Written by David Roberts
Reviewed by Lucas Walter
Updated
The top gaming influencers in 2026 are MrBeast Gaming, SMii7Y, Markiplier, EYstreem and PrestonPlayz. This list ranks 26 gaming influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top performing posts in the gaming niche.
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All 26, in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | MrBeast Gaming @MrBeastGaming | 61M | 50M | 1.6% | Minecraft challenges with prize stakes |
| 2 | SMii7Y @SMii7Y | 9.1M | 4M | 3.1% | Multiplayer funny moments |
| 3 | Markiplier @markiplier | 39M | 2.7M | 3.2% | Horror and indie let’s plays |
| 4 | EYstreem @eystreem | 14M | 1.9M | 1.2% | Minecraft 100-day challenges |
| 5 | PrestonPlayz @PrestonPlayz | 18M | 1.8M | 0.8% | Minecraft myths and stories |
| 6 | jacksepticeye @jacksepticeye | 31M | 1.6M | 3.3% | Story-game let’s plays |
| 7 | Jynxzi @Jynxzi | 7M | 1.5M | 1.4% | Rainbow Six Siege stream highlights |
| 8 | Flamingo @flamingo | 15M | 1.5M | 3.4% | Roblox commentary |
| 9 | Mumbo Jumbo @ThatMumboJumbo | 9.8M | 1.4M | 5.3% | Redstone and technical Minecraft |
| 10 | S2G @S2G | 2.8M | 1.3M | 2.1% | EA FC career mode |
| 11 | Grian @Grian | 8.9M | 1.3M | 5.3% | Minecraft server builds and pranks |
| 12 | WolfeyVGC @WolfeyVGC | 2.4M | 1.3M | 3.2% | Competitive Pokémon |
| 13 | KingWoolz @kingwoolz | 2.3M | 1.1M | 6.7% | Horror-game stream highlights |
| 14 | Bionic @Bionic | 8.9M | 1.1M | 1.5% | “Minecraft, But…” challenges |
| 15 | VanossGaming @VanossGaming | 26M | 1M | 3.5% | Group funny-moments gameplay |
| 16 | LDShadowLady @LDShadowLady | 7.6M | 989K | 4.6% | Cozy Minecraft builds |
| 17 | ItsFunneh @ItsFunneh | 12M | 804K | 2.7% | Roblox played as a group |
| 18 | Doni Bobes @DoniBobes | 4.6M | 803K | 3.6% | Minecraft mod pranks |
| 19 | ohnePixel @ohnepixel | 1.7M | 803K | 7% | Stream clips, from CS2 to Minecraft |
| 20 | KreekCraft @KreekCraft | 17M | 786K | 2.7% | Roblox news and updates |
| 21 | Aphmau @Aphmau | 25M | 757K | 1.7% | Minecraft roleplay series |
| 22 | Alpharad @Alpharad | 3.9M | 689K | 4.3% | Pokémon and Nintendo challenges |
| 23 | SSundee @SSundee | 26M | 674K | 1.9% | Roblox and Minecraft sessions |
| 24 | TenZ @tenzofficial | 2.7M | 565K | 6.8% | Valorant ranked clips |
| 25 | Kubz Scouts @thekubzscouts | 6.7M | 565K | 4.3% | Indie horror playthroughs |
| 26 | GoodTimesWithScar @GoodTimesWithScar | 2.2M | 518K | 7.3% | Hermitcraft builds and stories |
The best gaming influencers aren’t simply the accounts with the most followers. YouTube, TikTok and Instagram all show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or mid-sized account can reach more people than one several times its size.
That’s why we rank gaming influencers by median views of their videos (average number of people a typical video reaches). As of October 2026, the five most-watched are MrBeast Gaming, SMii7Y, Markiplier, EYstreem and PrestonPlayz.
Grouped by what a game or a brand would book them for. The number beside each name is the creator’s overall rank.
Survival rules, myths, and roleplay series, edited fast and kept family-friendly.
Big-budget Minecraft challenges with guests and cash on the line: 100-day survivals, giant builds, and player-against-player games. A new video goes up every week or two, edited like a game show.
2 sponsored posts in the last 90 days, in gaming PCs.
Minecraft challenges and Shorts: 100-day survivals, “but every time” rules, and myth and pet stories with a recurring cast. The channel is run by the creator’s own media company.
2 sponsored posts in the last 90 days, in chewing gum.
Family-friendly Minecraft videos built on invented myths, like a scary door that never seems to end. The gameplay is cut tightly around a story, so each video plays like a short episode.
7 sponsored posts in the last 90 days, in eyewear and meal kits.
Fast-edited “Minecraft, But…” videos that change one rule of the game, plus survival runs with friends. The edits are family-safe and pitched at a young audience.
1 sponsored post in the last 90 days, in snacks.
