The top Filipino influencers in 2026 are Cong TV, Viy Cortez, Niana Guerrero, Juju, and Von Ordona. This list ranks 22 Filipino influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top-performing posts from the Philippines.
Show me the top Filipino influencers this month
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Show me the top Filipino influencers this month. Klint returns 22 creators, ranked by median views.
English-speaking Filipino creators. Klint returns 4 English-language creators, on TikTok, YouTube, and Instagram.
Taglish prank and skit creators on TikTok. Klint returns 5 creators, ranked by median views.
Filipino creators sponsored by food and drink brands. Klint returns 9 creators, with a food or drink sponsor in 90 days.
Which hooks are working in the Philippines right now? Klint returns 3 hook patterns, across 20 breakout posts.
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Key takeaways
Of the 22, 15 get the most views on TikTok and 6 on YouTube, where they upload 3 to 5 videos a month. Only 1 ranks on Instagram.
Of the 22, 18 speak mainly Tagalog or Taglish on camera, often under English captions or titles. English is the main language for just 4.
Food and drink brands were the most common sponsors: 9 of the 22 posted for one in the last 90 days, from burger chains to a soft drink. Beauty brands sponsored 5.
The list at a glance
All 22 are listed in rank order. Select a row to jump to the write-up.
The best influencers in the Philippines aren’t simply the accounts with the most followers. TikTok, YouTube, and Instagram all show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or midsized account can reach more people than one several times its size.
That’s why we rank Filipino influencers by median views of their videos (the average number of people a typical video reaches). As of November 2026, the five most watched are Cong TV, Viy Cortez, Niana Guerrero, Juju, and Von Ordona.
The kinds of Filipino creators people look for
Filipino TikTokers: Pranks, skits, dance trends, and couple vlogs in Taglish, posted several times a week.
Filipino YouTubers: Long episodes in recurring formats: barkada comedy, cook-offs, reality shows, and game roleplay in Tagalog.
Filipino Instagram influencers: Dance Reels and travel dumps, with short English captions.
Filipino food influencers: Home recipes, fast-food mukbangs, and cook-off episodes.
Filipino beauty influencers: Makeup tutorials, hauls, and collections made with local cosmetics brands.
The 22 Filipino influencers to know
Six groups by the kind of video, largest first. The number beside each name is the creator’s overall rank.
Pranks, skits, and challenges
Pranks on strangers and celebrities, classroom and barkada skits, and long challenge episodes.
Long scripted comedy episodes with the Team Payaman crew, each built on one deadpan premise and titled with a single Filipino word. Homes, streets, and trips.
Subscribers
13M
Median views
3.8M
Engagement
2.4%
Videos a week
0.7
2 sponsored videos in the last 90 days, in soft drinks and films.
Last-to-leave challenges, food stunts, and island survival trips with a recurring crew, many shot at a shared house. Long episodes with Tagalog titles.
Subscribers
8.1M
Median views
2M
Engagement
0.9%
Videos a week
0.7
1 sponsored video in the last 90 days, in microphones.
Quick pranks of six to twenty-odd seconds on strangers, celebrities, and viewers, often in one take. A run of pranks on a visiting pop star took the month.
Comedy skits with a folk-horror twist, one performer playing the lola, the teacher, and the bride in the same frame. Board-exam milestones have shared the feed since September.
Followers
12M
Median views
1.2M
Engagement
7.2%
Posts a week
1.6
2 sponsored posts in the last 90 days, in concerts.
School-life comedy in POV: classroom scenes, group chats, and teacher characters, played with a small cast. Most recent skits are built around a brand product.
Followers
10M
Median views
1.1M
Engagement
14.2%
Posts a week
0.5
5 sponsored posts in the last 90 days, in skincare, pizza, canned tuna, and e-wallets.
Pranks on strangers at market stalls, malls, and coffee shops, filmed point of view without showing the creator’s face. A printed-money wallet is the running gag.
Dialogue skits with a recurring cast of characters, each titled in capitals and set up in the first line. Houses, classrooms, and offices, plus the odd Halloween transition.
Followers
12M
Median views
917K
Engagement
8.3%
Posts a week
4.4
5 sponsored posts in the last 90 days, in fast food and cosmetics.
Couples, renovations, and family trips
Both partners of two couples, a married vlogger, and a family that films its travels.
Studio series and family vlogs: a kitchen game show with guest couples, a reality series, and trips with the Team Payaman circle. Founder of a cosmetics brand that every description links.
Subscribers
7.5M
Median views
2.7M
Engagement
1.5%
Videos a week
1.2
1 sponsored video in the last 90 days, in trading apps.
Fast-cut vlogs of surprises, trips, makeovers, and family days with Prince Adrian Dagdag, opened with a spoken Tagalog line. Dance trends fill the gaps.
Followers
17M
Median views
1.5M
Engagement
9.9%
Posts a week
7.7
5 sponsored posts in the last 90 days, in candy, cars, soap, and restaurants.
