Written by David Roberts
Reviewed by Lucas Walter
Updated
The top Instagram food influencers in 2026 are Amaury Guichon, Kenny Song, Iram Mansoor, Luke West, and Jesha Ann Stevens. This list ranks 69 food influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top-performing posts in the food niche.
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All 69 are listed in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Amaury Guichon @amauryguichon | 19M | 9M | 4.8% | Chocolate sculptures |
| 2 | Kenny Song @kennylsong | 3.8M | 6.2M | 7.2% | Restaurant-style plates at home |
| 3 | Iram Mansoor @iramsfoodstory | 4.3M | 3.2M | 8.6% | Fast-food copycats at home |
| 4 | Luke West @lukedidthat | 2.9M | 2.2M | 2.3% | Food challenges and size tests |
| 5 | Jesha Ann Stevens @jeshastevens | 2.1M | 1.9M | 3.9% | Pastry and bread |
| 6 | Bayashi @bayashi_tv | 5.9M | 1.8M | 2.3% | Silent cooking gags |
| 7 | Zach Choi @zachchoi | 14M | 1.8M | 3.7% | ASMR cooking |
| 8 | Karissa Dumbacher @karissadumbacher | 1.6M | 1.6M | 4.8% | Eating challenges and food tours |
| 9 | Joshua Weissman @joshuaweissman | 2.4M | 1.4M | 3.4% | Chef technique and restaurant |
| 10 | Yan Saderi @thesauceboss_ | 245K | 1.4M | 4.6% | Restaurant walk-in reviews |
| 11 | Mark Wiens @migrationology | 2.7M | 1.3M | 3.8% | Street food on location |
| 12 | Natalya Syanova @natashas_baking | 2M | 1.2M | 1.7% | Sourdough and laminated pastry |
| 13 | Albert Cancook @albert_cancook | 3.5M | 1.2M | 2.5% | Over-the-top mashups |
| 14 | Notorious Foodie @notorious_foodie | 4.7M | 1.2M | 3.5% | Restaurant dishes at home |
| 15 | Mai Yaazi @mai_yaazi | 780K | 1.1M | 2.6% | Couple eating games |
| 16 | Sivan’s Kitchen @sivanskitchen | 2.3M | 1M | 4.1% | Shabbat and holiday cooking |
| 17 | Kim & Liz @kimlizasmr | 958K | 1M | 2.5% | Twin mukbangs and candy games |
| 18 | Alfie Steiner @alfiecooks | 5.2M | 1M | 1.9% | Plant-based takeout classics |
| 19 | Owen Han @owen.han | 3M | 951K | 4.3% | Sandwiches and comfort food |
| 20 | Carleigh Bodrug @plantyou | 5.9M | 930K | 2.1% | Plant-based dinners |
| 21 | The Pasta Queen @the_pastaqueen | 7.4M | 894K | 3.5% | Italian recipes, told with drama |
| 22 | Marlene @bakeswithmarlene | 64.6K | 863K | 8.1% | Brownies, cookies, and pancakes |
| 23 | Gongsam Table @gongsam_table | 1.3M | 862K | 3.8% | Korean mukbangs with no talking |
| 24 | Shivesh Bhatia @shivesh17 | 3.8M | 820K | 1.6% | Indian desserts and eggless bakes |
| 25 | Ahmad Alzahabi @thegoldenbalance | 4.8M | 778K | 3.8% | Syrian and American home cooking |
| 26 | Jas Kam Eats @jaskamreviews | 695K | 776K | 5.3% | Chain menu reviews as a couple |
| 27 | Andy Cooks @andyhearnden | 4.7M | 756K | 2.1% | Chef technique |
| 28 | Arash Hashemi @shredhappens | 5.4M | 751K | 2.4% | High-protein, low-carb recipes |
| 29 | Sam Jose @_samjose_ | 652K | 724K | 5% | Indulgent one-minute builds |
| 30 | aflavorfulbite @aflavorfulbite | 338K | 690K | 6.2% | Cheesy comfort food |
| 31 | Derek Wolf @overthefirecooking | 3.8M | 685K | 2.6% | Live-fire cooking |
| 32 | Emily Mariko @emilymariko | 2M | 675K | 3.2% | Quiet home cooking |
| 33 | Corre Larkin @cocolarkincooks | 2M | 640K | 3.2% | Holiday dishes and cookbook recipes |
| 34 | Ronny Lvovski @primal_gourmet | 2.1M | 626K | 4.4% | High-protein grilling and bowls |
