Written by David Roberts
Reviewed by Lucas Walter
Updated
The top fashion influencers in 2026 are Matilda Djerf, Wisdom Kaye, Richelle Zhang, Leonie Hanne and Katherine Bond. This list ranks 35 fashion influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top performing posts in the fashion niche.
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All 35, in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Matilda Djerf @matildadjerf | 2.6M | 930K | 2.2% | Outfit diaries, own label |
| 2 | Wisdom Kaye @wisdm8 | 15M | 624K | 12.9% | High-fashion fit videos |
| 3 | Richelle Zhang @richelle_zh | 2.2M | 547K | 11.3% | Rated dress try-ons |
| 4 | Leonie Hanne @leoniehanne | 4.7M | 437K | – | Fashion-week diaries |
| 5 | Katherine Bond @katherine_bondd | 1.3M | 397K | 2.1% | Autumn outfits with shop links |
| 6 | Lydia Tomlinson @lydiajanetomlinson | 2.1M | 316K | 2% | Outfit formulas |
| 7 | Mia @meeyatee | 861K | 276K | 15.2% | Layering and styling ideas |
| 8 | Cocobeautea @cocobeautea | 2M | 265K | 2.2% | Quiet-luxury layering |
| 9 | I-ThriftFlip @i_thriftflip | 518K | 243K | 14.6% | Thrift flips and sewing |
| 10 | Reuben Hahn @chiprooma | 529K | 237K | 4.2% | Menswear basics that fit |
| 11 | Arlette Jeanett @arlenett_ | 666K | 234K | 6.3% | Mid-size outfits |
| 12 | Lillie Grace @lilliegracep | 1.2M | 225K | 2.8% | Seasonal knitwear and layers |
| 13 | Sophie Knight @sophielouisesdiary | 1.6M | 220K | 2.4% | Seasonal outfits, linked by message |
| 14 | Bo Brown @bobrownn | 2.7M | 219K | 1.9% | Wardrobe hacks |
| 15 | Milda Gud @mildagud | 830K | 180K | 2.6% | Minimal neutral outfits |
| 16 | Aimee Song @aimeesong | 6.9M | 172K | – | Designer looks |
| 17 | Anna Molinari @annamo.1 | 204K | 166K | 5.1% | Upcycled design |
| 18 | Kimmi @inumakimmi | 235K | 160K | 12.1% | One piece, four outfits |
| 19 | Liv Autry @livautry | 93.3K | 141K | 5.9% | Closet tours and hauls |
| 20 | Estelle Berglin @sweastyle | 441K | 129K | – | Fashion hacks, costumes |
| 21 | Drew Thomas @jrue17 | 481K | 123K | 10.8% | Menswear fit checks |
| 22 | Daniel Simmons @imdanielsimmons | 1.7M | 121K | 4.8% | Tailored menswear |
| 23 | jameswuantin @jameswuantin | 358K | 114K | 5.3% | One piece, many outfits |
| 24 | Kenzie Welch @stylingwithkenzie | 1.3M | 105K | 8.3% | Chain-store styling |
| 25 | Toba @toba_xi | 370K | 100K | 16.6% | Menswear trend formats |
| 26 | Andrewaugusto @andrewaugustoo | 167K | 92.8K | 11% | Clean menswear outfits |
| 27 | Evelyn Tandoko @kitsue__ | 543K | 89.1K | 15.2% | Japanese street style |
| 28 | Holly Gardner @hollygardnerx | 158K | 85.5K | 8% | Petite try-ons |
| 29 | shivaoliva @shivaoliva | 170K | 79K | 3.9% | Petite styling rules |
| 30 | Arromi @imarromi | 357K | 76.1K | 10.4% | What I wore this week |
| 31 | Lindsey Denver @over40andmidlife | 336K | 68.3K | 3.6% | Midlife styling |
| 32 | itsnthabim @itsnthabim | 477K | 66.2K | 12% | Daily outfits, local designers |
| 33 | Ms Kristine @trendycurvy | 2M | 63.1K | 13.4% | Plus-size styling |
| 34 | Kian McCaffrey @kian.mccaffrey | 497K | 60.6K | 7.2% | Vintage-style menswear |
| 35 | Emily Jane @e.milyjanee | 731K | 59.7K | 8.9% | Y2K streetwear |
The best fashion influencers aren’t simply the accounts with the most followers. Instagram and TikTok both show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or mid-sized account can reach more people than one several times its size.
That’s why we rank fashion influencers by median views of their videos (average number of people a typical video reaches). As of October 2026, the five most-watched are Matilda Djerf, Wisdom Kaye, Richelle Zhang, Leonie Hanne and Katherine Bond.
