Written by David Roberts
Reviewed by Lucas Walter
Updated
The top cooking influencers in 2026 are Nick DiGiovanni, Amaury Guichon, Jesha Ann Stevens, Kenny Song, and Chef Tyler. This list ranks 80 cooking influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top-performing posts in the cooking niche.
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All 80 are listed in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Nick DiGiovanni @NickDiGiovanni | 48M | 28M | 1.3% | Big-budget cooking challenges |
| 2 | Amaury Guichon @amauryguichon | 19M | 9.1M | 5% | Chocolate sculptures |
| 3 | Jesha Ann Stevens @jeshastevens | 3.4M | 6.5M | 6.8% | Pastry, one bake at a time |
| 4 | Kenny Song @kennylsong | 3.8M | 6.2M | 7% | Lo-fi home cooking |
| 5 | Chef Tyler @Chef__Tyler | 7.2M | 4.7M | 3.5% | Cheap-versus-expensive builds |
| 6 | Bayashi TV @BayashiTV_ | 38M | 4.1M | 2.3% | Wordless cooking races |
| 7 | Max the Meat Guy @MaxtheMeatGuy | 10M | 3.8M | 2.1% | Giant and unusual meat |
| 8 | Iram Mansoor @iramsfoodstory | 4.4M | 3.6M | 8% | Comfort-food recipes twice a day |
| 9 | aflavorfulbite @aflavorfulbite | 601K | 3.5M | 9.3% | Copycat fast food at home |
| 10 | Ben Chelin @recipeincaption | 2M | 3.5M | 4.8% | Weeknight recipes, written out |
| 11 | Joshua Weissman @JoshuaWeissman | 11M | 3.2M | 2.1% | Recipe tests from a chef |
| 12 | Alberto Magrì @albertomagri | 7M | 2.9M | 4.5% | Pastry from a Milan shop |
| 13 | albert_cancook @albert_cancook | 29M | 2.9M | 2.7% | Oversized comfort food |
| 14 | Nick’s Kitchen @NicksKitchen | 6.7M | 2.4M | 1.6% | Restaurant classics taught at home |
| 15 | Alena @alenakhmil | 828K | 2.2M | 6% | Hands-only comfort food |
| 16 | Mallory Austin @badbatchbaking | 1.4M | 2.2M | 3.7% | Copycat comfort food and desserts |
| 17 | Meatlicious @Meatlicious_ | 1.4M | 2M | 2.9% | Family stories, then the cook |
| 18 | Kian Hiatt @cookingwithkian | 6.9M | 1.9M | 6.8% | Restaurant dishes at home |
| 19 | Ariana @arianamariaa11 | 223K | 1.9M | 9.7% | Copycat fast food and bakes |
| 20 | sugarspiceddreams @sugarspiceddreams | 815K | 1.5M | 11.4% | Seasonal cookies and rolls |
| 21 | Zach Choi @zachchoi | 14M | 1.4M | 3.6% | Silent cook-then-eat videos |
| 22 | FutureCanoe @FutureCanoe | 4.9M | 1.4M | 4.8% | Testing viral recipes |
| 23 | Little Remy Food @littleremyfood | 4.1M | 1.4M | 2.7% | Baking experiments |
| 24 | MÉSIKA @bymesika | 118K | 1.3M | 2.1% | Stuffed buns and quick bakes |
| 25 | Wilderness Cooking @WILDERNESSCOOKING | 7.2M | 1.3M | 0.8% | Open-fire cooking in the mountains |
| 26 | Yeva Berez @yevaberez | 1.7M | 1.3M | 7.5% | Slow comfort-food cooking |
| 27 | Natalya Syanova @natashas_baking | 2M | 1.2M | 1.7% | Sourdough and pastry |
| 28 | Marlene @bakeswithmarlene | 68.6K | 1.2M | 8% | Stuffed cookies and brookies |
| 29 | Notorious Foodie @notorious_foodie | 4.7M | 1.2M | 2.9% | Restaurant-style cooking in series |
| 30 | Dez Cerimagic @_aussiefitness | 3.2M | 1.1M | 3.5% | High-protein meal prep |
