Written by David Roberts
Reviewed by Lucas Walter
Updated
The top Instagram fitness influencers in 2026 are Vladimir Shmondenko, Chris Bumstead, Sam Sulek, Noel Deyzel and Joey Swoll. This list ranks 59 fitness influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top performing posts in the fitness niche.
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All 59, in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Vladimir Shmondenko @vladimirshmondenko | 24M | 16M | 3.7% | Gym pranks |
| 2 | Chris Bumstead @cbum | 26M | 7.2M | 4.4% | Classic Physique champion |
| 3 | Sam Sulek @sam_sulek | 7.4M | 4.4M | 6.8% | Bodybuilding |
| 4 | Noel Deyzel @noeldeyzel_bodybuilder | 6.4M | 2.9M | 5.1% | Gym skits |
| 5 | Joey Swoll @joeyswoll | 5.5M | 2.4M | 4.4% | Gym etiquette |
| 6 | Jesse James West @jessejameswest | 2.2M | 1.7M | 2.5% | Strength contests |
| 7 | Ronnie Coleman @ronniecoleman8 | 14M | 1.5M | 4.2% | Eight-time Mr. Olympia |
| 8 | Diana Conforti @dianaconforti.fit | 3M | 1.5M | 4.4% | Gym and home tutorials |
| 9 | Lils @lilylifts | 1.5M | 1.3M | 2.6% | Gym comedy |
| 10 | Lean Beef Patty @leanbeefpatty | 5.3M | 1.2M | 4.8% | Lifting and gym routines |
| 11 | Whitney Simmons @whitneyysimmons | 4M | 1.1M | 3.6% | Leg and glute training |
| 12 | Aussie Fitness @_aussiefitness | 3.2M | 936K | 3.4% | High-protein recipes |
| 13 | Alex Alvanis @alexandrosthenics | 795K | 812K | 5.8% | Calisthenics |
| 14 | Ariel Yu @arielyu.fit | 4.8M | 779K | – | Jump-rope workouts |
| 15 | Larry Wheels @larrywheels | 5.2M | 748K | 1.3% | Strength feats |
| 16 | Ulisses Jr @ulissesworld | 7.9M | 656K | – | Bodybuilding sessions |
| 17 | MaKayla Thomas @makayla_thomas_fit | 3.2M | 656K | 2.9% | High-protein meals |
| 18 | Ross Dickerson @dickersonross | 6M | 649K | 2.3% | Workouts and gym humor |
| 19 | Paulina Roquett @calisthenics.bypaulina | 606K | 615K | 5.1% | Calisthenics progressions |
| 20 | Kayla Itsines @kayla_itsines | 15M | 544K | 0.8% | Strength and HIIT |
| 21 | Jessica Bickling @jessicabickling | 1.5M | 539K | 4.6% | Glute and leg training |
| 22 | Jeremy Ethier @jeremyethier | 1.3M | 528K | 3.4% | Science-based training |
| 23 | Hafþór Júlíus Björnsson @thorbjornsson | 4.5M | 519K | 2% | Strongman training |
| 24 | Anna Engelschall @growingannanas | 1.8M | 442K | 2.6% | Plank and dance challenges |
| 25 | Matt Morsia @mattdoesfitness | 1.3M | 426K | 2% | Training and TV |
| 26 | Cameron Dukes @cookingforgains_ | 3.5M | 417K | 1.8% | High-protein meal prep |
| 27 | Remo Kistler @kisremo | 304K | 414K | 2.4% | Physio for runners |
| 28 | Lisa Migliorini @thefashionjogger | 2.8M | 405K | 3.1% | Marathon running |
| 29 | Yevhen Shein @slidismode | 561K | 392K | 3.4% | Calisthenics skills |
| 30 | Massy Arias @massy.arias | 3.1M | 378K | 4.2% | Home strength and recipes |
| 31 | Andrew Kwong @deltabolic | 2.5M | 365K | 1% | Exercise form |
| 32 | Ajith Raja @raja_ajith | 746K | 318K | 8.4% | Men’s Physique posing |
| 33 | Jo @growwithjo | 3M | 293K | 2.1% | Home workouts for moms |
| 34 | Tori Van Dyke @torivandyke__ | 158K | 292K | 2.9% | Olympic lifting and CrossFit |
| 35 | MadFit @madfit.ig | 2.2M | 288K | 1.6% | Home workouts |
| 36 | Jeff Cavaliere @athleanx | 2.4M | 279K | 2% | Exercise breakdowns |
| 37 | Kendall Toole @kendalltoole | 1.1M | 274K | 2.9% | Workouts and recipes |
| 38 | Sophie van Oostenbrugge @gainsbybrains | 2.3M | 272K | 2.7% | Lifting explained |
| 39 | Lisa Lanceford @lisafiitt | 3.8M | 263K | 2.1% | Follow-along gym workouts |
