Written by David Roberts
Reviewed by Lucas Walter
Updated
The top marketing influencers in 2026 are Eugene Healey, Oren John, Aanvi, Anurag Bansal, and Lucy Eden. This list ranks 36 marketing influencers by median views across their recent posts, not by follower count. Each one was found by searching across hundreds of thousands of top-performing posts in the marketing niche.
Examples of what you can ask Klint:
Join 1,000+ marketers who use Klint to find creators in their niche. Start free
All 36 are listed in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Eugene Healey @eugbrandstrat | 422K | 110K | 3.4% | Culture read through brand strategy |
| 2 | Oren John @orenmeetsworld | 752K | 77.8K | 2.2% | Brand teardowns and consumer culture |
| 3 | Aanvi @aanvi_social | 278K | 70K | 0.8% | One Instagram tactic per Reel |
| 4 | Anurag Bansal @businesswithbansal | 358K | 58.5K | 2.4% | One Indian ad campaign per Reel |
| 5 | Lucy Eden @lucyedendesign | 346K | 57.1K | – | Logo critiques and brand identity |
| 6 | Kallaway @kallawaymarketing | 481K | 54.6K | 3.8% | Storytelling and content systems |
| 7 | Brock Johnson @brock11johnson | 1M | 46.9K | 2.2% | Instagram growth, several Reels a day |
| 8 | Ava @personalbrandlaunch | 1.1M | 39.9K | 1.5% | Social media lessons for business owners |
| 9 | Sabri Suby @SabriSubyOfficial | 536K | 38.3K | 1.9% | Paid ads and how luxury brands sell |
| 10 | Mikhail Gribov @instacoachmike | 1.5M | 37.8K | 1.1% | Instagram settings and growth mechanics |
| 11 | Lilija Bekisa @lilija_bekisa | 350K | 37.3K | 1.5% | Filming Reels on a phone, for business owners |
| 12 | Sorav Jain @soravjain | 539K | 35.7K | 3.3% | AI for content and marketing |
| 13 | Denny Kurien @dkurien | 471K | 33.2K | 3% | Premium branding for founders |
| 14 | Whitney Bartlette @whitneybartlette.social | 973K | 31.1K | 1.1% | Instagram features, step by step |
| 15 | Camille Adrian @itsmodernmillie | 354K | 28.3K | 3.6% | Content strategy for new creators |
| 16 | Caleb Ralston @calebralston | 224K | 27.2K | 2.8% | Personal-brand positioning |
| 17 | Saffana @saffanabanana | 311K | 25.1K | 6.8% | Media literacy and copywriting on a whiteboard |
| 18 | Joel Marlinarson @coldestjoel | 113K | 22.2K | 7.6% | Social strategy read from brand behavior |
| 19 | Christian Di Bratto @dibratto | 25.9K | 21.3K | 2.2% | LinkedIn posts, dissected line by line |
| 20 | Alex Groberman @alexgroberman | 22.9K | 20.9K | 0.5% | AI search and SEO, chart by chart |
| 21 | Peter Zhang @petertheconsumer | 80K | 20.4K | 2.2% | Why consumer brands win |
| 22 | Mark Satterfield @gentlerainman | 256K | 17.5K | 3.5% | Winning high-fee clients |
| 23 | Vicky Owens @vicky.owens | 221K | 16.7K | 5.4% | Platform updates for owners running social |
| 24 | Shaun Eng @shauneng | 33.3K | 16.5K | 1.6% | Meta ads for ecommerce brands |
| 25 | Kiya @shemeanssocial | 103K | 16.2K | 2.5% | Scripts and prompts for social media managers |
| 26 | Veerander Chowdary @helloveeru | 269K | 15.8K | 3.3% | SEO and lead-gen workflows for freelancers |
| 27 | Brian Blum @brian_blum | 85.7K | 14.8K | 2% | Reactions to brands and creator marketing |
| 28 | heyDominik @heyDominik | 230K | 14.5K | 3% | How Instagram distributes Reels |
| 29 | Yasmin @theoryofkhaos | 52.2K | 14.2K | 7.4% | Psychology of cult brands |
| 30 | Sean Ttg @seanttg | 19.8K | 13.2K | 9.3% | Ads and positioning for small businesses |
| 31 | Ed Lawrence @ed-lawrence | 131K | 11.3K | 3.6% | Sales and email revenue from YouTube |
| 32 | Dara Denney @daradenney | 145K | 11.2K | 3.1% | Ad creative and the AI tools behind it |
| 33 | Jaden Young @iamjadenly | 335K | 11K | 3.1% | Content psychology for experts |
| 34 | Ashley @stuffaboutadvertising | 146K | 11K | 8.2% | Breakdowns of single ads |
| 35 | Lana Kearney @lana.k.social | 422K | 10.9K | 7.7% | Why content works, for creators |
| 36 | Jade Beason @jadebeason | 88.4K | 10.4K | 5.1% | Creator and social strategy |
The best marketing influencers aren’t simply the accounts with the most followers. Instagram, TikTok, YouTube, and X all show posts to people based on how the post performs individually, not just based on who follows the creator. As a result, a small or midsized account can reach more people than one several times its size.
