Written by David Roberts
Reviewed by Lucas Walter
Updated
The top UK fashion influencers in 2026 are Katherine Bond, Cocobeautea, Reuben Hahn, Sophie Knight and Lillie Grace. This list ranks 22 UK fashion influencers by median views across their last 30 posts, not by follower count. Each one was found by searching across hundreds of thousands of top performing fashion posts from the United Kingdom.
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All 22, in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Katherine Bond @katherine_bondd | 1.3M | 393K | 2.2% | Autumn outfits with shop links |
| 2 | Cocobeautea @cocobeautea | 2M | 336K | 2.2% | Quiet-luxury layering |
| 3 | Reuben Hahn @chiprooma | 527K | 236K | 4.2% | Menswear basics that fit |
| 4 | Sophie Knight @sophielouisesdiary | 1.6M | 224K | 2.5% | Seasonal outfits, linked by message |
| 5 | Lillie Grace @lilliegracep | 1.2M | 224K | 2.9% | Seasonal knitwear and layers |
| 6 | Milda Gud @mildagud | 830K | 175K | 2.9% | Minimal neutral outfits |
| 7 | Megan Ryder @megancryder | 173K | 110K | 6.2% | Outfit formulas from the high street |
| 8 | Stubbosfits @stubbosfits | 285K | 105K | 6.8% | Plus-size vintage and streetwear |
| 9 | Megan Ellaby @meganellaby | 232K | 70.6K | – | A stylist’s own wardrobe |
| 10 | Monikh @monikh | 404K | 55.6K | 4% | Editorial styling and brand collaborations |
| 11 | Sam Hulme @its_samhulme | 155K | 52.7K | 3.1% | Affordable smart menswear |
| 12 | William J Wade @williamjwade | 399K | 52.3K | 8.2% | Tailoring, with comedy |
| 13 | Sammi Pamela @sammipamela | 336K | 48.7K | 2.4% | Curvy try-ons, size 10, 30H |
| 14 | 5ft @im.5ft | 442K | 47.5K | 10.1% | Petite streetwear and honest PR reviews |
| 15 | Summer Jade @summerjadestyle | 207K | 41.8K | 2.9% | Dresses and girly outfits |
| 16 | Lauren Sarah @its_laurensarah | 411K | 39.5K | 7.2% | Petite hauls at 5ft |
| 17 | The Male Dresser @the.male.dresser | 52.9K | 29.8K | 2.2% | Menswear rules, explained |
| 18 | Kwadwo @kwadwo.7 | 467K | 28.6K | 12.6% | Colour and tailoring for men |
| 19 | Jayzz @jayzz1st._ | 39.1K | 25.5K | 5.8% | Jacket hunting on the high street |
| 20 | Agnes Barr @agnesmbarr | 160K | 20.4K | 17.6% | Outfit-of-the-day diaries |
| 21 | Anna @annamxlv | 41.8K | 20K | 2.4% | Office outfit formulas |
| 22 | Beckie Hart @beckiehart_ | 145K | 19.8K | – | Trench coats and polished layers |
The best fashion influencers in the UK aren’t simply the accounts with the most followers. Instagram and TikTok both show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or mid-sized account can reach more people than one several times its size.
That’s why we rank UK fashion influencers by median views of their posts (average number of people a typical post reaches). As of October 2026, the five most-watched are Katherine Bond, Cocobeautea, Reuben Hahn, Sophie Knight and Lillie Grace.
Grouped by what each creator wears and who it suits. The number beside each name is the creator’s overall rank.
The four accounts with more than a million followers. All four post outfit Reels on Instagram.
Outfit Reels from a tall creator, mostly high-street pieces with the odd designer bag or belt, and a little beauty and home. Viewers comment “SHOP” to be sent the link to every piece.
3 sponsored posts in the last 90 days, in high-street fashion.
Get-ready-with-me Reels and outfit carousels built on knits, layers, and soft autumn colours, shot at home and on London streets. The clothes lean towards designer labels, with some high-street pieces.
10 sponsored posts in the last 90 days, in fashion, bags and skincare.
Outfit-of-the-day Reels and try-ons, often tied to the season or a trip, that mix designer labels with the high street. Captions ask viewers to comment “SHOP” to get the outfit links.
4 sponsored posts in the last 90 days, in fashion, bags, jewellery and cars.
Warm, seasonal outfit Reels of knitwear and transitional layers, with some everyday beauty. High-street clothes are worn with designer bags and accessories.
5 sponsored posts in the last 90 days, in skincare, headphones, fashion and bags.
Tailoring, jackets, and fit advice for men. Five of the six post on TikTok.
