Written by David Roberts
Reviewed by Lucas Walter
Updated
The top Indian influencers in 2026 are Loveneet Valecha, Samay Raina, Keshav Shashi Vlogs, Fukra Insaan and Triggered Insaan. This list ranks 42 Indian influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top performing posts from India.
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All 42, in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Loveneet Valecha @loveneetvalecha | 14M | 59M | 1.7% | Family comedy and home cooking |
| 2 | Samay Raina @maisamayhoon | 13M | 28M | 6.3% | Stand-up and panel-show clips |
| 3 | Keshav Shashi Vlogs @keshavshashivlogs | 14M | 25M | 3% | In-law comedy sketches |
| 4 | Fukra Insaan @fukra_insaan | 13M | 17M | 4.9% | Comedy Reels with a crew |
| 5 | Triggered Insaan @triggeredinsaan | 14M | 15M | 4.3% | Couple challenges and pranks |
| 6 | Elvish Yadav @elvish_yadav | 22M | 13M | 5.3% | Dialogue Reels and Haryanvi humour |
| 7 | Awez Darbar @awez_darbar | 30M | 12M | 2.1% | Dance and a family travel series |
| 8 | Village Cooking Channel @VillageCookingChannel | 31M | 12M | 1.1% | Tamil village cooking |
| 9 | Mr Faisu @mr_faisu_07 | 34M | 10M | 3.9% | Dance and squad entertainment |
| 10 | Amit Bhadana @theamitbhadana | 10M | 9.5M | 3.8% | Short Hindi comedy sketches |
| 11 | Ashish Chanchlani @ashishchanchlani | 18M | 8.9M | 4.9% | Comedy sketches and a web series |
| 12 | Sourav Joshi Vlogs @souravjvlogs | 42M | 8.8M | 2.3% | Daily family vlogs |
| 13 | Techno Gamerz @TechnoGamerzOfficial | 53M | 8.1M | 2.7% | Hindi game playthroughs |
| 14 | Mr. Indian Hacker @MRINDIANHACKER | 53M | 7.1M | 3.3% | Big-budget challenges and experiments |
| 15 | Kaathadi Club @kaathadi_club | 1.9M | 6.9M | 9.9% | Tamil sketch comedy |
| 16 | Tech Master @techmasterhq | 35M | 6.3M | 1.9% | Gadget skits with a family cast |
| 17 | Ubaid K @____ubaid_____ | 7.7M | 5.7M | 5.9% | Public challenges in Kerala |
| 18 | Uorfi Javed @urf7i | 5.3M | 5.7M | 2.8% | Outfits made from odd materials |
| 19 | Science and Fun @scienceandfun | 10M | 5.4M | 1.9% | Science experiments in Hindi |
| 20 | Manisha Rani @manisharani002 | 13M | 5M | 4.1% | Relatable Hindi comedy |
| 21 | Crazy XYZ @CrazyXYZ | 37M | 4.9M | 3.3% | Experiments and cash challenges |
| 22 | Zakir Khan @zakirkhan_208 | 8.1M | 4.5M | 4% | Stand-up comedy |
| 23 | Vj Siddhu Vlogs @VjSiddhuVlog | 6.3M | 3.8M | 3.8% | Tamil comedy vlogs with friends |
| 24 | Komal Pandey @komalpandeyofficial | 2.1M | 3.8M | 3.7% | Fashion and styling Reels |
| 25 | Shiva Kumar @Shiva_entertainment02 | 4.1M | 3.6M | 4% | Tamil twist-comedy Shorts |
| 26 | NRFM Vlogs @nrfmvlogs | 14M | 3.2M | 4.4% | Tamil squad challenges |
| 27 | Theory of Physics @theory_of_physics | 10M | 3.2M | 3% | Physics demos in Hindi |
| 28 | Gurleen Pannu @gurleen_pannu | 3.1M | 3M | 3.5% | Stand-up and crowd work |
| 29 | Niharika NM @niharika_nm | 3.4M | 2.6M | 2.9% | Comedy and fashion Reels in English |
| 30 | Prajakta Koli @mostlysane | 8.7M | 2.6M | 3% | Relatable comedy and lifestyle |
| 31 | Devanshu Mahajan @chimkandian | 3.1M | 2.1M | 5.4% | Relatable Hindi sketches |
| 32 | Anshu Bisht @AnshuBisht | 8.1M | 2M | 4.4% | Minecraft series |
| 33 | Dimple Malhan Vlogs @DimpleMalhanVlogs | 7M | 1.9M | 2.1% | Family vlogs and recipes |
| 34 | Rushikesh Gadekar @rushikesh_18 | 1.3M | 1.9M | 2.7% | Marathi couple comedy |
| 35 | Gaurav Gupta @gaurav_comic | 1.9M | 1.6M | 3.6% | Stand-up comedy |
