Written by David Roberts
Reviewed by Lucas Walter
Updated
The top real estate influencers in 2026 are Caleb Simpson, Ryan Serhant, Steph Barkley, Alex Maloney, and Eric Simon. This list ranks 16 real estate influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top-performing posts in the real estate niche.
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All 16 are listed in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Caleb Simpson @calebwsimpson | 3M | 1.3M | 5.2% | Home tours with the people who live there |
| 2 | Ryan Serhant @ryanserhant | 3.4M | 479K | 2.1% | Luxury listings and brokerage life |
| 3 | Steph Barkley @stephbarkley | 427K | 242K | 7% | A realtor character in sketches |
| 4 | Alex Maloney @americas_realtor | 287K | 231K | 14% | Custom-home tours north of Dallas |
| 5 | Eric Simon @thebrokeagent | 542K | 157K | 2% | Memes about being an agent |
| 6 | Gavren Dochterman @gavrenn | 521K | 153K | 5.5% | Luxury home tours |
| 7 | Arvin Haddad @ArvinHaddadOfficial | 249K | 120K | 3% | Critiques of luxury homes |
| 8 | Trenton Miller @trent_miller__ | 1.7M | 112K | 9.3% | Fast tours of new-build homes |
| 9 | Dean Lauvina @deanchicagoliving | 152K | 88K | 3.7% | Chicago rent reveals |
| 10 | Grant James Bates @grantjbates | 459K | 78.8K | 1.4% | London home tours |
| 11 | Nick Gerli @nickgerli1 | 163K | 71.3K | 1.2% | Housing market charts |
| 12 | Enes Yilmazer @enesyilmazer | 822K | 66.5K | 4.5% | Luxury listing tours |
| 13 | Rodrigo Garza @rodrigogarzarealt | 160K | 52.7K | 6.8% | Home tours in South Texas |
| 14 | Travis Spencer @realestatemindset | 239K | 51.1K | 4.7% | Housing news and property tax |
| 15 | Marcus Rankin @housetoursinternational | 148K | 49.4K | 2% | New-build and model home tours |
| 16 | Erick Brice @erickbricejr | 120K | 47.3K | 3.6% | Buyers’ closing-day stories |
The best real estate influencers aren’t simply the accounts with the most followers. Instagram, TikTok, YouTube, and X all show posts to people based on how the post performs individually, not just based on who follows the creator. As a result, a small or midsized account can reach more people than one several times its size.
That’s why we rank real estate influencers by median views of their videos (the average number of people a typical video reaches). As of October 2026, the five most watched are Caleb Simpson, Ryan Serhant, Steph Barkley, Alex Maloney, and Eric Simon.
Sorted by what fills the screen: luxury homes, homes for sale nearby, apartments and their rent, the agent’s job, or the market’s numbers. The number beside each name is the creator’s overall rank.
Mansions, penthouses, and celebrity houses. Two of the four sell property; the others tour other agents’ listings.
Luxury listing tours and New York market stories, mixed with days filmed at the brokerage the creator founded and at its conference. A national bank’s mortgage ads run between the tours.
5 sponsored posts in the last 90 days, in mortgage lending and real estate software.
Slow tours of luxury homes around the US, one estate at a time, with the design and the details doing the talking. The homes are other agents’ listings, credited in the captions.
No sponsored posts found in the last 90 days.
A licensed California agent who watches other people’s luxury home tours and scores the layout, the finishes, and the mistakes. Recent subjects run from a house in Lagos that went viral to a $70 million Miami penthouse.
No sponsored posts found in the last 90 days.
Tours of homes for sale at the top of the market, from the most expensive listing in the San Fernando Valley to a cliffside house with a 120-foot pool. Half of the Instagram feed is cars and events.
10 sponsored posts in the last 90 days, in cars, car window film, and travel apps.
Agents walking buyers through homes in one region, price first. The fit for a lender or an insurer.
Walk-throughs of new custom homes in Frisco, Prosper, and Celina, north of Dallas, with the price, the beds and baths, and the builder on screen. Some posts ask viewers which of two homes they would choose.
No sponsored posts found in the last 90 days.
