Written by David Roberts
Reviewed by Lucas Walter
Updated
The top Instagram fashion influencers in 2026 are Chiara Ferragni, Lisarosii, Evelyn Tandoko, Tamara Kalinic and Matilda Djerf. This list ranks 72 fashion influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top performing posts in the fashion niche.
Examples of what you can ask Klint:
Join 1,000+ marketers who use Klint to find creators in their niche. Start free
All 72, in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Chiara Ferragni @chiaraferragni | 27M | 2.8M | 2% | Fashion weeks, own brand |
| 2 | Lisarosii @lisarosii | 2M | 926K | 2.5% | High-street try-ons |
| 3 | Evelyn Tandoko @evelyntandoko | 252K | 743K | 15.3% | Streetwear fit checks |
| 4 | Tamara Kalinic @tamara | 2.2M | 706K | 3.5% | Luxury looks and events |
| 5 | Matilda Djerf @matildadjerf | 2.6M | 692K | 2.1% | Own label, everyday outfits |
| 6 | Georgia Louise @georgia.louise1 | 1.7M | 610K | 1.6% | High-street try-on hauls |
| 7 | Richelle Zhang @richelle_zh | 572K | 576K | 5.7% | How-to-style Reels |
| 8 | Brigette McHale @acquired.style | 1.1M | 513K | 2.5% | New York style, own label |
| 9 | Leonie Hanne @leoniehanne | 4.7M | 498K | – | Designer looks and fashion weeks |
| 10 | Katherine Bond @katherine_bondd | 1.3M | 487K | 2.3% | High-street outfits |
| 11 | Bo Brown @bobrownn | 4M | 424K | 1.6% | Styling hacks |
| 12 | Celia Sawyer @celiasawyer | 1.2M | 424K | 6.9% | Quiet luxury over 50 |
| 13 | Mia @meeyatee | 367K | 367K | 7.4% | Themed outfit changes |
| 14 | Daniel Simmons @imdanielsimmons | 1.3M | 354K | 3% | Menswear lookbooks, own label |
| 15 | Katelyn Castleberry @itskatelyncastleberry | 569K | 343K | 7.5% | Outfit formulas |
| 16 | Nanphanita Jacob @nanphanitajacob | 194K | 330K | 1.9% | Colorful style in the 40s |
| 17 | Lydia Tomlinson @lydiajanetomlinson | 2.1M | 318K | 1.8% | Styling lessons and outfit formulas |
| 18 | Inga Conley @inga.conley | 566K | 282K | 1.3% | Color combinations |
| 19 | Cocobeautea @cocobeautea | 2M | 274K | 2.2% | Get-ready-with-me outfits |
| 20 | Reuben Hahn @chiprooma | 532K | 274K | 4.4% | Menswear tips |
| 21 | Anastasiia Preston @anastasiia.preston | 1.3M | 264K | 3.8% | Outfit systems and color |
| 22 | Milena Prifti @milenalife.style | 2.2M | 253K | 2.2% | Workwear styling |
| 23 | Arlette Jeanett @arlenett_ | 666K | 253K | 5.4% | Midsize try-ons |
| 24 | Alex Welford @alexxcoll | 1.7M | 241K | 2.2% | Country-style capsule wardrobes |
| 25 | Sophie Knight @sophielouisesdiary | 1.6M | 227K | 2.3% | Autumn outfits |
| 26 | Arielle Charnas @ariellecharnas | 1.4M | 225K | 1.4% | New York outfits, own label |
| 27 | Lillie Grace @lilliegracep | 1.2M | 224K | 2.8% | London outfits |
| 28 | I-ThriftFlip @i_thriftflip | 284K | 222K | 9.5% | Thrift flips |
| 29 | Lindsey Denver @over40andmidlife | 1.4M | 220K | 2.6% | Midlife, midsize style |
| 30 | Natalie Alysa @nataliealysa | 312K | 213K | 4% | Sneakers and relaxed fits |
| 31 | Aimee Song @aimeesong | 6.9M | 206K | – | Designer looks and fashion weeks |
| 32 | Chloe Xandria @chloe_xandria | 1.3M | 202K | 3.2% | Plus-size and midsize try-ons |
| 33 | Anna Molinari @annamo.1 | 207K | 191K | 5.2% | Upcycled designs |
| 34 | Paola Alberdi @paolaalberdi | 1.4M | 186K | 2.5% | Everyday outfits, own label |
