Written by David Roberts
Reviewed by Lucas Walter
Updated
The top B2B influencers in 2026 are Vlad Kachur, Saad Khaja, Giulio Segantini, Jeremy Miner, and Bryce Johnson. This list ranks 26 B2B influencers by median views across their recent posts, not by follower count. Each one was found by searching across hundreds of thousands of top-performing posts in the B2B niche.
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All 26 are listed in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Vlad Kachur @VladKachur | 1.1M | 660K | – | Founder interviews |
| 2 | Saad Khaja @saadsells | 943K | 455K | 2.5% | Cold calling and sales tools |
| 3 | Giulio Segantini @underdogsales | 213K | 49K | 1.5% | Cold-call training |
| 4 | Jeremy Miner @jeremyleeminer | 1.4M | 46.4K | 1.2% | Sales questions and objections |
| 5 | Bryce Johnson @brycent | 141K | 38.9K | 2.1% | Startup and venture news |
| 6 | Chris Pisarski @chrispisarski | 6.4K | 34.1K | 1% | Startup go-to-market |
| 7 | Jen Abel @jjen_abel | 27.1K | 21.5K | 1.4% | Enterprise sales |
| 8 | Shreyas Doshi @shreyas | 406K | 21.2K | 0.6% | Product management |
| 9 | Alex Groberman @alexgroberman | 23K | 18.9K | 0.6% | AI search and SEO |
| 10 | Simon Høiberg @SimonHoiberg | 267K | 15.7K | 3% | Running a SaaS company |
| 11 | J.B. @VibeMarketer_ | 38.1K | 12.1K | 0.7% | Distribution for tech companies |
| 12 | Ira Bodnar @irabukht | 22.1K | 11.5K | 0.9% | Paid ads and growth teardowns |
| 13 | Dara Denney @daradenney | 145K | 11.1K | 3.1% | Paid social and ad creative |
| 14 | Rand Fishkin @randfish | 467K | 10.2K | 0.6% | SEO and audience research |
| 15 | Jason Lemkin @jasonlk | 254K | 7.5K | 0.7% | SaaS and venture |
| 16 | Rob Walling @RobWalling | 129K | 7.4K | 2.8% | Bootstrapped SaaS |
| 17 | Caleb Ulku @calebulku | 50.3K | 7.4K | 2% | Local SEO |
| 18 | Cyrus Maxx @CyrusShepard | 130K | 7.3K | 1.3% | SEO and AI search |
| 19 | Mark Ajzenstadt @mardehaym | 27.8K | 7.3K | 0.8% | AI agents inside companies |
| 20 | Tomasz Tunguz @ttunguz | 130K | 7.1K | 0.9% | SaaS and AI market data |
| 21 | Cole Gordon @colethomasgordon | 539K | 7K | 1.6% | Sales and content for business owners |
| 22 | Neil Patel @neilpatel | 679K | 6.3K | 2% | SEO and AI search |
| 23 | Dante Brunelli @dantebrunelli_2 | 44.6K | 5.8K | 8.6% | Meta ads and funnels |
| 24 | Tommy Clark @tclarkmedia | 12.9K | 5.4K | 2.9% | LinkedIn for B2B founders |
| 25 | Nick Abraham @NickAbraham12 | 30.3K | 5.4K | 1.4% | Cold email and outbound |
| 26 | Gokul Rajaram @gokulr | 126K | 5.2K | 0.6% | Startups and venture |
The best B2B influencers aren’t simply the accounts with the most followers. X, Instagram, YouTube, and TikTok all show posts to people based on how the post performs individually, not just based on who follows the creator. As a result, a small or midsized account can reach more people than one several times its size.
That’s why we rank B2B influencers by median views of their posts (the average number of people a typical post reaches). As of October 2026, the five most watched are Vlad Kachur, Saad Khaja, Giulio Segantini, Jeremy Miner, and Bryce Johnson.
Grouped by the job each creator teaches: selling, marketing, running SaaS companies, and startup news. The number beside each name is the creator’s overall rank.
Reels on cold calls, objections, and closing, made for reps and owners who sell.