Plain Tagalog vlogs of renovating a new house, restocking a family sari-sari store, and closing a computer shop. Trips with Ericka Pineda round out the month.
Followers
17M
Median views
997K
Engagement
11.3%
Posts a week
7.7
3 sponsored posts in the last 90 days, in fast food, party food packs, and ride-hailing apps.
Weekly vlogs that follow a family and household staff through restaurants, stores, and trips, this month mostly in Los Angeles and New York. All-caps titles and a “no bashing” sign-off.
Subscribers
2.6M
Median views
930K
Engagement
1.2%
Videos a week
0.7
4 sponsored videos in the last 90 days, in restaurants and fruit farms.
Short dances to trending sounds, filmed solo or with a partner in studios, malls, and on trips. Recent posts add Switzerland and Paris travel clips between routines.
Followers
47M
Median views
2.2M
Engagement
14.8%
Posts a week
2.8
1 sponsored post in the last 90 days, in energy drinks.
Short dance clips and travel dumps with siblings, a partner, and friends: one song, one location, a cut under half a minute. Each caption is one short line in English.
Followers
5.1M
Median views
1.3M
Engagement
3.5%
Posts a week
0.7
1 sponsored post in the last 90 days, in energy drinks.
Numbered recipe series cooked in a home kitchen, from soups to ube desserts to regional dishes from Tausug to Ilocos. English voiceover, with the full recipe in the caption.
Followers
4.8M
Median views
2.1M
Engagement
8.4%
Posts a week
1.2
6 sponsored posts in the last 90 days, in seasonings, e-wallets, and soju.
Ten- to fifteen-minute mukbangs at a table at home: burger chains, convenience-store meals, and street food in close-up. Each caption asks viewers what to eat next.
Followers
4.4M
Median views
586K
Engagement
4.2%
Posts a week
2.1
12 sponsored posts in the last 90 days, in fast food, convenience stores, and instant noodles.
Daily vlogs, hauls, unboxings, and food trips, with a run of Seoul travel clips and live-selling for the creator’s own baby-care label. Over thirty posts a month.
Followers
5.2M
Median views
1.1M
Engagement
8.9%
Posts a week
11.2
7 sponsored posts in the last 90 days, in makeup, restaurants, fragrance, and online shopping apps.
Makeup tutorials, get-ready videos, and countdowns to collections made with local cosmetics brands. Around each launch the feed turns into teasers and live-selling reminders.
Followers
839K
Median views
522K
Engagement
6.5%
Posts a week
4.7
27 sponsored posts in the last 90 days, in makeup, makeup brushes, lashes, fragrance, and hair care.
Minecraft and Roblox stories
Game roleplay voiced in Tagalog, with recurring characters and no webcam.
Minecraft story episodes voiced in Tagalog, with recurring characters and mods; no webcam. A second channel runs the same format in Roblox.
Subscribers
1.7M
Median views
1.3M
Engagement
1.2%
Videos a week
0.7
No sponsored videos found in the last 90 days.
What’s working for Filipino creators this month
We analyzed the 266 posts these 22 creators published on TikTok, YouTube, and Instagram in the last 30 days. Of those, 20 beat their creator’s usual views by 3× or more.
Here is how this month’s breakouts open, read from what each video says in its first seconds, or from its caption when nobody speaks.
1. No words, just the sound
“this song has been on repeat”
Of the 13 breakouts with a readable soundtrack, 10 have no speech at all: dances, lip-syncs, and clips cut to a song, from 5 different creators. The same creators’ usual posts are silent about half the time, so silence alone is not the trick.
Each of these breakouts rides a song or another creator’s sound, and the captions run a few words or are left empty. The same voice clip carried a breakout for one creator and only a usual post for another, so the match between the sound and the person matters as much as the sound.
2. The series line, then the news
“Welcome to soup so good it can cure any sickness.”
Juju opens every episode of the soup series with this line, so the opening is the format, not the reason for the jump. The change came two sentences later: news of a nomination for a TikTok food award, and a joking promise to make soup so bad it can cause sickness if viewers vote for the win.
One creator supplies this pattern. For a brand, the lesson is where to put a message: inside a series viewers already know, after the familiar opening has done its work.
3. A cold open at a real event
“Watch the guy who, he’s like, it’s a prank.”
Jepitot’s second video from a visiting pop star’s Manila concert starts mid-conversation, with no setup and no title card. The first video of the run, a prank on the singer, is the biggest post of the month on this list.
Vince Alarcon opens his usual skits inside the scene too, so the cold open is common and does not explain the jump on its own. What changed here was the event: a celebrity in the frame, in the week of the show.
This month’s 3 biggest breakout videos
Bea Borres: “foodtrip with petpeeve @TGI Fridays Philippines” reached 14M views, 12.6× their usual.