| 35 | Milda Gud @mildagud | 830K | 186K | 2.8% | Minimal neutral outfits |
| 36 | Laxmi Shetty @laxmi_shetty | 388K | 178K | 3% | Colorful curvy outfits |
| 37 | Ms Kristine @mskristine | 1.1M | 177K | 7% | Curvy and plus-size styling |
| 38 | Liv Autry @livautry | 94.8K | 161K | 8.3% | Bridal fittings and try-ons |
| 39 | Chloe Adair @chloeadair1 | 282K | 161K | 1.8% | Dressy and everyday outfits |
| 40 | Alison Loehnis @alisonloehnis | 229K | 155K | 4.2% | Designer styling advice |
| 41 | Maria Lola Torres @im_lola__ | 2M | 153K | 4.7% | Petite curvy try-ons |
| 42 | Kimmi @inumakimmi | 237K | 142K | 11.2% | One piece, four outfits |
| 43 | Aparna Rajan @_aparna_rajan | 516K | 142K | 2.7% | Occasion and everyday outfits |
| 44 | Austin Di Muzio @muzi.ad | 250K | 141K | 8.9% | 1970s vintage menswear |
| 45 | Gabi Jones @gabis_vintage | 541K | 140K | 9.7% | Fashion-history skits |
| 46 | Julia Berolzheimer @juliaberolzheimer | 1.4M | 139K | 2.9% | Designer outfits and fashion weeks |
| 47 | Nthabiseng Marie @itsnthabim | 648K | 139K | 5.8% | Tailored outfits, rewearing |
| 48 | Ohhangelbaby @ohhangelbaby | 53.8K | 134K | 3.9% | Layered autumn outfits |
| 49 | Elizaveta Postoeva @barinovael | 1.1M | 131K | 7.4% | 1950s-style dresses |
| 50 | Audrey Monroe @missaudreymonroe | 477K | 129K | 10.5% | 1940s and 1950s vintage |
| 51 | Sarah Marelli @sarah.marelli | 449K | 119K | 1.9% | Everyday outfit ideas |
| 52 | Alexandru Gilca @alex_gilka | 416K | 115K | – | Tailored menswear fit checks |
| 53 | Emili Sindlev @emilisindlev | 930K | 112K | – | Stylist, fashion-week looks |
| 54 | Roz Kaur @roz_creativestylist | 1.4M | 107K | 3.2% | Style at 60 |
| 55 | Nicole Maddie @bynicolemaddie | 719K | 93.1K | 2.9% | Midsize curvy styling |
| 56 | Yagmur Tok @selloutartist_ | 223K | 91.6K | 4% | Fashion-week commentary |
| 57 | Drew Thomas @itsjrue | 100K | 89.1K | 3.7% | Menswear outfit checks |
| 58 | yvngrice @yvngrice | 76.6K | 85K | 2.9% | Archive streetwear |
| 59 | Amy Jackson @fashion_jackson | 858K | 84.3K | – | Outfit edits |
| 60 | Tinsley Crisp @trendingwithtinsley | 186K | 81.4K | 3.9% | Stylist outfit edits |
| 61 | Megan Ryder @megancryder | 174K | 79.1K | 5.8% | Outfit formulas |
| 62 | Nicole Lagos @bynicolevoz | 181K | 78.9K | – | Outfit formulas |
| 63 | Kenzie Welch @stylingwithkenzie | 443K | 76.2K | 2.8% | Styling lessons and makeovers |
| 64 | Audrey Lunda @audrey_lunda | 811K | 68.2K | – | Classic menswear |
| 65 | Holly Gardner @hollygardnerx | 75.6K | 67.1K | – | Petite high-street finds |
| 66 | Angus Stubbs @stubbosfits | 347K | 67K | 4.7% | Second-hand and plus-size menswear |
| 67 | Erik Xei @erikxei | 61.6K | 67K | 4.3% | Menswear color combinations |
| 68 | Fee Zeelenberg @fee.fits | 174K | 62K | 3.2% | Personal style lessons |
| 69 | Megan Ellaby @meganellaby | 232K | 61.5K | – | Stylist outfits and campaigns |
| 70 | Brooke Anderson @pumpsandpushups | 806K | 60.5K | 1.6% | Petite fit tests |
| 71 | Emily J Bull @emilyjbull | 230K | 59.1K | 1.4% | High-street hauls |
| 72 | Lou @studiobies | 53K | 58.1K | 3.3% | Upcycling sewing tutorials |
The best fashion influencers on Instagram aren’t simply the accounts with the most followers. Instagram shows videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or mid-sized account can reach more people than one several times its size.