| 35 | Divya Sharma @doctorbowl | 2.8M | 595K | 0.9% | Quick veggie recipes from a doctor |
| 36 | Kevin Noparvar @how.kev.eats | 723K | 519K | 3.3% | One-dish restaurant verdicts |
| 37 | James Brown @grillnation | 2.6M | 508K | 3.7% | Backyard barbecue |
| 38 | Tieghan Gerard @halfbakedharvest | 5.4M | 486K | 1.5% | Seasonal comfort food |
| 39 | Kyle Istook @kyleistook | 1.9M | 485K | 1.2% | Versus tests and satisfying builds |
| 40 | Eloise Head @fitwafflekitchen | 2.7M | 477K | 3.5% | Easy bakes and cheesecakes |
| 41 | Nagi Maehashi @recipe_tin | 1.9M | 469K | 2.2% | Weeknight dinners |
| 42 | Alexis Nikole @blackforager | 3M | 462K | 9.1% | Foraging wild food |
| 43 | Danielle Brown @healthygirlkitchen | 5.2M | 427K | 1.2% | Plant-based salads and dinners |
| 44 | Panacea Palm @panaceapalm | 1.7M | 423K | 2% | High-protein takeout remakes |
| 45 | Luke Brown @cookinginthemidwest | 2.3M | 416K | 2.4% | Easy family dinners |
| 46 | Feelgoodfoodie @feelgoodfoodie | 4.8M | 409K | 1.2% | Healthy-ish Mediterranean recipes |
| 47 | John Kanell @preppykitchen | 2.3M | 405K | 2.7% | Cakes, breads, and desserts |
| 48 | Kiley O’Donnell @wellmadebykiley | 1.4M | 394K | 5.5% | Cakes, cookies, and fall bakes |
| 49 | sugarspiceddreams @sugarspiceddreamss | 239K | 389K | 6.2% | Cinnamon rolls, breads, and cookies |
| 50 | Ashifa @ashifaasmr | 292K | 389K | 2% | South Indian eating ASMR |
| 51 | Max the Meat Guy @maxthemeatguy | 2.4M | 373K | 4.9% | Steak and brisket price tests |
| 52 | Alivia Donai @aliviadonai | 704K | 360K | 4.2% | Seafood boils and fast-food mukbangs |
| 53 | Genio Ng @geniuseatss | 1.3M | 358K | 3.2% | Asian noodle and wok dishes |
| 54 | Cody Chows @codychows | 468K | 358K | 7.6% | New Jersey restaurant visits |
| 55 | Guga @gugafoods | 1.6M | 353K | 3.4% | Steak tests and taste tests |
| 56 | Ben Lippett @dinnerbyben | 1.3M | 349K | 2.2% | Bistro cooking at home |
| 57 | Anali Cabrera @cabreranalieats | 275K | 348K | 5% | No-talking mukbangs |
| 58 | Cian Abion @lifeofcian_ | 681K | 335K | 3.6% | Restaurant reviews with prices |
| 59 | Claire @heresyourbite | 1.2M | 320K | 2.9% | One-pot dinners and pastina |
| 60 | Mister Lewis Lux @mister.lewis.lux | 757K | 282K | 5.6% | New York food, priced |
| 61 | Sam Schnur @thenaughtyfork | 2.4M | 275K | 3.9% | Sandwiches and comfort food |
| 62 | Marisa Kapeal @marisakapeal | 151K | 269K | 3.9% | Takeout-style dinners |
| 63 | Brandon Poggioli @poggiolieats | 329K | 265K | 2.9% | Game-day comfort food |
| 64 | Matthew Ryle @matthewryle | 2M | 263K | 2.1% | French technique from a chef |
| 65 | Sally McKenney @sallysbakeblog | 1.3M | 256K | 3.1% | Tested baking recipes |
| 66 | Selena @selenaeats2much | 175K | 225K | 6.5% | Fast-food mukbangs |
| 67 | Ian Martin @imma_eat_this | 862K | 215K | 4.8% | New York restaurant reviews |
| 68 | Caitlin Greene @starinfinitefood | 1.3M | 204K | 2.4% | Vegetable-forward recipes |
| 69 | Molly Baz @mollybaz | 899K | 201K | 1.7% | Cookbook recipes and sandwiches |
The best food influencers on Instagram aren’t simply the accounts with the most followers. Instagram shows videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or midsized account can reach more people than one several times its size.