The groups follow the kind of brand each creator suits, from luxury houses to chain stores. The number beside each name is the creator’s overall rank.
Show seats, runway clips, and campaigns for luxury houses. The closest fit for a designer label’s launch.
Fast-cut fit videos in designer pieces and archive menswear, and a “High Fashion World Cup” series that ranks looks in a bracket. Most of the recent posts are brand campaigns.
6 sponsored posts in the last 90 days, in luxury fashion, sneakers, bottled water and coffee machines.
Fashion-week diaries from Paris and Milan, red-carpet looks, and carousels of designer outfits. Most recent posts carry an ad label, for luxury houses, jewellers, beauty brands, and hotels.
18 sponsored posts in the last 90 days, in designer fashion, jewellery and watches, beauty and hotels.
Fashion-week looks, outerwear, and designer shows, mixed with family, travel, and skincare posts. The account also promotes Amiya Co, a sunglasses label the creator co-owns.
6 sponsored posts in the last 90 days, in designer clothing and eyewear.
Fit checks, single-piece reviews, and repeatable formats, from vintage basics to trend challenges. Six of the seven are on TikTok.
Menswear tips and outfit Reels on shirts, henleys, and simple tailoring. The clothes come mostly from the high street and from sportswear brands.
4 sponsored posts in the last 90 days, in sportswear.
Fit checks of men’s autumn outfits on New York streets, built around trousers, layers, and tonal colour. Each caption states one rule, such as starting an outfit with the pants.
3 sponsored posts in the last 90 days, in menswear and fragrance.
Men’s outfit styling, from white trousers to vintage suits, alongside home clips and fragrance deals. Daniel Simmons Clothing, the label under the creator’s own name, gets posts of its own.
3 sponsored posts in the last 90 days, in fragrance and wearable tech.
Quick menswear videos on how to style one piece several ways, and numbered series such as one pair of jeans in five outfits. The clothes are everyday basics, denim, and streetwear.
No sponsored posts found in the last 90 days.
Menswear outfits built on repeatable formats, such as outfits for a job or a viral trend, plus carousels of a week’s looks. Many captions tag the labels behind the clothes, several of them Nigerian.
2 sponsored posts in the last 90 days, in watches and shopping apps.
Men’s outfits in a clean, classic style, posted several times a day as short clips. The clothes come mostly from the high street and small labels, often tagged in the caption.
7 sponsored posts in the last 90 days, in hair products, jeans and menswear.
Vintage and nineties-style menswear, often an outfit laid flat and then worn, with a light, joking tone. Recent posts include campaigns for basics, boots, and a clothing chain.
8 sponsored posts in the last 90 days, in underwear, footwear, clothing and personal care.
Creators who teach: one piece styled four ways, outfit formulas, wardrobe hacks, and dressing petite, plus-size, or midlife bodies.
Talking-to-camera styling lessons: outfit formulas, workwear, and “why I’d never wear this” edits of jeans and boots. Viewers comment a word to get the shop links, and a paid style guide, by direct message.
4 sponsored posts in the last 90 days, in high-street and mid-price fashion and bags.
Short styling videos on one piece or one look, with layering tips and seasonal lookbooks. Thrifted finds sit beside high-street pieces, in a soft, Pinterest-style palette.
3 sponsored posts in the last 90 days, in clothing, phone accessories and earbuds.
Styling hacks that rework clothes already in the wardrobe, such as fixing trousers that are too big or cropping a cardigan. Many videos end by asking whether the viewer would try it.
No sponsored posts found in the last 90 days.
A running series that styles one piece into four outfits, plus looks drawn from anime and K-pop characters, cut to dance audio. Brands appear inside the styling rather than as straight ads.
4 sponsored posts in the last 90 days, in clothing and gaming chairs.
Fashion and beauty hacks, and in October a Halloween series with a new costume for each day of the month. The same videos run on TikTok and YouTube Shorts.
No sponsored posts found in the last 90 days.
A stylist’s closet makeovers, “fashion math” outfit formulas, and guides to what to buy or skip at chain stores. The bio pitches it as fashion for people who love clothes but have busy lives.
10 sponsored posts in the last 90 days, in high-street fashion, resale and headphones.
Try-ons for a short frame: the creator is 4′11″ and tests high-street coats, boots, and finds from children’s sections. Many videos put two brands’ versions of one piece side by side.
2 sponsored posts in the last 90 days, in high-street fashion.
