Written by David Roberts
Reviewed by Lucas Walter
Updated
The top Malaysian influencers in 2026 are Farah Wen, ems, Khaled Hassan, Khairul Aming, and Anas Zahrin. This list ranks 37 Malaysian influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top-performing posts from Malaysia.
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All 37 are listed in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Farah Wen @farahwen | 4.1M | 6.3M | 3% | Pregnancy and family vlogs |
| 2 | ems @aemilst | 5M | 5.5M | 7.2% | Couple skits and pranks |
| 3 | Khaled Hassan @khaledhassanzz | 3.3M | 2.7M | 3.1% | Ice-cream van route vlogs |
| 4 | Khairul Aming @khairulaming | 7.1M | 2.5M | 7% | Food-business and travel vlogs |
| 5 | Anas Zahrin @anaszahrin | 3.6M | 1.9M | 4.3% | Faith and family diary |
| 6 | Puteri Rania @puteriraniaa | 2.5M | 1.9M | 12.3% | Lifestyle vlogs and storytimes |
| 7 | Alieff Irfan @TheAlieffIrfan | 6.6M | 1.6M | 2.4% | AI Team reality series |
| 8 | Ryan Bakery @ryanbakery | 4.4M | 1.6M | 10.3% | POV comedy sketches |
| 9 | Syima Eima @syimaeima | 5M | 1.6M | 2.2% | Home life and GRWM |
| 10 | Gigi Cheoh @gigicheoh | 1.9M | 1.5M | 1.1% | Video transitions |
| 11 | Cahaya Icha @cahayaicha__ | 13M | 1.1M | 10.8% | Cash giveaways |
| 12 | Kekanda @kekanda__ | 1.1M | 1.1M | 8.9% | Lip-sync and POV clips |
| 13 | Isa Isarb @IsaIsarb | 3.4M | 1M | 1.5% | Adventure documentaries |
| 14 | Belle Strelle @bellestrelle0 | 2.9M | 909K | 9% | Live sales for a shawl label |
| 15 | J @isawkwardguy | 789K | 899K | 6.6% | Malaysian news comedy |
| 16 | Malkodok @malkodok97 | 838K | 845K | 7.9% | Married life and motorbikes |
| 17 | Arieff Yong @arieffyong | 1.4M | 776K | 6.1% | British-etiquette comedy |
| 18 | Hans Ahseng @ahseng.botak.hans | 890K | 776K | 9.5% | Classroom character comedy |
| 19 | Mr. Ali @this_is_mr.ali | 1.2M | 725K | 7.7% | Kuih and cake recipes |
| 20 | Sofea Shra @sfeashraa | 1.1M | 693K | 12.2% | Bridal and makeup GRWM |
| 21 | Ahmad Faezal @ahmadfaezal4 | 3.2M | 661K | 9.2% | News explainers |
| 22 | Eznny_ @tiakkksayangg | 713K | 525K | 13.6% | One-joke POV skits |
| 23 | Daus Batjo @dausbatjo | 1M | 505K | 8.5% | Costumed character skits |
| 24 | Jason Chen @scaredtodie | 765K | 490K | 6.8% | Hawker and café reviews |
| 25 | Nasz Kenyang @nazskenyang | 1.2M | 485K | 10.6% | Ensemble comedy sketches |
| 26 | Bang Bob @bangbobreturn | 328K | 459K | 5.9% | Fight-trip vlogs and memes |
| 27 | Kyrose @kyrosemlbb | 1.1M | 428K | 8.7% | Mobile Legends gameplay |
| 28 | Christy Ng @christyemilylove | 996K | 418K | 7% | Opinion clips and group comedy |
| 29 | Moeira Johnson @moeirajohnson | 1.4M | 399K | 4% | Malaysian dessert recipes |
| 30 | Soloz @soloz___ | 1.9M | 396K | 8.3% | Mobile Legends clips |
| 31 | Ahmad Yusof @beymad_ | 1.7M | 392K | 9.3% | Dakwah clips and a perfume tour |
| 32 | Hungry Sam @HungrySam22 | 615K | 356K | 3.3% | Viral food tests |
| 33 | Nigel @nigelsparks | 768K | 350K | 6.9% | Umbrella meet-ups |
| 34 | SharkmanZ @sharkmanz37 | 1M | 346K | 7.1% | “That one friend” skits |
| 35 | Mekyun @mekyunnnn | 1.7M | 342K | 7.6% | Family and culture vlogs |
| 36 | Kaki Review @kakireviewofficial | 442K | 327K | 5.4% | Small-stall food reviews |
| 37 | Troy Ling @troy_ling | 445K | 306K | 7.6% | Makeup reviews and rankings |
The best influencers in Malaysia aren’t simply the accounts with the most followers. TikTok, YouTube, and Instagram all show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or midsized account can reach more people than one several times its size.