That’s why we rank Instagram food influencers by median views of their videos (the average number of people a typical video reaches). As of October 2026, the five most watched are Amaury Guichon, Kenny Song, Iram Mansoor, Luke West, and Jesha Ann Stevens.
Grouped by how a food or kitchen brand would use them, from a product cooked into dinner to a menu item tasted on camera. The number beside each name is the creator’s overall rank.
One dish per Reel, cooked at home: copycat fast food, pastina, game-day sandwiches. Where a grocery product fits.
Fast-cut overhead Reels of American comfort food and fast-food copycats, made on a kitchen counter in under 30 seconds. The ingredient list sits in the caption.
1 sponsored post in the last 90 days, in olive oil.
Restaurant-style cooking at home with a voiceover, in series such as a Thanksgiving menu, plus meals out. The bio promotes a cookware line of the creator’s own.
5 sponsored posts in the last 90 days, in kitchen appliances, cookware, and caviar.
Warm, talk-to-camera recipe videos for Shabbat and holiday tables, sheet-pan dinners, and cakes, with the full method spoken and the quantities in the caption. Recipes come from Israeli and Moroccan home cooking.
No sponsored posts found in the last 90 days.
Close overhead shots of sandwiches, burritos, burgers, and fried chicken, built step by step in a home kitchen. A cookbook is linked from the bio.
2 sponsored posts in the last 90 days, in supplements and cleaning products.
Italian recipes told to camera with big gestures and family chaos, cooked in a home kitchen and at food events. Close to half of the captions trade a commented keyword for a recipe on a members’ site.
7 sponsored posts in the last 90 days, in drinks, kitchenware, grocery stores, and hair care.
Recipes explained to camera in a home kitchen, from Syrian dishes to American comfort food and $20 family meals. Every recipe is written out in the caption.
1 sponsored post in the last 90 days, in kitchen appliances.
One-minute voiceover builds of indulgent dishes, from pasta in a cheese wheel to homemade butter, shot top-down on a home counter. A running joke or a pregnancy craving often sets up the dish.
2 sponsored posts in the last 90 days, in razors and kitchen appliances.
Hands-only recipe Reels of cheesy comfort food, mostly set to music, with the dish named on screen. Full recipes live on aflavorfulbite.com.
No sponsored posts found in the last 90 days.
Quiet home-kitchen Reels set to music, with no captions and little talking: fruit, salads, sheet-pan dinners, and family meals. Family life fills many of the rest.
4 sponsored posts in the last 90 days, in smart glasses, supplements, and baby gear.
Cook-alongs in a home kitchen that open on the backstory of the dish, from French bistro classics to holiday sides, posted almost daily. Most captions point to the creator’s new cookbook.
1 sponsored post in the last 90 days, in cookware.
Seasonal comfort-food recipes narrated start to finish in a home kitchen: pot roast, soups, pumpkin pasta, and cookies. Each Reel’s recipe is sent by message to viewers who comment the keyword.
