is a single scene with quick cuts.
9 sponsored posts in the last 90 days, in hotels, e-commerce and hair colour.
Spouses, in-laws, and parents make up the cast. Household products fit into the scenes without a pitch.
Fast in-law comedy sketches in Hindi with a Haryanvi edge, filmed at home with a family cast. The same comedy tags run under every caption.
1 sponsored post in the last 90 days, in haircare.
Couple and family Reels with a partner, Ruchika, and relatives: challenges, festival days, and short comic bits. Phone campaigns take up a large share of the feed.
5 sponsored posts in the last 90 days, in smartphones.
Numbered home-cooking vlogs in Hindi, each built around one dish and a family joke that lands at the end. Ingredient lists run on screen.
1 sponsored post in the last 90 days, in education.
Recipe Reels from a home kitchen, with ingredients listed on screen, alternating with family comedy in the living room. Relatives from the Malhan family appear in many.
1 sponsored post in the last 90 days, in supplements.
Comedy sketches about Indian family life, from mother-in-law fights to husband-and-wife bickering, with the creator playing several parts. A new sketch goes up every day.
7 sponsored posts in the last 90 days, in skincare, haircare and smartphones.
Comedy in three regional languages, much of it built on local festivals, food, and small-town life.
Marathi street and family comedy with one guest performer per sketch, mostly indoors. Each Reel runs to an everyday punchline.
1 sponsored post in the last 90 days, in coaching classes.
High-production Gujarati comedy with a recurring cast: garba nights, family characters, and celebrity parodies. Wardrobe credits name local labels.
3 sponsored posts in the last 90 days, in smartphones, skincare and soft drinks.
Dialogue-led Marathi sketches about family, work, and small-town life, with a recurring male cast. Many are made with local businesses as Collab posts.
4 sponsored posts in the last 90 days, in jewellery, two-wheelers and grooming.
Marathi couple-comedy sketches and vlogs filmed with a partner, Aarohi, at home and on set. Openings of the creator’s own menswear stores appear between them.
1 sponsored post in the last 90 days, in beauty.
Marathi comedy from a theatre actor and a returning troupe, staged at home, outdoors, or on stage. Many sketches end on a message.
5 sponsored posts in the last 90 days, in smartphones, skincare and sports goods.
Rural Marathi comedy in which the creator plays recurring characters alone on camera, on farms and in villages. Some end on a sentimental line instead of a joke.
2 sponsored posts in the last 90 days, in clothing and clinics.
Mostly solo Marathi sketches about everyday situations, shot in homes and streets in Nagpur. Captions are often hashtags only.
6 sponsored posts in the last 90 days, in streaming, jewellery and fashion.
Marathi comedy and romance sketches with a recurring partner, often ending on a sentimental twist. The bio sells the creator’s own Instagram course.
No sponsored posts found in the last 90 days.
Marathi sketches with recurring collaborators, including the ‘Sthal Pune’ series, and Reels of untold stories and impressions. A snack brand’s campaign ran through September.
13 sponsored posts in the last 90 days, in snacks, payments and travel.
Short Gujarati and Hindi comedy, often with friends or family, plus Navratri and garba clips. A film release and brand campaigns fill much of the recent feed.
13 sponsored posts in the last 90 days, in food, tourism and electronics.
Bengali comedy in which the creator plays neighbourhood characters: the aunt, the mother-in-law, the stingy pishi. Scenes are set in homes in Kolkata.
11 sponsored posts in the last 90 days, in smartphones, skincare and jewellery.
Sketches, squad challenges, and village characters in the four southern languages.
Telugu village comedy in which the creator plays aunties, students, and villagers, filmed outdoors and in homes. Punchlines arrive as on-screen text.
2 sponsored posts in the last 90 days, in soft drinks and jewellery.
Tamil comedy sketches and short films from four friends, Arikaran, Joseph, Abiraman, and Ganesh. Each Reel builds an everyday scene at a shop, a school, or home to a twist.