| 40 | David Thurin @movementbydavid | 3.2M | 262K | 2.7% | Mobility and flexibility |
| 41 | Darien Johnson @darienj4 | 1.8M | 255K | 2.7% | Partner workouts and core |
| 42 | Prem Joshi @_prem_joshi | 405K | 229K | – | Natural bodybuilding |
| 43 | Marsha Dunkel @marsha_du_ | 1.3M | 217K | 3.2% | Sprinting and track |
| 44 | Luke Elsman @luke_elsman | 747K | 213K | 4.1% | Gym comedy skits |
| 45 | DJ Kim @djkim.yoga | 1.3M | 207K | 4.2% | Mobility and yoga |
| 46 | Steve Cook @stevecook | 2M | 192K | 1.9% | Training philosophy |
| 47 | Greg Doucette @gregdoucetteifbbpro | 929K | 187K | 3% | Bodybuilding commentary |
| 48 | Pilates by Cat @pilates.by.cat | 908K | 186K | 1.6% | Mat Pilates |
| 49 | Jamal Browner @jamalbrowner | 517K | 171K | 5.3% | Powerlifting |
| 50 | Artem Davidchenko @bigasian_fit | 382K | 160K | 2.3% | Home glute workouts |
| 51 | Simeon Panda @simeonpanda | 7.5M | 149K | 2.3% | Bodybuilding |
| 52 | Maximilian @maximilianmoves | 941K | 134K | 2.1% | Kettlebell workouts |
| 53 | Joy Sistina @joyjoysfitness_ | 647K | 129K | – | Bench press |
| 54 | Soraya @sorayamai_ | 604K | 128K | 3% | Glute training and recipes |
| 55 | Adam McCluskey @theptinitiative | 1M | 122K | 1.7% | Shoulder rehab |
| 56 | Marwa Mohamed @trainwithmarwa | 633K | 114K | 3.4% | Group-fitness workouts |
| 57 | Regan Grimes @regangrimes | 1.9M | 111K | 5.6% | Bodybuilding |
| 58 | Izzy Hill @izzyhillfit | 80.8K | 109K | 2.3% | Marathon training |
| 59 | Sydney Cummings Houdyshell @sydneycummings_ | 457K | 104K | 5.7% | Training advice |
The best fitness influencers on Instagram aren’t simply the accounts with the most followers. Instagram shows videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or mid-sized account can reach more people than one several times its size.
That’s why we rank Instagram fitness influencers by median views of their videos (average number of people a typical video reaches). As of October 2026, the five most-watched are Vladimir Shmondenko, Chris Bumstead, Sam Sulek, Noel Deyzel and Joey Swoll.
Grouped by what a brand would book them for, from physique updates and gym comedy to workouts people save and copy. The number beside each name is the creator’s overall rank.
Bodybuilders, from Olympia winners to natural pros. All but one name a sponsor in their bio.
Posing shots and gym footage from the six-time Classic Physique Mr. Olympia, with more photo carousels than Reels. Lately the clips mix athletic drills, box jumps among them, into the lifting.
No sponsored posts found in the last 90 days.
Phone-shot clips of heavy sets and physique check-ins, each captioned with the day’s bodyweight. Most of the grid is competition and physique photos, with a Reel about once a week.
2 sponsored posts in the last 90 days, in supplements and sportswear.
Throwback Olympia montages, heavy dumbbell and squat clips, and posing moments from the eight-time Mr. Olympia, often over the old “Yeah Buddy” voiceover. A supplement line of the creator’s own and an apparel sponsor’s code sit in the bio.
8 sponsored posts in the last 90 days, in sportswear, gym equipment, lifting belts and wellness clinics.
Chest and core sessions, often filmed late at night, between motivational posts and travel photo sets. A training program and a clothing line of the creator’s own are linked in the bio.
9 sponsored posts in the last 90 days, in supplements.
Men’s Physique posing breakdowns and stage footage, with training and nutrition explainers, from a dentist turned IFBB pro. Some captions mix English with Tamil.
