Written by David Roberts
Reviewed by Lucas Walter
Updated
The top Australian influencers in 2026 are The Inspired Unemployed, Marty and Michael, Tom & Kell, Celeste Barber, and Robert Irwin. This list ranks 18 Australian influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top-performing posts from Australia.
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All 18 are listed in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | The Inspired Unemployed @theinspiredunemployed | 2.7M | 3.6M | 5.4% | Deadpan sketches about Australian life |
| 2 | Marty and Michael @martyandmichael | 2.6M | 2.2M | 2.5% | Pain tests with household items |
| 3 | Tom & Kell @reesebros | 1.6M | 2M | 4.1% | Tradie and holiday skits |
| 4 | Celeste Barber @celestebarber | 9.5M | 2M | 2.3% | Celebrity photo parodies |
| 5 | Robert Irwin @robertirwinphotography | 10M | 2M | 6.1% | Wildlife at Australia Zoo |
| 6 | Bundun @Bundun | 4M | 1.8M | 1.9% | Roblox challenges with friends |
| 7 | EYstreem @eystreem | 14M | 1.7M | 1% | Minecraft survival stories |
| 8 | Misfit Minds @misfitmindss | 1.4M | 1.5M | 2.9% | Public prank videos |
| 9 | CringyGull @CringyGull | 1.1M | 1.4M | 3.5% | Minecraft tricks and facts |
| 10 | How Ridiculous @howridiculous | 24M | 1.1M | 2.1% | Giant-object drop and throw stunts |
| 11 | Goostafson @goostafson | 1.5M | 970K | 16.6% | Relatable everyday skits |
| 12 | Tammy Hembrow @tammyhembrow | 16M | 765K | 1.4% | Workouts, fashion, and family life |
| 13 | Strick and Fran @strickandfran | 2M | 749K | 1.7% | Living off the sea on remote coasts |
| 14 | Junpei Zaki @junpeizaki | 6.3M | 695K | 2.6% | Animated comment remixes and pranks |
| 15 | Sasha Morpeth @sashamorpeth | 1.1M | 621K | – | Outfits and her own clothing label |
| 16 | SAMTIME @SAMTIME | 661K | 582K | 2.5% | Apple-executive tech parodies |
| 17 | Will Gibb @_willgibb_ | 320K | 534K | 4% | Pub and footy-mate skits |
| 18 | Kayla Itsines @kayla_itsines | 15M | 500K | 0.7% | Home workouts and training tips |
The best influencers in Australia aren’t simply the accounts with the most followers. Instagram, YouTube, and TikTok all show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or mid-sized account can reach more people than one several times its size.
That’s why we rank Australian influencers by median views of their videos (the average number of people a typical video reaches). As of October 2026, the five most watched are The Inspired Unemployed, Marty and Michael, Tom & Kell, Celeste Barber, and Robert Irwin.
Sorted into five kinds of account, from sketch comedy to wildlife. The number beside each name is the creator’s overall rank.
Character comedy about work, nights out, and holidays. Celebrity parodies and animated comment stories round it out.
A comedy duo playing pub, gym, and airport characters with deadpan delivery. Recurring mates and the odd celebrity cameo fill out the cast.
3 sponsored posts in the last 90 days, in travel and payment cards.
Two brothers acting out tradie life, gym sessions, and Bali holidays with a rotating crew of mates. Nearly every Reel is a collaboration with another account.
1 sponsored post in the last 90 days, in dating apps.
Side-by-side parodies of celebrity poses and fashion campaigns, filmed in driveways, car parks, and hotel rooms. Deadpan jokes about bodies and age fill the gaps.
No sponsored posts found in the last 90 days.
Quick one-scene skits about everyday annoyances: phones, gym apps, group chats, Kmart runs. A regular cast of friends plays the other parts.
8 sponsored posts in the last 90 days, in fitness apps and mobile games.
Fast Shorts that act out his own comment section as animated nonsense stories, plus a “Harmless Prank” series and Q&A replies. Filmed in a bedroom set.
4 sponsored videos in the last 90 days, in consumer electronics.
