Written by David Roberts
Reviewed by Lucas Walter
Updated
The top book influencers in 2026 are Jack Edwards, Luke Bateman, Readers Archive, Larissa Cambusano, and Kaila Anttila. This list ranks 21 book influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top-performing posts in the book niche.
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All 21 are listed in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Jack Edwards @jackbenedwards | 1.4M | 896K | 4.5% | Celebrity book picks |
| 2 | Luke Bateman @lukebateman_ | 682K | 270K | 3.7% | Book recommendations and commentary |
| 3 | Readers Archive @readersarchivee | 151K | 252K | 4.4% | Book-world hot takes |
| 4 | Larissa Cambusano @larissacambusano | 283K | 222K | 7.6% | Adaptation news and hauls |
| 5 | Kaila Anttila @kaila.books | 392K | 204K | 3.5% | Romantasy news and hot takes |
| 6 | Jaimee Johnson @thtgrlreads | 540K | 153K | 3% | Romantasy recommendation lists |
| 7 | Marianna Moore @mariannasreads | 292K | 150K | 7% | Book-to-screen reactions |
| 8 | Daniel Greene @DanielGreeneReviews | 631K | 127K | 3.8% | Fantasy and sci-fi reviews |
| 9 | Brady Lockerby @bradylockerby | 421K | 113K | 3.6% | Monthly reads and recommendations |
| 10 | Yana @yannareads | 1.1M | 105K | 15.7% | Reader skits and hauls |
| 11 | cari can read @caricanread | 424K | 86K | 3.1% | Wrap-ups and plot deep dives |
| 12 | Tata @tata.lifepages | 61.3K | 76.8K | 3.4% | Couple skits about reading |
| 13 | Kate @katemariereads | 180K | 56.3K | 12.2% | Reader comedy skits |
| 14 | Destiny Sidwell @whatsdesreading | 126K | 54.5K | 7.7% | Book-room and bookstore Reels |
| 15 | Torry @readwith.torry | 221K | 50.9K | 18.6% | Reading vlogs and bookstore trips |
| 16 | Dan’s Books @itsdansbooks | 206K | 45.9K | 3.7% | Fantasy and sci-fi picks |
| 17 | Kristen and Maddie @krisandmads | 126K | 44.1K | 3.7% | Sisters’ book club |
| 18 | Abby • Crime by the Book @crimebythebook | 243K | 41.7K | 4.3% | Thriller recommendations |
| 19 | Kaylee @kayleesbookclub | 272K | 41.2K | 21% | Spooky reading vlogs |
| 20 | BooksandLala @BooksandLala | 163K | 38.3K | 4.5% | Horror and thriller reading vlogs |
| 21 | Karly @karlys_reads | 59K | 33.8K | 3.1% | Romantasy theories and rankings |
The best book influencers aren’t simply the accounts with the most followers. Instagram, YouTube, and TikTok all show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or midsized account can reach more people than one several times its size.
That’s why we rank book influencers by median views of their videos (the average number of people a typical video reaches). As of October 2026, the five most watched are Jack Edwards, Luke Bateman, Readers Archive, Larissa Cambusano, and Kaila Anttila.
Grouped by the kind of post an author or a publisher would ask for. The number beside each name is the creator’s overall rank.
Creators who tell readers what to read next: lists, rankings, and full reviews. Useful when a release needs a verdict.
Short Reels that ask actors and musicians which books they love, then buy those books for them. Between the interviews come monthly reads, rankings, and blunt opinions on what to read next.
11 sponsored posts in the last 90 days, in fashion, beauty, audiobooks, and books.
Talking-head Reels that recommend books, often nonfiction and classics, each tied to a social question. Some posts are commentary or podcast clips with no book in them, and one of the last 30 promotes the creator’s own fantasy novel.
5 sponsored posts in the last 90 days, in groceries, film, and audiobooks.
Talking-head recommendation lists for romantasy and romance readers, with text on screen naming each pick. Book tours, launch events, and early copies from publishers are part of the feed.
12 sponsored posts in the last 90 days, in books, film, and audiobooks.
Long, chaptered reviews and deep dives on fantasy and science fiction, from single novels to whole series. Weekly news about the genre and book-industry commentary fill the rest.
3 sponsored posts in the last 90 days, in apps and furniture.
Weekly Reels of book recommendations, monthly wrap-ups, and shelf organizing, filmed at home and outdoors. The pitch is plain: come for the recommendations, stay for the rest.
6 sponsored posts in the last 90 days, in books, reading apps, and book subscriptions.