That’s why we rank Malaysian influencers by median views of their videos (the average number of people a typical video reaches). As of October 2026, the five most watched are Farah Wen, ems, Khaled Hassan, Khairul Aming, and Anas Zahrin.
Grouped by what they make, from family vlogs to Mobile Legends. The number beside each name is the creator’s overall rank.
Routines, marriages, and family days filmed at home, including the two most-watched accounts on the list.
Morning routines, pregnancy updates, and days with a newborn, filmed at home in soft handheld shots. Brand placements sit inside the routine, not in separate ads.
4 sponsored posts in the last 90 days, in home fragrance, baby products, TVs, and skincare.
Scripted couple skits and hidden-camera pranks with a husband, each set in one room. The setup is captioned on screen, in English.
4 sponsored posts in the last 90 days, in chat apps, reading apps, and toys.
A faith-and-family diary told in emotional Malay voiceovers: umrah trips, a friend’s wedding series, and acts of kindness. Also hosts TikTok Shop lives.
No sponsored posts found in the last 90 days.
Lifestyle vlogs: travel days, family outings, get-ready-with-me clips, and talking-head storytimes. Uploads most days, mixing Malay and English.
1 sponsored post in the last 90 days, in dental care.
Soft-focus home life from a mother of six: school runs, pool days, closet resets, and get-ready-with-me clips. Beauty and cleaning sponsorships run inside the routine footage.
14 sponsored posts in the last 90 days, in makeup, skincare, household cleaning, and cameras.
Short everyday clips set to trending audio: married life, family moments, and two-stroke motorbike culture. In Malay, filmed at home or on the road.
2 sponsored posts in the last 90 days, in skincare and cosmetics.
Family-and-culture vlogs from a Chinese-Malaysian family, told in fluent Malay: parents, festivals, morning markets, and food trips. Filmed at home, in markets, and at kopitiams.
10 sponsored posts in the last 90 days, in banking, household goods, cars, retirement savings, snacks, and pet food.
Solo and ensemble skits, mostly in Malay, each set up by a line of text. Two creators work in English.
Solo POV sketches in Malay: relatives, husbands, and school characters, each set up by a line of on-screen text. Filmed at home or just outside it.
No sponsored posts found in the last 90 days.
Short POV and lip-sync clips built on trending sounds, with the joke in Malay on screen or in the caption. Filmed selfie-style, at home or outdoors.
No sponsored posts found in the last 90 days.
Talking-head jokes and quick skits about Malaysian and regional news: the haze, Formula 1, football, and the cost of living. In English with Malay phrases.
4 sponsored posts in the last 90 days, in snacks, esports apparel, fast food, and soft drinks.
Deadpan British-etiquette comedy: how-to tutorials and POV sketches that set British manners against Malaysian ones. A spouse often joins the sketches.
3 sponsored posts in the last 90 days, in skincare and smartphones.
Solo classroom comedy: every student, teacher, and “that one girl at uni” played by the same creator, each named in an on-screen line. In Malay with English phrases.
5 sponsored posts in the last 90 days, in online shopping apps, streaming apps, and oral care.
One-joke POV skits in Malay: friends, exams, family, crushes, and the haze, set up by a caption card. Two to four posts a day, filmed indoors or in a car.
No sponsored posts found in the last 90 days.
Costumed character skits with a POV sticker and a punchline, plus clips from a self-made drama series. Hosts cosmetics live sales between the skits.
4 sponsored posts in the last 90 days, in cosmetics, skincare, and desserts.
Ensemble sketches from NK Studio: sibling fights, office scenes, and parody trailers, played straight to camera by a recurring cast. Some posts trail an upcoming series.
3 sponsored posts in the last 90 days, in smartphones, fast food, and condiments.
Day-in-the-life vlogs on trips with Muay Thai fighters, cut with very short meme and couple-comedy clips. Filmed at airports, arenas, hotels, and mamak tables.
11 sponsored posts in the last 90 days, in combat sports events.
Talking-head opinion clips and group comedy with the Bengap Brothers, between store openings for a shoe and handbag label. Filmed in boutiques, malls, cars, and the office.
5 sponsored posts in the last 90 days, in coffee, films, and fashion.
Single-scene skits about “that one friend” at cafés, in cars, and at events, with the premise written on the first frame. In colloquial Malay, with a recurring cast.
15 sponsored posts in the last 90 days, in food and drink, personal care, digital banking, online shopping, and cars and fuel.
Kuih and dessert recipes from home kitchens, and reviews of hawker stalls, chains, and struggling small shops.
Faceless home baking of Malaysian kuih, puddings, and kek batik, shot from above. The full recipe is in every caption.