2 sponsored posts in the last 90 days, in supplements.
Talking-head Reels on natural bodybuilding: who is natural and who is not, physique claims, vegan protein, and contest prep. Captions are in English with Hindi phrases, and two supplement codes sit in the bio.
7 sponsored posts in the last 90 days, in supplements.
Training philosophy, motivation, and opinion pieces on gym culture, with more photos than Reels. The bio links to a free program in the creator’s training app.
No sponsored posts found in the last 90 days.
Commentary on gym clips and physique moments, meme carousels, and plugs for a supplement brand of the creator’s own. An IFBB professional bodybuilder whose Reels are mostly Collabs with other coaches.
9 sponsored posts in the last 90 days, in telehealth.
Bodybuilding sessions in the gym, often with training partners, with photo sets of physique and cars between them. Supplement and gym-wear partners are tagged in the bio.
3 sponsored posts in the last 90 days, in supplements.
Off-season training clips, back and leg sessions, posing, and Olympia recaps from an IFBB pro with seven pro wins. Supplement and training-app codes sit in the bio, beside an apparel line of the creator’s own.
9 sponsored posts in the last 90 days, in supplements and fitness apps.
Strength athletes posting their heaviest lifts, from deadlift records to Olympic lifts. All name a sponsor in their bio.
Strength feats and arm-wrestling clips, posted almost daily, often with a question in the caption. Not every Reel is training: gym pranks and a brand’s skit break up the lifts.
1 sponsored post in the last 90 days, in AI video apps.
Strongman training, from deadlifts and stone runs to overhead work and competition recaps, mixed with comedy clips at home with family and friends. The owner of a gym and an apparel line.
12 sponsored posts in the last 90 days, in telehealth, robotics, supplements, gym equipment, energy drinks, sports betting and esports.
CrossFit-style and Olympic lifting sessions, from snatches and clean and jerks to pull-ups, sled pushes, and timed workouts. Mostly set to music, with the reps listed in the caption.
4 sponsored posts in the last 90 days, in gym equipment.
Heavy deadlift, squat, and bench sessions captioned with the load, the effort, and the back-off sets, filmed in powerlifting gyms and a garage gym. A world-record holder who has deadlifted 500 kg.
24 sponsored posts in the last 90 days, in lifting shoes, supplements and drinks.
Heavy bench presses at a bodyweight of about 125 lb, meet clips, and gym outfits, from a two-time bench press world champion. Filmed in commercial gyms and at meets.
15 sponsored posts in the last 90 days, in sportswear, sports drinks and lifting shoes.
Skits, pranks, and reactions set on the gym floor, led by the most-watched account on the list.
Gym pranks as Anatoly, a cleaner who lifts heavy loads with a mop and a bucket while other members look on. Strength stunts and the odd workout breakdown sit between the pranks.
No sponsored posts found in the last 90 days.
Single-take gym skits and motivational clips, filmed in commercial gyms and at home. Posts about men’s mental health sit between the jokes.
No sponsored posts found in the last 90 days.
Reaction videos to clips shot in public gyms, taking the side of lifters who get mocked or filmed without asking. The bio sums the account up as gym positivity.
No sponsored posts found in the last 90 days.
Challenge Reels shot with other creators: strength contests, bar-bend tests, and gym tours. Family photos fill the rest of the grid.
6 sponsored posts in the last 90 days, in jewelry and sportswear.
Gym comedy that sets out to make the gym less intimidating: failed lifts, gym-bro bit parts, and injury updates. Events from the run club the creator founded appear between the gym clips.
20 sponsored posts in the last 90 days, in sportswear and smartwatches.
Gym workouts laid out set by set, technique fixes, and jokes about life as a bodybuilder. A coaching app with custom plans is the link in the bio.
1 sponsored post in the last 90 days, in supplements.
Training Reels and transformation posts from Legend of the TV show Gladiators, mixed with family, travel, and TV appearances. Many Reels are co-posted with media brands and other creators.
7 sponsored posts in the last 90 days, in supplements, travel, live events and streaming.
Gym-floor comedy skits with the creator as the recurring gym bro: spotters, gym etiquette, and showing off. Most end on a code for a gym-wear or an energy-drink brand.
26 sponsored posts in the last 90 days, in sportswear, home gym equipment and snacks.
One exercise per Reel, explained by coaches and physical therapists. For products that need a reason, not a mood.