No sponsored posts found in the last 90 days.
Overhead cooking Reels of one-pan dinners and new recipes from the creator’s website, narrated, often with a dog in the frame. Commenting “RECIPE” gets a link to the full recipe on nearly every Reel.
No sponsored posts found in the last 90 days.
Top-down recipe Reels of skillet dinners, potato dishes, and casseroles made with pantry staples. The full recipe is on screen and in the caption.
10 sponsored posts in the last 90 days, in packaged food, meat delivery, restaurant chains, and dairy.
Fast-cut wok and noodle recipes from Thai, Vietnamese, Korean, Chinese, and Indonesian cooking, made in a home kitchen. Written recipes are free on the creator’s site.
4 sponsored posts in the last 90 days, in cookware and condiments.
Overhead one-pot dinners, soups, and pastina, each introduced with “Tonight for dinner, we’re making…” in a voiceover. Recipes are on the creator’s free newsletter.
7 sponsored posts in the last 90 days, in packaged food, grocery stores, and snacks.
Sandwiches and comfort food cooked in a home kitchen, plus roundups of the best things eaten in New York. Many Reels end by asking viewers to comment a word for the recipe.
3 sponsored posts in the last 90 days, in sauces and condiments.
Twenty-second, music-only builds of takeout-style chicken, noodles, and rice bowls, shot overhead on a home counter with the dish named on screen. Recipes are in the caption or the creator’s newsletter.
3 sponsored posts in the last 90 days, in rice and instant noodles.
Cheese-heavy comfort food in running series such as a fall game-day menu, cooked in a home kitchen with a voiceover. “Follow and comment RECIPE” signs off nearly every caption.
6 sponsored posts in the last 90 days, in rice, frozen seafood, and meat.
Recipe Reels with a fast voiceover over quick cuts of the cooking, and photo carousels of finished dishes with a loose recipe in the caption. A condiment brand of the creator’s own turns up in many of the recipes.
5 sponsored posts in the last 90 days, in restaurant chains, pet food, supplements, and hair care.
Trained chefs, live-fire cooks, price tests, and silent cooking gags, made to be watched more than cooked along with.
Big comfort dishes cooked at a home counter and plated like restaurant food, shot close and cut fast to music. About two Reels a month.
1 sponsored post in the last 90 days, in gaming.
Silent cooking sight gags and giant-portion builds, filmed from one fixed angle in a kitchen set, sometimes with a Dalmatian. The captions are a line of English.
1 sponsored post in the last 90 days, in fresh produce.
Close-up ASMR cooking in a dark kitchen, with no face and no talking, built around the sound of each step. Most captions carry the recipe.
1 sponsored post in the last 90 days, in condiments.
Technique Reels from a professional kitchen, from dishes done the “wrong way” to air-fryer cheesecake, plus posts from the creator’s own restaurant. The full videos are on YouTube.
No sponsored posts found in the last 90 days.
Over-the-top comfort-food mashups such as pizza, pasta, and kebab hybrids, cooked in a studio kitchen. Each caption is only the name of the dish.
6 sponsored posts in the last 90 days, in bread, apps, and airlines.
A professional chef explains technique over the pan: eggs, steak, bread, and dishes from New Zealand and the Pacific. Recipes are in the caption or on the creator’s own site.
7 sponsored posts in the last 90 days, in snacks, cookware, eggs and pork, and sports.
Steak, brisket, skewers, and tacos cooked over charcoal or wood outdoors, cut short from the raw meat to the first bite. Recipes go out by direct message to anyone who comments the keyword in the caption.
7 sponsored posts in the last 90 days, in charcoal, spirits and beer, and meat delivery.
Fast backyard cooks on a smoker or grill, set to music: rubs, burnt ends, wings, and cheese pulls. A veteran-owned account; “Comment recipe and it’s yours boss” closes more than half of the captions.
21 sponsored posts in the last 90 days, in grills, seasonings, bread, and kitchen knives.