Minecraft videos built on fooling friends: new mods added to a private server without telling the others. The channel tags its videos family-friendly, with no swearing.
No sponsored posts found in the last 90 days.
Minecraft roleplay with a recurring cast and voiced dialogue: vampire queens, werewolf families, and “adopted by” stories. New episodes arrive almost daily and end on cliffhanger titles.
No sponsored posts found in the last 90 days.
Long episodes from shared servers and big build projects, made for a general audience.
Redstone machines, technical builds, and huge bases in Minecraft, much of it on a long-running server shared with other builders. A few long episodes go up each month.
No sponsored posts found in the last 90 days.
Episodes from a long-running Minecraft server: big builds, games made inside the world, and pranks on the other players. The channel says it is made for a general audience.
2 sponsored posts in the last 90 days, in video games.
Cozy Minecraft: a long single-player build series and a modded server shared with other creators. Cute builds come first; the channel’s bio says it loves cats and anything cute.
No sponsored posts found in the last 90 days.
Long episodes from a shared Minecraft server: big builds, shop and bank storylines, and contests with the other players. Family-friendly, but made for a general audience rather than children.
2 sponsored posts in the last 90 days, in meal kits and wallets.
Strange Roblox games played for jokes, and the news from inside the platform.
Plays odd, bad, and scary Roblox games alone, talking over the gameplay in a flat, sarcastic voice. Each edited video opens cold and runs on a joke inside the game.
1 sponsored post in the last 90 days, in video games.
The KREW group plays Roblox horror maps and obstacle courses together, talking over each other the whole way. Each edited session covers one game, with the odd Minecraft horror map.
No sponsored posts found in the last 90 days.
Roblox news told fast: bans, leaks, updates, and broken games, to camera or over gameplay. Most stories run twice, as a long video and as a Short.
3 sponsored posts in the last 90 days, in payment apps, gaming phones and video games.
Loud, fast-cut sessions of Roblox and Minecraft, usually with a co-host: luck-based hunts, lucky blocks, and a modded sky-island series. One long video per game, heavy on jump cuts.
No sponsored posts found in the last 90 days.
Personalities who carry a new game, in hour-long let’s plays or in clips cut from streams.
Funny moments with a regular group of friends in whatever multiplayer game is new: hide-and-seek maps, party games, and horror co-ops. Every upload is a long video cut from a play session.
No sponsored posts found in the last 90 days.
Solo playthroughs of new horror and indie games, filmed with a face camera in a dark studio. Long single-game episodes alternate with round-ups of three scary games at a time.
3 sponsored posts in the last 90 days, in wallets, video games and cameras.
Long let’s plays from a home studio, often multi-part runs through PlayStation exclusives and horror or indie games. Charity and meme videos fill the gaps between series.
No sponsored posts found in the last 90 days.
Reels cut from live streams of horror and indie games, timed to the jump scare. The captions send viewers to the stream on Twitch.
2 sponsored posts in the last 90 days, in video games.
Edited “funny moments” from a regular crew playing GTA 5, Minecraft, zombie modes, and party games. Scripted intros and fast montage cuts set the pace.
8 sponsored posts in the last 90 days, in video games, mobile games and shopping apps.
Short clips from live streams across Counter-Strike, Minecraft, Roblox, and Deadlock, each captioned with a one-line reaction. This month most came from a Minecraft mod with a character called Verity.
No sponsored posts found in the last 90 days.
Daily playthroughs of small indie horror games and free random games, played as a scared character under all-caps titles. Almost every video is solo commentary over one game.
No sponsored posts found in the last 90 days.
Shooters, Pokémon, and football games, played or explained at a high level.
Highlights from live streams: Rainbow Six Siege matches, rank-guessing games, and reactions to clips that viewers send in. Clash Royale and GTA V sessions turn up between the Siege videos.
3 sponsored posts in the last 90 days.
An EA FC career-mode series played as a manager: rebuilding clubs, signing players, and match highlights. One story runs across dozens of episodes, with the odd full-length “movie” cut.
4 sponsored posts in the last 90 days, in video games and sports memorabilia.
Competitive Pokémon from a player with 15 years of tournaments: type breakdowns, tests of new mechanics, and ranked climbs. Each video argues one point about how the game is played at the top.
9 sponsored posts in the last 90 days, in headphones, mobile games, watches and phone plans.
Pokémon challenge runs and Nintendo deep dives, from huge nuzlockes to party-game nights, with many Shorts between them. The creator also streams on Twitch; this channel carries the edited videos.
7 sponsored posts in the last 90 days, in video games, mobile games, shopping apps and mobile data.
Valorant ranked clips and edited highlights from a retired professional player who now streams full time. Hardware and skin showcases sit between the matches.
8 sponsored posts in the last 90 days, in gaming hardware, audiobooks and crypto apps.
