The top pet influencers in 2026 are Tucker Budzyn, The Moriarty Family, Grooms by Maricela, Manyu and Cactus. This list ranks 26 pet influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top performing posts in the pet niche.
Show me the top pet influencers this month
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Show me the top pet influencers this month Returns 26 pet influencers, ranked by median views.
Cat accounts with over 200K views a video Returns 5 cat accounts found, 4 on Instagram, 1 on TikTok.
Groomers and vets whose videos reach 200K people Returns 4 creators found, 3 groomers and 1 vet.
Pet creators with a recent dog food campaign Returns 5 creators found, in the last 90 days.
Which hooks are working in pet content right now? Returns 3 hook patterns, across 57 breakout posts.
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Key takeaways
9 of the 26 get fewer views on the platform where they have the most followers. Kareem & Fifi have 14M followers on TikTok and a median of 102K views there, against 449K on Instagram.
Dogs lead 19 of the 26 accounts and cats lead 5. Of the 19 dog accounts, 7 center on a golden retriever.
24 of the 58 sponsored posts found in the last 90 days were for brands outside pet care, from mobile plans and car rental to vacuums and financial services.
The list at a glance
All 26, in rank order. Select a row to jump to the write-up.
The best pet influencers aren’t simply the accounts with the most followers. Instagram, TikTok and YouTube all show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or mid-sized account can reach more people than one several times its size.
That’s why we rank pet influencers by median views of their videos (average number of people a typical video reaches). As of October 2026, the five most-watched are Tucker Budzyn, The Moriarty Family, Grooms by Maricela, Manyu and Cactus.
The kinds of pet influencers
Dog influencers: Accounts built around one dog or a pack: skits, outings, and captions written in the dog’s voice.
Cat influencers: Indoor comedy and routines, filmed close, since most cats stay home.
Pet groomers: Professionals who film client dogs from the first bath to the final reveal.
Vets and trainers: Explain pet health and behavior, which suits a product that makes a health claim.
Unusual pets: Pigs, rabbits, birds, and reptiles kept at home rather than in a zoo.
The 26 pet influencers to know
Grouped by what each account films, so you can match the animal and the format to your product. The number beside each name is the creator’s overall rank.
Skits and dogs with a voice
Scripted bits where the captions or a voiceover speak for the dog. A product has to fit the joke.
Comedy skits from a golden retriever household, with captions written as the dogs talking. Since Tucker died in September, the account posts tributes to him and videos of his son, Todd.
Fast-cut comedy from a house of five dogs and three cats, led by a Siberian husky named Blue. Pool days, kitchen raids, and bedtime chaos, with captions that speak for the pets.
Followers
5.4M
Median views
1.7M
Engagement
10.9%
Posts a week
7.7
2 sponsored posts in the last 90 days, in mobile games and dog food toppers.
Shorts told from the point of view of Cactus, a dog found in the desert and now living in Miami, often with a foster puppy named Cowboy. Everyday skits mix with vet visits and rescue stories.
Subscribers
379K
Median views
829K
Engagement
4.6%
Posts a week
6.5
2 sponsored posts in the last 90 days, in vacuums and apps.
Timed comedy skits with three golden retrievers, Teddy, Archie, and Ruby, on a home-and-yard set full of pranks and seasonal gags. A weekly Shelter Dog Saturday post features a dog up for adoption.
Followers
5.7M
Median views
757K
Engagement
8.7%
Posts a week
4
5 sponsored posts in the last 90 days, in mobile plans, flea and tick treatment, and dog food.
Scripted comedy with two Labradors, Ollie and Tato, at home, in the garden, and at the beach, voiced by the captions and a voiceover. The account sells its own dog activity kits.
Followers
2.5M
Median views
619K
Engagement
14%
Posts a week
2.6
1 sponsored post in the last 90 days, in entertainment.
A golden retriever named Zeus who growls along in a raspy voice the captions call “doyoing”, plus jumpscares and trend clips. Run by a Berklee music student.
Videos voiced as a rescue dog named Tatum, with deliberately misspelled captions, at home in Maine. Tatum died in early October; the account now posts tributes and life with Spare, the family’s other dog.
Followers
3.7M
Median views
220K
Engagement
12.1%
Posts a week
0.7
2 sponsored posts in the last 90 days, in dog beds and pet supplies.
Everyday life with a dog
Hikes, beach days, outfits, and spa days, filmed as they happen. A fit for food, gear, and travel.
Spa days for a Shiba Inu named Manyu: baths, blow-dries, and themed pampering, filmed close up. Every recent video points to the shop that sells the same products, Manyuland.
Styled outfit videos of two Italian greyhounds, Tika and Kala, at home, at the cottage, and at fashion weeks. Many clips turn on how the dogs react to the clothes or the weather.
Followers
1.8M
Median views
789K
Engagement
10.2%
Posts a week
2.3
5 sponsored posts in the last 90 days, in dog clothing, clothing and pouches.
Outdoor videos with a golden retriever named Nala: hikes, swims, and the stomping walk the bio calls “the Nala stomps”. The account sells its own dog supplement.