Big-budget steak and brisket experiments, often three price points side by side, cooked outdoors or in a studio kitchen. The bio points to the creator’s own taco restaurant.
No sponsored posts found in the last 90 days.
Steak and barbecue experiments and “Eat or Pass” taste tests, at an outdoor grill or in restaurants. A barbecue cookbook and a supermarket product line are linked from the bio.
4 sponsored posts in the last 90 days, in kitchen appliances, cookware, drinks, and restaurant chains.
A former restaurant cook makes bistro and brasserie dishes at home, shot tight on the pan with a first-person voiceover, in numbered series. Restaurant visits in London and New York fill the gaps.
5 sponsored posts in the last 90 days, in pantry staples, coffee, kitchen fittings, and cars.
An executive chef teaches French technique in short series, from stocks and mother sauces to a week of eggs, in a restaurant kitchen and at home. Most captions carry the full recipe.
9 sponsored posts in the last 90 days, in eggs, cookware, and farm produce.
From weeknight brownies to sourdough, laminated pastry, and chocolate sculpture, filmed close on the dough and the bake.
One continuous build of a life-size chocolate sculpture at a studio bench, from the first pour to the reveal. No talking, only music and sound.
No sponsored posts found in the last 90 days.
Pastry and bread in a home kitchen, filmed in close handheld shots of dough and crumb with a calm “Good morning” voiceover. A pastry chef, posting a few times a month.
1 sponsored post in the last 90 days, in drinks.
Long, technical bakes filmed overhead, from sourdough to puff pastry and tarte Tatin, with the steps on screen and a final crumb shot. Measurements are in the caption or on the creator’s site.
10 sponsored posts in the last 90 days, in salt, pizza ovens and proofers, and bakeware.
Short overhead bake-alongs with close-ups of batter, frosting, and gooey centers: brownies, cookies, cinnamon rolls, and seasonal bakes. Every caption carries the full recipe, in grams.
6 sponsored posts in the last 90 days, in website builders, label printers, and music.
Close-up dessert Reels from a home kitchen in Delhi, from eggless bakes to Indian sweets, plus a series that tries viral desserts. A few captions offer the recipe by message for a one-word comment.
17 sponsored posts in the last 90 days, in travel, sweets and snacks, and kitchenware.
Easy bakes at a kitchen counter, mostly one overhead take with the method spoken as it goes: cheesecakes, crumbles, cookie doughs, and Halloween treats. Most captions list the ingredients by weight.
2 sponsored posts in the last 90 days, in kitchen appliances and hair tools.
Calm, polished baking demos at a home kitchen counter, explained in a voiceover: soufflés, cakes, breads, and cookies. The recipes are in the creator’s cookbooks and on the creator’s site.
No sponsored posts found in the last 90 days.
Home baking in a home kitchen, one dessert per Reel, from layer cakes to cookies and seasonal fall bakes. Viewers who comment the keyword get the blog recipe by message, on nearly every Reel.
3 sponsored posts in the last 90 days, in kitchen appliances, butter, and paper towels.
Overhead baking at a home counter, set to music: cinnamon rolls, breads, cookies, and the odd savory bake. The full recipe is typed out in each caption.
2 sponsored posts in the last 90 days, in packaged food and frozen desserts.
Tested baking recipes shot close on the bowl and the finished bake, from pumpkin bread to cider donuts, plus a weekly “Friday Fails” series. A one-word comment gets the full recipe by message on nearly every Reel.
No sponsored posts found in the last 90 days.
Plant-based dinners, high-protein takeout remakes, a family doctor’s quick recipes, and a forager. All but one have a cookbook.
Plant-based versions of takeout classics talked through in a fast voiceover, from döner to Thai curries. Many captions carry the full recipe.
1 sponsored post in the last 90 days, in canned tomatoes.
Fast plant-based recipe demos on a kitchen counter, many of them from the creator’s cookbooks. About a third of the captions trade a commented keyword for a cookbook or recipe link.