Studio explainers on training and nutrition research, with voiceover and on-screen text, plus trivia Reels with other fitness creators. A kinesiology graduate whose bio links to a science-based training brand’s programs.
No sponsored posts found in the last 90 days.
A physiotherapist’s tips for runners: plyometrics, leg and core strength, and drills to stay injury-free. Each Reel shows a short set of exercises, with the reasons spoken over them.
1 sponsored post in the last 90 days, in sportswear.
Scripted form tutorials shot in the gym, with numbered cues and diagrams of the muscles worked. Upper body and physique are the focus, and a training program is sold from the bio.
13 sponsored posts in the last 90 days, in sportswear.
Short coaching Reels that take apart one exercise, demonstrated with a voiceover by a physical therapist and strength coach. Each ends on the channel’s sign-off, “Let the gains begin.”
No sponsored posts found in the last 90 days.
Lifting explained: back, glute, and ab training broken down with the reasoning behind each exercise, filmed in a home gym. A fitness and recipe app of the creator’s own is linked in the bio.
3 sponsored posts in the last 90 days, in supplements.
Shoulder rehab from a doctor of physical therapy: rotator-cuff routines, mobility work, and corrective drills set out step by step in the captions. Many Reels offer a free guide to viewers who comment a word.
No sponsored posts found in the last 90 days.
Full gym sessions, splits, and form cues for followers to save and repeat at their own gym.
Polished workout tutorials filmed solo in the gym and at home, from full-body sessions to abs and mobility. High-protein recipes and a workout app round out the feed.
17 sponsored posts in the last 90 days, in sportswear, supplements and fitness apps.
Lifting clips, deadlift PRs, and full gym routines, the tips the TikTok account sends viewers here for. Workout programs and hand-painted shirts are sold through the bio.
22 sponsored posts in the last 90 days, in sportswear, craft supplies and social media.
Leg and glute sessions, drops of a sportswear collection made with a gym-wear brand, and life as a new parent. Followers can train along through a workout app named in the bio.
6 sponsored posts in the last 90 days, in sportswear and fitness apps.
Lower-body training in the gym, mostly glutes and legs, with a cue on form in most clips. Programs on a workout app and codes for a gym-wear and a supplement brand sit in the bio.
16 sponsored posts in the last 90 days, in fitness apps and sportswear.
Gym workouts, form tutorials, and high-protein recipes, with talks on body confidence and on “toxic wellness culture.” Two companies the creator co-founded are linked in the bio.
2 sponsored posts in the last 90 days, in skincare and fitness equipment.
Follow-along gym workouts for the full body, glutes, and abs, alongside posts about pregnancy and the months after. Six-week transformation challenges run through the creator’s own app.
No sponsored posts found in the last 90 days.
Partner workout challenges, core circuits, and plate and barbell tricks, most filmed in the gym with the same training partner. Captions name the move and ask viewers to save and share.
4 sponsored posts in the last 90 days, in energy drinks, supplements and sports media.
Glute-focused lifting and high-protein recipes, filmed in the gym and the kitchen. A six-week glute challenge is sold from the bio.
9 sponsored posts in the last 90 days, in supplements, dairy and sportswear.
Follow-along routines for a living room or a studio. Several sell their own app or program in the same Reels.
Jump-rope and no-equipment workouts to follow along with, posted several times a day and mostly set to music. Short explainers, like how foot position changes a leg press, sit between them.
5 sponsored posts in the last 90 days, in home gym equipment and fitness apps.
Strength and HIIT workouts from the owner of a women’s fitness app, with posts on women’s health and family. Many Reels point to programs in the app, including ones for perimenopause.
2 sponsored posts in the last 90 days, in hotels.
Follow-along plank and dance-cardio challenges set to club tracks, plus footage from the raves the creator hosts. A training app of the creator’s own is linked in the bio.
5 sponsored posts in the last 90 days, in supplements and skincare.
Home strength workouts, protein and fiber recipes, and motivational posts, with captions in English and Spanish. The bio links to a supplement brand and a training community the creator runs.
3 sponsored posts in the last 90 days, in kitchen appliances, sportswear and fitness events.
Follow-along walking, dance, and strength sessions in a living room, aimed at mothers losing weight after pregnancy. The story of a 100 lb loss at home is the pitch for the app in the bio.
No sponsored posts found in the last 90 days.