Followers
7.8M
Median views
645K
Engagement
13.5%
Posts a week
1.6
2 sponsored posts in the last 90 days, in camper vans and phones.
Feel-good Shorts with two golden retrievers, Ellie and Emma, and their owner Kevin, an Army veteran who is often on camera. Hugs, trips, and photo recreations, with a question or a joke in the title.
Subscribers
3.6M
Median views
482K
Engagement
3.9%
Posts a week
2.8
5 sponsored posts in the last 90 days, in AI apps, financial services and dog food.
Cinematic outdoor videos of a dog and a cat who travel together, in mountains and desert, narrated by their owner. The account began with Henry, who has died; Baloo and the cat Pancake carry it now.
Followers
2.3M
Median views
342K
Engagement
10.7%
Posts a week
1.2
No sponsored posts found in the last 90 days.
Groomers, a vet, and a dog photographer
People who work with other people’s pets on camera every week. The natural home for grooming tools and pet health.
Grooming sessions from a Milwaukee salon, filmed from the first wash to the finished cut. Corgis, doodles, huskies, and shih tzus each get a before-and-after reveal.
Short, funny clips of a veterinary internal medicine specialist’s own dogs and cats, and of patients. Pet-health explainers and posts for supplements and vet products sit between them.
Followers
1.4M
Median views
797K
Engagement
5.6%
Posts a week
3
13 sponsored posts in the last 90 days, in pet supplements, scrubs and veterinary medicine.
Vanessa, a groomer of 14 years, grooms other people’s dogs and cats in return for a donation to local rescues. Long videos follow a whole groom; Shorts cut to the reveal.
Street portraits of strangers’ dogs, mostly in New York, each captioned with the dog’s name, breed, and street corner. Elias Weiss Friedman also films celebrities with their dogs and posts dogs up for adoption.
Followers
7.5M
Median views
417K
Engagement
5.9%
Posts a week
5.6
1 sponsored post in the last 90 days, in fashion accessories.
Salon grooming from San Diego, filmed from the groomer’s side of the table, with creative dye work and before-and-after reveals of client dogs. Also sells grooming products and courses under the Mimo name.
Followers
3.2M
Median views
271K
Engagement
6.1%
Posts a week
2.6
3 sponsored posts in the last 90 days, in pet-business apps and dog toys.
Cats, and one pig
Indoor comedy, kneading, and a special-needs cat, plus a pig with a voice. A fit for litter and cat food.
Comedy clips of a household of four or five cats, filmed at home by a couple, Kareem and Fifi. Captions and voiceover from the human side set up each joke.
Followers
2.9M
Median views
449K
Engagement
6.2%
Posts a week
4
6 sponsored posts in the last 90 days, in robot vacuums, pet events, and flea and tick treatment.
Short clips of an orange cat named Nuannuan set to music, with one-line captions that cast the cat as a fighter or a secret agent. Only the owner’s hands appear.
Followers
53.5K
Median views
303K
Engagement
25%
Posts a week
2.6
1 sponsored post in the last 90 days, in pet treats.
Daily life of Merlin, a mini Vietnamese potbelly pig, in a household that also keeps another pig, a dog, cows, a cat, and a lizard. Captions are written in Merlin’s voice; the owner, Mina Alali, manages the account.
A cat named Puff appears to cook and test kitchen hacks with its paws on a set kitchen, with only human hands in shot. Silent comedy, with a word or two in the caption.
Followers
2.5M
Median views
266K
Engagement
2.2%
Posts a week
1.6
1 sponsored post in the last 90 days, in phones and apps.
Everyday life of Ada, a calico cat with cerebellar hypoplasia, a condition that makes the cat wobble. Zoomies, a padded room, and captions about living with a special-needs pet.
Followers
525K
Median views
223K
Engagement
9.7%
Posts a week
3.7
1 sponsored post in the last 90 days, in custom pet plush.
What’s working in pet content this month
We analyzed the 335 posts these 26 creators published on Instagram, TikTok and YouTube in the last 30 days. Of those, 57 beat their creator’s usual views by 3× or more.
Here are the hooks that are working, read from each post’s caption, title, or on-screen text.
1. The one-line caption (63% of breakout posts)
“Definitely no love here at all 😋”
Most breakout posts open on a caption of a few words that names the moment and stops, like a dog and a cat curled up together under “Definitely no love here at all.” The video carries the rest.
It is also the easiest format for a brand to join: three of this month’s one-line breakouts were sponsored posts, with the product in the shot and a short line above it.
2. Something goes wrong (9% of breakout posts)
“Caught my puppy escaping from his pen in 4k”
The title or caption promises a small disaster: an escape, a fight, a wrecked fence, a jumpscare. Viewers stay to see how bad it got.
These posts come from five different accounts, most of them households where chaos is the running joke. A product that cleans up after it, or survives it, fits without a script.
3. A question to the viewer (9% of breakout posts)
“who did this right? 😂”
The caption or title asks viewers to judge: who did it right, did I cheat, safe from spiders? The answers pile up in the comments.
