Written by David Roberts
Reviewed by Lucas Walter
Updated
The top Singaporean influencers in 2026 are MiniMoochi, Sherrin & Yixi, Zermatt Neo, Arian Teo, and spicyuuu. This list ranks 24 Singaporean influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top-performing posts from Singapore.
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All 24 are listed in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | MiniMoochi @MiniMoochi | 11M | 7.1M | 1.3% | Family sketches as Shorts |
| 2 | Sherrin & Yixi @sherrinandyixi | 5M | 2.7M | 2.4% | Couple tests and pranks |
| 3 | Zermatt Neo @zermattneo | 2.6M | 1.6M | 4.5% | Giant food challenges |
| 4 | Arian Teo @arianteo | 4.2M | 804K | 2.2% | Anime-style short films |
| 5 | spicyuuu @spicyuuu | 2M | 597K | 6% | Gaming clips and deadpan jokes |
| 6 | Naomi Neo @naomineo_ | 1M | 468K | 2.2% | F1 garages and one-liners |
| 7 | cayydences @cayydences | 1.8M | 419K | 7.1% | Hype POVs for “Icons” |
| 8 | Joey Quek @jojoeyquek | 484K | 411K | 1.2% | Supercar and EV walkarounds |
| 9 | Faris Samri @faris.samri | 202K | 369K | 9.1% | Deadpan one-line skits |
| 10 | Dorothy Soh @dotzsoh | 1.3M | 352K | 3.6% | Drone-shot travel Reels |
| 11 | Dianna Lee @coolmumdianna | 688K | 319K | 2.7% | Life lessons from an “online mother” |
| 12 | Farah Azra @farah_azraaaa | 781K | 308K | 5.3% | Anime voice impressions |
| 13 | Winnietia @winnie.tia | 238K | 292K | 4.7% | Couple pranks in Singlish |
| 14 | DancingBacons @DancingBacons | 3.4M | 275K | 2% | Faceless food tastings in 4K |
| 15 | _donjany @_donjany | 412K | 253K | 11.7% | Islamic reminders on marriage |
| 16 | Chloe L. @chloeabeth4545 | 1.3M | 214K | 6.2% | Luxury unboxings |
| 17 | Jess @meermuu | 263K | 207K | 6% | Mandarin-English workplace skits |
| 18 | Zachary @theeswiftologist | 257K | 207K | 8.4% | Pop-music commentary |
| 19 | Deborah Kwek Gilbert @debxrahkwek | 398K | 204K | 2.2% | Mom-life skits in Singlish |
| 20 | Mabel Kee @mabelkeeee | 95.1K | 154K | 3.8% | Daily vlogs with a boyfriend |
| 21 | supercatkei @deniseteojiaqi | 386K | 150K | 4.3% | Event hosting and couple comedy |
| 22 | Sean Foo @SeanFooGold | 273K | 129K | 4.9% | Gold, bonds, and the economy |
| 23 | Amandy @hibyelovez | 117K | 122K | 2.6% | One-actor POV skits |
| 24 | Luqmaan @luqmanshii | 166K | 105K | 3.8% | POV skits with a girlfriend |
The best influencers in Singapore aren’t simply the accounts with the most followers. Instagram, TikTok, and YouTube all show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or midsized account can reach more people than one several times its size.
That’s why we rank Singaporean influencers by median views of their videos (the average number of people a typical video reaches). As of October 2026, the five most watched are MiniMoochi, Sherrin & Yixi, Zermatt Neo, Arian Teo, and spicyuuu.
Sorted into six kinds of channel, from sketch comedy to gold-market talk. The number beside each name is the creator’s overall rank.
Scripted comedy, from one-actor POV skits to Mandarin wordplay, led by MiniMoochi’s family sketches.
One-premise comedy sketches about family life: a strict mom, sibling rivalries, and a kid caught dancing. Celine Leong plays most of the parts, with guest actors, in Shorts filmed indoors.
No sponsored videos found in the last 90 days.
One-line hype and relatability clips filmed selfie-style at home or on the street, with some dance and lip-sync. Calls followers “Icons” and posts more than once a day.
3 sponsored posts in the last 90 days, in skincare, concerts, and web shows.
Very short deadpan skits, usually one line of dialogue and a reaction, set in HDB corridors and void decks. Captioned in English, with Malay and some Hokkien in the speech.
4 sponsored posts in the last 90 days, in travel cards, furniture, drinks, and government campaigns.
Two-hander skits in which a boss, a surgeon, or a cashier speaks Mandarin and the joke turns on a misheard word. Set in offices, clinics, classrooms, and hawker centers.
1 sponsored post in the last 90 days, in aesthetic clinics.
POV skits in which one actor plays every character, each on a “that friend who…” premise. Offices, MRT carriages, and gyms stand in for the scenes.
5 sponsored posts in the last 90 days, in education, food and drink, grocery delivery, and government campaigns.
Couples and parents who film at home: pranks, quizzes, dates, and the daily negotiations of family life.