| 36 | S.B Hindustani @SBHINDUSTANI | 3.2M | 1.4M | 4.5% | Gujarati village comedy series |
| 37 | arunj224 @arunj224 | 3.5M | 1.4M | 1.2% | Malayalam brother-and-sister sketches |
| 38 | Isha Borah @ishaborah | 2M | 1.3M | 3% | Festive styling and saree drapes |
| 39 | Krishna Jorapur @gj_krish | 452K | 1.1M | 4.9% | Kannada comedy sketches |
| 40 | Kusha Kapila @kushakapila | 4.4M | 1.1M | 2.7% | Comedy and a scripted letter series |
| 41 | Veeru Vajrawad @veeruvajrawad | 1.9M | 1.1M | 4.8% | Marathi romance and family sketches |
| 42 | Inderpreet Singh @inderr_damie | 511K | 1.1M | 4.6% | Punjabi comedy Reels |
The best influencers in India aren’t simply the accounts with the most followers. Instagram and YouTube both show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or mid-sized account can reach more people than one several times its size.
That’s why we rank Indian influencers by median views of their videos (average number of people a typical video reaches). As of October 2026, the five most-watched are Loveneet Valecha, Samay Raina, Keshav Shashi Vlogs, Fukra Insaan and Triggered Insaan.
Grouped by what they make, from stand-up to village cooking. The number beside each name is the creator’s overall rank.
Clips cut from live sets and specials, often with a link to tour tickets.
Clips from stand-up sets and from India’s Got Latent, a comedy panel show filmed in a studio with rotating guests. Recent Reels also carry dates for an India tour.
4 sponsored posts in the last 90 days, in smartphones, online shopping and public awareness.
Talking-head stand-up clips in Hindi and Urdu, and promos for live shows and tours. Posts are few, and each points to a longer set.
1 sponsored post in the last 90 days, in telecom.
Stand-up and crowd-work clips filmed at live shows, with jokes about family, dating, and office life. Many posts carry tour dates in India, the US, and Canada.
2 sponsored posts in the last 90 days, in online shopping and dating apps.
Stand-up and crowd-work clips about Delhi life, family, and being a baniya, from a comic whose special is called Market Down Hai. A run of posts in September promoted a TV quiz show.
6 sponsored posts in the last 90 days, in TV shows.
Instagram sketch comedy with a recurring cast. The brand campaigns are written into the same jokes.
Hindi comedy and reaction Reels with a recurring cast, often made with other creators. Phone-brand campaigns run in the same comic format.
6 sponsored posts in the last 90 days, in smartphones, consumer electronics and streaming.
Short dialogue and entertainment Reels in Hindi with a Haryanvi edge, with song releases in between. Fans who call themselves the Elvish Army fill the comments.
6 sponsored posts in the last 90 days, in online shopping, fragrance, haircare, streaming and smartphones.
Self-contained comedy sketches with a fixed cast, each built on a punchline title. Posts are few, and each is a finished scene.
5 sponsored posts in the last 90 days, in finance apps, smartphones and wearables.
Comedy sketches with a recurring team, and clips from Ekaki, a web series the creator made. Most recent Reels are brand-funded sketches for films, drinks, and fragrance.
8 sponsored posts in the last 90 days, in films, streaming, snacks, fragrance and soft drinks.
Relatable comedy Reels in Hindi, often written to be sent to a partner or a friend, with outfit posts in between. Brand posts keep the same comic tone.