Follow-along workouts filmed at home, lately built around training through a pregnancy, plus dance cardio and core work. Many Reels are co-posted with the creator’s workout app.
No sponsored posts found in the last 90 days.
Mat Pilates sequences for the core, glutes, arms, and posture, each captioned with a cue to save the routine. Taught by an instructor with 20 years of Pilates teaching.
No sponsored posts found in the last 90 days.
Home workouts for the glutes, legs, and full body with bands and dumbbells, plus form tips like the split-squat setup. Nearly every caption offers an eight-week home program to viewers who comment a word.
3 sponsored posts in the last 90 days, in fitness apps.
One-kettlebell workouts and movement flows for a lean, functional build at home. Most captions offer a training blueprint to viewers who comment a word.
No sponsored posts found in the last 90 days.
No-equipment group-fitness workouts for the legs, core, and cardio, led with short, punchy lines. A certified group-fitness instructor who teaches several branded class formats.
No sponsored posts found in the last 90 days.
Training advice and program launches from a creator whose daily home workouts run on YouTube, with family posts in between. A supplement brand’s code sits in the bio and in a run of campaign posts.
17 sponsored posts in the last 90 days, in supplements.
Calisthenics skills, mobility routines, and training runs, from handstands to the 400 m.
Calisthenics skills like handstands and parallettes, framed as gym reactions and contests with strangers. Many Reels are co-posted with another calisthenics creator, Paulina Roquett.
8 sponsored posts in the last 90 days, in sportswear and fitness equipment.
Calisthenics progressions, from walkovers to handstands, often filmed with other people at the gym. A beginner’s app and guide are sold from the bio.
16 sponsored posts in the last 90 days, in sportswear.
Marathon and race-day Reels, running jokes, and gear reviews from a running physiotherapist, with captions in Italian and English. Most are filmed outdoors on training runs and at races.
4 sponsored posts in the last 90 days, in smartwatches and running shoes.
Calisthenics skills in commercial gyms, muscle-ups and one-arm push-ups among them, filmed for the reactions of the people nearby. A world-record holder, known as Slidis, who sells one-to-one coaching.
6 sponsored posts in the last 90 days, in supplements, energy drinks and phone cases.
Mobility and flexibility drills, often taught to strangers, with free ebooks offered in the bio. Most Reels ask viewers to comment a phrase to get the links by message.
4 sponsored posts in the last 90 days, in footwear.
Sprint sessions, drills, and 400 m race footage from a track athlete, with a motivational line in most captions. Hotel and travel partnerships appear between the sessions.
4 sponsored posts in the last 90 days, in hotels and cameras.
Mobility and yoga flows for the hips, ankles, shoulders, and the deep squat, taught at home by a 47-year-old marathon runner. Each Reel is a routine to copy, explained as it goes.
1 sponsored post in the last 90 days, in fitness events.
Marathon training, running jokes, and race days, from a creator who also makes videos for a running app. Brand partnerships run from sportswear to groceries.
11 sponsored posts in the last 90 days, in sportswear, fitness apps, sports drinks, personal care, cosmetics, kitchen appliances and groceries.
Recipe Reels for people who train, opening on the protein or the macros. None ran a sponsored post.
Overhead recipe Reels that rebuild fast-food favorites as high-protein meals, cooked in a home kitchen. The account began as a 60 kg weight-loss story, and recipe ebooks are sold from the bio.
No sponsored posts found in the last 90 days.
High-protein, low-calorie meals cooked in a home kitchen, with the macros up front and a running soup series. A certified trainer whose captions almost always end on a comment-a-word offer for the cookbooks.
No sponsored posts found in the last 90 days.
High-protein meal-prep Reels that open on the macros, cook the dish in a home kitchen, and list the method in the caption. Cookbooks, skillets, containers, and meal plans are sold from the bio.
No sponsored posts found in the last 90 days.
We analyzed the 808 posts these 59 creators published on Instagram in the last 30 days. Of those, 78 beat their creator’s usual views by 3× or more.
Here are the hooks that are working, read from each post’s caption, title, or on-screen text.
“I’m 47, and this is how I plan to move freely at 80.”
The caption opens on a single sure sentence, and the Reel is the evidence: a promise about moving well at 80, a meal’s macros before the cooking starts, a runner’s motto over a session in the rain. It is the most common opening among the month’s breakout Reels, used by 16 creators, none of them more than 3 times.