Menswear tips and outfit Reels on shirts, henleys, and simple tailoring. The clothes come mostly from the high street and from sportswear brands.
2 sponsored posts in the last 90 days, in sportswear.
Smart-casual menswear try-ons priced piece by piece, from high-street and supermarket clothing ranges. The look is tailored and “old money”, filmed in front of a mirror.
2 sponsored posts in the last 90 days, in menswear.
Menswear with a comic streak: custom suits, cashmere, and “British gentleman” makeovers of strangers in London. The clothes lean towards tailoring and designer knitwear.
9 sponsored posts in the last 90 days, in tailoring, skincare, tech, cars, travel and watches.
Short menswear lessons on fit, colour, fragrance, and small details, written as captions over photos and talking-head clips. Most of the clothes are from the high street.
No sponsored posts found in the last 90 days.
Menswear fits of the week, lessons on which colours go together, and looks for nights out and events. High-street basics are mixed with designer pieces.
1 sponsored post in the last 90 days, in skincare.
Quick streetwear try-ons with a focus on jackets, framed as a hunt through high-street shops for the coat of the season. Fit checks are filmed in mirrors and outdoors.
1 sponsored post in the last 90 days.
Creators who give their size or height on camera. Check that your range covers it.
Second-hand, vintage, and streetwear outfits from a plus-size creator, with a body-positive message running through the posts. Some finds come from resale apps, and new posts go up about once a week.
1 sponsored post in the last 90 days.
Chatty try-ons and hauls from a curvy creator who wears a size 10 and a 30H bra, so most of the talk is about fit. The clothes come from supermarket, high-street, and online ranges.
5 sponsored posts in the last 90 days, in high-street fashion and swimwear.
Streetwear try-ons from a 5ft creator, filmed at home and around London. A numbered series reviews the clothes brands send for free, bluntly.
2 sponsored posts in the last 90 days, in high-street fashion and smart glasses.
Hauls and try-ons from a 5ft creator, mixed with comedy clips and an own-brand jewellery line. A recurring series lists the things viewers do not need to buy.
2 sponsored posts in the last 90 days, in lingerie and travel.
Outfits made to be copied, mostly from the high street. A fit for basics, dresses, and workwear.
“Simple but chic” London outfits in neutral colours, posted as a running series of Reels. High-street basics are mixed with mid-priced and designer knitwear and silk.
1 sponsored post in the last 90 days, in high-street fashion.
Fast-cut Reels that put several outfits into one clip, each captioned for an occasion such as university, work, or a night out. Everything is from the high street, and each clip is made to be saved and copied.
2 sponsored posts in the last 90 days, in high-street fashion.
Feminine outfit Reels built around one dress or statement piece, often frilly, shot in Brighton, London, and on trips to Paris. Almost everything comes from the high street.
5 sponsored posts in the last 90 days, in high-street fashion, beauty and phone accessories.
Short outfit-of-the-day clips with one-line captions, shot in bedrooms, bathrooms, and on nights out. The clothes come mostly from smaller independent labels.
No sponsored posts found in the last 90 days.
Office outfits and styling rules from a software engineer, built mostly from high-street workwear. The posts are set out as formulas to copy for the working week.
3 sponsored posts in the last 90 days, in workwear and footwear.
Stylists and label owners with a designer lean and steady brand work. Suited to premium labels.
A Manchester stylist’s own outfits, mixing designer and high-street pieces, alongside home and family posts. Brand campaigns are frequent and are marked as ads in the caption.
14 sponsored posts in the last 90 days, in fashion, jewellery, homeware and bags.
Editorial womenswear styling, posted mostly as photos, with a designer lean and advice on how garments size up. Brand collaborations are frequent, including a collection under the creator’s own name.
17 sponsored posts in the last 90 days, in fashion, accessories and resale.
Polished outfit Reels of trench coats and autumn layers, some filmed side by side with a sister, against London and Paris backdrops. The outfits mix designer pieces with clothes from the creator’s own label.
3 sponsored posts in the last 90 days, in occasionwear, high-street fashion and haircare.
We analyzed the 393 posts these 22 creators published on Instagram and TikTok in the last 30 days. Of those, 30 beat their creator’s usual views by 3× or more.
Here are the hooks that are working, read from each post’s caption, title, or on-screen text.
“The jacket of Autumn!”
The most common opening names one piece, and often the shop it came from: a new jacket, a knitted set, a pair of trainers. On Instagram the largest accounts open the same way, with an instruction to comment “SHOP” for the links.
Jayzz 438K views · 17.2× their usualIf your piece is the one named, have every size in stock before the post goes up, and make sure it can be found on your site by the words the creator used.
“i don’t love the new set up”
These open on a finished look with a short, offhand line: “absolutely not”, “i ❤️ dressing up”. No shop or brand is named in the opening.