That’s why we rank marketing influencers by median views of their posts (the average number of people a typical post reaches). As of November 2026, the five most watched are Eugene Healey, Oren John, Aanvi, Anurag Bansal, and Lucy Eden.
Sorted by which branch of the trade each one covers. The number beside each name is the creator’s overall rank.
One ad, brand, or trend at a time, with the reasoning. Most creators who speak to marketers are here.
Explainers to camera that carry one cultural argument, usually opened by a quote or a one-line claim. Taste, media fragmentation, and what both mean for brand and advertising strategy.
11 sponsored posts in the last 90 days, in AI tools, social media platforms, brand tracking software, TV advertising, and design software.
Campaign teardowns, buying-guide economics, and factory explainers, talking to camera or over brand footage. Often made with the agency in the bio.
12 sponsored posts in the last 90 days, in AI tools, ecommerce software, consumer goods, and food delivery.
One brand campaign per Reel, narrated over a screen recording or the ad itself. Explains the insight, the media buy, and why the ad traveled.
11 sponsored posts in the last 90 days, in soft drinks, ad platforms, banking, job platforms, and AI tools.
Whiteboard explainers to camera on how advertising, media, and persuasion work. A two-line hook and a marker, with “Hey, stop reading like that” as a running line.
No sponsored posts found in the last 90 days.
Talking-head explainers from a desk, a red carpet, or an event, cut with footage of the campaign under review. List formats and numbered series on social and creator-economy strategy.
5 sponsored posts in the last 90 days, in social media platforms, AI tools, and creative tools.
One consumer brand or trend per Reel, told from a desk with stills and charts cut in. A long-running series on hot packaged-goods startups, from a venture investor.
2 sponsored posts in the last 90 days, in UGC platforms and AI tools.
Short, punchy reactions to brands and shifts in creator marketing, to camera in a plain room or on location. Also clips of podcast interviews with brand founders.
5 sponsored posts in the last 90 days, in podcast software, ad platforms, email marketing, and creator tools.
Desk-side breakdowns of one ad at a time, plus a weekly roundup of five or six campaigns. Creative craft from a creative director: the agency’s choices and what a spot gets right.
6 sponsored posts in the last 90 days, in work software, ad tech, SEO software, course platforms, and TV advertising.
Step-by-step Instagram and TikTok tactics, mostly for owners who run their own accounts.
Screen recordings and photo-built Reels with a voice walking through each tap: trial Reels, Story ideas, edits, hooks. Faceless formats for new businesses and stuck accounts.
No sponsored posts found in the last 90 days.
Fast talking-head Reels and short comedy skits, several a day, with on-screen text. How often to post, hooks, profile setup, and algorithm changes for creators.
1 sponsored post in the last 90 days, in DM automation.
Talking-head and POV Reels that alternate social media lessons with personal stories. Hooks, metrics, and “If I were the social media manager for a…” examples, for owners selling on social.
No sponsored posts found in the last 90 days.
Screen-recorded phone walk-throughs and short skits with big on-screen text, each on one Instagram setting or growth mechanic. Captions are almost always the same line asking viewers to share.
No sponsored posts found in the last 90 days.
Talks to camera in a studio or on location, teaching owners to shoot Reels with a phone and no team. “Stop filming like this” lessons and hook rewrites.
1 sponsored post in the last 90 days, in AI tools.
Screen recordings and talk-to-camera tutorials that show one Instagram feature at a time, between personal stories. Reels and Story how-tos, hooks, and trial Reels.
2 sponsored posts in the last 90 days, in creator audio gear and website builders.
Talking-head videos at a desk or on location with the hook in a caption sticker, plus photo carousels. Platform updates, hook roundups, and algorithm explainers for owners who run their own social.
10 sponsored posts in the last 90 days, in AI tools, social media platforms, email marketing, and business insurance.
Checklists, prompts, and “say this” client scripts for social media managers, to camera in a bright room or over screen recordings. Comes from a former corporate engineer who now runs a school for the job.
2 sponsored posts in the last 90 days, in AI video editing and content research software.
Voice-over explainers of 8 to 28 minutes, built on screen-recorded Reels and quoted sample sizes. What to change on an account to get reach and clients.
No sponsored videos found in the last 90 days.
Hooks, story structure, and what to post next, for creators, experts, and founders.
Long lessons with bold on-screen labels and numbered frameworks on hooks, story arcs, and content operations. Aimed at business owners who want content systems that sell.
