Written by David Roberts
Reviewed by Lucas Walter
Updated
The top UK influencers in 2026 are Mat Armstrong, Futcrunch, Mrwhosetheboss, BeardMeatsFood, and Sidemen. This list ranks 20 UK influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top-performing posts from the United Kingdom.
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All 20 are listed in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Mat Armstrong @MatArmstrongbmx | 7.9M | 11M | 3% | Rebuilding wrecked cars |
| 2 | Futcrunch @futcrunch | 24M | 8.8M | 1.2% | Football challenges and tricks |
| 3 | Mrwhosetheboss @Mrwhosetheboss | 23M | 8.1M | 2.3% | Phone reviews and tech tests |
| 4 | BeardMeatsFood @Beardmeatsfood | 6.9M | 6.5M | 2.5% | Restaurant eating challenges |
| 5 | Sidemen @Sidemen | 23M | 5.2M | 2.4% | Sunday group challenges |
| 6 | Dylan Page @dylan.page | 20M | 4.1M | 12.6% | Fast news explainers |
| 7 | KSI @KSI | 19M | 3.5M | 1.9% | Challenge games with guests |
| 8 | Alex Alvanis @Alexandrosthenics | 1.1M | 2.6M | 2.7% | Calisthenics skills, taught on camera |
| 9 | Molly-Mae Hague @mollymaehague | 4.3M | 2.2M | 9.3% | Outfits, home, and family life |
| 10 | Mark McCann @MarkMcCann64 | 1.1M | 2M | 2.9% | Supercar deals and scams |
| 11 | Mrs Hinch @mrshinchhome | 4.8M | 2M | – | Cleaning, home, and garden |
| 12 | Uncle Roger @mrnigelng | 11M | 1.7M | 3.4% | Cooking-video reactions in character |
| 13 | The Spiffing Brit @thespiffingbrit | 4.5M | 1.6M | 3.2% | Breaking strategy games |
| 14 | Simon Wilson @SimonWilson12 | 2.3M | 1.5M | 2.3% | Hotels, trains, and flights tested |
| 15 | Tom Scott @TomScottGo | 6.7M | 1.3M | 4.4% | Places and how things work |
| 16 | Grian @Grian | 8.9M | 1.3M | 5.3% | Minecraft builds and Hermitcraft |
| 17 | Max Fosh @MaxFosh | 5.2M | 1.2M | 3.3% | Stunt pranks with strangers |
| 18 | Steve Mould @SteveMould | 3.6M | 1.2M | 3.2% | Physics demos explained |
| 19 | Nella Rose @nellarose | 2.8M | 1.1M | 13.4% | Comedy clips and travel diaries |
| 20 | JOLLY @jolly | 5.5M | 1M | 3.4% | British taste tests |
The best influencers in the UK aren’t simply the accounts with the most followers. YouTube, TikTok, and Instagram all show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or mid-sized account can reach more people than one several times its size.
That’s why we rank UK influencers by median views of their videos (the average number of people a typical video reaches). As of October 2026, the five most watched are Mat Armstrong, Futcrunch, Mrwhosetheboss, BeardMeatsFood, and Sidemen.
Seven groups, by the kind of video: challenges, sport, food and travel, cars, explainers, gaming, and life at home. The number beside each name is the creator’s overall rank.
Elaborate setups with friends, strangers, or famous guests. Made as long videos, then cut into Shorts.
A group of seven friends with one big challenge video every Sunday: last to leave, hide and seek, and cheap against expensive. Shot in houses, restaurants, and on trips, often with other YouTubers as guests.
3 sponsored posts in the last 90 days, in AI assistants, apps, and cruises.
Challenge games with guest creators: make-us-laugh cash rounds, guessing games, and lookalike contests. Shorts are cut-downs of the same games.
No sponsored posts found in the last 90 days.
Stunt documentaries built on one silly premise: hire a stranger, trick some friends, or rig a challenge, then film the payoff. Recent shoots went to Las Vegas, New Jersey, and the Cook Islands.
4 sponsored posts in the last 90 days, in finance apps, AI assistants, and live shopping.
Sport turned into a game: football tricks and stunts, and calisthenics moves taught to strangers.
Fast-cut football challenges, mostly vertical Shorts: sticky hands, card-box openings, stadium-seat tests, and collaborations with professional players. Big stunts at World Cup stadiums sit beside simple indoor setups.
4 sponsored posts in the last 90 days, in football apps and video games.
Calisthenics skill videos filmed in gyms: a stranger or a training partner learns a move, and the clip ends on the reaction. Guest lifters and gym members fill the rest.
No sponsored posts found in the last 90 days.