“Speed tours” of new-build and resale homes around San Antonio, with the price and the down payment on screen and a comic voice-over. Between tours come agent-life clips and advice for first-time buyers.
2 sponsored posts in the last 90 days, in document software.
An estate agent who tours London homes for sale or rent almost every day, from £1 million starter homes to £8 million houses, most with the price in the first line. A series called “Welcome to my” films each house from the owner’s point of view.
No sponsored posts found in the last 90 days.
Home tours in McAllen, Edinburg, Mission, and the rest of the Rio Grande Valley, and lately in Austin, with the price, the square footage, and a phone number on every clip. Other agents’ listings are credited when they appear.
No sponsored posts found in the last 90 days.
One or two homes a video, walked room by room, from big builders’ model homes to finished houses in Texas, Tennessee, Arizona, and Utah. The price comes first, and the listing agent or builder is credited.
No sponsored posts found in the last 90 days.
Tours of homes with the people who live in them, built around one question: what do you pay?
Walks into apartments and houses with the people who live in them, who show the rooms and say what they pay, mostly in New York and lately around England. A pizza-review series with guests fills the weeks between tours.
2 sponsored posts in the last 90 days, in holiday rentals and heritage tourism.
Stops Chicago renters in their own apartments to ask what they pay, then shows the place, with the neighborhood and the job in the caption. The tours lead to an apartment-search service linked in the bio.
2 sponsored posts in the last 90 days, in printers and real estate software.
Jokes about the job and stories from closing day. The fit for a product that agents buy.
A comedian who plays Suzanne, a realtor, in a running sketch series about showings, open houses, and commissions. Other character comedy fills the rest of the feed.
No sponsored posts found in the last 90 days.
Agent jokes built on a few seconds of borrowed footage, a film line or a song under a caption about clients, open houses, and commissions. Between them come straight-to-camera rants about market doomers and conference clichés.
No sponsored posts found in the last 90 days.
Closing-day stories of New York and New Jersey buyers, first-time owners, families, and new landlords, told like testimonials. Clips from the brokerage and the mortgage business the creator runs fill most of the rest.
No sponsored posts found in the last 90 days.
Charts and narrated news on prices, rates, and foreclosures, for viewers deciding when to buy or sell.
Charts of the US housing market, one city or one statistic at a time: listings, price cuts, foreclosures, and where buyers now have the upper hand. Many posts point to a home-price forecast for every ZIP code from an app the creator runs.
No sponsored posts found in the last 90 days.
Narrated news on foreclosures, mortgage rates, and home prices, framed by a campaign to abolish property tax and a court case the channel is fighting. About a third of the uploads are wider finance: bonds, banks, and private credit.
No sponsored posts found in the last 90 days.
We analyzed the 186 posts these 16 creators published on Instagram, TikTok, YouTube, and X in the last 30 days. Of those, 18 beat their creator’s usual views by 3× or more.
Here is how this month’s breakouts open, read from what each post says in its first seconds, or from its caption or first line when nobody speaks.
“So, these are stairs, so there were cabinets up there.”
The month’s biggest post opens on a staircase. There is no greeting, no price, and no claim about the home: the voice starts explaining the cabinets that used to be there, and the tour is already under way. Four creators broke out with a first sentence about the house or the deal in front of the camera.
Gavren Dochterman 15M views · 99.4× their usualThe same creators’ usual posts more often open on a judgment or a dare, such as “This has to be the most fun home I think I’ve ever been to” or “90 seconds and one single take.” Trenton Miller is the exception: every speed tour opens on the same sentence, a dollar figure and the city, and the breakout changed only the number.
“Touring an IMMACULATE luxury home in Frisco, Texas with a resort style backyard!😮💨 $1,995,000”
Nobody speaks in these. A song plays over the walk-through, and the caption carries the price and the selling point. Alex Maloney’s usual posts are made the same way, so the format is not what changed.
Alex Maloney 1.1M views · 4.7× their usualThe house did. One of the two breakouts was a $449,900 new build near Dallas, sold in the caption as a “Royal Mini Castle,” where a usual post shows a $2.5 million custom home. On X the silent version is a chart under one line: Nick Gerli’s two breakouts open on a statistic and on a question about one state.