Lierge Perey: “my 17 pc brush collection with @Dala Global 🥹🤍 thank you guys always for the trust!!! releasing nov 7 pls register 💗” reached 2.8M views, 5.5× their usual.
Filipino influencer benchmarks by account size
This table shows what the Filipino accounts on this list do at each size on TikTok, YouTube, and Instagram. Use it to judge whether a creator’s numbers are strong for their tier.
Tier
Followers
Median views
Engagement
Posts a week
Sponsored posts
Macro
Under 2M
774K
3.7%
1.4
27%
Mega
2M to 10M
1.2M
4.8%
1.2
16%
Mega
Over 10M
1.1M
9.5%
2.2
12%
The figures are medians across these 22 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Nov 6, 2026, that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
How to choose a creator in the Philippines
If you sell in the Philippines and need creators for a campaign, these are the checks that matter most for this list.
1. Match the language to your buyers
Most of these creators speak Tagalog or Taglish on camera, even when the title or caption is in English. Watch the first ten seconds of a few videos before you brief a script in English.
For a campaign aimed at the Visayas or Mindanao, ask for creators who post in Cebuano, Hiligaynon, or another regional language. A national list like this one has few of them.
2. Choose between an episode and a clip
The largest YouTube channels here post a few long episodes a month, often as numbered series, and their viewers come back for the next one. A placement inside an episode buys minutes of attention from a returning audience.
The TikTok creators post short clips several times a week. A clip buys reach, and the next clip replaces it within days.
3. Clear regulated products before anyone films
Ads for alcohol, over-the-counter drugs, food supplements, products under the Milk Code, and airline promo fares must be cleared by the Ad Standards Council before they run. The council also expects the brand to give bloggers and other creators truthful, substantiated claims, and to warn them against exaggerating.
Write the claims into the brief, and keep the proof on file before the posts go out.
4. Read the likes on sponsored posts
A few paid posts on this list reached millions of views with a fraction of the creator’s usual likes. A post like that was most likely pushed as an ad, so its views say little about the creator’s own audience.
Judge a creator on their unpaid posts, and ask whether paid reach is part of the quote.
How we built this Filipino influencer list
We identified and ranked these creators by searching hundreds of thousands of top-performing posts on TikTok, YouTube, and Instagram from the Philippines with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators qualify if they were born or raised in the Philippines and live there now; the creators on this list speak Tagalog, Taglish, and English on camera, with Cebuano and Kapampangan lines in a few skits.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Prompt
Find the top 22 Filipino influencers based in the Philippines on TikTok, YouTube, and Instagram, ranked by median views across their last 30 videos or their last 90 days, whichever is lower. Show followers, engagement, and sponsored posts.Find the top 22 Filipino influencers based in the Philippines on TikTok, YouTube, and Instagram, ranked by median views across their last 30 videos or their last 90 days, whichever is lower. Show followers, engagement, and sponsored posts.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
Questions about Filipino influencers
Who are the top Filipino influencers right now?
As of November 2026 the top five Filipino influencers by median views are Cong TV, Viy Cortez, Niana Guerrero, Juju, and Von Ordona.
Who is the most followed Filipino influencer?
On this list, Niana Guerrero, with 47M followers on TikTok. Cong TV draws the biggest audience per video, though, with a median of 3.8M on YouTube.
Which platforms do Filipino influencers use most?
We compared each creator on TikTok, YouTube, and Instagram and kept the platform where their videos draw the most views: 15 on TikTok, 6 on YouTube, and 1 on Instagram. Facebook is not measured.
Why aren’t Ivana Alawi, Alex Gonzaga, or Bretman Rock on the list?
Ivana Alawi and Alex Gonzaga are known first as actresses and TV hosts, and this list is for people known for their own videos. Bretman Rock grew up in Hawaii and lives in the United States, and the list counts Filipino creators who live in the Philippines now.
How do I find Filipino influencers for my brand?
Search TikTok and YouTube in the language your buyers use, since Tagalog terms like “lutong bahay” or “prank sa asawa” turn up different creators than English ones, and then compare each account’s recent views, not its followers. With Klint, you type the brief instead, such as Taglish food creators in the Philippines with a median above 200K views, and get back a ranked list.
How much do Filipino influencers charge?
A segment inside a long YouTube episode costs a brand differently from a short TikTok clip, so the format sets the price first. Most deals are a fee per post or a package of posts around a launch or a live-selling event, and creators with a talent agency quote through it. Ask for a rate card and the creator’s median views, and price against the views.
Can a creator ask to be removed?
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
David Roberts is the co-founder and CEO of Klint. He previously founded a consumer tax software company and grew it to more than a million users. He now builds AI-native marketing systems and writes about what’s working on social media for more than 50,000 followers across X, LinkedIn, and Instagram.
Lucas Walter is the co-founder and CTO of Klint. He has spent a decade building large-scale distributed software, including as CTO of a consumer tax software company that served more than a million users. He now applies that experience to AI, building the systems behind AI-native marketing.