Giant meals, first tastes, roasts of other chefs’ cooking, and hotels and trains reviewed with the price up front.
One oversized restaurant challenge a week: a giant meal, a time limit, and the price and the record read out at the table. Most are filmed at restaurants around the UK, from Nottingham to Liverpool.
No sponsored posts found in the last 90 days.
Comedian Nigel Ng’s character reacts to other people’s cooking videos, shouting at the rice and showing how it should be done. Guest chefs join the table in many episodes.
3 sponsored posts in the last 90 days, in VPNs.
First-person travel tests filmed on the move: trains, hotels, flights, and late-night diners, each with its price. Almost all vertical Shorts, narrated deadpan.
4 sponsored posts in the last 90 days, in live shopping, travel eSIMs, and trading cards.
Two best friends, Josh and Ollie, and a rotating British cast try American and regional dishes for the first time. Daily Shorts and weekly long episodes, with celebrity guests at the table.
14 sponsored posts in the last 90 days, in food delivery, VPNs, apps, and wallets.
Buying, fixing, and selling expensive cars over several episodes. Both ran vehicle-history-check ads this quarter.
Multi-part build films on wrecked premium cars, bought broken and rebuilt in a workshop with a regular crew and outside specialists. The current project is a damaged yacht, surveyed in Florida before the trip home.
4 sponsored posts in the last 90 days, in vehicle history checks and meal-replacement drinks.
Long videos on flipping supercars, chasing stolen cars, and exposing scams. Filmed at UK dealers, specialist workshops, and a home garage, with a regular crew of mechanics.
6 sponsored posts in the last 90 days, in vehicle history checks and identity protection.
One question per video: which phone, which AI, how something works, or what just happened.
Studio-shot phone launches, hands-ons, and head-to-head tests, heavy on iPhone, Samsung, and AI. Shorts turn each comparison into a quick ranked list.
12 sponsored posts in the last 90 days, in VPNs, phone accessories, TVs, and software.
Viral news clips from around the world, narrated in a fast, jokey voiceover, more than once a day. Nearly every caption ends on a question, so the comments carry the post.
1 sponsored post in the last 90 days, in coffee.
Ten- to thirty-minute films, each at one named UK site, answering one “how” or “why” question with the people who run it. A clock factory, a circus, a hidden monorail, and a cathedral library.
8 sponsored posts in the last 90 days, in VPNs, careers advice, razors, and online courses.
One odd object or effect per video, then the physics behind it, with slow motion and bench experiments. Filmed at a workbench, with hands and props on camera.
4 sponsored posts in the last 90 days, in online courses, science kits, internships, and desk toys.
Minecraft series and strategy-game challenges, narrated over the game itself.
Long gameplay videos that break a game’s economy or rules under a self-imposed challenge, narrated deadpan. Skyrim, Civilization, and Ghost Recon, with the joke in the title.
4 sponsored posts in the last 90 days, in drinks, creator software, and video games.
Minecraft let’s-play episodes from the Hermitcraft server, plus build tutorials, with game footage and voiceover. Numbered episodes of long-running series.
2 sponsored posts in the last 90 days, in video games.
Short clips of home life, outfits, and comedy. Each ran four or more sponsored posts this quarter.
Short, glossy clips of outfits, home, and travel, cut to music with one line of text as the hook. Brand work runs through the feed: a long sportswear partnership and the creator’s own clothing label.
4 sponsored posts in the last 90 days, in sportswear and baby products.
Cleaning, home, and garden clips filmed at home, from hauls and seasonal tours to the chickens. Brand work is the backbone, with retail, cleaning, and beauty campaigns.
7 sponsored posts in the last 90 days, in homeware, cleaning products, skincare, and makeup.
Talk-to-camera comedy, lip-syncs, and cut-downs of the creator’s own YouTube series, plus travel diaries from Tokyo to New York. The running subjects are dating, money, and being British-Congolese.
8 sponsored posts in the last 90 days, in sports TV, beauty, hair tools, and ice cream.
We analysed the 142 posts these 20 creators published on YouTube, TikTok, and Instagram in the last 30 days. Of those, 9 beat their creator’s usual views by 3× or more.
Here is how this month’s breakouts open, read from what each video says in its first seconds, or from its caption when nobody speaks.
“Oh, you’re kidding.”
Four breakouts open mid-conversation, before any introduction: three from JOLLY at the table and one from Alex Alvanis, who asks a gym-goer “Are you dizzy?” mid-handstand. Both channels start their ordinary posts mid-conversation too, so the cold open is the format, not what changed.