6 sponsored posts in the last 90 days, in plant milk, kitchen appliances, pasta, and water filters.
High-protein, low-carb recipe demos on a kitchen counter, with the calories and protein on screen. The creator also sells a low-carb pasta and rice.
6 sponsored posts in the last 90 days, in dairy, drinks, and grocery stores.
High-protein home cooking on the grill and in the pan, from shawarma to broth bowls, with the steps on screen and music under it. Comment the caption’s keyword and the recipe arrives by message, on almost every Reel.
10 sponsored posts in the last 90 days, in grapes, grills, kitchen knives, and olive oil.
Short overhead recipes with fewer than ten ingredients, many of them vegetarian, from a family doctor. The full recipe is written out in every caption.
7 sponsored posts in the last 90 days, in supermarkets, supplements, frozen food, and cheese.
Foraging walks and kitchen tests of what was found: mushroom identification, “poison or snack” quizzes, and wild plants cooked into dinner. A book about foraging is touring this fall.
No sponsored posts found in the last 90 days.
Bright plant-based salads and one-pot dinners, with the ingredients on screen and a voiceover. Close to half of the captions offer a cookbook or supplement link for a one-word comment.
8 sponsored posts in the last 90 days, in supplements, snacks, and baby products.
High-protein remakes of takeout food in a home kitchen, with the calories and macros on screen, in running series such as “Smash & Scoop.” Every caption asks viewers to comment a word for a link to the creator’s e-books.
No sponsored posts found in the last 90 days.
Healthy-ish Mediterranean and Middle Eastern recipes, shot close on the hands and the pan with a voiceover and the ingredients on screen. More than half of the captions ask viewers to comment a word for the recipe.
9 sponsored posts in the last 90 days, in packaged food, grocery stores, kitchen appliances, and produce.
Vegetable-forward cooking in a bright kitchen, with a voiceover that names every texture and the dish in capital letters. The ingredients are in the caption.
3 sponsored posts in the last 90 days, in packaged food, kitchen appliances, and protein powder.
Eating on camera as the show: big orders, couples’ games, and challenges, several with no talking at all.
Food challenges filmed at a studio table: giant against tiny, one second against one hour, spice levels, and the reaction at the end. No recipes; the creator eats and reacts.
No sponsored posts found in the last 90 days.
Talking, handheld eating Reels: one food for a whole day, viral-recipe tests, and restaurant tours in New York and Tokyo. The creator eats and reviews; recipes are rare.
3 sponsored posts in the last 90 days, in packaged food, snacks, and TV.
A married couple plays rock-paper-scissors for who eats a huge chain or fast-food meal, filmed close and talked through. More than one Reel a day.
3 sponsored posts in the last 90 days, in drinks, snacks, and clothing.
Two hosts at one table: mukbangs, eating races, and candy taste-test games, plus food-truck and buffet visits, filmed close for the eating sounds.
4 sponsored posts in the last 90 days, in restaurant chains, drinks, and clothing.
Korean mukbangs with no talking: one person at a table with one huge dish or a convenience-store haul, filmed tight for the eating sounds. Captions name the dish in English.
No sponsored posts found in the last 90 days.
Two formats side by side: fast top-down “satisfying” builds such as hot-dog grilled cheese and pancake skewers, set to music, and versus tastings with the creator’s wife, such as lobster in butter against lobster in oil. No recipe in the captions: the dish’s name and hashtags only.
2 sponsored posts in the last 90 days, in kitchen appliances and restaurant chains.
Eating ASMR with no talking: large South Indian plates of biryani and meat curries, in short close-ups. A makeup artist off camera, with an occasional makeup Reel.
No sponsored posts found in the last 90 days.
Short eating clips of fast-food orders and seafood boils made at home, framed on the hands and the table. Captions are a few words; the talking is done to camera.
1 sponsored post in the last 90 days, in apps.
Eating with no talking, at a home table or in a parked car. Seafood-boil takeout, Indian sweets, fast food, and spicy instant-noodle recipes.