Short sales lessons for reps who call businesses: a numbered series of sales laws, daily calling clips, and walkthroughs of prospecting tools. Captions are a line or nothing, so the video carries the lesson.
4 sponsored posts in the last 90 days, in AI tools and sales data.
Cold-call skits shot to camera, with one person playing both the caller and the prospect who objects. Openers, objections, and rejections, ending on a plug for a free cold-calling training.
No sponsored posts found in the last 90 days.
Talking-head Reels that answer sales questions: tone of voice, follow-up emails, and scripts for price and timing objections. Nearly every caption offers a free training in return for a comment.
No sponsored posts found in the last 90 days.
Quick talking-head Reels on sales psychology, content hooks, and growth for business owners, mixed with reactions to AI news. Nearly every caption carries a Saleskick line, and the bio sends viewers to Closers.io, the sales-staffing firm the account’s owner founded.
No sponsored posts found in the last 90 days.
Written notes on cold email, enterprise deals, and startup go-to-market, for founders and sales leaders.
Go-to-market and sales playbooks for early B2B startups: outbound, demo qualification, and the workflows a small team uses to sell. Most posts start from how Crustdata, the company co-founded by the account’s owner, grew its revenue.
No sponsored posts found in the last 90 days.
Short field notes on enterprise sales: long deal cycles, pricing, and why a $1M contract takes about the same work as a $100K one. Written for reps and founders who sell large contracts to big companies.
No sponsored posts found in the last 90 days.
Cold-email and outbound tactics drawn from other companies’ data, from Gong and Lavender studies to YC advice, usually posted as a screenshot of the template or the results. Also advice for agency owners on pricing, hiring, and close rates.
No sponsored posts found in the last 90 days.
How companies get found on Google and cited by AI tools, from people who run the tests.
Daily breakdowns of how businesses get cited by ChatGPT, Perplexity, and Gemini, and what Google’s changes mean for search traffic. Each is a long post with a screenshot, usually led by a number.
No sponsored posts found in the last 90 days.
Research on zero-click search, AI visibility, and attribution, often as short whiteboard videos. About a third of the posts present SparkToro and the other companies the account’s owner co-founded.
No sponsored posts found in the last 90 days.
Local and national SEO lessons for service businesses, from ranking in one town to what AI search changes, plus reactions to Google’s updates. The channel also courts people building SEO agencies, with a paid community and a free live class in every description.
No sponsored posts found in the last 90 days.
SEO and AI-search findings: changes to Google’s documentation, ranking-factor surveys, and how AI tools cite websites. Most posts pair a chart or a screenshot with a link to a longer write-up on Zyppy, the account owner’s company.
No sponsored posts found in the last 90 days.
Near-daily Reels that explain one SEO or AI-search idea through a statistic, a client story, or a change at Google. Most end by pointing to NP Digital, the agency the account’s owner co-founded, or one of its tools.
1 sponsored post in the last 90 days, in marketing software.
Meta ads, paid social, LinkedIn, and creator programs, taught to the marketers who run them.
Posts on how tech companies get distribution now: creator programs, AI content systems, and breakdowns of startup launches. A few posts each week are bare links.
1 sponsored post in the last 90 days, in AI tools.
Numbered teardowns of how fast-growing companies run paid ads and AI search, each with the numbers and a lesson to copy. Between them come posts on new AI ad tools, from a founder building Ryze AI, an ads and SEO tool.
No sponsored posts found in the last 90 days.
Paid social for marketers, explained to camera and in screen recordings: Meta and ChatGPT ads, creative strategy, and AI workflows. A running series follows the build of an e-commerce brand from scratch.
12 sponsored posts in the last 90 days, in AI tools, website builders, productivity apps, and marketing software.
Talking-head lessons on Meta ads, landing pages, cold traffic, and offers, one tactic per video with a headline on screen. The videos double as the shop window for the ad agency the account’s owner runs.
No sponsored posts found in the last 90 days.
Long LinkedIn teardowns for B2B founders: how the algorithm works now, lead-generation systems, and how named software companies post. The account’s owner runs a LinkedIn content agency and a newsletter.