8 sponsored posts in the last 90 days, in smartphones, skincare, home fittings, health products, confectionery, lighting and furniture.
English-language comedy and fashion Reels, from styled shoots to guest spots on other creators’ shows. Beauty brands sponsor most of the campaign posts.
4 sponsored posts in the last 90 days, in skincare, haircare and makeup.
Relatable comedy and lifestyle Reels in Hinglish from a creator who also acts and writes books. Campaign posts for chocolate, beauty services, and home decor sit between them.
5 sponsored posts in the last 90 days, in chocolate, beauty services and home decor.
Relatable Hindi sketches about mothers, friends, and family moments, shot indoors at home. A few Reels a month, often with friends in the cast.
1 sponsored post in the last 90 days, in streaming.
Relatable comedy Reels and Likhe Jo Khat Tujhe, a 12-part series of letters read to camera. The creator’s own shapewear brand presents the series.
1 sponsored post in the last 90 days, in supplements.
Sketches in Tamil, Malayalam, Kannada, Marathi, Punjabi, and Gujarati; four ran no sponsored post in 90 days.
Tamil comedy sketches and short films from four friends, Arikaran, Joseph, Abiraman, and Ganesh. Each Reel builds an everyday scene at a shop, a school, or home to a twist.
3 sponsored posts in the last 90 days, in packaged foods, career courses and construction steel.
Long Tamil comedy vlogs with a fixed group of friends, in running series set in an office, a village, and on trips. Episodes mix pranks, food, and scripted bits.
No sponsored posts found in the last 90 days.
Short Tamil sketches that set up an everyday situation, at school, at work, or on a bus, and flip it at the end. The creator plays most of the parts.
No sponsored posts found in the last 90 days.
Marathi couple-comedy sketches and vlogs filmed with a partner, Aarohi, at home and on set. Openings of the creator’s own menswear stores appear between them.
1 sponsored post in the last 90 days, in cosmetics.
Episodic Gujarati comedy filmed in a village with the same family troupe in every part. The series run for weeks, with close to a part a day.
No sponsored posts found in the last 90 days.
Malayalam comedy sketches that pair an over-the-top brother with a sister, filmed at home and on trips. Recent uploads add wedding and travel vlogs.
3 sponsored posts in the last 90 days, in travel.
Kannada comedy sketches with a small fixed cast of friends, about everyday and bachelor life. Captions mix Kannada and Hinglish.
1 sponsored post in the last 90 days, in chewing gum.
Marathi comedy and romance sketches with a recurring partner, often ending on a sentimental twist. The bio sells the creator’s own Instagram course.
No sponsored posts found in the last 90 days.
Punjabi comedy Reels about school days, families, and relationships, with a recurring cast. Many captions are only emoji.
1 sponsored post in the last 90 days, in instant noodles.
Big set-ups with a team, a partner, or strangers: cash prizes, experiments, and timed games.
Challenge and prank Reels, many filmed with a partner known as Ruchi Don and with family. Meme-style commentary fills the gaps between them.
4 sponsored posts in the last 90 days, in smartphones.
Large-scale challenges, experiments, and builds filmed with a fixed team at a studio and a farm: cash-prize contests, tractors, and studio makeovers. Dilraj Singh Rawat leads every video.
2 sponsored posts in the last 90 days, in outdoor gear and haircare.
Public challenges and social experiments filmed across Kerala, surprising strangers with money, gifts, and free rides. Most Reels end on a reveal.
2 sponsored posts in the last 90 days, in retail stores.
Science experiments, cash-prize challenges, and pranks filmed with a team at a studio and a farm. Many descriptions promote the channel’s own app.
No sponsored posts found in the last 90 days.
Tamil challenge Shorts from a fixed squad of friends: blindfold games, guessing rounds, and food and survival challenges. A long video goes up once a week.
No sponsored posts found in the last 90 days.
Sketches and vlogs about home and village life, with the same family or friends in every upload.
Short comedy and home-cooking clips in Hindi, with family members as the recurring cast. Each Short turns an everyday moment at home into a joke.
2 sponsored posts in the last 90 days, in education and health drinks.
