Written by David Roberts
Reviewed by Lucas Walter
Updated
The top sustainable fashion influencers in 2026 are I-ThriftFlip, thriftedbyeli, Moey, Tracy Garcia, and Angus. This list ranks 26 sustainable fashion influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top-performing posts in the sustainable fashion niche.
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All 26 are listed in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | I-ThriftFlip @i_thriftflip | 608K | 539K | 8.1% | Thrift flips in Y2K shapes |
| 2 | thriftedbyeli @thriftedbyeli | 231K | 469K | 12.3% | Thrift-store POV scenes |
| 3 | Moey @moeyslowfashion | 323K | 459K | 9.4% | Beginner thrift flips |
| 4 | Tracy Garcia @transformationsbytracy | 778K | 241K | 4.4% | Sew-along thrift flips |
| 5 | Angus @stubbosfits | 285K | 102K | 6.7% | Secondhand plus-size outfits |
| 6 | Alexandra Brinck @alexandrabrinck | 743K | 63.3K | 2.3% | Knit repair |
| 7 | Kristin Spence @styled_by_spence | 210K | 56.1K | 2.7% | Thrift hauls and styling |
| 8 | RS Brownfield @rsbrownfield | 65.3K | 55K | 4.3% | Fabric-label callouts |
| 9 | Anna Molinari @annamo.1 | 518K | 49.3K | 8.3% | Trashion design |
| 10 | Bella @bellablue.co | 186K | 48.8K | 7.8% | Thrift vlogs and Depop finds |
| 11 | Cobbler G @CobblerG | 381K | 48.4K | 3.7% | Boot and shoe rebuilds |
| 12 | Aleena @aleena.v | 363K | 44.9K | 8.1% | Thrift try-ons and flips |
| 13 | Alexa Sunshine83 @alexasunshine83 | 364K | 41.9K | 3% | Thrift trips and styling |
| 14 | EMDOLL @EMDOLLx | 49.4K | 40.2K | 7.8% | Thrift road trips |
| 15 | Beth Jones @bjonesstyle | 294K | 33.4K | 3.5% | Vintage dress-up and tailoring |
| 16 | Curated by Natalie @CuratedbyNatalie | 69.8K | 31.7K | 3.3% | Goodwill bins and flips |
| 17 | Alyssa Beltempo @AlyssaBeltempo | 307K | 29.6K | 4.8% | Shopping your own closet |
| 18 | Sam @styles.bysamm | 26.3K | 22.7K | – | Goodwill bins hauls |
| 19 | Heidi Kristensen @sustainablefashionstyle | 383K | 21.4K | 5.9% | Thrifted style over 50 |
| 20 | Brittany Roman @tributetomycloset | 157K | 20.5K | 4.5% | Thrift hauls for a resale shop |
| 21 | Twinelle @twinelle | 132K | 18.6K | 4.5% | Style bundles and resale |
| 22 | Nadia Sews @nadiasews | 38.7K | 17.8K | 4.1% | Mending and scrap projects |
| 23 | Estel Sogo @estelsogo | 46K | 16.6K | 5.4% | Slow upcycling and crafts |
| 24 | Sustainably Chic @sustainablychic | 116K | 16.1K | 4% | Fast-fashion callouts and brand guides |
| 25 | Trenton & Heath @TrentonHeath | 454K | 15.5K | 5.8% | Shoe restoration |
| 26 | Ante’ @anteandrews | 93.2K | 10.9K | 8.3% | Jackets from old blankets |
The best sustainable fashion influencers aren’t simply the accounts with the most followers. Instagram, YouTube, and TikTok all show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or midsized account can reach more people than one several times its size.
That’s why we rank sustainable fashion influencers by median views of their videos (the average number of people a typical video reaches). As of November 2026, the five most watched are I-ThriftFlip, thriftedbyeli, Moey, Tracy Garcia, and Angus.
Grouped by what each creator does with old clothes: sews them, finds them, styles them, fixes them, or argues for buying fewer. The number beside each name is the creator’s overall rank.
Old clothes cut down and rebuilt, start to finish. Many are wordless, so a product has to appear in the making.
Fast, funny Shorts that cut thrifted hoodies, jeans, and T-shirt dresses into Y2K tops, jorts, and bags. The same flips run on TikTok and Instagram.
1 sponsored video in the last 90 days, in apparel.
Beginner sewing tutorials that turn old T-shirts, polos, and jeans into fitted 2000s tops and skirts. Most are short and nearly silent, built on the before and after.
1 sponsored post in the last 90 days, in live-selling apps.
Sew-along flips that turn thrifted clothes and tablecloths into dresses and costumes, posted as a making Reel and a final look. Sourdough and wedding planning sit between the projects.
5 sponsored posts in the last 90 days, in furniture, household goods, and a sports club project.
Gowns and costumes sewn from $4 thrifted curtains, cassette tapes, deadstock, and old T-shirts, from a Project Runway finalist. Show clips and reactions fill the rest.
No sponsored posts found in the last 90 days.
Thrift try-ons with the price of each piece on screen, and thrifted clothes altered at the sewing machine. The styling leans 2000s.