| 31 | Sivan’s Kitchen @sivanskitchen | 2.4M | 1.1M | 4% | Weeknight and holiday family cooking |
| 32 | Sam Jose @_samjose_ | 690K | 1M | 11.4% | Cheese-wheel pasta and dad cooking |
| 33 | Owen Han @owen.han | 3M | 1M | 5% | Sandwich builds |
| 34 | Carleigh Bodrug @plantyou | 5.9M | 1M | 2% | Quick plant-based dinners |
| 35 | Patrick Zeinali @patrickzeinali | 9.6M | 1M | 3.1% | Five-ingredient cakes |
| 36 | Aylin Elma @ayline.ea | 991K | 971K | 2.5% | High-protein twists on comfort food |
| 37 | Panacea Palm @panaceapalm | 1.9M | 948K | 5.5% | Gym food in one pan |
| 38 | Denis Prokopyev @DenisInTheKitchen | 595K | 937K | 2% | Pasta from a working chef |
| 39 | Alfie Steiner @alfiecooks | 5.2M | 913K | 1.9% | Plant-based comfort food |
| 40 | Julie Smith @its.juliesmith | 163K | 902K | 5% | Cozy bakes and dips |
| 41 | Giselle @gisellecooks_ | 252K | 881K | 8.8% | Cheese-pull wraps and bakes |
| 42 | Ahmad Noori @dr.vegann | 1.2M | 826K | 1.9% | Plant-based Shorts |
| 43 | Karim Saad @ice.karimcooks | 3.4M | 816K | 3.1% | Comfort food rebuilt for weight loss |
| 44 | Tini @tinekeyounger | 13M | 814K | 13.8% | Cook-alongs, start to finish |
| 45 | Ahmad Alzahabi @thegoldenbalance | 4.8M | 798K | 3.7% | Levantine and global mashups |
| 46 | Derek Wolf @overthefirecooking | 3.8M | 778K | 3% | Live-fire cooking |
| 47 | Shivesh Bhatia @shivesh17 | 3.8M | 775K | 1.4% | Eggless Indian desserts |
| 48 | Guga Foods @GugaFoods | 5.9M | 770K | 2.4% | Steak experiments |
| 49 | Arash Hashemi @shredhappens | 5.4M | 762K | 2.3% | High-protein, low-carb comfort food |
| 50 | Louis Gantus @louisgantus | 2.6M | 739K | 5.4% | Cooking pranks and dares |
| 51 | Andy Cooks @andyhearnden | 4.7M | 727K | 2% | A chef answers cooking questions |
| 52 | Tim Laielli @barefoodtim | 1.2M | 725K | 6.8% | A week of family dinners |
| 53 | fromscratchbaker @FromScratchBakery | 1.7M | 694K | 3.6% | Bakes and bakery jokes |
| 54 | The Pasta Queen @the_pastaqueen | 7.4M | 686K | 3.7% | Italian cooking, told with drama |
| 55 | Karissa Manzi @karissastevens | 1.5M | 670K | 5.8% | What the family had for dinner |
| 56 | Maya Leinenbach @fitgreenmind | 3.9M | 631K | 1.7% | Plant-based recipes with a test |
| 57 | LifebyMikeG @LifebyMikeG | 5.4M | 628K | 3% | From-scratch cooking and preserving |
| 58 | Mauro Borti @bortipastabar | 614K | 622K | 6.4% | Roman pasta from a restaurant kitchen |
| 59 | Here’s Your Bite @heresyourbite | 2.1M | 620K | 7.2% | One-pot soups and pastina |
| 60 | Erin @erinscozykitchen | 1M | 601K | 5.7% | Sourdough and cozy dinners |
| 61 | Chef Khristianne U @chefkla | 1.6M | 594K | 3.3% | A private chef’s techniques |
| 62 | Divya Sharma @doctorbowl | 2.8M | 592K | 0.9% | Quick plant-forward meals from a doctor |
| 63 | James Brown @grillnation | 2.6M | 587K | 3.5% | Backyard barbecue |
| 64 | Sophie Macfie @sophsplantkitchen | 1.8M | 559K | 2.2% | High-protein plant recipes |