It costs nothing to copy: no set, no script, one line. On a sponsored post, keep the question about the pet, not the product.
This month’s 3 biggest breakout videos
Ecko: “Ecko’s new air biscuit batch for all the new followers who joined us in October❤” reached 49M views, 171× their usual.
Wally Dog: “Please enjoy this uncut video of me bedazzling Wally and him loving every minute of it 🥺” reached 18M views, 38.1× their usual.
Nuannuan: “My cat deserves an Oscar for this performance. 🎭😼” reached 8.7M views, 28.8× their usual.
Pet benchmarks by account size
What the pet accounts on this list do at each size on Instagram, TikTok and YouTube. Use it to judge whether a creator’s numbers are strong for their tier.
Tier
Followers
Median views
Engagement
Posts a week
Sponsored posts
Mid
Under 500K
333K
9.3%
3
5%
Macro
500K to 2M
475K
7.8%
2.8
9%
Mega
2M to 5M
449K
6.8%
2.6
8%
Mega
Over 5M
757K
8.7%
4
7%
Medians across these 26 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Oct 19, 2026 that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
How to choose a pet creator
If you sell to pet owners, you need an animal your customers share, a format your product fits, and an account not already tied to a rival.
1. Start with the animal, then the format
A litter brand looks out of place on a golden retriever account, however big. Sort by species first, then by what the account films: skits, everyday life, or professional care.
Some pet accounts never show a person, only a hand or two at the edge of the frame. On those, your product has to work in the pet’s paws, because nobody will hold it up and explain it.
2. Compare views on the platform you will book
Many pet accounts built a following on one platform and now get more views on another. Ask for median views on the platform your campaign will run on, from the last month or two, and set the biggest follower count aside.
3. Ask about their own product line
Pet creators often sell their own books, toys, calendars, supplements, or grooming courses. One with a supplement line is unlikely to promote yours, and one with a toy line may want a say in how yours appears.
4. Look for rivals in their recent deals
Look for a rival in your category, and for brands outside pets: a creator who just ran a vacuum or a phone campaign may still be free for pet food.
Look at how each deal was disclosed, too. The FTC’s guide for influencers says a disclosure belongs with the endorsement itself, and in the video for a video, not only in the description.
5. Watch the last month, not the best year
Pets age, and an account changes when a pet dies or a new one joins. Watch the latest posts to see who the account is about now, and whether the audience has stayed.
How we built this pet influencer list
We identified and ranked these creators by searching hundreds of thousands of top performing pet posts across Instagram, TikTok and YouTube with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English or with no words and most of their recent videos are about their own pets or their work with pets; brands, repost pages, and AI-made animals are left out.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Prompt
Find the top 26 pet influencers on TikTok, Instagram, and YouTube, ranked by median views across their last 30 videos or their last 90 days, whichever is lower. For each, give the animals, followers, engagement, and sponsored posts.Find the top 26 pet influencers on TikTok, Instagram, and YouTube, ranked by median views across their last 30 videos or their last 90 days, whichever is lower. For each, give the animals, followers, engagement, and sponsored posts.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
Questions about pet influencers
Who are the top pet influencers?
As of October 2026 the top five pet influencers by median views are Tucker Budzyn, The Moriarty Family, Grooms by Maricela, Manyu and Cactus.
Who is the biggest pet influencer?
By median views, Tucker Budzyn: a typical Instagram video reaches 3.6M people. Counted by followers instead, Manyu leads with 8.5M on TikTok.
Who are the top pet influencers on TikTok?
On TikTok, the top 8 by median views are The Moriarty Family, Grooms by Maricela, Manyu, Chris & Nala, Nuannuan, Gabe, Jip Jip and Tatum Talks.
Which platforms does this list cover?
Instagram, TikTok, and YouTube. Each creator appears once, on the platform where Klint measured their highest median: Instagram for 15, TikTok for 8, and YouTube for 3.
How do I find pet influencers for my brand?
By hand, start with the accounts that already tag brands in your category, and search the hashtags your customers use for their own pets, such as a breed name. Or put it to Klint as a single request: describe the animal, the platform, and the account size, for example “cat accounts on Instagram that posted for a litter brand this year”, and get the list with views and sponsor history.
How much do pet influencers get paid?
It depends on median views on the platform you book, how many posts you want, how long you may reuse the video, and how much the pet has to do on camera. Many pet deals pay a fee plus product, and creators with their own merchandise may ask about exclusivity in their category.
Can a creator ask to be removed?
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
David Roberts is the co-founder and CEO of Klint. He previously founded a consumer tax software company and grew it to more than a million users. He now builds AI-native marketing systems and writes about what’s working on social media for more than 50,000 followers across X, LinkedIn, and Instagram.
Lucas Walter is the co-founder and CTO of Klint. He has spent a decade building large-scale distributed software, including as CTO of a consumer tax software company that served more than a million users. He now applies that experience to AI, building the systems behind AI-native marketing.