1 sponsored post in the last 90 days, in bread.
Single-dish reviews at hawker stalls and cafés, each with the place tagged and a verdict at the end. Mostly in the Klang Valley, in English.
No sponsored posts found in the last 90 days.
Recipe tutorials for Malaysian desserts such as kek batik, chocolate popia, and cendol, with every ingredient listed in the caption. Filmed at a kitchen counter, hands and pan in frame.
2 sponsored posts in the last 90 days, in supermarkets.
Shorts that taste viral foods and chain-restaurant dishes and answer one question: really good or not? In English, about twice a week.
6 sponsored posts in the last 90 days, in food and drink, coffee, and dashcams.
First-person food reviews: a small stall owner’s story, then a meal at the stall. Long spoken Malay narration, often on the road from Melaka.
No sponsored posts found in the last 90 days.
Drugstore makeup reviews, a bridal get-ready series, and video transitions. Beauty brands paid all three in the last 90 days.
Transition and editing showcases: match cuts, whip pans, and outfit changes, shot on location with a crew. Follow-up posts show how each transition was filmed.
9 sponsored posts in the last 90 days, in skincare, makeup, snacks, smartphones, and cameras.
Bridal get-ready-with-me videos from a creator married in October 2026, plus drugstore makeup reviews and hijab styling. Filmed alone at home, in hotel rooms, and at events.
16 sponsored posts in the last 90 days, in makeup and cosmetics.
Talking-head makeup reviews from a home studio: swatches, top-10 rankings, dupes, and honest verdicts on foundations, powders, and blushes. English hooks with Malay asides.
11 sponsored posts in the last 90 days, in skincare, cosmetics, and beauty retail.
Formats bigger than one skit: a reality series, cash giveaways, news explainers, cross-state adventures, and mass meet-ups.
Long episodes of AI Team, a reality-comedy series of partner challenges and battles with a fixed cast, filmed in a house and a studio. The cast returns in almost every upload.
No sponsored posts found in the last 90 days.
Cash handouts and giveaways to strangers and families, filmed handheld in shops, streets, and homes. Brand campaigns are folded into the giveaways.
12 sponsored posts in the last 90 days, in online shopping apps, skincare, fragrance, snacks, tablets, and property.
Adventure documentaries and endurance builds: a 97-kilometer horse ride between states, 24 hours in a bird’s nest, and train trips abroad. Shot on location with a crew.
No sponsored posts found in the last 90 days.
News explainers in Malay: a headline on screen and a voiceover over maps, clips, and graphics. Covers Malaysian politics, cost of living, regional disputes, and science.
2 sponsored posts in the last 90 days, in sweeteners and eyewear.
Deadpan meet-up videos built on one running joke, an umbrella held over fans at “payung” meet-ups across Sabah and Sarawak. Filmed in malls, streets, and queues.
No sponsored posts found in the last 90 days.
Vlogs from the shop floor: a sambal brand, an ice-cream van, a shawl label’s live sales, and a perfume tour.
First-person walk-and-talk videos from a dried-ice-cream van, announcing each stop at markets and roadsides across the peninsula. In English with Malay place names, and no captions.
No sponsored posts found in the last 90 days.
Talk-to-camera vlogs in Kelantan Malay that follow a sambal brand and a restaurant through launches, trips, and weddings. Most are filmed on location.
No sponsored posts found in the last 90 days.
Live-sale promos for a shawl and beauty label, with outfit-of-the-day themes, giveaway teasers, and husband-and-wife banter. Filmed at home and at the live-selling setup.
1 sponsored post in the last 90 days, in skincare.
Short dakwah and doa clips, cut with a town-to-town tour selling perfume and tudung from a table. Recaps film the queue and thank the crowd.
No sponsored posts found in the last 90 days.
Gameplay clips, skin reviews, and builds for Mobile Legends: Bang Bang, from a former pro and a former top-ranked player.
Gameplay from Mobile Legends: Bang Bang, with skin reviews, hero builds, and outplays in screen capture and a corner face-cam. Several posts a day during game events.
No sponsored posts found in the last 90 days.
Mobile Legends: Bang Bang clips cut to a punchline, titled in three or four words. Game-event appearances and brand activations sit between them.
18 sponsored posts in the last 90 days, in mobile games, public health, snacks, food delivery, and online shopping.
We analyzed the 542 posts these 37 creators published on TikTok, YouTube, and Instagram in the last 30 days. Of those, 49 beat their creator’s usual views by 3× or more.
Here is how this month’s breakouts open, read from what each video says in its first seconds, or from its caption when nobody speaks.
“aku ni lapar tau”
About two in five of this month’s breakouts have no speech at all: a song or a trending sound, and one line of text on screen. The same creators’ usual posts are silent just as often, so silence is the format here, not the reason a post took off.