No sponsored posts found in the last 90 days.
Operators and investors on running software companies: pricing, moats, market data, and product judgment.
Lessons on product judgment, taste, and the product manager’s career, from a former product lead at Stripe, Twitter, and Google. Text posts and quote cards, with regular links to a paid course and video catalog.
No sponsored posts found in the last 90 days.
Ten-minute screen-share videos on running a software company with AI agents, self-hosted tools, and a lean stack. Every description promotes FeedHive, the social media tool the account’s owner sells.
No sponsored posts found in the last 90 days.
B2B software from every angle: funding data, pricing and acquisition multiples, sales hiring, and how AI agents run SaaStr. Much of the feed announces SaaStr’s own events, playbooks, and fund.
No sponsored posts found in the last 90 days.
Weekly videos for founders of self-funded B2B software companies: pricing, moats, product-market fit, hiring, and launches. Each upload links to MicroConf and TinySeed, the founder community and accelerator the account’s owner runs.
No sponsored posts found in the last 90 days.
Client stories about putting AI agents to work inside private-equity-backed companies, from healthcare billing to lending, each ending in a lesson. The rest are checklists of why AI projects stall, written from running Limestone, an engineering firm.
No sponsored posts found in the last 90 days.
Data notes on the economics of AI and software: inference pricing, GPU costs, market sizes, and what they mean for startups. Most come with a chart, a short video, or a link to the blog of the venture capitalist behind the account.
No sponsored posts found in the last 90 days.
Short takes on AI-data businesses, SaaS metrics, venture strategy, and how founders behave, with an occasional long essay post. Many posts point to Signalful, a newsletter of founder interviews the account’s owner runs.
No sponsored posts found in the last 90 days.
Daily startup and venture news on Instagram, and long interviews with software founders on YouTube.
Half-hour sit-down interviews with founders and CEOs of B2B software companies, each built around how the company was started and scaled. Most uploads carry YouTube’s paid-promotion label.
8 sponsored posts in the last 90 days, in AI software, cybersecurity, payments software, and developer tools.
A daily Reel on startup and venture news: funding rounds, Y Combinator demo-day companies, and how startups sell. Each one is narrated to camera with a take on what the news means for founders.
8 sponsored posts in the last 90 days, in startup programs, AI tools, compliance software, and venture funds.
We analyzed the 937 posts these 26 creators published on X, Instagram, YouTube, and TikTok in the last 30 days. Of those, 165 beat their creator’s usual views by 3× or more.
Here is how this month’s breakouts open, read from what each post says in its first seconds, or from its caption or first line when nobody speaks.
“‘Cold email doesn’t work’ vs. ‘Cold email changed my life’:”
On X the hook is the first line of the post. 143 of this month’s 165 breakouts have no speech, nearly all of them written posts from 10 accounts on X. Those accounts write their usual posts too, so the difference is in what the first line says.
Nick Abraham 466K views · 85.8× their usualThe breakouts lead with a number from someone else’s data, two things side by side, or a client story with the stakes up front: “Apollo analyzed 5.36M sales activities targeting C-suite execs.” “Bending Spoons is worth $24 billion.” Many of the usual posts lead with a plug for a new episode or article, a shout-out, or congratulations.
A sponsored post on X works the same way: put the finding or the comparison in the first line, and bring in the product after it.
“What makes you different?”
Three breakouts open on a question, each from a different creator. Two ask about the viewer’s own work: what sets a salesperson apart, and how a SaaS company survives now that AI can copy its features. The third is a clip about money, not about selling.
Jeremy Miner 235K views · 5.1× their usualNone of their usual posts in the sample ask the viewer a question. Three posts are a small sample, so treat this one as a format to test.
“10 out of 10 automations that blew up your revenue, but they get more niche.”
Two breakouts promise a numbered list in the first sentence: three books for anyone starting in sales, and ten automations that lift revenue.
Neil Patel 53.3K views · 8.5× their usualNeither creator usually opens this way. Their usual Reels start on an objection a prospect raises or on something their team noticed.