Couple Shorts filmed at home: tests of each other’s memory and culture, gift swaps, and who does the chores. The pair bought their first flat together this year.
No sponsored videos found in the last 90 days.
Prank-and-reaction comedy with a husband, filmed at home and played out in Singlish. Also runs a piano studio and posts about it.
6 sponsored posts in the last 90 days, in baby products, banks, online shopping, and suncare.
Comedy about motherhood in Singapore: CPF jokes, toddler negotiations, laundry, and pregnancy diaries. Filmed at home, alone to camera or with family.
21 sponsored posts in the last 90 days, in hotels, banks, telcos, home appliances, and preschools.
Day-in-the-life vlogs of shopping, eating, unboxing, and dressing up, several times a day. Often filmed with a boyfriend who posts as @luqmanshii.
4 sponsored posts in the last 90 days, in fashion, aesthetic clinics, and catering.
POV skits and comedy vlogs with friends and a girlfriend, Mabel Kee, shot in malls, at food places, and at the Singapore Grand Prix. All-caps captions and fast cuts.
5 sponsored posts in the last 90 days, in cars, property, community campaigns, and career events.
Eating challenges built with restaurants, and faceless tastings of convenience-store food.
Giant eating challenges at Singapore restaurants and abroad: a 7 kg sushi cake, 10 kg of dumplings, and a 100-piece bucket of tenders. Opened a restaurant, OVER, on October 28.
12 sponsored posts in the last 90 days, in restaurants, food delivery, fast food, and telcos.
First-person tastings of convenience-store, vending-machine, and supermarket food, laid out and tried item by item in 4K. No face and no talking head; each description numbers the foods.
No sponsored videos found in the last 90 days.
Designer unboxings, F1 garages, supercar launches, and hosted trips abroad, most of them made with a brand.
Glossy Reels from F1 garages, karting tracks, and car meets, cut with dry one-liners to camera. The bio lists a skincare brand and five restaurants and salons.
3 sponsored posts in the last 90 days, in motorsport and watches.
Slow walkarounds and drive impressions of new EVs, hybrids, and supercars at Singapore showrooms and launches. A practicing lawyer who also co-runs a supercar club.
29 sponsored posts in the last 90 days, in cars, watches, and cosmetics.
Cinematic destination Reels from drone and 360-degree cameras, from Kyrgyzstan to Namibia, with poetic captions. Nearly every trip is hosted by a tour operator, an airline, or a tourism board.
20 sponsored posts in the last 90 days, in tours, hotels, cameras, and airlines.
Designer-bag and phone unboxings, jewelry tours, and get-ready videos from a self-described “stay at home daughter.” Filmed at home and in Orchard boutiques.
11 sponsored posts in the last 90 days, in skincare, makeup, and fashion.
Talk to camera: life lessons, Islamic reminders, gold and bond markets, and verdicts on pop music.
Numbered “Lesson” videos to camera on money, marriage, and health, plus reactions to viral relationship stories. A former banker and mother of three who sells a guide to investing.
4 sponsored posts in the last 90 days, in banks, skincare, phones, and home appliances.
Islamic reminders on marriage, grief, and duty, as voice-overs or to camera over dark sets and soft music. Each one opens on a single quoted line.
No sponsored posts found in the last 90 days.
Desk-side reactions to pop releases and award shows, with clips and graphics on screen, “like a sports commentator but for pop stars.” Long interviews with artists run on YouTube.
No sponsored posts found in the last 90 days.
Near-daily analysis to camera of gold, silver, bond markets, and central banks, 15 to 25 minutes each. Has bought and stacked precious metals since 2013.
No sponsored videos found in the last 90 days.
Anime-style films and voices, a Twitch streamer’s Reels, and a gamer who hosts brand events.
Cinematic shorts in an anime style: an everyday scene, speed-ramped edits, and an anime voice-over, often shot abroad. Made by a working creative director and filmmaker.
2 sponsored posts in the last 90 days, in home appliances and business banking.
Short, deadpan joke clips and gaming bits, filmed alone indoors with cats nearby. Valorant and horror games carry most posts, between streams on Twitch.
No sponsored posts found in the last 90 days.
Anime and game-character voice impressions and lip-syncs, often in a baby voice, from a self-described voice actor. Some bits are in Javanese, from the Indonesian side of the family.
2 sponsored posts in the last 90 days, in gaming hardware and makeup.
Hosts brand events, F1 activations, and film premieres, and films couple comedy at home with a husband and a rescue dog. Also streams games and releases songs.
20 sponsored posts in the last 90 days, in watches, films, property, energy drinks, and travel.
We analyzed the 342 posts these 24 creators published on Instagram, TikTok, and YouTube in the last 30 days. Of those, 35 beat their creator’s usual views by 3× or more.
Here is how this month’s breakouts open, read from what each video says in its first seconds, or from its caption when nobody speaks.
“Tongue Twister Challenge, except in our own languages.”