No sponsored posts found in the last 90 days.
Quiet making videos from Barcelona: thrifted sweaters unpicked for yarn, fabric resewn, clothes repaired instead of replaced. Crochet and a camper build fill the rest.
9 sponsored videos in the last 90 days, in luggage, home textiles, sewing patterns, furniture, and craft machines.
One-of-one jackets and hoodies rebuilt from thrifted wool blankets, quilts, and tapestry, shown step by step. Finished pieces sell on Depop.
No sponsored posts found in the last 90 days.
Store runs, road trips, and the bins, filmed as they happen. Several resell what they find.
POV scenes from inside thrift stores: racing other shoppers to the racks, talking to staff, and pulling a grail for a few dollars. The finds go on to a $1 vintage livestream.
7 sponsored posts in the last 90 days, in resale apps and live-selling apps.
Fast thrift-store vlogs and outfits put together from the finds, with the rest sold on Depop. Mall brands turn up only as pieces styled into thrifted looks.
6 sponsored posts in the last 90 days, in resale apps and eyewear.
Come-thrift-with-me trips, then styling sessions with what came home. Trend talk and some beauty and festival vlogs sit between them.
6 sponsored videos in the last 90 days, in resale marketplaces, meal delivery, eyewear, apparel, and a nutrition app.
Long road trips to tiny towns, each one a thrift haul with a theme, then the styling. Thrifted apartment makeovers come up between trips.
2 sponsored videos in the last 90 days, in sexual wellness.
Thrift-with-me sessions at the Goodwill bins and on out-of-state trips, with try-on hauls. Flips range from a curtain sewn into a tote to a dyed silk gown.
7 sponsored videos in the last 90 days, in resale marketplaces, a language app, supplements, meal kits, and a cashback app.
Vlogs and hauls from the Goodwill bins, with most finds heading to live sales on Whatnot and listings on Poshmark. A one-person reselling business since 2020.
No sponsored posts found in the last 90 days.
Quick thrift-haul try-ons with a western and vintage streak, all stock for a resale site that drops twice a week. Style swaps with a friend are a running series.
No sponsored posts found in the last 90 days.
Thrift-with-me hauls and themed $100 style bundles, plus the business of selling at markets and thrift conventions. Lifestyle Shorts fill out the channel.
17 sponsored videos in the last 90 days, in meal kits, website builders, rent rewards, resale marketplaces, and eyewear.
The finds, worn. Outfits from vintage and thrift, at a range of sizes and ages.
Plus-size outfit videos built from vintage and thrifted pieces, with talk of climate anxiety and cost per wear between the looks. Clothes get repaired on camera now and then.
2 sponsored posts in the last 90 days, in underwear.
Thrift-with-me trips and hauls of $7 to $22, told in quick voiceover, with outfits from a vintage closet. Thrifted decor makes up about a third of the Reels.
5 sponsored posts in the last 90 days, in insurance, furniture, coffee equipment, and home services.
A stylist plays dress-up from a closet of thrifted and vintage pieces, with trips to resale shops and the tailor. Long episodes run on YouTube.
10 sponsored posts in the last 90 days, in thrift and resale chains, jewelry, skincare, kitchen appliances, and toothpaste.
Daily thrifted outfits and coaching on color and fit from a creator over 50, with hauls and garment care. Hair, makeup, and supplements come up between them.
1 sponsored post in the last 90 days, in a clothing boutique.
Knit repair and mending on Instagram, boot rebuilds on YouTube. Viewers come to keep what they already own.
Close-up lessons in fixing knitwear: grafting, reknitting, and split stitches, from a textile designer. Most Reels tie back to a book on knit repair.
7 sponsored posts in the last 90 days, in printing equipment, sewing tools, and books.
Mark Gibson rebuilds customers’ worn boots and dress shoes at the bench, resole by resole. Long videos explain each repair and why it was done that way.
1 sponsored video in the last 90 days, in belts.
Sped-up mends from a seamstress of more than 20 years: holes in cashmere, rips, buttons, plus repair-kit tips. Scrap-fabric projects and sewing patterns round it out.
1 sponsored post in the last 90 days, in fabric.
Two brothers, both cobblers, take worn boots and shoes apart, then clean, resole, and refinish them. Sandals from their own brand get videos too.
2 sponsored videos in the last 90 days, in watches and belts.
Fabric labels read aloud, greenwashing called out, closets shopped instead of stores. A hard audience for vague claims.
Reads the fabric labels of mall brands on camera and calls out the polyester, the price, and what the same money buys secondhand. Delivered deadpan, in a series called Rach Receipts.
No sponsored posts found in the last 90 days.
A weekly long video from a stylist on buying less and dressing from the clothes already at home. Short question-and-answer clips carry the same message.
6 sponsored videos in the last 90 days, in apparel, supplements, footwear, and cars.
Natalie’s blog-turned-account on polyester, greenwashing, and textile waste, with secondhand guides and lists of responsible brands. Running since 2014.
No sponsored posts found in the last 90 days.