Rob Walling: “The Only SaaS Moats Left in 2026” reached 191K views, 25.8× their usual.
Cyrus Maxx: “Incredible: Not only is Google working to block AI crawlers, but @nozzleio uncovered evidence that Google is deliberately serving FAKE search results to scrapers” reached 149K views, 20.3× their usual.
Jason Lemkin: “Bending Spoons is worth $24 billion” reached 142K views, 18.8× their usual.
This table shows what the B2B influencers on this list do at each size on X, Instagram, YouTube, and TikTok. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Micro | Under 100K | 9.4K | 1.2% | 5.8 | 0% |
| Mid | 100K to 500K | 10.2K | 1.3% | 6.1 | 2% |
| Macro | Over 500K | 46.4K | 1.8% | 7 | 11% |
The figures are medians across these 26 accounts, from each account’s recent posts. “Sponsored posts” is the share of posts in the 90 days to Oct 23, 2026, that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
If you sell software or a service to other companies, look for the creator your buyers already learn their job from.
A tool for sales teams belongs with the cold-calling trainers and the outbound writers; a marketing product with the SEO and paid-ads creators; a product or developer tool with the founders and operators. In B2B the topic decides who watches, so match it before you compare views.
Most B2B creators sell a training, a course, a newsletter, or software of their own, and many captions point to it. Your product may fit beside that offer, as a tool fits beside a course, or compete with it. Ask how they have presented another company’s product before.
On X these creators write, so a sponsorship is a post or a thread in their voice, often with a chart or a screenshot. On Instagram it is a Reel shot like their usual lessons, and on YouTube a segment inside a long video. Ask for the format their best posts use, not a separate ad.
Some creators here mark brand deals only with a partner hashtag in the caption, or with a line at the end of a description. The FTC says the disclosure should be in the video and not just in the description, so write it into the brief.
We identified and ranked these creators by searching hundreds of thousands of top-performing B2B posts across X, Instagram, YouTube, and TikTok with Klint.
We rank by median views across each creator’s recent posts, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English and most of their recent posts teach marketing, sales, SaaS, or startups to people who work in or buy for a company.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 26 B2B influencers on Instagram, TikTok, YouTube, and X who teach marketing, sales, SaaS, or startups. Rank by median views across their last 30 posts or last 90 days, whichever is lower. Show followers, engagement, and best post.
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As of October 2026 the top five B2B influencers by median views are Vlad Kachur, Saad Khaja, Giulio Segantini, Jeremy Miner, and Bryce Johnson.
B2B influencers are creators whose audience works in or buys for a company: marketers, sales reps and sales leaders, founders, and operators. The ones on this list teach the work itself, such as cold calling, paid ads, SEO, enterprise sales, and product management.
Ask your customers which creators they learn from, then search Instagram, X, and YouTube for the tasks your product helps with, such as cold calling or paid ads, and note who keeps coming up. Klint can run that search for you: describe something like "creators who teach cold calling to SaaS sales reps, under 200K followers" and get a ranked list.
Each creator sets a price, and it depends on how senior and how specific the audience is, the format (one post, a series, or a podcast read), and how long you can reuse the content. Many B2B creators also sell their own training or software, so ask how a sponsored post fits next to it, and ask for their recent sponsored posts and how those did against their usual posts.
The search covered Instagram, TikTok, YouTube, and X. 13 creators are on X, 7 on Instagram, 5 on YouTube, and 1 on TikTok; a creator active on several of them is ranked on the one with the highest median views. Most of the B2B sales and marketing teachers found on TikTok reach a few thousand people per video. LinkedIn is not part of this list.
The list ranks creators whose recent posts mainly teach marketing, sales, SaaS, or startups. Gary Vaynerchuk and Dan Martell, who mainly talk about building your own business, belong on a business list, and most of Paul Graham’s and Lenny Rachitsky’s recent posts on X are about other subjects. Voices who post mainly on LinkedIn are not measured.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
Are you on this list and would you rather not be? Write to privacy@tryklint.ai and Klint will take you off.