Styling advice for a petite frame, led by a series on three trends, jackets, or boots the creator would never wear. The link in the bio sells one-to-one styling sessions.
6 sponsored posts in the last 90 days, in shoes, makeup and skincare.
Styling tips for midlife, mid-size bodies: jeans that skim rather than hug, layering, and what fits now. Most pieces come from big-box retailers, linked from the bio.
No sponsored posts found in the last 90 days.
Plus-size styling advice that often shows one idea in different cuts on the same body. The account also sells the creator’s own line, KIN by Kristine.
3 sponsored posts in the last 90 days, in home, travel and hair care.
Everyday outfits, mostly high-street, filmed at home and outdoors the way a mid-priced label’s customers would wear them.
Outfit diaries, layering, and get-ready-with-me Reels, mostly in pieces from Djerf Avenue, the label the creator founded. The feed also follows the label’s store openings.
No sponsored posts found in the last 90 days.
Dress try-ons rated on an on-screen scale that runs up to “ULTRRA”, plus outfit hacks and polls on which formal dress to wear. Most of the dresses are from high-street and budget brands.
8 sponsored posts in the last 90 days, in high-street fashion, denim and makeup.
Outfit Reels from a tall creator, mostly high-street pieces with the odd designer bag or belt, and a little beauty and home. Viewers comment “SHOP” to be sent the link to every piece.
3 sponsored posts in the last 90 days, in high-street fashion and lingerie.
Get-ready-with-me Reels and outfit carousels built on knits, layers, and soft autumn colours, shot at home and on London streets. The clothes lean towards designer labels, with some high-street pieces.
10 sponsored posts in the last 90 days, in designer and high-street fashion, handbags and skincare.
Outfit Reels for a mid-size and plus-size frame, with themes like “office siren” and a girls’ night out. Followers comment to get links to the pieces, mostly from large retailers.
5 sponsored posts in the last 90 days, in shapewear, body care and retail fashion.
Warm, seasonal outfit Reels of knitwear and transitional layers, with some everyday beauty. High-street clothes are worn with designer bags and accessories.
4 sponsored posts in the last 90 days, in skincare, headphones and high-street fashion.
Outfit-of-the-day Reels and try-ons, often tied to the season or a trip, that mix designer labels with the high street. Captions ask viewers to comment “SHOP” to get the outfit links.
5 sponsored posts in the last 90 days, in bags, fragrance, jewellery, cars and mobile plans.
“Simple but chic” London outfits in neutral colours, posted as a running series of Reels. High-street basics are mixed with mid-priced and designer knitwear and silk.
1 sponsored post in the last 90 days, in high-street fashion.
Closet tours, outfit round-ups, and hauls, with a recent run of engagement and wedding-dress Reels. The pieces come from online shops and city-market hauls.
No sponsored posts found in the last 90 days.
“What I wore” round-ups and outfit clips cut to trending sounds, with short explainers on styling tricks. College and lifestyle vlogs sit between the outfits.
2 sponsored posts in the last 90 days, in clothing and skincare.
A daily outfit series and dresses from African designers tagged in the captions, filmed by a creator who states a height of 183 cm. Travel and walking clips fill the gaps.
2 sponsored posts in the last 90 days, in high-street fashion.
Clothes remade from thrift and cast-offs, real early-2000s streetwear, and baggy layers from Osaka.
Start-to-finish sewing videos that cut thrifted jeans, skirts, and tops into new shapes. Nobody talks: music and a one-line caption carry each video.
3 sponsored posts in the last 90 days.
Upcycled design, garments built from curtains, cassette tape, and other cast-offs, with runway looks and studio process clips from a television design competition. Custom pieces sell through Instinct Brand, the designer’s own label.
3 sponsored posts in the last 90 days, in bridal wear.
Street style filmed in Osaka: baggy layers, corsets, and silver jewellery. Nobody talks in the videos, and the captions are a short line and hashtags.
1 sponsored post in the last 90 days, in photo-editing apps.
Y2K and early-2000s streetwear, with videos on what the era really looked like and baggy, boyish fits. Beauty throwbacks appear now and then.
No sponsored posts found in the last 90 days.
We analyzed the 524 posts these 35 creators published on Instagram and TikTok in the last 30 days. Of those, 80 beat their creator’s usual views by 3× or more.
Here are the hooks that are working, read from each post’s caption, title, or on-screen text.
“3 fall trends I would NEVER fall for 🍂 part 2”
The caption opens on an opinion stated as fact: trends the creator would never wear, a jacket that “actually does exist”, a blazer you “can’t beat”. Viewers watch to agree or to argue.
shivaoliva 578K views · 7.3× their usualThe “never” lists name trends, not brands. A creator who says no in public is more believable when saying yes, which is the point of hiring one.