DJ Kim 6.3M views · 30.6× their usualIt is also the one opening that turns up in every group on this list, from bodybuilders to recipe accounts.
“Never underestimate a gym dad… 💀”
A short scene on the gym floor, with a caption that sets up or delivers the joke, often ending on a skull emoji. The characters are the regulars everyone has met: the gym dad, the spotter, the friend on lookout.
Lils 5M views · 3.8× their usualNot all of them are about training: 9 of the 16 are jokes at home or in a car, a family photo, a prank, or a brand’s skit. The ones that stay in the gym are the ones a gym-wear or supplement brand can sit inside.
“Standing Plate Flips (Save & Share)”
The caption names the move or the workout and nothing more: “Abs workout”, “Pec Dec Fly Variations”, “Leg Press - Muscle Activation by Foot Position”. These are the Reels people save to use at the gym, and some captions ask for exactly that.
Darien Johnson 14M views · 53.3× their usualThey come from five creators, at home and in the gym, so the format is not one coach’s habit.
Artem Davidchenko: “Comment ‘HOME’ and I’ll send you my 8-week home workout program to build a toned body 🔥” reached 14M views, 85.3× their usual.
Marsha Dunkel: “Thought a little bit of rain would stop me? Cute 😉” reached 5M views, 22.8× their usual.
Jo: “I know because I’m doing it real time with you!” reached 5.1M views, 17.3× their usual.
What the fitness accounts on this list do at each size on Instagram. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Mid | Under 500K | 195K | 2.4% | 1.8 | 27% |
| Macro | 500K to 2M | 215K | 3.2% | 2.3 | 30% |
| Mega | 2M to 10M | 649K | 2.7% | 2.3 | 15% |
| Mega | Over 10M | 4.4M | 4% | 3.2 | 11% |
Medians across these 59 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Oct 13, 2026 that carry a paid-partnership label or a stated sponsor, or are part of a brand campaign.
If you are booking fitness creators for an Instagram campaign, the bio, the formats they post, and how often they post tell you as much as the follower count.
Fitness creators put their standing deals in the bio: a code, an “athlete” line, a link to a brand’s shop. Check it for a competitor before you reach out, and ask whether the deal is exclusive.
A code in the bio does not label your post. A disclosure that sits only on a profile page is likely to be missed, so agree on how each sponsored Reel will say so in the post itself.
A Collab post appears on your brand’s profile and on the creator’s at once. Ask for one when you want the Reel on your own grid, and agree on who keeps it there.
The accounts here that post more photos than Reels are all bodybuilders. If your brief needs a Reel, check that the creator makes them.
Some of the biggest accounts here post a Reel a week or less: 12 of them put out 4 or fewer in the 30 days. One sponsored Reel is then a large share of what their followers see that month.
Others post every day, and a campaign of several Reels fits the way they already work.
Many fitness creators sell an app, a program, or a cookbook, and some ask viewers to comment a word in most Reels to get it by message.
Ask which of their own products the Reel can mention, and make sure yours is not competing with it.
We identified and ranked these creators by searching hundreds of thousands of top performing fitness posts across Instagram with Klint.
We rank by median views across each creator’s recent Reels, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English or with no words, and most of their recent posts are about fitness.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 59 fitness influencers on Instagram, ranked by median views across their last 30 videos or their last 90 days, whichever is lower. English captions or no words, 100K+ median views. For each: followers, median views, engagement, a standout Reel, and sponsored posts.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
As of October 2026 the top five fitness Instagram influencers by median views are Vladimir Shmondenko, Chris Bumstead, Sam Sulek, Noel Deyzel and Joey Swoll.
By followers, Chris Bumstead, with 26M followers. By the views a typical Reel gets, Vladimir Shmondenko, with a median of 16M views.
By hand, start from the brands in your category: look at who carries their codes in the bio and who co-posts Reels with them. Klint does the same search in one request, for example “Instagram fitness creators under 1M followers with no gym-wear sponsor”.
It depends on the format (one Reel, a Collab post, a carousel, a set of stories), whether you want to run the Reel as an ad, and whether you ask the creator to drop a competitor’s code. Many fitness deals are an athlete arrangement, with free product, a discount code that earns a commission, and a fee for each post.
The list ranks the views of recent Reels and asks for at least six Reels in 90 days, with most posts about fitness. Some well-known names post few Reels now, or post mostly about other things, so they fall off it.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
On this list and would rather not be? Write to privacy@tryklint.ai and Klint will take you off.