Four breakouts open by saying what is about to happen: a tongue-twister challenge in two languages, a game of naming animals, a plan to turn a girlfriend into a Formula 1 fan, and a Dior bag to buy before the store shuts. None of the same creators’ usual posts opens that way.
Sherrin & Yixi 17M views · 6.1× their usualHalf of them come from Sherrin & Yixi, whose usual posts open on a voice-over about a trip or on music alone. The stated challenge tells a viewer what the next minute is for, and the couple’s best video of the month starts with one.
“birthday flowers go crazy❤️❤️”
Six breakouts have no speech at all: two dance clips from Sherrin & Yixi, Deborah Kwek Gilbert’s “and then there were 4!” over a Disney song, a clip from Winnietia set to Chopin, and Mabel Kee’s birthday flowers and late-night supper. The caption does the work, in a few words that name the moment.
Mabel Kee 560K views · 3.6× their usualSilent clips turn up a little more often among the breakouts than among the same creators’ usual posts. On a silent clip, the caption is the only line a viewer reads.
“My phone doesn’t fit in my Mini Kelly, so of course it was cheaper to buy a new phone than a new Mini Kelly.”
Three breakouts open on something wrong: a new phone too big for a designer bag, a confession of hypocrisy over a pink necklace, and a rant about smokers in a smoke-free park. Two of the three are Chloe L.’s, so this is partly one creator’s habit.
Chloe L. 1.6M views · 7.7× their usualEach problem is small and specific, and the rest of the video fixes it or makes it worse. The smoking rant from cayydences, which ends on a pun about the haze, is the one set squarely in Singapore.
cayydences: “Get up and do it now” reached 4.1M views, 9.8× their usual.
_donjany: “She is not just your wife, she is a blessing you should never stop appreciating” reached 2.3M views, 9.1× their usual.
Amandy: “Wait, you just texted me, can we leave now?” reached 1M views, 8.4× their usual.
This table shows what the Singaporean accounts on this list do at each size on Instagram, TikTok, and YouTube. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Mid | Under 500K | 206K | 4.5% | 3.1 | 22% |
| Macro | 500K to 2M | 336K | 4.5% | 1.8 | 25% |
| Mega | Over 2M | 1.2M | 2.3% | 2.2 | 8% |
The figures are medians across these 24 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Oct 28, 2026, that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
If you are a brand or agency in Singapore picking a creator, these checks tell you more than the follower count.
Many creators here reach very different audiences on each app, and each one is ranked where the recent median is highest. Ask for the median of recent posts on the platform in your brief, not the follower total across all of them.
Some of the most-watched accounts film mostly abroad, or in rooms with no sign of where they are. For a local launch, an outlet opening, or a Singapore-only offer, look at how many of the last 30 posts are recognizably set here.
On several accounts, a sponsored post drew many times the usual views but only a small share of the usual likes, which points to paid reach. Compare the like rate on a creator’s past brand posts with their usual rate before you agree on a price.
Singapore’s advertising code asks creators to disclose a connection with a brand, including free samples and invitations, and to show it as early as possible. Most brand posts from these creators carry no platform label, so settle the wording and its place in the video up front.
We identified and ranked these creators by searching hundreds of thousands of top-performing posts on Instagram, TikTok, and YouTube from Singapore with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Singaporean creators who live in Singapore qualify in any language, with a median of 100,000 views or more and a post in the last 60 days; singers, actors, and athletes are left out.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 24 Singaporean influencers who live in Singapore, on TikTok, Instagram, and YouTube, ranked by median views across their last 30 videos or their last 90 days, whichever is lower. Show followers, engagement, and each one’s best recent post.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
As of October 2026 the top five Singaporean influencers by median views are MiniMoochi, Sherrin & Yixi, Zermatt Neo, Arian Teo, and spicyuuu.
MiniMoochi, Celine Leong’s YouTube channel, has the most, with about 11M subscribers. It also has the highest median of the 24: its usual Short is seen by about 7.1M people.
The split is 10 on Instagram, 10 on TikTok, and 4 on YouTube. Nobody appears twice: each person is counted on the one app where their recent videos do best.
The list ranks creators by how their recent videos perform. JianHao Tan’s YouTube Shorts drew a median of about 26,000 views over the last three months, and Xiaxue posted once in that time. Singers, actors, and athletes such as JJ Lin and Loh Kean Yew are left out, because the list is for people known for their own videos.
Start with who already posts about your category here: search TikTok and Instagram for local terms like “hawker,” “HDB,” or the name of your mall, and note the accounts that keep coming up. With Klint, you can describe the creator instead, such as “Singapore couple creators under 300K followers who film at home,” and get a ranked list back.
Rates depend on the platform, the reach of recent posts, and what you ask for: one Reel, a series, or the right to run the video as an ad. Many of the larger creators here work through a talent agency, and hosted trips and restaurant visits are often part of the deal, so ask what the fee covers.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
Are you on this list and would you rather not be? Write to privacy@tryklint.ai and Klint will take you off.