Short sketches about mates at the pub, the footy, and work, played by a regular cast. The title is usually the punchline.
5 sponsored posts in the last 90 days, in fast food, beer, films, food delivery, and frozen food.
Duos and trios who build each video around one test: pain, a prank on strangers, or a giant throw.
A comedy duo who test how much everyday objects hurt, on each other, in a Brisbane yard. The same supporting cast turns up in most videos.
1 sponsored post in the last 90 days, in video games.
Long prank videos from a trio: fake jobs, fake customers, and marketplace stings played on strangers in public. Short clips are cut from the long ones.
1 sponsored video in the last 90 days, in banking apps.
Three friends build oversized weapons and machines, then drop, throw, or smash them against glass, cliffs, and armour. Long builds are recut as Shorts.
6 sponsored videos in the last 90 days, in online stores, VPNs, mobile data, and outdoor toys.
Minecraft and Roblox videos, plus a fake Apple executive on tech news. All four post at least twice a week.
Roblox gameplay with a rotating group of other Roblox creators: one-on-ones, troll bits, and contests. Cut into Shorts and longer streamed sessions.
2 sponsored videos in the last 90 days, in smartphones.
Minecraft videos built on a stake: 100 days as a creature, a pet monster, or a rule that changes the game. In-game footage with a voiced cast of regulars.
2 sponsored videos in the last 90 days, in chewing gum.
One Minecraft trick, fact, or mechanic per Short, with a question in the title. Longer videos are challenge runs and mod playthroughs.
No sponsored videos found in the last 90 days.
Plays a smug Apple-style executive reacting to the week’s tech news, three times a week. Fake product reveals and press-conference staging carry the jokes.
2 sponsored videos in the last 90 days, in laptop docks.
Gators, mud crabs, reef fish, and remote coastline, filmed at a zoo, on a boat, and on far-off beaches.
Talks to camera with an animal in hand, from gators and sea turtles to blue-tongue lizards, mostly at Australia Zoo. US TV appearances fill some weeks.
4 sponsored posts in the last 90 days, in airlines and biscuits.
A couple living aboard a boat, catching mud crabs and reef fish and cooking them on the beach. Filmed hand-held along remote northern coasts and islands.
4 sponsored videos in the last 90 days, in supplements and language learning.
Workouts, outfits, and home life from creators who founded their own fitness app or clothing label.
Gym sessions, outfit hauls, concerts, and trips, posted most days. Her own fitness app and activewear label run through the feed.
20 sponsored posts in the last 90 days, in fashion, swimwear, beauty, and hotels.
Outfit and get-ready Reels between trips, launches, and red carpets, with her own clothing label at the centre. Photo carousels make up most of the feed.
4 sponsored posts in the last 90 days, in skincare and haircare.
Workouts and training tips from a personal trainer, many filmed in a home gym, with perimenopause strength training as a recent theme. Family and a house renovation appear between sessions.
3 sponsored posts in the last 90 days, in gym equipment and fitness watches.
We analysed the 249 posts these 18 creators published on Instagram, YouTube, and TikTok in the last 30 days. Of those, 27 beat their creator’s usual views by 3× or more.
Here is how this month’s breakouts open, read from what each video says in its first seconds, or from its caption when nobody speaks.
“Walking to a Halloween party.”
The opening that turned up most among this month’s breakouts skips the setup. The character is already talking, already walking into the party or sitting at the table, and the viewer works out the joke from the first line.
Goostafson 6M views · 6.2× their usualHalf of these come from one account, Junpei Zaki, whose animated comment remixes open on the first line of a made-up story. The sketch accounts open their usual posts this way too, only less often, so the habit is common here and the breakouts lean on it harder.
“Oh, no. People’s iPhone Duo screens are breaking all over the world.”
Three breakouts opened on something going wrong: a folding phone’s screens cracking, a new Minecraft dimension locked behind a boss, and player skins that reset at every login. None of the usual posts we compared opened this way.
SAMTIME 3M views · 5.1× their usualTwo of the three come from CringyGull, whose usual Shorts open on a question or a bit of backstory. The other is SAMTIME, playing an Apple executive who has to explain the fault.