1 sponsored video in the last 90 days, in ad platforms.
Fast-cut tutorials with captions and on-screen examples, from a home office or on location. Hooks, content types, gear, and AI workflows for people who want to create full time.
8 sponsored posts in the last 90 days, in creative software, creator tools, and AI tools.
Straight to camera from a home office, taking apart LinkedIn posts, hooks, and copy for tech founders. Comes from a ghostwriter of about 6,000 posts, with tech-culture jokes between lessons.
2 sponsored posts in the last 90 days, in creative software and sales software.
Talking-head lessons of 8 to 36 minutes that walk through emails, offers, and channel structure with real numbers. Aimed at owners who want sales from a channel more than views.
No sponsored videos found in the last 90 days.
Short content-marketing lessons to camera from a studio corner or a car, with quick cuts and text overlays. Hooks, series, and common enemies for experts building a brand.
No sponsored posts found in the last 90 days.
Fast talking-head coaching with on-screen hook text and named methods such as the “watch loop” and the “hook stack.” Diagnoses flops, ideas, and search for people building a content business.
No sponsored posts found in the last 90 days.
Direct-to-camera Reels with screen recordings and event footage, and the tips written out in the caption. Hooks, formats, platform changes, and how to pitch for brand deals.
3 sponsored posts in the last 90 days, in document software, creative software, and telecom.
Paid social, AI search, and AI tools, plus one author on winning wealthy clients.
On-location investigations of 20 to 65 minutes inside luxury stores, in Dubai, and in China, plus studio lessons and vertical clips. Paid-ads playbooks and the sales tactics of big brands.
No sponsored videos found in the last 90 days.
Talking-head and screen-share explainers from a studio or desk that mix AI tool demos with Instagram growth advice. Content formats for agencies, founders, and local businesses.
3 sponsored posts in the last 90 days, in laptops and business events.
One formula, repeated daily: a news or study hook, a stat, then a breakdown, nearly always with a chart. How AI search engines pick, cite, and recommend websites.
No sponsored posts found in the last 90 days.
One question and one lesson per Reel, spoken from an armchair or a desk, often in costume for the hook. Websites, emails, pitches, and referrals for experts who want wealthy clients.
No sponsored posts found in the last 90 days.
Long single posts in one-line paragraphs, usually with an image: a case study, an ad lesson, or a warning for the fourth quarter. Ad creative, offers, and conversion rates for direct-to-consumer founders.
No sponsored posts found in the last 90 days.
One SEO, AI search, or lead-generation workflow per Reel, shown in the tools themselves. Ends with a word to comment for the prompt or the link, and speaks to freelancers and small agencies.
No sponsored posts found in the last 90 days.
Direct-to-camera advice with text stickers holding the outline, often a reply to a comment. Answers small-business questions on ads, funnels, positioning, and pricing.
1 sponsored post in the last 90 days, in AI tools.
Selfie-camera and desk-screen Reels of day-of tests, tool screen recordings, and “here’s what I’d do” walk-throughs. Performance ad creative, with updates on an ecommerce brand in the making.
10 sponsored posts in the last 90 days, in AI tools, marketing software, TV advertising, and accounting software.
Designers and strategists who teach identity and positioning, often to founders.
Critiques of logos that followers submit, plus project walk-throughs, filmed at a studio desk. Color, lettering, and moodboards for small business owners and freelance designers.
4 sponsored posts in the last 90 days, in creative software and business communities.
Polished case studies of client identities, packaging, and logo systems, with a voice over the work. Premium positioning, from 25 years of branding jobs.
No sponsored posts found in the last 90 days.
Talking-head Reels and podcast clips, one principle at a time, with the caption carrying the argument. Which audience to compete in and what to make, for founders building a personal brand.
No sponsored posts found in the last 90 days.
Straight-to-camera lessons built on one psychology principle per video, in numbered series. Positioning and identity for founders of product brands.
No sponsored posts found in the last 90 days.
We analyzed the 563 posts these 36 creators published on Instagram, TikTok, YouTube, and X in the last 30 days. Of those, 51 beat their creator’s usual views by 3× or more.
Here is how this month’s breakouts open, read from what each post says in its first seconds, or from its caption or first line when nobody speaks.
“If you posted a good piece of content that has flopped and your thumb is hovering over the delete button, don’t delete that video.”
These videos name something the viewer is doing right now and say it is costing them: deleting a flop, editing too much, putting a link in a Story. The fix comes after the viewer has recognized the habit.
Lana Kearney 551K views · 50.5× their usualOn an ordinary day these teachers almost never start with the viewer’s error. Lana Kearney, Brock Johnson, and Mark Satterfield supply these equally, so treat this opening as a move a few teachers use well.