Monthly wrap-ups, books abandoned halfway, tier rankings, and long plot summaries of bestsellers read so the viewer does not have to. Thrillers, romantasy, and literary fiction all get the same dry treatment.
4 sponsored posts in the last 90 days, in website builders and book subscriptions.
Daily Reels of fantasy and science fiction picks, rankings, and reading plans, filmed at home and in bookshops. A running series pitches favorite books to a clothing brand.
3 sponsored posts in the last 90 days, in books.
Thriller and mystery recommendations, read-alike guides, monthly wrap-ups, and cover reveals, from home and from bookstore events. The account also runs its own thriller book box.
7 sponsored posts in the last 90 days, in books and reading apps.
Fast reactions to casting news, trailers, and series theories, posted the week the news breaks.
Voiceover Shorts about the book world: tropes readers are tired of, authors in the news, and series that should have ended. Dark romance and romantasy are the usual subjects.
No sponsored posts found in the last 90 days.
Fast reactions to casting news and trailers for book adaptations, filmed the moment the news lands. Between them come book hauls, special editions, and packing up a large home library.
15 sponsored posts in the last 90 days, in film and TV adaptations, books, and board games.
Quick-cut theories and opinions on the biggest romantasy series, posted the day news breaks. Star-rated reviews of new fantasy releases fill the gaps between series news.
4 sponsored posts in the last 90 days, in apparel, board games, and audiobooks.
Several Reels a day of loud, quick reactions to news about fantasy book adaptations, from casting to trailers. Reading vlogs and the odd outfit or apartment clip fill the rest.
3 sponsored posts in the last 90 days, in film and TV adaptations.
Talking-head Reels with the covers in hand: romantasy and romance picks, trope lists, and rankings of characters across a series. Theories about the biggest fantasy series and their adaptations get the most views.
7 sponsored posts in the last 90 days, in books and book subscriptions.
Skits about reading habits and tropes. A trope your book leans on can become the joke.
Fast-cut skits about being a reader, filmed at a bookshelf, with hauls and recurring bits starring a fellow creator. Crafts like crochet and bedazzling show up between the book posts.
6 sponsored posts in the last 90 days, in reading apps and books.
Daily Shorts of comedy skits about a reader married to someone who does not read, plus book hauls and shelf makeovers. Romance, romantasy, and fantasy are the books in the jokes.
2 sponsored posts in the last 90 days, in e-readers and books.
Point-of-view skits about reading habits, romance tropes, and judging books by their covers, filmed at home with a partner. The jokes land on readers who have lived them.
4 sponsored posts in the last 90 days, in e-readers and apparel.
Reading vlogs, hauls, bookstore trips, and book clubs, where a book is shown being bought and read.
Cozy Reels from a home library and from bookstores on trips, with quick picks for the season. Romance and romantasy lead, and the longer reading vlogs live on a YouTube channel.
1 sponsored post in the last 90 days, in film and TV adaptations.
Reading vlogs, one-sitting readathons, and trips to bookstores to shop for romance. Unboxings of book boxes and new releases come most weeks.
15 sponsored posts in the last 90 days, in books, book subscriptions, e-readers, and stationery.
Two sisters reading at home and on trips, with recommendations, wrap-ups, classics talk, and reactions to adaptations. A podcast and a paid book club sit behind the Reels.
6 sponsored posts in the last 90 days, in books, reading apps, and film and TV adaptations.
Candlelit reading vlogs and horror recommendations, with book hauls and bookstore trips. The feed turns seasonal, with themed reading nights for every holiday.
3 sponsored posts in the last 90 days, in book subscriptions, apparel, and food.
Twice-weekly reading vlogs, monthly wrap-ups, and challenges that pull books from a long to-read list. Mystery, thriller, and horror lead, with a book club discussed live.
No sponsored posts found in the last 90 days.
We analyzed the 456 posts these 21 creators published on Instagram, YouTube, and TikTok in the last 30 days. Of those, 43 beat their creator’s usual views by 3× or more.
Here is how this month’s breakouts open, read from what each video says in its first seconds, or from its caption when nobody speaks.
“Got me giggling and kicking my feet😭”
More than half of the breakouts we could transcribe have nobody speaking. A trending sound plays while text on screen quotes a scene, names a trope, or asks the reader a question. Kate’s video put the lines of a romance scene on screen over a song.
Kate 765K views · 13.6× their usualThese creators open their usual posts the same way, so the sound is the format, not the reason these spread. What changed was the moment: several of Marianna Moore’s and Karly’s came in the week a romantasy adaptation announced its cast.
For an author, the useful part is the text: a line or a trope from the book that a reader would want to put on screen.
“Besties, it is officially fall.”