3 sponsored posts in the last 90 days, in construction steel, coaching classes and food.
Malayalam comedy sketches with a fixed troupe, dialogue-driven and set in homes and outdoors, plus the occasional music video. Each caption ends with cast tags.
1 sponsored post in the last 90 days, in clinics.
Short Tamil sketches that set up an everyday situation and flip it at the end, often with a promise to wait for the twist. The same small cast appears in homes, shops, and streets.
1 sponsored post in the last 90 days, in mobile retail.
Tamil comedy skits with a fixed group of friends, plus vlogs from family events and trips, written in a mix of Tamil and English.
No sponsored posts found in the last 90 days.
Malayalam comedy sketches with brothers and a partner as the cast, filmed at home. Recent weeks added wedding films and a travel series from Bali.
4 sponsored posts in the last 90 days, in food, travel and apps.
Tamil challenge Reels from a fixed squad: guessing rounds, belt and food challenges, and quizzes, filmed at home and outdoors. Thirty Reels went out in the 30 days.
No sponsored posts found in the last 90 days.
Kannada comedy sketches with a small fixed cast of friends, about everyday and bachelor life. Captions mix Kannada and Hinglish.
3 sponsored posts in the last 90 days, in payments, cars and confectionery.
Telugu comedy sketches with a partner and a returning cast, including the running ‘Akka vachhesam’ series. Dance and music Reels appear between them.
4 sponsored posts in the last 90 days, in films and music, motorcycles and online courses.
Short Telugu village comedy, mostly solo, built on one line of dialogue. Settings are simple: a village street, a shop, a home.
6 sponsored posts in the last 90 days, in food, travel apps and car rental.
Creators whose own lives are the content: trips, families, dance crews, and food stops.
Hindi comedy and reaction Reels with a recurring cast, often made with other creators. Phone-brand campaigns run in the same comic format.
3 sponsored posts in the last 90 days, in smartphones.
Short dialogue and entertainment Reels in Hindi with a Haryanvi edge, with song releases in between. Fans who call themselves the Elvish Army fill the comments.
8 sponsored posts in the last 90 days, in streaming, cars and personal care.
Choreography Reels with a workshop crew, and a travel series that takes the creator’s mother to Switzerland. Brand campaigns, mostly phones and streaming shows, run between them.
9 sponsored posts in the last 90 days, in smartphones, tourism and sports events.
Dance Reels, travel clips, and bits with a returning group of creator friends. Brand posts make up a large share of the feed.
8 sponsored posts in the last 90 days, in personal care, cars and nutrition.
Malayalam food and travel Reels: street-food stops, eating clips, and trips, delivered with big reactions. Most are filmed solo.
No sponsored posts found in the last 90 days.
Lifestyle Reels from a gaming creator: cars, travel, Pokémon events, and cut-down moments from streams. Phone and laptop campaigns appear often.
8 sponsored posts in the last 90 days, in smartphones, laptops and e-commerce.
Lifestyle and family Reels: romantic surprises, outings, and challenges, with friends from the Team 07 group. Fashion and jewellery Collabs with local brands run between them.
3 sponsored posts in the last 90 days, in apparel and jewellery.
Daily-life and travel Reels: bikes, cars, hill roads, and family moments, presented solo in Punjabi and Hindi. A flood-relief campaign with a charity fills part of the feed.
3 sponsored posts in the last 90 days, in smartphones and electric cars.
Slow-living Reels in Telugu: traditional recipes, home remedies, village life with grandparents, and a little travel. A calm voice-over runs over soft visuals.
2 sponsored posts in the last 90 days, in soap and ice cream.
Day-in-the-life and road-trip vlogs, with gear and tech in many of them. A soft-drink and biryani campaign ran through October.
12 sponsored posts in the last 90 days, in soft drinks, cars and camera gear.
Outfit, jewellery, and get-ready Reels, from dresses made of cassette tape to saree drapes.
DIY outfit Reels: a dress made from cassette tape, upcycled party looks, and travel outfits. The caption tells how each piece was made.