JOLLY 8.1M views · 8× their usualFor JOLLY, what the breakouts share is the matchup. Three of its four put British tasters in front of a classic American dish: Southern fried chicken, biscuits and gravy, and a Thanksgiving dinner. The two usual posts were jellied eels for an American guest and a sweet-and-salty plate for the grandparents from the fried-chicken video.
“Holy hell, bro.”
Both breakouts that open this way come from Dylan Page, and each puts a reaction before the facts: an exclamation over France’s protests, and a jab at South Africa’s “John Wick” fathers over dashcam footage.
Dylan Page 24M views · 5.8× their usualThe usual posts of the month open straight on the news (“Elon Musk has just promised…”) or play with no voice at all.
“Which AI can guess exactly how many jelly beans are in this jar?”
The one breakout that opens this way, from Mrwhosetheboss, was the month’s most watched. It opens on a test anyone can play along with, then runs it on each AI assistant in turn.
Mrwhosetheboss 39M views · 4.9× their usualThe usual videos of the month open on a verdict about a phone (“the $2,000 iPhone Duo is all about trade-offs”) or a numbered list of features.
Alex Alvanis: “I taught him how to do THIS 🤯💀” reached 26M views, 10× their usual.
Nella Rose: “Bye man 🤣🤣” reached 5.2M views, 4.6× their usual.
This table shows what the UK influencers on this list do at each size on YouTube, TikTok, and Instagram. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Macro | 1M to 2M | 2.3M | 2.8% | 0.7 | 33% |
| Mega | 2M to 10M | 1.4M | 3.3% | 0.9 | 26% |
| Mega | Over 10M | 4.7M | 2.4% | 1.3 | 15% |
The figures are medians across these 20 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to 25 Oct 2026 that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
If you’re a UK brand picking your first creator from a list this broad, start with the format you need, and then check the things a follower count hides.
16 of these 20 are YouTube channels. On YouTube a sponsor usually buys a segment inside a long video; on TikTok and Instagram the post itself is the ad.
Ask which one you’re buying and where your segment sits in the video.
Most of these creators post a few times a month, not a few times a week: the top-ranked channel uploaded 2 videos in 30 days. A slot in one of those videos is scarce, so ask for the release date before you agree the brief.
VPN brands paid 4 of these creators in the last 90 days, more than any other kind of sponsor, and only 3 ran no sponsored post at all. If a creator read a competitor’s ad last month, ask about exclusivity before you brief them.
The Competition and Markets Authority’s guidance for content creators says an ad must be clear as soon as someone sees it, with a label such as “ad” or “advert”. A brand tag, a discount code, or “#gifted” is not enough.
Put the label, and where it goes, in the brief, so it is not left to the edit.
Many of these videos are made in a studio, abroad, or from game footage. If you need a British high street, a UK store, or a local event in shot, say so before the deal, not after the first cut.
We identified and ranked these creators by searching hundreds of thousands of top-performing posts on YouTube, TikTok, and Instagram from the United Kingdom with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators qualify if they live in the UK now and are known for their own videos: groups and duos count, while brands, media channels, and stars promoting music, film, sport, or TV do not.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 20 influencers based in the UK on YouTube, TikTok, and Instagram, ranked by median views across their last 30 videos or their last 90 days, whichever is lower. Show followers, engagement, and sponsored posts.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
As of October 2026 the top five UK influencers by median views are Mat Armstrong, Futcrunch, Mrwhosetheboss, BeardMeatsFood, and Sidemen.
On this list, Futcrunch has the most, with 24.2 million YouTube subscribers, ahead of Sidemen (23.4 million) and Mrwhosetheboss (23 million). None of them ranks first: Mat Armstrong does, with 7.9 million, because a typical video reaches more people.
YouTube, TikTok, and Instagram. A creator appears only under the platform that gives their typical video the biggest audience: 16 on YouTube, 3 on TikTok, and 1 on Instagram.
They post too rarely right now. Beta Squad uploaded 3 YouTube videos in the last 90 days and Niko Omilana 1, and Zoella’s last Instagram post was on 1 January. The list needs 6 posts in 90 days, so views from older videos cannot hold a place. Singers, actors, athletes, and TV presenters are left off too, however big their accounts.
By hand, search each platform for creators in your category, and then check that they live in the UK, not only that they post about it: their bio, their own words, and where their videos are filmed. Klint does the search in one go, for example “UK food creators on YouTube who film in British restaurants”.
The format sets most of it. A segment inside a long YouTube film costs something different from a Short, a TikTok, or a Reel built around your product. Exclusivity, usage rights, and the creator’s usual views per video move it further, so ask for recent view counts before you agree a fee.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
Are you on this list and would you rather not be? Write to privacy@tryklint.ai and Klint will take you off.