Fast in-law comedy sketches in Hindi with a Haryanvi edge, filmed at home with a family cast. The YouTube channel adds family vlogs.
1 sponsored post in the last 90 days, in online shopping.
A group of village men, led by an elderly cook called Grandpa, cooks huge batches of traditional dishes over wood fires. Each long video is one recipe, cooked and shared outdoors.
No sponsored posts found in the last 90 days.
A daily vlog of family life: new cars, a farmhouse build, birthdays, and games at home. Family members and a small team appear in nearly every upload.
3 sponsored posts in the last 90 days, in smartphones and clothing.
Family vlogs, celebrations, challenges, and recipe Shorts filmed at home. The cast is the Malhan family, including two creators who are also on this list.
1 sponsored post in the last 90 days, in nutrition supplements.
Game series, phone skits, and science demos. The science channels’ sponsors sell study books and test prep.
Long playthroughs of console and mobile games with Hindi commentary, released as numbered series. Real-life segments appear now and then.
No sponsored posts found in the last 90 days.
Scripted Hindi skits about phones and gadgets, played by a recurring family cast of Papa, Mummy, a son, and an uncle. Most uploads are Shorts built around one product.
4 sponsored posts in the last 90 days, in smartphones.
Science experiments and loud demonstrations in Hindi, presented by Ashu Ghai in a lab set with guests. Most uploads are Shorts, with longer explainers on topics like IVF.
1 sponsored post in the last 90 days, in test prep.
Quick physics demonstrations in Hindi by Anubhav Shrivastava, filmed alone at a table with simple props. Almost every upload is a Short about one idea.
1 sponsored post in the last 90 days, in study books.
Long Minecraft videos and 100-day challenges set in worlds the creator built, with recurring characters. Facecam over gameplay, in English and Hindi.
No sponsored posts found in the last 90 days.
Outfits, choreography, and styling, from DIY dresses to bridal looks.
Choreography Reels with a workshop crew, and a travel series that takes the creator’s mother to Switzerland. Brand campaigns, mostly phones and streaming shows, run between them.
12 sponsored posts in the last 90 days, in smartphones, streaming, event tickets, footwear, education, wearables, beauty and hotels.
Dance Reels, travel clips, and bits with a returning group of creator friends. Brand posts make up a large share of the feed.
10 sponsored posts in the last 90 days, in skincare, fragrance, cars, smartphones, protein supplements, fitness equipment and video production.
DIY outfit Reels: a dress made from cassette tape, upcycled party looks, and travel outfits. The caption tells how each piece was made.
1 sponsored post in the last 90 days, in travel.
Outfit Reels, bridal styling, and jewellery and clothing try-ons, mostly filmed solo. Beauty and fashion brands run most of the paid posts.
4 sponsored posts in the last 90 days, in video-editing software, makeup, clothing and almonds.
Festive and Indian-wear styling, saree drapes, and makeup, mostly filmed solo at home. Captions credit the labels behind each look.
1 sponsored post in the last 90 days, in spirits.
We analyzed the 470 posts these 42 creators published on Instagram and YouTube in the last 30 days. Of those, 16 beat their creator’s usual views by 3× or more.
Here are the hooks that are working, read from each post’s caption, title, or on-screen text.
“ഒരു പ്രതികാരം Story 😁”
The title or caption promises a story and stops there: a revenge plot, a birthday surprise, a calm reaction to an outfit gone wrong. 4 of the 16 breakouts open this way, each from a different creator, in Hindi, English, and Malayalam.
arunj224 6.3M views · 4.4× their usualarunj224’s title is two words of Malayalam, “a revenge”, and the English word “Story”. The viewer knows the shape of what follows, not how it ends.
“Made a dress from cassette only to ruin it”
The caption names the test: a dress made from cassette tape, a guest trying Indian food for the first time, a squad breaking ice in a challenge. 3 of the 16 breakouts open this way, from 3 creators.
Uorfi Javed 18M views · 3.2× their usualThe result is the reason to watch, so the caption gives away the set-up and keeps the outcome back. Uorfi Javed’s says the dress gets ruined, and the video shows how.
“UPI CHARGES...”