| 65 | Hajar Larbah @moribyan | 2.8M | 541K | 2.8% | Comfort food and Libyan family dishes |
| 66 | Ethan Chlebowski @EthanChlebowski | 2.5M | 538K | 3% | Why recipes work |
| 67 | Ronny Lvovski @primal_gourmet | 2.1M | 519K | 4.4% | Protein-forward dinners and grilling |
| 68 | Corre Larkin @cocolarkincooks | 2M | 514K | 3% | Holiday and comfort cooking |
| 69 | Miranda @foodie.randy | 359K | 508K | 4.7% | Easy meals for two |
| 70 | Nutrient Matters @nutrientmatters | 2.1M | 498K | 4.1% | Calm one-pan dinners |
| 71 | Luke Brown @cookinginthemidwest | 4.4M | 484K | 5.7% | Easy family dinners |
| 72 | Tieghan Gerard @halfbakedharvest | 5.4M | 458K | 1.5% | Seasonal comfort food |
| 73 | Kikifoodies @kikifoodies | 2.6M | 454K | 4.1% | Nigerian home cooking |
| 74 | Cookwithhali @cookwithhali | 759K | 446K | 5.6% | No-knead breads and pastries |
| 75 | Giovanni Siracusa @giovannisiracusaa | 937K | 444K | 3.3% | Italian home cooking |
| 76 | Nisha Vora @rainbowplantlife | 1.2M | 438K | 3.6% | Plant-based technique |
| 77 | Kookmutsjes @kookmutsjes | 2.7M | 426K | 8.2% | Stuffed breads and wraps |
| 78 | Maxine Sharf @maxiskitchen | 3.1M | 419K | 2.2% | Healthy family recipes |
| 79 | Fitwaffle Kitchen @fitwafflekitchen | 2.7M | 418K | 3.3% | Easy bakes and no-bake cheesecakes |
| 80 | Karina Valladares @lov.kari | 1.6M | 418K | 6.4% | Mexican family recipes |
The best cooking influencers aren’t simply the accounts with the most followers. Instagram, TikTok, and YouTube all show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or midsized account can reach more people than one several times its size.
That’s why we rank cooking influencers by median views of their videos (the average number of people a typical video reaches). As of November 2026, the five most watched are Nick DiGiovanni, Amaury Guichon, Jesha Ann Stevens, Kenny Song, and Chef Tyler.
Grouped by what they mainly cook, from wordless bakes to backyard fire. The number beside each name is the creator’s overall rank.
Races, dares, and price ladders built around real cooking. Reach is the draw; a recipe card is rare.
Studio-kitchen challenges and experiments with giant or luxury ingredients, from one-second-versus-one-hour dishes to knife tests. Tastings and gadget tests fill about half the feed.
No sponsored videos found in the last 90 days.
Grilled cheese, burgers, and one dish made cheap and then expensive, cut fast for Shorts. Many are set up as a prank on the family.
4 sponsored videos in the last 90 days, in packaged food and kitchen appliances.
Fast, wordless Shorts from a small home kitchen: one-second-versus-one-hour races, giant versions of everyday food, and quick builds. Long uploads are compilations that draw far less.
No sponsored videos found in the last 90 days.
One-dish Shorts cut to music in a home kitchen, often with another creator as a guest. Stacked, oversized comfort food is the whole format.
4 sponsored videos in the last 90 days, in packaged bread and air travel.