“Three predictions I made that actually came true.”
A conclusion comes first, with no setup: a call that came true, a business owner called a genius, a rule that always works. The viewer stays to see whether the claim holds.
Joel Marlinarson 308K views · 13.9× their usualUsual posts from these creators lean the other way. Their most common opening is news or a recap, which is what you would expect from people who follow an industry for a living, and news alone broke out less often.
“The art of the B2B merch drop.”
Some breakouts start inside a sketch or a conversation and teach nothing in the first line. Christian Di Bratto’s spoofs say “The art of…” and then list deadpan steps for a startup ritual, which suits an audience that has lived through it.
Christian Di Bratto 199K views · 9.3× their usualRead the rest of this group with care. Two wedding clips and a birthday clip are in it, with no marketing at all, and their views are among the largest numbers on their accounts. Those views say little about who watches the lessons.
Ashley: “@ouraring’s new campaign is handmade in more ways than one” reached 229K views, 20.9× their usual.
Mark Satterfield: “WHY SHOULD A WEALTHY CLIENT BELIEVE YOU?” reached 344K views, 19.6× their usual.
Mikhail Gribov: “Never post on Instagram until you fix these seven settings” reached 404K views, 10.7× their usual.
This table shows what the marketing accounts on this list do at each size on Instagram, TikTok, YouTube, and X. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Micro | 10K to 100K | 15.7K | 2.2% | 2.3 | 3% |
| Mid | 100K to 500K | 22.2K | 3.3% | 2.6 | 11% |
| Macro | Over 500K | 38.3K | 1.9% | 4.2 | 8% |
The figures are medians across these 36 accounts, from each account’s recent posts. “Sponsored posts” is the share of posts in the 90 days to Nov 2, 2026, that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
If you sell marketing software, a course, or a service, and you want a creator to put it in front of the people who buy it, these are the checks that matter.
A creator who teaches marketing does not always speak to marketers. Tips for a salon owner and tips for a head of growth reach different buyers, even when both use the word “funnel.”
Watch five usual posts and note the job title of the person being addressed. Then ask for audience data from the creator before you talk about price.
Plenty of big accounts in this field mix lessons with personal stories, motivation, or general business talk. Their numbers can come from the stories.
Go through the last 30 posts and count the ones a marketer would save. A figure near half means your sponsored post will sit beside a lot of content that has nothing to do with it.
A sponsored post with millions of views and very few likes has usually had paid reach behind it. It tells you what the brand spent, not what the creator’s audience did.
Look at how the creator’s other sponsored posts did without that push, and judge the offer against the usual median.
Most people who teach marketing also sell something: a course, a community, an agency, or software. If it competes with your product, the partnership will be awkward. If it sits next to yours, you may share a buyer.
A common close here trades a comment for a link in a direct message. Ask whether your offer would use that route, and how the creator counts what comes through it.
People who follow marketers notice an unmarked ad quickly. The FTC says a creator’s message should make it obvious when there is a relationship with the brand, so settle the label and the wording before filming.
We identified and ranked these creators by searching hundreds of thousands of top-performing marketing posts across Instagram, TikTok, YouTube, and X with Klint.
We rank by median views across each creator’s recent posts, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English, teach or discuss marketing in at least half of their recent posts, and reach 10K views on a typical post.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 36 marketing influencers on Instagram, TikTok, YouTube, and X, ranked by median views. For each, give followers, engagement, who they speak to, sponsored posts, and their best recent post.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
As of November 2026 the top five marketing influencers by median views are Eugene Healey, Oren John, Aanvi, Anurag Bansal, and Lucy Eden.
Influencer marketing is when a brand pays or partners with a creator to present a product to the creator’s audience. The creators on this list are a narrower group: people who teach marketing itself. A company that sells to marketers can sponsor them, which is influencer marketing aimed at marketers.
Start with the people your buyers already quote, watch their usual posts, and email the contact in the bio with a clear brief and a budget range. Klint speeds up the first step: describe the buyer, as in “creators who teach paid ads to ecommerce founders,” and it returns the list.
The price depends on how many of the viewers can buy what you sell, whether the post is dedicated or a mention, and how long you can use it. Software and AI tool deals are common here, and many of these creators also earn from their own courses or agencies, so some turn down work that does not fit.
Instagram (24), TikTok (6), YouTube (4), and X (2). Every creator is listed under one platform: the one with the highest typical views. LinkedIn is not measured, so people who publish mainly there are not on the list.
Gary Vaynerchuk’s recent posts are mostly not about marketing: 1 of the last 30 Reels teaches it. Neil Patel teaches marketing in every recent Reel, but a typical Reel gets about 7,000 views, under the 10K this list requires.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
Are you on this list and would you rather not be? Write to privacy@tryklint.ai and Klint will take you off.