That’s why we rank Instagram fashion influencers by median views of their videos (average number of people a typical video reaches). As of October 2026, the five most-watched are Chiara Ferragni, Lisarosii, Evelyn Tandoko, Tamara Kalinic and Matilda Djerf.
Grouped by what each creator posts: designer looks, styling lessons, try-ons, everyday outfits, styling for one body type or age, menswear and streetwear, and vintage. The number beside each name is the creator’s overall rank.
Front rows, runways, and designer outfits from the shows and city life, for labels selling at the top end.
Fashion-week and event Reels from Milan, Paris, and Madrid, mixed with family, food, and launches for the creator’s own fashion and beauty brands. Most captions are in English, some in Italian.
21 sponsored posts in the last 90 days, in luxury fashion, jewelry, skincare and hair care.
Fashion-week and event outfits from Milan, Paris, Dubai, and New York, posted mostly as carousels with a few Reels. Nearly every look is from a luxury house, and the creator founded a label, By Noa.
25 sponsored posts in the last 90 days, in luxury fashion, fragrance, jewelry and beauty.
New York outfit and event Reels, fashion-week content, and launches for phephe, the label the creator co-founded. Paid work for retail, beauty, and food brands sits between the outfits.
15 sponsored posts in the last 90 days, in hair care, fashion retail, food and drink, skincare and jewelry.
Fashion-week coverage, red carpets, and designer looks, posted mostly as photo carousels with a few Reels from the shows. The Reels that travel furthest are runway and front-row moments.
24 sponsored posts in the last 90 days, in luxury fashion, jewelry, fragrance and activewear.
Music-only editorial Reels and photos of designer clothes, jewelry, and bags, filmed in London homes, hotels, and on trips, from a creator over 50. Interiors and travel posts sit between the outfits.
No sponsored posts found in the last 90 days.
Front-row fashion-week Reels and designer outfit carousels, mixed with family, home, and beauty posts. The creator also runs a clothing label, Amiya, and a newsletter that carries the outfit links.
5 sponsored posts in the last 90 days, in luxury fashion, high-street fashion and a ride app.
Talking Reels on how to dress for the weather and for occasions, from a former president of Net-a-Porter, plus carousels of pieces worn on repeat. Most of the clothes are designer.
No sponsored posts found in the last 90 days.
Polished, colorful outfit and fashion-week Reels from Paris, Milan, and New York, with home, beauty, and family posts between them. Most of the clothes are designer.
22 sponsored posts in the last 90 days, in luxury fashion, skincare and fragrance.
Editorial outfit carousels and a few Reels from the fashion weeks in Milan, Paris, and New York, and from film festivals. The creator works as a stylist and co-founded two labels, Sindleva and Odd. Balance.
8 sponsored posts in the last 90 days, in activewear, fragrance, fashion and film festivals.
Front-row and runway commentary from the Paris, Milan, and New York fashion weeks, plus takes on designer bags and trends delivered to camera, with almost nothing else on the feed.
5 sponsored posts in the last 90 days, in designer bags, second-hand fashion, jewelry and wearable tech.
One rule, fix, or color pairing per Reel. This group posted more breakout Reels than any other this month.
Fast-cut autumn outfit Reels from Toronto: try-ons and “how to style” videos filmed in a bedroom and on the street. The clothes are mostly high street and online, linked on LTK and ShopMy.