“This is how you move alligators.”
Robert Irwin’s biggest Reel of the month names the job before anything else happens, then does it: two alligators with their eyes covered, carried across Australia Zoo to a new pond.
Robert Irwin 7.4M views · 3.8× their usualIt is the only breakout this month that opened with a how-to, so read it as one clear example rather than a trend. His usual Reels open on music or a reflection, and this one opened on the task itself.
Kayla Itsines: “Now tell me why I didn’t do this sooner !!” reached 3.6M views, 7.2× their usual.
Will Gibb: “Oh my gosh!” reached 3.7M views, 7× their usual.
Junpei Zaki: “Once there was a cat” reached 4.6M views, 6.7× their usual.
This table shows what the Australian accounts on this list do at each size on Instagram, YouTube, and TikTok. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Macro | Under 2M | 860K | 3.5% | 2.5 | 10% |
| Mega | 2M to 10M | 2M | 2.5% | 1.4 | 6% |
| Mega | Over 10M | 1.1M | 1.4% | 3 | 20% |
The figures are medians across these 18 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to 30 Oct 2026 that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
For an Australian brand that has not settled on a niche yet, the accounts on this list work in very different ways. These checks sort them quickly.
Several of the biggest accounts filmed abroad this month: a tour of the US, a holiday in Bali, a resort in the Maldives, and a canyon in southern Africa. If the campaign needs an Australian setting, such as a local store, a state launch, or a footy final, put it in the brief and ask about their shoot plans for the weeks ahead.
Six of these accounts are duos or trios, and most of the sketch accounts use a regular cast as well. Agree who appears on camera, who writes the script, and whether the product joins a running series or gets a one-off video.
Most of these creators have a product of their own, from a beer to a fitness app to a clothing label. Ask what it is before you pitch: a creator who founded a workout app is a hard sell for a rival app, and a creator with a beer of their own is unlikely to post for another brewer.
Consumer Protection in Western Australia reminds influencers to disclose a promotional post in a way which is immediately obvious, and that includes free products and gifts. Many of the brand posts we counted for this list named the brand with no ad label at all, so write the label you expect into the agreement.
Posting rates on this list run from once a month to several times a day. Ask for the posting calendar before you set a launch date: an account that posts rarely may not have a slot in your window.
We identified and ranked these creators by searching hundreds of thousands of top-performing posts on Instagram, YouTube, and TikTok from Australia with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators qualify when they were born or grew up in Australia, live there now, and reach a median of at least 500,000 views.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 18 influencers based in Australia on Instagram, YouTube, and TikTok, ranked by median views across their last 30 videos or their last 90 days, whichever is lower. Show followers, median views, and their best recent post.
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As of October 2026 the top five Australian influencers by median views are The Inspired Unemployed, Marty and Michael, Tom & Kell, Celeste Barber, and Robert Irwin.
How Ridiculous has the largest following here, 24M YouTube subscribers; on Instagram, Tammy Hembrow leads with 16M followers. By median views, the measure this list uses, The Inspired Unemployed come first, at 3.6M views a Reel.
Instagram and YouTube, by a wide margin: Instagram is the strongest platform for 9 of the 18 and YouTube for 8, against 1 for TikTok. Most of them post on more than one, and this list places each on the one where their typical video is watched most.
LazarBeam uploaded 3 videos in the 90 days before this list, and a creator needs 6. Chloe Ting’s own profile now places her in New York, so she no longer counts as based in Australia. Lachlan’s recent videos have a median of 362K views, under the 500K this list starts at.
Most brands start by searching Instagram and TikTok for the places and hashtags that fit their product, then check each profile by hand. Klint is the faster way: describe the creators you want, such as Gold Coast fitness creators under 100K followers, and get the list.
It depends on the platform, the format, and how much of the video the brand takes up: a dedicated YouTube video is priced differently from a mention, and a sketch written around a product differs from a Reel that shows it. Most accounts this size work through a management agency, and the fee often covers usage rights, so ask what the price includes.
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Are you on this list and would you rather not be? Write to privacy@tryklint.ai and Klint will take you off.