8 sponsored posts in the last 90 days, in restaurant chains, finance apps, and frozen food.
Close-up mukbangs of chain fast food, with every bite narrated, posted almost daily. Nearly every caption tags the chain.
5 sponsored posts in the last 90 days, in restaurant chains, packaged food, and energy drinks.
One restaurant or chain per Reel, ordered, tasted, and priced on camera, from New York delis to Bangkok street food.
Handheld walk-in reviews of one restaurant per Reel: steakhouses, delis, pizza places, and seafood spots. Each caption tags the restaurant.
1 sponsored post in the last 90 days, in hotel dining.
Street stalls, markets, and restaurants around the world, introduced to camera and then eaten on the spot. The venue is named in each caption.
1 sponsored post in the last 90 days, in TV and tourism.
Chain-restaurant menu launches, weekly cookie reviews, and drive-thru challenges, eaten in the car and talked through to camera by a married couple. Many captions open on a joke about the marriage.
6 sponsored posts in the last 90 days, in fast food, pizza, bakeries, and condiments.
One hyped dish per Reel, eaten at the counter or in the car with a fast first-person voiceover and a verdict at the end. The restaurants are in Los Angeles, Chicago, and New York.
No sponsored posts found in the last 90 days.
Long restaurant visits around New Jersey, eating on camera and talking with the owner, often posted together with the restaurant’s own account. No recipes; the food is the restaurant’s.
2 sponsored posts in the last 90 days, in restaurant chains.
Restaurant reviews from New York, Miami, and Toronto, walking to the table and naming each dish and its price. A running series tries dishes that followers cook for the creator.
3 sponsored posts in the last 90 days, in restaurant chains, resorts, and payment apps.
New York food in one fixed shape: “Best [dish] in [place]” over a single dish, a first-person voiceover, and the price saved for the end. Delis and halal carts sit next to the dining rooms of luxury fashion brands.
No sponsored posts found in the last 90 days.
One New York restaurant per Reel, reviewed in a first-person voiceover with the order on camera and the price “for the low.” The creator also runs a cookie business.
4 sponsored posts in the last 90 days, in restaurant chains, restaurants, and bakeries.
We analyzed the 939 posts these 69 creators published on Instagram in the last 30 days. Of those, 106 beat their creator’s usual views by 3× or more.
Here is how this month’s breakouts open, read from what each video says in its first seconds, or from its caption when nobody speaks.
“Tarte Tatin but make it fancy.”
The most common breakout opening this month is no opening at all: the dish filmed close up over a song, with its name in the caption. It comes from 13 creators, and they post their usual Reels the same way, so the silence is how they work rather than what made these Reels break out.
Natalya Syanova 62M views · 51.7× their usualWhat changed was the dish. Several of the biggest were October bakes: a Halloween sourdough loaf, Coraline cinnamon rolls, Halloween brownies, and a chocolate marble pumpkin bread. Nobody names a product out loud in these Reels, so a brand has to show in the picture or the caption.
“This is Huevos Rancheros.”
The creator names the dish before anything else, as in “Let’s eat a seafood boil” or “Welcome to Smash and Scoop.” Recipe creators and mukbang accounts both open this way.
Ahmad Alzahabi 3.5M views · 4.5× their usualTheir usual Reels open the same way, so the line is the format. What changed was the dish or the setting: two sandwiches from a creator whose usual Reel is a roundup of New York restaurants, and a seafood boil eaten on camera by a creator whose usual Reel cooks one.
“If you want to eat more fiber, make pudding.”
The first sentence tells viewers what they will get: “This is how you can make the most incredible, healthy 150 calorie chicken summer rolls.” All five of these breakouts come from health-focused creators, and three of them put a number or a nutrient in that line: calories, grams of protein, or fiber.
Feelgoodfoodie 5.8M views · 14.3× their usualIt is the one opening that is clearly more common in the breakouts than in the usual Reels, where it turns up once. For a brand with a nutrition claim, that first sentence is where the claim lands, so agree on its exact words.