We analyzed the 258 posts these 26 creators published on Instagram, YouTube, and TikTok in the last 30 days. Of those, 40 beat their creator’s usual views by 3× or more.
Here is how this month’s breakouts open, read from what each video says in its first seconds, or from its caption when nobody speaks.
“$4 curtain edition”
Nobody speaks in these videos. Music plays, a few words sit in the caption, and the viewer waits to see how the garment turns out. Anna Molinari’s caption gives what the curtains cost and nothing else.
Anna Molinari 3.3M views · 67.4× their usualFor a brand, this changes the brief. A silent video can’t name a product out loud, so whatever you make or sell has to be visible while the garment comes together.
“I thrifted this gorgeous, 100% silk, heavily beaded gown at the bins the other day and I really want to wear it to my best friend’s wedding.”
These openings say what the creator is about to do, and give a reason to watch whether it works: a best friend’s wedding, or a dress for a friend who hasn’t seen it yet.
Curated by Natalie 1.5M views · 46.9× their usualThe stakes are often what changed. Ante’ often opens with “watch me turn this blanket into a jacket,” and the one that broke out went straight on to the price: $6.99 at the Goodwill bins.
“If you’re anything like me and you’ve got a mountain of scrap fabrics, here’s what you can do with them.”
This is the smallest of the three: two breakouts from creators whose usual posts don’t open this way. One promises a use for a pile of scraps, and the other a way to clean thrifted coats without paying a dry cleaner.
Nadia Sews 209K views · 11.7× their usualBoth start from something the viewer already has at home. That suits a repair kit, a fabric, or a care product better than a new garment.
Ante’: “watch me turn this wool blanket into a jacket like this” reached 822K views, 75.5× their usual.
thriftedbyeli: “POV, you go thrifting and hear an employee say this” reached 27M views, 58.1× their usual.
Aleena: “tried to make them fall vibes, except the dress ofc” reached 2.6M views, 57.2× their usual.
This table shows what the sustainable fashion accounts on this list do at each size on Instagram, YouTube, and TikTok. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Micro | 10K to 100K | 22.7K | 4.9% | 1.6 | 12% |
| Mid | 100K to 500K | 41.9K | 4.8% | 1.6 | 18% |
| Macro | Over 500K | 152K | 6.2% | 2.1 | 11% |
The figures are medians across these 26 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Nov 2, 2026, that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
If you run a resale app, sell secondhand or made-to-last clothes, or offer repairs, you want a creator whose audience already believes in keeping clothes in use.
Many accounts in this niche are shops. Some sell their finds on Depop or live on Whatnot, and others sell sewing patterns or one-of-one pieces. That makes them credible on price and condition, and it can also put them in competition with a resale brand.
Ask what the creator sells and where before you talk about a campaign.
A creator who thrifts on camera and also advertises new clothes, meal kits, and supplements has a different audience relationship from one who turns those deals down. Neither is wrong for every brand, but your post will sit beside those others in the same feed.
These viewers read labels, and some creators here read them out loud to hundreds of thousands of people. Before you say “sustainable,” have the fabric content, the factory, and the numbers ready for the creator. The UK’s Green Claims Code says that businesses should have evidence to support these claims.
A short, silent flip shows a sewing machine, a fabric, or a thrifted find in use. A long thrift vlog has room for a spoken read. A bench repair runs twenty minutes, so it suits a product that needs explaining, and its viewers tend to stay for it.
We identified and ranked these creators by searching hundreds of thousands of top-performing sustainable fashion posts across Instagram, YouTube, and TikTok with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English or with no words, and if at least half of their recent posts are about secondhand clothes, upcycling, repair, or buying less.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 26 sustainable fashion creators on Instagram, YouTube, and TikTok who post mainly about secondhand, upcycling, or repair. Rank by median views across their last 30 videos or their last 90 days, whichever is lower.
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As of November 2026 the top five sustainable fashion influencers by median views are I-ThriftFlip, thriftedbyeli, Moey, Tracy Garcia, and Angus.
On this list it is Tracy Garcia, with 777,762 followers on Instagram. The most watched is I-ThriftFlip, whose typical YouTube video gets 539K views.
Instagram, YouTube, and TikTok: 11, 9, and 6 creators. Someone active on two or three of them is placed where a typical video gets the most views.
Start with people who already tag your shop or wear your clothes, then search hashtags such as #thriftflip and #thriftedoutfit and read who else has paid them. In Klint you can describe the same search in a sentence, such as “thrift flip creators who have worked with a resale app.”
It depends on reach, on the format, and on how much of the video the brand wants. A spoken read in a long vlog is a different deal from a flip built around your product, and many creators in this niche also take gifted stock, store credit, or a seller code as part of the fee. Ask each creator directly.
Both are known voices in sustainable fashion. This list needs at least six videos in 90 days and at least half of the recent posts on the subject. Venetia La Manna posted one Reel in the 90 days to November 2, and most of Orsola de Castro’s recent Reels were on other subjects.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
Are you on this list and would you rather not be? Write to privacy@tryklint.ai and Klint will take you off.