“I toured a house in Nigeria and it caused a massive scandal…”
Arvin Haddad’s usual videos open on the plan: a famous house, a critique, and a score at the end. The breakout opened on the fallout from a tour already made, in Lagos, and only then got to the critique.
Arvin Haddad 699K views · 5.8× their usualOne creator supplies this opening, so treat it as an idea to test rather than a rule of the niche.
Grant James Bates: “Part 1 of a 4,000 sq ft home in Fulham complete with gym, sauna, and entertainment suite” reached 1.6M views, 20× their usual.
Trenton Miller: “The House That Keeps On Giving😏🏡” reached 945K views, 8.4× their usual.
Nick Gerli: “U.S. real estate investment has collapsed by 50% over the last four years” reached 427K views, 6× their usual.
This table shows what the real estate accounts on this list do at each size on Instagram, TikTok, YouTube, and X. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Mid | 100K to 250K | 52.7K | 3.6% | 1.9 | 1% |
| Mid | 250K to 500K | 231K | 7% | 2.6 | 0% |
| Macro | 500K to 2M | 132K | 5% | 2 | 13% |
| Mega | Over 2M | 886K | 3.7% | 1.5 | 15% |
The figures are medians across these 16 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Oct 23, 2026, that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
If you sell to people buying, renting, or selling a home, or to the agents who serve them, start with who is watching and what the creator is allowed to say.
A local agent’s tours reach people looking at homes in one region. Luxury tours are not tied to one market. Jokes about the job reach other agents.
Settle the audience first: a mortgage or an insurance offer belongs with the first, a tool for agents with the last.
Realtors who advertise their services or a listing must name their firm in a way the viewer can see. A post you pay an agent for may carry that firm’s name beside yours.
Ask who has to approve the post before you write the brief.
A lender or a title company cannot pay anyone for sending it mortgage business. The federal rule allows payment for services actually performed, so make the deal a fee for the posts, with no tie to the loans or policies that follow.
Several of these creators run a business next to the account: a brokerage, a loan office, a forecast app, a paid consultation, a referral service for new-build buyers. A lender’s ad sits badly beside the creator’s own loan business.
The bio usually says so. If it does not, ask before you brief.
We identified and ranked these creators by searching hundreds of thousands of top-performing real estate posts across Instagram, TikTok, YouTube, and X with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English, at least half of their recent posts are about buying, selling, renting, or investing in property, and the account is their own rather than a brokerage’s.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 16 real estate influencers on Instagram, TikTok, YouTube, and X, ranked by median views across their last 30 videos or their last 90 days, whichever is lower. Show followers, median views, engagement, and sponsored posts.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
As of October 2026 the top five real estate influencers by median views are Caleb Simpson, Ryan Serhant, Steph Barkley, Alex Maloney, and Eric Simon.
9 of the top 16 reach the most people on Instagram: Caleb Simpson, Ryan Serhant, Steph Barkley, Eric Simon, Gavren Dochterman, Dean Lauvina, Grant James Bates, Enes Yilmazer, and Erick Brice. Caleb Simpson has the highest median views there.
Instagram, TikTok, YouTube, and X are all here. A creator who posts on several appears once, under the app where a usual video draws the biggest audience: 9 on Instagram, 3 on TikTok, 3 on YouTube, and 1 on X.
Most of their recent posts are not about property. In October, none of Barbara Corcoran’s last 15 TikToks were, and only 3 of Grant Cardone’s last 15 YouTube videos and 3 of Jason Oppenheim’s last 14 TikToks were. Josh Altman posts mostly about real estate, but a typical video reaches fewer than 40,000 people.
By hand, search each platform for home tours and agent content in the regions you serve, then open each account and compare its recent views with its follower count. With Klint you type the same search as a sentence, for example “licensed agents in Texas who post home tours on TikTok,” and get the accounts with their median views.
It depends on the platform, the creator’s median views, and the work: a tour of your listing, a segment in a market video, or a series of posts. Agree on a fee for the posts themselves. A lender or a title company that pays an agent for the business a post sends breaks federal rules on referral fees.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
Are you on this list and would you rather not be? Write to privacy@tryklint.ai and Klint will take you off.