3 sponsored posts in the last 90 days, in online fashion, makeup and hair care.
Styling-hack Reels with one fix per video, such as tucking, cropping, or belting, talked through in front of a mirror. The clothes are basics, often the kind viewers already own.
3 sponsored posts in the last 90 days, in high-street fashion and travel eSIMs.
Styling lessons in Reels: outfit formulas, capsule ideas, and side-by-side “boring” and “interesting” versions of one look. Most captions offer the links by direct message, and the creator sells a style guide.
5 sponsored posts in the last 90 days, in high-street fashion and bags.
Color-combination and “dated to modern” styling Reels with a voiceover, filmed against a plain wall at home, in named series on jean colors, belts, and scarves. Most captions ask viewers to comment a word for the outfit details.
2 sponsored posts in the last 90 days, in fashion.
Color-combination and outfit-system Reels, mostly silent with text on screen, that answer what to wear for an occasion, a body shape, or a color type. The creator presents each look to camera with the pieces shown beside.
1 sponsored post in the last 90 days, in dresses.
Styling tutorials, a 30-day autumn outfit series, and capsule-wardrobe Reels filmed at home and on country days out in England, with equestrian posts between them. Most captions ask viewers to comment a word for the links.
18 sponsored posts in the last 90 days, in bags, high-street fashion, cars, footwear and wine.
Styling Reels that take one piece, such as a skirt, a dress, or jeans, and wear it four ways, often in looks drawn from K-pop and anime. Every post is a Reel, filmed at home or on the street.
1 sponsored post in the last 90 days, in online fashion.
Tailored, menswear-leaning outfit Reels and a series on wearing the same pieces again, from a creator who is six feet tall. Pieces from independent African designers sit beside high-street and second-hand ones.
2 sponsored posts in the last 90 days, in high-street fashion.
Talking and try-on Reels of daily outfit changes from a New York personal stylist, filmed in an apartment and on the street, with shopping round-ups. Many captions ask viewers to comment a word for the links.
7 sponsored posts in the last 90 days, in high-street fashion, fashion retail, jewelry and hair care.
Styling Reels built on outfit formulas the creator repeats each year, filmed at home, plus Zara, ASOS, and J.Crew try-ons. Most captions ask viewers to comment a word for the links.
6 sponsored posts in the last 90 days, in fashion retail, knitwear, hosiery and travel gear.
Styling lessons, makeover episodes that restyle viewers, and affordable shopping guides filmed in stores and at home. Most captions ask viewers to comment a word for the outfit and sizing details.
8 sponsored posts in the last 90 days, in high-street fashion, second-hand fashion and headphones.
Talking styling lessons from a personal stylist, filmed at home or in a closet, on finding a personal style with clothes viewers already own. Each caption invites viewers into the creator’s paid style community.
No sponsored posts found in the last 90 days.
High-street try-ons with sizes and prices, and links sent the moment viewers ask. Built for pieces people can buy today.
Try-on Reels filmed at home, one outfit each, with the price and size named, mostly from Zara, H&M, and ASOS. Every caption asks viewers to comment a word for the links, and the creator gives a height of 1.70 m for fit.
No sponsored posts found in the last 90 days.
Try-on hauls from Zara, Next, H&M, and Mint Velvet, filmed in a bedroom and wardrobe and talked through to camera, with the links sent by direct message. The creator founded a tanning brand, Tandae.
6 sponsored posts in the last 90 days, in high-street fashion and skincare.
High-street outfit Reels and carousels from London, with Zara, H&M, and ASOS pieces linked on LTK. Travel, home, and beauty posts fill the gaps between outfits.
4 sponsored posts in the last 90 days, in high-street fashion and makeup.
Get-ready-with-me Reels and outfit carousels from London and New York, mixing high-street brands with designer pieces. Many of the outfits are paid work for clothing and accessories brands.
11 sponsored posts in the last 90 days, in high-street fashion, accessories and skincare.
Office and workwear styling Reels and hauls filmed at home and in changing rooms, from H&M, Zara, Amazon, and Walmart. Every caption asks viewers to comment a word for the outfit links.