Agnes Barr 190K views · 9.3× their usualThey break out on the creator’s styling, not on one garment. A piece you send may be one item in a full look, so agree in advance that it is tagged in the post or named in the caption.
“a few styling rules I always come back to”
A smaller set of breakouts open with a rule or a list: styling rules to come back to, things not to buy, what to wear when there is no money to shop.
Anna 173K views · 8.7× their usualTwo of the three came from an office-wear account with fewer than 50,000 followers, so this opening does not need a large audience. It suits basics, because a rule is usually about a piece that goes with everything: a white shirt, a blazer, a pair of loafers.
Kwadwo: “Before the basquiat show…” reached 5.6M views, 195× their usual.
William J Wade: “Just me, a custom suit, London city and nothing but vibes 🕺🏽” reached 1.2M views, 22.1× their usual.
Lauren Sarah: “A little luxury 🤎 @Lounge AD” reached 284K views, 7.2× their usual.
What the UK fashion accounts on this list do at each size on Instagram and TikTok. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Micro | 10K to 100K | 25.5K | 2.4% | 3.5 | 5% |
| Mid | 100K to 500K | 48.7K | 6.8% | 5.1 | 12% |
| Macro | Over 500K | 230K | 2.7% | 2.3 | 16% |
Medians across these 22 accounts, from each account’s last 30 posts. “Sponsored posts” is the share of posts in the 90 days to 10 Oct 2026 that carry a paid-partnership label or a stated sponsor.
If you sell clothes in the UK, whether that is your own label, a boutique, or a retailer’s range, the right creator is one whose followers already shop at your prices and in your sizes. Go through these before you send a parcel:
Add up what the creator wore in each of their last ten posts. Followers who come for £30 dresses will admire a £300 coat and not buy it, and followers who come for designer pieces will scroll past a supermarket range. Approach the creators whose usual outfit costs about what yours does.
A creator who gives a size or a height is followed by people who share it. If your range stops at a 16, or your trousers come in one leg length, a petite, tall, or plus-size creator can only report that it didn’t fit.
Ask for measurements, not a dress size. UK sizes differ from shop to shop, and a return filmed in a fitting room is a worse result than no post at all.
Some of the largest Instagram accounts end an outfit post by asking viewers to comment “SHOP”, then send the links by direct message, sometimes through an affiliate app that pays the creator a commission. Ask whether your pieces can be linked that way, and whether a commission replaces part of the fee.
A free item counts as an incentive under UK advertising rules, whether the creator asked for it or you sent it unprompted. Any post that features it has to be obviously identifiable as an ad, and the Advertising Standards Authority holds both the brand and the creator responsible for that. Agree in writing that the post opens with the word “Ad”. A “gifted” tag is unlikely to be judged clear enough.
We identified and ranked these creators by searching hundreds of thousands of top performing fashion posts on Instagram and TikTok from the United Kingdom with Klint.
We rank by median views across each creator’s last 30 posts, so one viral post can’t lift an account up the list. On Instagram only Reels and videos show a view count, so photo posts are left out of the median.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 22 fashion creators based in the UK across Instagram and TikTok, ranked by median views over their last 30 posts. For each, tell me what they post, where their clothes come from, their best post of the last 30 days, and any sponsored posts.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
As of October 2026 the top five UK fashion influencers by median views are Katherine Bond, Cocobeautea, Reuben Hahn, Sophie Knight and Lillie Grace.
Cocobeautea (@cocobeautea) has the largest following on this list, 2M on Instagram. Katherine Bond ranks first on views instead, with a median of 393K across recent Instagram Reels.
12 are listed on Instagram and 10 on TikTok. Each creator is listed once, under the app where their posts get more views.
Stubbosfits posts plus-size vintage and streetwear, and Sammi Pamela posts curvy try-ons in a size 10 with a 30H bra. Lauren Sarah and @im.5ft are both 5ft, and Katherine Bond styles outfits for a tall frame.
Start with the people who already tag you, then search Instagram and TikTok for your kind of clothing with “UK” and a size or a city, and note who posts outfits at your price. With Klint you type the brief instead, for example “UK creators under 100K followers who post petite try-ons”, and get the matching accounts back with their figures.
It depends on what you ask for. A gifted piece with no brief may cost you only the garment and the postage. A paid post is priced on the views the creator usually gets, the number of posts, how long you may reuse the footage in your own adverts, and whether you ask them not to work with rival labels for a time. Some creators also take a commission on sales through their shop links. A gifted post still has to be labelled as an ad.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
On this list and would rather not be? Write to privacy@tryklint.ai and Klint will take you off.