The caption or title names a price or a fee before anything else: ₹2 coins for a new iPhone, or the charges on a UPI payment. 2 of the 16 breakouts open this way, one from Tech Master and one from a stand-up comic.
Gaurav Gupta 4.7M views · 3× their usualBoth titles put the amount the way a viewer would say it aloud, in rupees or as a fee, so the viewer knows what the stunt or the joke is about before it starts. A brand with a price or a saving to talk about can brief the same way.
Tech Master: “₹2 के Coins से खरीद लिया iPhone 18 Pro Max! 😱” reached 67M views, 10.6× their usual.
Keshav Shashi Vlogs: “Ase hoga nanand shmaj main sudhar 😍” reached 116M views, 4.6× their usual.
NRFM Vlogs: “Salli salli-ya norungiduchey🧊🤣” reached 12M views, 3.7× their usual.
What the Indian accounts on this list do at each size on Instagram and YouTube. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Macro | Under 2M | 1.3M | 4.7% | 2 | 8% |
| Mega | 2M to 10M | 2.6M | 3.5% | 1.9 | 6% |
| Mega | Over 10M | 9.5M | 3.3% | 1.9 | 15% |
Medians across these 42 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Oct 13, 2026 that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
If you’re choosing creators for an Indian brand and haven’t picked a niche yet, start with the audience you need to reach, then check how each creator handles brands.
Hindi and Hinglish creators reach the widest audience, but a Tamil, Malayalam, or Marathi creator speaks to one state’s viewers in their own language. If your customers are mostly in one region, a regional creator with a smaller following can reach more of them than a national name.
Ask for the audience’s top cities as well as its size.
Many of India’s best-known YouTubers now post far more on Instagram, and some upload to YouTube only a few times a quarter. A large subscriber count can belong to a channel that is mostly quiet.
Ask for the median views of the last 30 posts on the platform where your content will run, not the follower count on another one.
Phone brands buy more posts from these creators than any other category, and several creators ran campaigns for one phone brand again and again. If you sell phones or electronics, a creator who just did a series for a rival may be tied up, or less believable.
Scroll back three months and ask about category exclusivity before you brief.
The Department of Consumer Affairs’ guide for influencers asks creators to disclose any material connection with a brand, including free products, trips, and discounts, with words such as “advertisement”, “sponsored”, or “paid promotion”.
Across this list, brand posts carried a paid-partnership label, #ad, #Collaboration, “Paid Promotion”, or nothing but a brand tag. Name the label and the words you expect, and where they go, before filming starts.
We identified and ranked these creators by searching hundreds of thousands of top performing posts on Instagram and YouTube from India with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators qualify if they are Indian, live in India, and are known for their own videos in any Indian language; film stars, singers, and cricketers are left out.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 42 Indian influencers based in India on Instagram and YouTube, ranked by median views across their last 30 videos or their last 90 days, whichever is lower, with at least 1M. Leave out actors, singers, and cricketers.
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As of October 2026 the top five Indian influencers by median views are Loveneet Valecha, Samay Raina, Keshav Shashi Vlogs, Fukra Insaan and Triggered Insaan.
Loveneet Valecha ranks first on this list, with a median of 59M views a video. By followers it is Techno Gamerz and Mr. Indian Hacker on YouTube, at 53M subscribers each, and Mr Faisu on Instagram, at 34M followers.
Instagram and YouTube. TikTok has been banned in India since 2020, and no creator’s X account came close. Each creator is ranked on one of the two, whichever gets them more views: 26 on Instagram and 16 on YouTube.
The list ranks people known for their own videos. Actors, singers, cricketers, and politicians whose posts mainly promote their films, songs, matches, or campaigns are left out, however large their accounts.
By hand, search Instagram Reels and YouTube in the language your customers speak, and note who keeps appearing on the posts they watch. With Klint you can ask in plain words, for example “Marathi comedy creators with over 1M median views”, and get a ranked list.
It depends on the platform, the language, and the format: a sketch written around your product costs more than a mention, and usage rights and category exclusivity add to the fee. Many of the largest creators work through talent agencies named in their bios, so the deal usually goes through a manager.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
On this list and would rather not be? Write to privacy@tryklint.ai and Klint will take you off.