4 sponsored posts in the last 90 days, in high-street fashion.
Autumn outfit Reels filmed in London and Paris, built around blazers, knee boots, and tweed. Captions offer the outfit links by direct message.
10 sponsored posts in the last 90 days, in cars, fragrance, luxury fashion, jewelry and bags.
Mirror and street outfit Reels from a London autumn: knits, blazers, trench coats, and suede. The pieces, mostly high street with designer accessories, are linked on LTK.
4 sponsored posts in the last 90 days, in skincare, headphones and fashion events.
Mirror and hallway Reels of layered autumn outfits: mini skirts, sheer tights, knee-high boots, and Dr. Martens, mostly from Gap, American Eagle, Cider, and Amazon. Almost every caption offers the links by direct message.
7 sponsored posts in the last 90 days, in clothing and formal dresses.
Get-ready-with-me and outfit-edit Reels filmed at home and on trips, mixing high-street pieces with designer ones. Nearly every caption asks viewers to comment a word for the shop links.
10 sponsored posts in the last 90 days, in high-street fashion, activewear, skincare and home.
High-street hauls and outfit Reels filmed at home, in fitting rooms, and in shops, including a series on what £100 buys in one store. Almost every caption offers the links by direct message.
12 sponsored posts in the last 90 days, in high-street fashion and wellness retreats.
Daily looks worn to work, on trips, and around town. The outfit comes with the creator’s life, not a lesson.
Outfit photos and short Reels from home, from trips, and from the stores of Djerf Avenue, the clothing label the creator founded. Most of the clothes worn on the account come from that label.
1 sponsored post in the last 90 days, in hair care.
Themed outfit Reels where the creator dresses to one aesthetic and changes on camera, in a bedroom or on location. Thrifted pieces sit beside high-street ones.
2 sponsored posts in the last 90 days, in phone accessories and online fashion.
Get-ready-with-me and outfit-formula Reels filmed at home and on trips, with carousels of the same outfits. Travel and the creator’s dog fill the gaps.
7 sponsored posts in the last 90 days, in high-street fashion.
Get-ready-with-me outfit Reels at home and around New York, and outfit carousels, mixing designer pieces with high-street ones. The creator founded the clothing label Something Navy.
6 sponsored posts in the last 90 days, in high-street fashion, jewelry, food and drink, and shopping apps.
Get-ready-with-me and try-on Reels that put Amazon finds beside Hermès and The Row, plus launches for Ellaz, the label the creator directs. Family, home, and beauty posts fill out the feed.
10 sponsored posts in the last 90 days, in beauty, fragrance, skincare, home appliances, shapewear and jewelry.
Minimal outfit carousels and short Reels in browns and neutrals: suede, knitwear, and tailoring in London settings. Captions are short, often only emoji or tags.
5 sponsored posts in the last 90 days, in hotels, high-street fashion and jewelry.
Wedding-dress fittings, try-ons, and clothing hauls, mixed with engagement and morning-routine vlogs. Bridal shopping runs through most of the recent Reels.
2 sponsored posts in the last 90 days, in loungewear and bridal wear.
Dressy and everyday outfit Reels filmed at home, with family life and holidays in between. Many captions offer the outfit links by direct message.
2 sponsored posts in the last 90 days, in high-street fashion and shoes.
Occasion dresses, athleisure, and outfits from small labels in Toronto, often with a discount code, mixed with make-up and hair routines.
14 sponsored posts in the last 90 days, in high-street fashion, occasion dresses, activewear, money transfers and cars.
Outfit ideas for nights out, everyday wear, and autumn, plus styling guides, filmed in New York between posts about a move, make-up, and the gym.
10 sponsored posts in the last 90 days, in high-street fashion, activewear, makeup, skincare and home.
Outfit-formula and round-up Reels for the season, work, or university, including looks recreated from films and TV. The pieces come mostly from the UK high street.
4 sponsored posts in the last 90 days, in high-street fashion, loungewear and skincare.
Outfit posts, brand campaigns, and monthly round-ups from a Manchester stylist, mixed with family life. Most recent Reels are paid work for UK high-street and heritage brands.