“trying the birth month outfit trend”
The caption sets a scene before any clothes appear: a trend to try, a job to dress for, a couple deciding on separate closets, the first cold morning. The outfit is the answer.
Toba 676K views · 6.7× their usualFor a brand, the setup is the brief. A creator who already runs a series like this can fit a piece into the next episode without it reading as an ad.
“How to fix too big pants 👖 | Would you try this? 🤍”
Each caption is a short instruction, written as if to a friend: fix your too-big trousers, always start with the pants, get him a henley.
Bo Brown 2.6M views · 11.8× their usualThis form suits everyday clothes that need a reason to buy now, and it survives being an ad: a stylist’s guide to one chain store was a paid post and still reached nine times the account’s usual views.
Liv Autry: “we might just have to have separate closets🤭🤭🤭” reached 6.4M views, 45.2× their usual.
Drew Thomas: “The perfect fall jacket actually does exist @J.Crew” reached 4.3M views, 34.8× their usual.
Kimmi: “Styling 1 black dress into 4 different outfits >.<” reached 4M views, 25.2× their usual.
What the fashion accounts on this list do at each size on Instagram and TikTok. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Mid | Under 500K | 96.5K | 8% | 4.2 | 7% |
| Macro | 500K to 2M | 220K | 6.3% | 1.6 | 15% |
| Mega | Over 2M | 377K | 2.2% | 4.6 | 17% |
Medians across these 35 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Oct 12, 2026 that carry a paid-partnership label or a stated sponsor, or are part of a brand campaign.
If you sell clothes, shoes, or accessories and want a creator to wear them, check these five things before you send a sample or a brief.
Many fashion creators run a label, a capsule, or a paid style guide. Look at the bio link and the last few weeks of posts. A creator with a denim line of their own is unlikely to give your jeans the same space, and their followers already have a place to buy.
Large fashion accounts often take deals outside clothing: fragrance, drinks, hair products, hotels. If most of a creator’s recent sponsors sell something else, ask how their last clothing post did against their usual views.
Count the deals too. A feed with an ad every other post gives each brand less attention than one with a deal a month.
A median across 30 posts can reach back months for an account that posts rarely. Check how many posts went up in the last month and what they were about. A big name with three recent posts, all for other brands, is a different booking from the figure on their profile.
A strong verdict suits a piece the creator will stand behind in public. A setup suits a piece with an occasion, such as a coat for the first cold week. A one-line rule suits basics that need a reason to buy now. Ask for the format the creator’s best recent posts already use.
Under the FTC’s guidance for influencers, a creator who gets free products from a brand has to disclose it when mentioning the brand’s products, even if nobody asked for a post. In a video, the label has to be part of the video, said or shown, as well as written below it. Settle the wording when you agree the deal, not after the post is up.
We identified and ranked these creators by searching hundreds of thousands of top performing fashion posts across Instagram and TikTok with Klint.
We rank by median views across each creator’s recent posts, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English or share outfit videos with no words.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 35 fashion influencers who post in English on Instagram, TikTok, or YouTube, ranked by median views across their last 30 videos or their last 90 days, whichever is lower. Show followers, engagement, sponsored posts in the last 90 days, and each one’s best post this month.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
As of October 2026 the top five fashion influencers by median views are Matilda Djerf, Wisdom Kaye, Richelle Zhang, Leonie Hanne and Katherine Bond.
Wisdom Kaye, with 15M followers on TikTok. By median views the account is number 2 on this list, at 624K a video, and most of its posts this month are brand deals.
20 of the 35 are listed on TikTok and 15 on Instagram, each on the platform where their videos get the most views. Fashion channels on YouTube were checked too, and none had median views high enough to make the list.
Of the 16 whose bios name a place, 7 are in the UK, 6 are in the US, 1 is in Canada, 1 is in the UAE and 1 is in Japan. The other 19 bios name none: the list takes creators from any country who post in English.
Start with the people who already wear or tag your pieces, then search each platform for your product with words like “outfit”, “try-on”, or “haul” and note who keeps appearing. With Klint you describe the creator instead, for example petite creators who review high-street coats, and get a ranked list back.
It depends on how many people a typical post reaches, how many posts and formats you want, how long you can reuse the content, and whether you ask the creator to avoid rival brands. Many fashion deals mix a fee with free product and a commission on sales through the creator’s shop links, so agree all three at the start.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
On this list and would rather not be? Write to privacy@tryklint.ai and Klint will take you off.