3 sponsored posts in the last 90 days, in travel and clothing.
Outfit Reels, bridal styling, and jewellery and clothing try-ons, mostly filmed solo. Beauty and fashion brands run most of the paid posts.
4 sponsored posts in the last 90 days, in beauty, snacks and fashion e-commerce.
Festive and Indian-wear styling, saree drapes, and makeup, mostly filmed solo at home. Captions credit the labels behind each look.
3 sponsored posts in the last 90 days, in beauty retail, spirits and fashion.
Get-ready-with-me, outfit, and jewellery styling Reels, filmed at home, at events, and on trips. Posts for the creator’s own jewellery label run between brand campaigns.
10 sponsored posts in the last 90 days, in cosmetics, skincare and fragrance.
Science demos, phone reviews, money lessons, and craft builds, each made to teach one thing.
Science experiments and quick explainers in Hindi, filmed in a home lab, a kitchen, or a backyard. A fellow teacher, Dadhiwale Sir, joins many of them.
2 sponsored posts in the last 90 days, in haircare and confectionery.
Fast Hindi Reels on phones and gadgets: launches, hidden settings, price checks, and scam warnings. Most are filmed solo, in a car, on the street, or at a desk.
9 sponsored posts in the last 90 days, in smartphones, audio and appliances.
Close-up unboxings and first looks of phones and gadgets, filmed at a desk. Each caption names the product and its price in rupees.
8 sponsored posts in the last 90 days, in smartphones and e-commerce sales.
Three-minute personal-finance explainers in Hinglish, built on slides and on-screen text, about investing, credit cards, and money habits. Many are made with fintech brands.
5 sponsored posts in the last 90 days, in fintech, investing apps and real estate.
One-take physics explainers in Hinglish: a question, a simple demo at a desk or in a kitchen, and the answer. Topics run from flying cars to everyday forces.
No sponsored posts found in the last 90 days.
Tabletop craft builds set to music: fountains, lamps, and miniature scenes made from cardboard, bottles, and beads. Nobody speaks; the hands do the work.
3 sponsored posts in the last 90 days, in stationery and adhesives.
Gym clips, body transformations, and training talk. Supplement or coaching offers run through all three feeds.
Gym and walking clips that track the creator’s own body transformation, with text on screen and comment prompts. Every post points to a paid one-to-one coaching service.
No sponsored posts found in the last 90 days.
Gym clips, physique shots, and short lines about discipline, with a Hindi voice-over. Supplement brands with discount codes run through the feed.
8 sponsored posts in the last 90 days, in supplements.
Training Reels, aviation commentary, and family moments, filmed mostly solo. Posts for the creator’s own supplement brand sit between them.
1 sponsored post in the last 90 days, in software.
We analyzed the 766 posts these 69 creators published on Instagram in the last 30 days. Of those, 80 beat their creator’s usual views by 3× or more.
Here are the hooks that are working, read from each post’s caption, title, or on-screen text.
“My Kurta Story”
Two or three words name the sketch, and that is the whole caption: “Toxic couple”, “Dream saas”, “My Kurta Story”. It reads like an episode name, and the video does the rest.
Kushal Mistry 17M views · 5.9× their usualRunning series do well with it. Four of these breakouts are numbered parts or episodes, from a Telugu couple series to a letter series read to camera, so a returning viewer knows what the Reel holds before it plays.
“Em kavali”
The caption is a line from the sketch, usually the punchline, in the creator’s own language and script: “Em kavali” in Telugu, “Tu samjha nai tu samjha nai” in Hindi, a moral in Marathi.
Santhosh Rapolu 8.7M views · 15.1× their usualRead before the video starts, the line tells a viewer that a joke is coming and in which language. On a brand sketch the same caption can carry the product line, as long as the ad label comes first.
“Proud of my myself for not crying and getting angry , earlier Uorfi used to have a mental breakdown if spotting outfits were not ok”
These captions are about the creator, not a sketch: an anniversary surprise, a spouse’s last flight as a pilot, a jewellery label going live, an outfit that went wrong.