Eznny_ 2.3M views · 4.3× their usualWhat changed is the situation on the card. The seven breakouts from @tiakkksayangg name moments nearly every viewer has lived through, such as a sibling’s payday or a friend with strict parents. The same account’s usual cards are shorter reactions: a lone “aku:” over a sound.
“Hey, are you okay?”
These breakouts open inside a scene or a conversation, with no greeting and no setup spoken to the viewer. The same creators open that way even more often in their usual posts, so the opening alone is not what lifted these.
ems 18M views · 3.3× their usualThe premise did the work. In the breakout from ems, everything turns on one small gesture: a husband who brought spare slippers after the date went wrong. Nigel’s best post follows a single fan just out of prison, while the usual ones announce the next meet-up to a crowd.
SharkmanZ’s breakout, a café-table skit, carried no brand. The usual post beside it that month was a fuel campaign.
“Come get ready with me for my wedding day.”
A few breakouts open by saying what the creator is about to do, with something riding on it. Sofea Shra’s wedding-morning video says the time aloud and counts down to the ceremony at 11. Sofea’s usual posts from the same month carry only music or film audio; this one talks.
Sofea Shra 2.4M views · 3.4× their usualThe opening is not new for everyone. Isa Isarb starts nearly every video by saying what the crew will do today, in breakouts and usual posts alike, so the difference there was where the trip went, not the first line.
Ahmad Faezal’s video reached 9.8M views, 14.8× their usual.
Nigel: “I love you. Thank you” reached 3.9M views, 11.3× their usual.
SharkmanZ’s video reached 3.4M views, 9.8× their usual.
This table shows what the Malaysian accounts on this list do at each size on TikTok, YouTube, and Instagram. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Mid | 100K to 500K | 327K | 5.9% | 7.2 | 15% |
| Macro | 500K to 2M | 490K | 7.7% | 2.6 | 14% |
| Mega | Over 2M | 1.6M | 7% | 1.4 | 10% |
The figures are medians across these 37 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Oct 25, 2026, that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
If you’re a Malaysian brand, agency, or TikTok Shop seller hiring creators before you’ve picked a niche, start with these checks.
A Malay-speaking creator and an English-speaking one reach different audiences, even when both have millions of followers. If your buyers speak Mandarin, Cantonese, or Tamil, plan for several smaller creators who speak to them directly, because the biggest accounts rarely do.
Many Malaysian creators run a brand of their own, from cosmetics and caps to baking classes and game top-ups, and several sell through TikTok Shop lives. Ask which products they sell, whether yours competes with them, and how often they promote their own.
A paid post with millions of views but very few likes was probably pushed with ad spend. Ask for the likes and comments on recent sponsored posts next to the creator’s usual ones, and judge the creator on the usual ones.
Malaysia’s Content Code asks for a clear label such as “Ad” or “Sponsored” in the video itself, in the same language as the post, and warns against vague tags like “collab” or “sp.” Put the wording in the brief, because many paid reviews here carry no label at all.
We identified and ranked these creators by searching hundreds of thousands of top-performing posts on TikTok, YouTube, and Instagram from Malaysia with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. A creator qualifies if they are Malaysian, based in Malaysia, and known for their own videos, in any language; singers, actors, and accounts run by a brand or a team are left out.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 37 influencers in Malaysia on TikTok, YouTube, and Instagram, ranked by median views across their last 30 videos or their last 90 days, whichever is lower. Show followers, engagement, and sponsored posts.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
As of October 2026 the top five Malaysian influencers by median views are Farah Wen, ems, Khaled Hassan, Khairul Aming, and Anas Zahrin.
By followers, Cahaya Icha is the biggest on this list, with 13M on TikTok. By how many people a typical video reaches, Farah Wen is first, at 6.3M median views.
TikTok, YouTube, and Instagram. Every creator is counted on one platform only, the one where their videos reach the most people: 32 TikTok accounts, 3 YouTube channels, and 2 Instagram accounts.
The list is for people known for their own videos, so singers and actors are left out, including Siti Nurhaliza, Neelofa, and Hanis Zalikha. Creators who sell their own products are on it when their videos pass the same tests as everyone else’s.
Search TikTok in Malay as well as English for posts about your kind of product, and note who already reviews or tags businesses like yours. With Klint you can skip the scrolling: describe the creators you want, such as “Malay-speaking food reviewers in Penang under 500K followers,” and get a ranked list.
Rates depend on the platform, the follower count, and what you ask for: one video, a series, a live-selling session, or the right to run the video as an ad. Many large creators here work through a manager, and TikTok Shop deals often mix a fee with a sales commission, so ask for both in the quote.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
Are you on this list and would you rather not be? Write to privacy@tryklint.ai and Klint will take you off.