Five breakouts open on the creator’s own reading news: a new season, a reading goal, the month’s book box. Larissa Cambusano’s starts with fall and gets to a book sale later.
Larissa Cambusano 1.9M views · 8.7× their usualFour of the five are labeled ads for a book sale, a board game, a reading challenge, and a book box. Each one opens like any other update, and in three of the four the brand comes after the opening line.
An update is how these creators open many of their usual posts too, but none of those is an ad.
“I’m very tattooed, but my first tattoo was for East of Eden.”
Three breakouts open in the middle of a conversation, and none of the usual posts do. Kristen and Maddie’s starts mid-interview with the writer of a new East of Eden adaptation; Tata’s starts on two voices talking about a fantasy series.
Kristen and Maddie 142K views · 3.2× their usualFor an author, the simplest version is a short conversation about the book: an interview, or a reader explaining it to someone who has not read it.
Torry: “Getting a book for $5 seems unrealistic, right?” reached 1.3M views, 24.7× their usual.
Tata: “Last try 😩 What a betrayal …” reached 1M views, 13.5× their usual.
Kaylee: “It is that time of month already” reached 390K views, 9.5× their usual.
This table shows what the book accounts on this list do at each size on Instagram, YouTube, and TikTok. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Micro | 10K to 100K | 55.3K | 3.3% | 6.9 | 9% |
| Mid | 100K to 500K | 55.4K | 4.5% | 4.3 | 17% |
| Macro | Over 500K | 153K | 3.8% | 3.7 | 22% |
The figures are medians across these 21 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Oct 23, 2026, that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
If you have a book to promote, as its author, at its publisher, or in a bookshop, start from what readers of your genre already watch, then settle what a free copy is meant to buy.
A creator’s audience came for a genre. A romantasy account can reach a huge crowd that has little interest in a literary debut or a business book. Read the last ten posts and count how many are in your genre before you look at follower counts.
Outside romance and fantasy the choice is shorter, so a thriller or a nonfiction title is often better served by a smaller creator who covers only that kind of book.
Many creators known from BookTok now get more views on Instagram Reels than on TikTok, and some small YouTube channels get more views per Short than accounts many times their size. Ask for recent views on each platform, and choose the platform for the post from those.
An advance copy is the usual first step, but it buys a read, not a post. If you want a post, agree when and on which platform, and expect the creator to say the book was a gift: the FTC tells creators to disclose a free product even when they were not asked to mention it.
A trope skit or a reaction sells a premise in seconds. A review or a reading vlog shows a reader living with the book for a week. A series with a big hook suits the first kind; a quieter novel usually needs the second.
We identified and ranked these creators by searching hundreds of thousands of top-performing book posts across Instagram, YouTube, and TikTok with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English, make books the subject of at least half of their recent posts, and have a typical video above 30,000 views; authors who mostly promote their own books are left out.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 21 book influencers on TikTok, Instagram, YouTube, and X, ranked by median views across their last 30 videos or their last 90 days, whichever is lower. Show followers, median views, engagement, main genre, and best recent post.
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As of October 2026 the top five book influencers by median views are Jack Edwards, Luke Bateman, Readers Archive, Larissa Cambusano, and Kaila Anttila.
Jack Edwards, with 1.4M followers on Instagram. The same account is also the most watched: a typical Reel reaches about 896K people, and many of the Reels are short interviews about the books actors and musicians love.
TikTok, Instagram, YouTube, and X. A creator with large accounts on two platforms is listed where the videos get more views, which puts 12 on Instagram, 5 on YouTube, and 4 on TikTok. None of the book accounts measured on X had a typical post above 30,000 views.
Start with three or four recent books like yours and search their titles on TikTok, Instagram, and YouTube: the creators who covered them already reach your readers. Klint runs that search for you across platforms; describe the readers you want, such as "thriller creators on Instagram under 300K followers," and get a ranked list.
For some posts, yes. Publishers, audiobook and reading apps, e-reader makers, and book boxes pay for labeled posts, and many creators on this list ran at least one in the last 90 days. Many reviews start with a free advance copy instead, which does not buy a post; the price of a paid one depends on the platform, the format, and how many people the creator’s videos usually reach.
Some of the best-known names fell outside this list’s rules in October 2026. Ayman Chaudhary’s own Instagram Reels had a median of 29,451 views, just under the 30,000 floor, and the TikTok account was lower. Cindy Pham posted 3 YouTube videos in 90 days, and the list needs 6. Most of Haley Pham’s recent posts promote the creator’s own novel, and authors who mostly promote their own books are left out.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
Are you on this list and would you rather not be? Write to privacy@tryklint.ai and Klint will take you off.