11 sponsored posts in the last 90 days, in high-street fashion, kidswear, jewelry and homeware.
Creators who style for one body type or age and say so plainly. The busiest posters on the list.
Colorful styling and try-on Reels for women in their forties, with vintage-shop finds and travel outfits, mixed with beauty and skincare posts. Most pieces come from TJ Maxx, Nordstrom, Walmart, and Amazon.
16 sponsored posts in the last 90 days, in high-street fashion, makeup, nail care, travel eSIMs and skincare.
Try-on and get-ready-with-me Reels of midsize outfits, filmed at home and around Oklahoma City and Dallas. Almost every caption asks viewers to comment a word for the outfit links.
6 sponsored posts in the last 90 days, in shapewear, online retail, department-store fashion and skincare.
Talking and try-on Reels from a creator of 48 who wears a size 10 to 12, built on a method for outfits that skim the stomach. Every caption asks viewers to comment a word for the links.
4 sponsored posts in the last 90 days, in high-street fashion, underwear and general retail.
Plus-size and midsize try-ons and styling Reels at home and in stores, often filmed as a couple. The creator gives a height of 5 feet 6 and a size 16, so viewers can judge the fit.
9 sponsored posts in the last 90 days, in plus-size fashion, lingerie and shoes.
Colorful dress-and-denim outfit Reels and travel outfits from a curvy creator, with hair and skincare posts between them. Small Indian labels sit beside H&M, Zara, and ASOS.
7 sponsored posts in the last 90 days, in hair care, beauty and personal care.
Styling tips and outfit Reels for curvy and plus-size women, and a series on building KIN by Kristine, the creator’s own label in US sizes 10 to 32. Home and outdoor posts fill out the feed.
2 sponsored posts in the last 90 days, in air travel and outdoor furniture.
Fast try-on Reels of Amazon, Walmart, Zara, Target, and Express pieces in a bedroom or hallway, from a petite, curvy creator who is 5 feet 2. Every caption asks viewers to comment a word for the links.
11 sponsored posts in the last 90 days, in high-street fashion, denim and accessories.
Daily one-outfit Reels, each built on a style rule and filmed walking a street or in a doorway: structured jackets, menswear ties, and statement accessories. A monthly thread talks about life after 50.
7 sponsored posts in the last 90 days, in skincare, hair care, makeup and high-street fashion.
Midsize, curvy outfit Reels, mostly Amazon and Walmart try-ons, opened with a line about confidence and filmed in a mirror at home or on trips. Most captions ask viewers to comment a word for the outfit.
6 sponsored posts in the last 90 days, in high-street fashion, shapewear and denim.
Fast-cut try-ons and store finds from a creator who is 4 feet 11, often from the children’s sections of high-street shops. Filmed in fitting rooms and at home, close to a Reel a day.
2 sponsored posts in the last 90 days, in high-street fashion.
Fit tests of jeans, trousers, coats, and boots on a frame of 4 feet 10, shown unaltered with the measurements on screen. Nearly every post is a piece of clothing.
2 sponsored posts in the last 90 days, in denim and trousers.
Tailoring, archive streetwear, sneakers, and color formulas, filmed as quick fit checks or talking Reels.
Short fit checks and get-ready-with-me Reels of layered streetwear, filmed on the street and indoors in Japan, with photo sets between them. A few Reels a month, each seen by several times the following.
No sponsored posts found in the last 90 days.
Menswear lookbooks of classic tailoring, knitwear, and trousers in a bright apartment, much of it from danielsimmons.co, the creator’s own label. Designer and vintage pieces mix with high-street ones.
4 sponsored posts in the last 90 days, in high-street fashion, fragrance and wearable tech.
Menswear tips and talk about style, filmed as talking Reels, with thrift and budget finds alongside sportswear. Some posts leave clothes behind for travel, haircuts, or painting.
5 sponsored posts in the last 90 days, in sportswear and plant-based drinks.
Outfit Reels and fit carousels built on baggy jeans, sneakers, and layers, cut to music. The clothes come mostly from high-street and online stores.