Uorfi Javed 19M views · 3.2× their usualThey come from creators whose followers know their lives, and three of them carry a brand. The format can hold a product when the product is part of the news, as a festive giveaway or a sponsored festival story.
Dolly Singh: “🔥Devi🔥” reached 13M views, 20.4× their usual.
Govind Singh: “POV: You Have to Submit Your File Tomorrow 💀😭” reached 36M views, 16.3× their usual.
Shiva Kumar: “Good challenge..😱🗯️.. 💯twist comedy…🙏🏻🤣🤣” reached 36M views, 12.5× their usual.
What the Indian accounts on this list do at each size on Instagram. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Mid | Under 500K | 1.1M | 4.5% | 1.2 | 9% |
| Macro | 500K to 2M | 1.5M | 4.5% | 2.1 | 17% |
| Mega | 2M to 10M | 2.4M | 5.1% | 2.1 | 15% |
| Mega | Over 10M | 11M | 4.3% | 1.9 | 19% |
Medians across these 69 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Oct 19, 2026 that carry a paid-partnership label or a stated sponsor, or are part of a brand campaign.
For a marketer booking Instagram Reels for a brand in India, these checks come before the fee and the script.
A regional creator’s audience sits where the language is spoken, and a sketch in Marathi or Telugu lands differently from one in Hindi. Ask for the audience split by state and city from Instagram Insights, and match it to where your product is on the shelf.
Follower counts on Indian Instagram can sit far above or far below what a Reel gets. Ask for a screenshot of plays and reach for the last ten Reels, and plan on the typical one, not the best one.
Many Indian campaigns run as Collab posts, where one Reel shows on both the creator’s grid and the brand’s and reaches both sets of followers. Agree whose account publishes it, whether it stays up after the campaign, and who answers the comments.
India’s advertising self-regulator, ASCI, asks for a label such as “Collaboration”, “Partnership”, or “Ad” that a viewer cannot miss, not one hidden in a block of hashtags, and treats Instagram’s paid-partnership tool as an addition to it. Put the exact word in the brief and ask for it at the start of the caption.
We identified and ranked these creators by searching hundreds of thousands of top performing posts on Instagram from India with Klint.
We rank by median views across each creator’s recent Reels, so one viral post can’t lift an account up the list. To qualify, a creator has to be based in India and known for Reels of their own, in any Indian language; film stars, singers, and cricketers whose feeds mainly promote that work are left out.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 69 Instagram creators based in India, in any language, by median views across their last 30 videos or their last 90 days, whichever is lower (at least 500K). Give followers, median views, engagement, and their best Reel.
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As of October 2026 the top five Indian Instagram influencers by median views are Aaryan Kelvin, Samay Raina, Keshav Shashi Vlogs, Fukra Insaan and Triggered Insaan.
Among these creators, Mr Faisu leads on followers with 34M. Ranked by how many people watch a typical Reel, Aaryan Kelvin comes first, at 40M views.
They are famous for work done elsewhere, and their feeds mostly promote it: a film, a song, a match, a campaign. This page is about people who became known through Reels they make themselves. A creator who appears in a show now and then stays on while most posts are their own Reels.
37 of the 69 post mainly in Hindi or Hinglish and 6 in English. The rest post in Marathi, Tamil, Telugu, Malayalam, Gujarati, Punjabi, Kannada, or Bengali, and one craft account posts with no words at all.
By hand, search Reels by hashtags in the language you sell in, such as #marathicomedy or #tamilcomedy, and note which creators your competitors already run Collab posts with. Klint runs the same search in one request, for example “Telugu comedy creators on Instagram with a median above 1M views”, and returns each creator with their numbers.
There is no fixed rate. The fee depends on how many people a typical Reel reaches, the language and region, whether the Reel runs as a Collab post on the brand’s grid, how long the brand can reuse it, and whether the creator has to stay away from rival brands for a period. Most deals are priced per Reel, often with stories added.
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