We analyzed the 345 posts these 26 creators published on YouTube, TikTok and Instagram in the last 30 days. Of those, 13 beat their creator’s usual views by 3× or more.
Here are the hooks that are working, read from each post’s caption, title, or on-screen text.
“Happy Wheels is on STEAM?”
Five breakout posts opened on something new about a game: a release, a return, a twist in a mod. Four of the five came from one account, ohnePixel, whose Minecraft mod clips opened “Gaming will never be the same” twice; the other was an old browser game arriving on a PC store, posed as a question.
jacksepticeye 6.6M views · 4.1× their usualFor a publisher this is the launch slot. The news has to be real and fresh on the day the video goes up, so book the creator for the release date, not the week after.
“A NEW BEGINNING - Minecraft Modded SkyFactory 7”
Four breakout posts, each from a different creator, had titles or captions that only named the game, the series, or the moment: a modded Minecraft series coming back, a Minecraft hide-and-seek Short, a Valorant clip captioned “balanced gun”, a mod clip captioned “Verity knows everything”.
SSundee 4.3M views · 6.3× their usualThey work because the audience already knows what the series is. For a sponsor, that means the read sits inside a video people were going to click anyway, so the title can stay the creator’s own.
“Verity mod is actually insane 😳”
Three breakout posts opened on the creator’s reaction rather than the game. Two are ohnePixel’s stream clips; the other is a pile of fan mail, not a game at all.
ohnePixel 5.9M views · 7.3× their usualA reaction caption suits a clip where the moment speaks for itself. It leaves a brand little room: the product has to be the thing being reacted to.
TenZ: “balanced gun” reached 3.7M views, 6.6× their usual.
Aphmau: “It’s just HIDE and SEEK!” reached 2.6M views, 3.4× their usual.
EYstreem: “I Survived 100 Days as EL GRAN MAJA in Minecraft” reached 5.8M views, 3.1× their usual.
What the gaming accounts on this list do at each size on YouTube, TikTok and Instagram. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Mega | Under 10M | 1.1M | 4.3% | 1.9 | 10% |
| Mega | 10M to 25M | 1.5M | 2.7% | 2.8 | 7% |
| Mega | Over 25M | 1.3M | 2.5% | 2.5 | 7% |
Medians across these 26 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Oct 13, 2026 that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
If you market a game, or something players buy, these are the checks to run before you book a gaming creator.
Many Minecraft and Roblox channels make family-friendly videos for children. A mature game or a gambling-style mechanic does not belong there, however big the views.
Every YouTube creator has to say whether their videos are made for kids. Ask which way the channel is set, and who the creator thinks is watching.
Many gaming creators stream for hours on Twitch or Kick and post edited highlights elsewhere. The live audience is real, but it is separate from the reach of the uploads, and the two are priced differently.
Agree where the sponsor appears: in the stream, in the edited video, in the Shorts cut from it, or in all three.
Some channels on this list post one video a week; others post twice a day. A weekly channel gives you one slot near launch, so book early. A daily channel can cover the launch and the patches after it.
Many top gaming creators sell their own clothing, snacks, coffee, or even games. That matters when you sell something close to it.
Ownership also has to be disclosed. The FTC’s first complaint against individual influencers was against two gaming YouTubers who promoted a gambling site without saying they owned it.
Gaming creators are sponsored by other games all the time. Look at the last few months of descriptions before you pitch: a creator who just promoted a rival in your genre may be under an exclusivity window, and their audience will notice a quick switch.
We identified and ranked these creators by searching hundreds of thousands of top performing gaming posts across YouTube, TikTok and Instagram with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English and most of their recent videos are about games; streamers count by the platform where their uploads are watched most.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 26 gaming creators on YouTube, TikTok, and Instagram who post in English, ranked by median views across their last 30 videos or their last 90 days, whichever is lower. Show what each plays and who sponsors them.
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As of October 2026 the top five gaming influencers by median views are MrBeast Gaming, SMii7Y, Markiplier, EYstreem and PrestonPlayz.
MrBeast Gaming. Its recent videos have a median of 50M views, the highest on this list, from fewer than one upload a week. Among channels that upload more often, SMii7Y leads at 4M.
23 of the 26 are watched most on YouTube, 2 on TikTok, and 1 on Instagram. Twitch and Kick are not measured, so a streamer appears under the platform where their uploads are watched most.
Start with creators who already play your genre: search YouTube and TikTok for games like yours and note who covers them often and who the publishers already sponsor. Klint can run that search for you, for example “Roblox creators who covered a new game this month”.
It depends on the format and the reach of the uploads, not the stream: a dedicated video costs more than a 60-second read inside one, and a Short or a TikTok is priced on its own. Publishers often add early access, a creator code, or a launch-week exclusive, so ask what the fee covers.
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