10 sponsored posts in the last 90 days, in high-street fashion, shoes and eyewear.
Fit checks in tailoring and streetwear, filmed outdoors around London and on press trips, with the brands named in the caption. Travel and car posts sit between the outfits.
10 sponsored posts in the last 90 days, in cruises, high-street fashion, menswear, and pet and sports gear.
Quick mirror and street checks of one menswear look, narrated dryly, in muted autumn layers. Nearly a Reel a day, and almost no photos.
5 sponsored posts in the last 90 days, in menswear, shoes and fragrance.
Short talking and edit-style Reels that rank sneaker and streetwear brands and show archive pieces worn. Every post is about clothes.
No sponsored posts found in the last 90 days.
Cinematic mirror and street Reels of suits, loafers, and color combinations, filmed at home, in hotels, and beside cars, aimed at men who want to dress better. Most pieces come from local and high-street retailers.
13 sponsored posts in the last 90 days, in shoes, menswear, fragrance, cars, sunglasses and skincare.
Get-ready-with-me Reels that credit each piece, mostly second-hand and vintage menswear in plus sizes, with talks about the climate between them. Old pieces are resold through the creator’s Vinted shop.
3 sponsored posts in the last 90 days, in underwear and socks and laptops.
Fast voiceover Reels in a series on color combinations, breaking menswear down into palette formulas and fixes, filmed at home or in a mirror. High-street pieces sit beside designer ones.
No sponsored posts found in the last 90 days.
Thrift flips, sewing tutorials, and period dresses. Old clothes and old eras are the material, not new stock.
Sewing Reels that take a thrifted or old garment, cut it apart, rebuild it on camera, and end with the new piece worn. Hoodies and sportswear from big high-street brands are the usual raw material.
3 sponsored posts in the last 90 days, in high-street fashion and craft tools.
Reels of garments the creator sews from thrifted curtains and other second-hand materials, plus scenes from Project Runway. The designs are sold under the creator’s own label, Instinct Brand.
1 sponsored post in the last 90 days, in bridal wear.
Reels of 1970s vintage menswear, from suede jackets to bellbottoms and dagger-collar shirts, filmed outdoors and in cars. The pieces are second-hand, and some are resold through a Depop shop.
1 sponsored post in the last 90 days, in menswear.
Fast comedy skits in period costume that play fashion eras from the 1900s to the 1990s, filmed at home and in museums. Reviews of vintage pieces and reproduction buys sit between them.
10 sponsored posts in the last 90 days, in jewelry, shoes, handbags, fashion and electronics.
Slow outdoor Reels of walking and posing in 1950s-style dresses on French streets, set to music, with the dress’s maker named in the caption. The whole feed is one long outfit series.
6 sponsored posts in the last 90 days, in vintage-style clothing, shoes, sunglasses and sun care.
Reels of 1940s and 1950s vintage dresses and gowns with the full outfit listed, filmed at home and on the street. The creator works as a vintage stylist and posts discount codes for small labels.
11 sponsored posts in the last 90 days, in fashion, loungewear, lingerie, jewelry and home decor.
Silent make-along tutorials at a home sewing machine that cut thrifted curtains, bedsheets, and dresses into tops, trousers, and bags. The creator sells the sewing patterns.
No sponsored posts found in the last 90 days.
We analyzed the 896 posts these 72 creators published on Instagram in the last 30 days. Of those, 95 beat their creator’s usual views by 3× or more.
Here are the hooks that are working, read from each post’s caption, title, or on-screen text.
“Fashion changes, but classic style is eternal 💋”
The most common opening among this month’s breakouts was a firm opinion about clothes, stated in the caption’s first line: “Sometimes classic is better”, “Start with the pants!”, “bring back gatekeeping”. 13 different creators opened a breakout Reel this way.
Elizaveta Postoeva 15M views · 112.1× their usualThe Reel then shows the outfit that backs the opinion up. For a brand, the line has to sound like the creator’s own taste; a slogan from a brief reads as one.