Ian Martin: “So the other day, I went to a spot where there’s only one thing you can order on the menu and a lot of people say it’s not only one of the cheapest, but one of the best steak frites that you can get in the city” reached 5.6M views, 25.9× their usual.
Anali Cabrera: “who knew you could enjoy seafood boil takeout?” reached 8.1M views, 23.3× their usual.
Iram Mansoor: “Crispy cheeseburger wraps” reached 62M views, 19× their usual.
This table shows what the food accounts on this list do at each size on Instagram. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Mid | Under 500K | 373K | 5.6% | 3.8 | 9% |
| Macro | 500K to 2M | 377K | 3.2% | 2.5 | 9% |
| Mega | 2M to 5M | 767K | 3.5% | 2.5 | 16% |
| Mega | Over 5M | 930K | 2.3% | 3.3 | 10% |
The figures are medians across these 69 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Oct 25, 2026, that carry a paid-partnership label or a stated sponsor, or are part of a brand campaign.
If you are booking food creators for an Instagram campaign, how your product appears in the Reel, where the recipe link goes, and what the creator already sells matter as much as reach.
A recipe creator builds a dish around the product and shows each step, so viewers see how to use it. A mukbang or review account eats it, and the reaction is the content.
An ingredient, a pan, or an appliance belongs with the cooks. A snack, a drink, or a new menu item can go either way, and the eaters bring a crowd that watches for the bite.
Many of the cooks here ask viewers to comment a word and then send the recipe by direct message, and others keep it on their own website or in the caption. Your product link can ride in that message or sit on the recipe page.
Agree on which one before the Reel goes up, and on how the Reel itself says that it is paid, since a message or a web page is not where most viewers see the post.
Of the 69, 26 have a cookbook out or on preorder, and several sell their own sauces, seasonings, or cookware. Ask which of their own products will appear in the same Reel, and make sure none of them competes with yours.
Five of the ten highest medians belong to creators who posted four Reels or fewer in the 30 days. For them, one paid Reel can be a quarter or more of the month’s Reels.
Others post daily, and a series of three or four Reels fits the way they already work.
We identified and ranked these creators by searching hundreds of thousands of top-performing food posts across Instagram with Klint.
We rank by median views across each creator’s recent Reels, so one viral Reel can’t lift an account up the list. Creators from any country qualify if they post in English or with no words, at least half of their recent posts are about food, and their typical Reel reaches 200,000 views.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 69 food influencers on Instagram, ranked by median views across their last 30 Reels or last 90 days, whichever is lower. English or no words, 200K+ median views. For each: followers, engagement, a standout Reel, and sponsored posts.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
As of October 2026 the top five food Instagram influencers by median views are Amaury Guichon, Kenny Song, Iram Mansoor, Luke West, and Jesha Ann Stevens.
Amaury Guichon leads on both counts, with 19M followers and 9M views on a typical Reel. The Reels are chocolate sculptures and pastry, with no talking.
By hand, search Instagram for the dish your product goes into, such as “air fryer salmon” or “protein cookies,” and note who posts it with a recipe. Then check which of them post Collabs with other food brands. Klint runs that search in one request, for example “Instagram recipe creators under 1M followers who cook with an air fryer.”
It depends on the format (a Reel, a Collab post, a carousel, or stories), whether the creator develops a new recipe for your product, how long you can run the Reel as an ad, and whether you ask them to leave out a competing brand. Restaurant reviewers are often hosted for a meal, while recipe creators are usually paid for the recipe and the Reel together, with the product sent ahead.
Three rules decide it: a typical recent Reel above 200,000 views, at least six Reels in 90 days, and food in at least half of the recent posts. Nick DiGiovanni posted four Reels in 90 days, and most of Keith Lee’s recent posts were not about food, so neither qualifies this month.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
Are you on this list and would you rather not be? Write to privacy@tryklint.ai and Klint will take you off.