“Your jeans need these colors👖Part 2”
These captions name a styling move up front: a number of outfits from one piece, a color pairing, or a fix for a fit. The most-viewed breakout of the month, at 26M views, was a guide to the colors that go with jeans, and the other parts of the same series broke out too.
Inga Conley 26M views · 91.6× their usualNumbered series are common in this format, and viewers come back for the next part. A brand’s piece works here as one of the options, not as the subject.
“Rihanna Arriving at Matieres Fecales!!”
A large share of breakouts said almost nothing: the outfit, the day, or the moment, and no promise of a lesson. “that time of the week”, “Autumn tweed”, and “Forecast called for the mid-70s” all broke out.
Yagmur Tok 2.5M views · 26.9× their usualThis works when the clothes or the scene carry the Reel by themselves, as with fashion-week footage or a strong single outfit. It does not suit a product that needs explaining.
Leonie Hanne: “Kyle & Bella 🥹✨🎀🪽” reached 20M views, 40.8× their usual.
Drew Thomas: “Sometimes classic is better” reached 3.3M views, 36.7× their usual.
Kimmi: “Styling 1 black dress into 4 different outfits >.<” reached 4.3M views, 30.2× their usual.
What the fashion accounts on this list do at each size on Instagram. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Micro | 10K to 100K | 76.1K | 3.9% | 2.6 | 6% |
| Mid | 100K to 500K | 124K | 4% | 2.2 | 21% |
| Macro | 500K to 2M | 220K | 2.9% | 2.6 | 26% |
| Mega | Over 2M | 424K | 2.2% | 3 | 37% |
Medians across these 72 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Oct 21, 2026 that carry a paid-partnership label or a stated sponsor, or are part of a brand campaign.
A clothing, shoe, or accessories brand booking on Instagram is paying for two things: Reels that reach people, and a route from the Reel to the product. Check both before you send a brief.
A large share of these creators reply to a comment such as SHOP with a direct message full of links. Ask whether your affiliate or tracking links survive in those messages, and how long the creator keeps replying after the post goes up.
Where the links sit on a link page in the bio, ask how long your pieces stay at the top of it.
A creator who states a height or a size shows how clothes fit one kind of body. Send the sizes that match, and check the stated size against your own chart before you choose the pieces.
Scroll back three months and count the posts made for brands, and note which brands. A feed where most Reels are paid gives each one less weight, and a recent post for a direct competitor is worth knowing about before you pitch.
Gifted pieces need a disclosure as much as paid ones. The FTC tells creators not to rely on a platform’s disclosure tool alone, so ask for “ad” in the caption as well as Instagram’s paid-partnership label.
We identified and ranked these creators by searching hundreds of thousands of top performing fashion posts across Instagram with Klint.
We rank by median views across each creator’s recent Reels, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English or with no words, at least half of their recent posts show clothes or styling, and their median reaches 50K views.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 72 fashion influencers on Instagram, ranked by median views across their last 30 videos or their last 90 days, whichever is lower. Posts in English or with no words, a median of 50K or more. Show followers, engagement, and their best Reel.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
As of October 2026 the top five Instagram fashion influencers by median views are Chiara Ferragni, Lisarosii, Evelyn Tandoko, Tamara Kalinic and Matilda Djerf.
Chiara Ferragni, with 27M followers. The same account leads the ranking, with a typical Reel reaching 2.8M people.
The list needs at least six Reels in 90 days, Reels that show their views, and mostly fashion posts. Wisdom Kaye posted only four Reels in that time, not counting a brand’s Collab, Camila Coelho’s Reels hide their view counts, and Olivia Palermo, Negin Mirsalehi, and Julie Sariñana posted few Reels about clothes.
Start with the creators who already tag your pieces or your competitors’ pieces, then open each Reels tab and note what a typical Reel gets. In Klint you can describe the creator instead, for example “curvy creators on Instagram who try on denim”, and get a ranked list.
The price depends on what a typical Reel reaches, the format (a Reel, a Collab post, or a carousel), how long you can reuse the content, and any exclusivity. Fashion deals often mix a fee with gifted pieces and a commission on sales through the creator’s links.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
On this list and would rather not be? Write to privacy@tryklint.ai and Klint will take you off.