Silent close-ups of hands cooking cheesy, fried, fast-food-style dishes, then the first bites. A late-night kitchen series runs alongside.
1 sponsored post in the last 90 days, in condiments.
Fast-cut home cooking, one dish or experiment per video, often finished in a hollowed cheese wheel. Family life frames the cooking.
3 sponsored posts in the last 90 days, in restaurant chains, shopping apps, and kitchen appliances.
Close-up cooking Shorts built on a dare or a comparison: cheap against expensive, three levels of one dish, a friend served something unexpected. The punchline comes at the end.
4 sponsored videos in the last 90 days, in packaged food, cheese, and olive oil.
Bread, pastry, and desserts, many with no words at all. A natural fit for flour, butter, and bakeware.
One giant chocolate and pastry build a week, filmed close in a studio kitchen with music and no words. Each sculpture is a character, cut open at the end.
No sponsored posts found in the last 90 days.
Close, hands-on pastry videos from a workbench, one bake per post, opening on a question. Bagels, croissants, cruffins, and doughnuts.
2 sponsored posts in the last 90 days, in soft drinks and supplements.
Wordless pastry Reels from a pastry shop in Milan, one dessert each: piping, glazing, and plated service set to music. Italian and English captions sit under each one.
2 sponsored posts in the last 90 days, in cars and laptops.
Hands-and-mixer baking set to music, one bake per post, with the full recipe in the caption. Stuffed cookies and cinnamon rolls themed to the season.
2 sponsored posts in the last 90 days, in snacks and frozen desserts.
Bakes and edible experiments at home: cakes made to be smashed, candy grown on sticks, recipes followed to see how hard they are. Bright, fast, and heavily captioned.
No sponsored videos found in the last 90 days.
Short baking clips, hands and pan only, one bake each: stuffed buns, cinnamon rolls, cheesecakes, and chocolate-hazelnut desserts. Under twenty seconds, set to music.
No sponsored posts found in the last 90 days.
Sourdough and laminated pastry in extreme close-up, set to music, with the process explained in the caption. One bake per post, often shaped into a seasonal joke.
12 sponsored posts in the last 90 days, in pizza ovens, bakeware, cookware, and salt.
One bake per Reel, shot overhead on a home counter in under half a minute: stuffed cookies, brookies, brownie loaves, seasonal bakes. Every caption gives the yield and gram weights.
7 sponsored posts in the last 90 days, in label printers, software, and streaming.
Easy cakes and desserts from a home kitchen, many with five ingredients or fewer, plus novelty bakes. Some posts are fast-food taste tests.
3 sponsored videos in the last 90 days, in legal services.
Overhead recipe Reels with a seasonal hook, text on screen, and the full ingredient list in the caption. Cookies, cheesecake dips, and cozy soups, with no voiceover.
5 sponsored posts in the last 90 days, in kitchen gadgets and grocery.
Eggless dessert baking in a home studio kitchen: festive series, air-fryer bakes, viral desserts remade. Travel and brand days fill about a third of the feed.
14 sponsored posts in the last 90 days, in grocery, travel, kitchen appliances, finance, and cars.
A cake, a loaf, a kitchen fail, or a skit about life as a trained baker, told in deadpan text over the bake.
No sponsored videos found in the last 90 days.
Fast, funny baking and dinner Reels with a hook on screen and a “comment recipe” call. Sourdough, cheesecakes, and one-pot dinners from a home kitchen.
15 sponsored posts in the last 90 days, in grocery, retail, banking, and apps.
No-knead bread and pastry videos with the full ingredient list on screen, set to music. Breads, doughnuts, cinnamon rolls, and cheesecakes.
2 sponsored posts in the last 90 days, in kitchen appliances.
Recipe videos under a title card, with the ingredient list on screen and no voice. Stuffed breads, wraps, cheesecakes, and bakes for the freezer.
No sponsored posts found in the last 90 days.
Overhead baking with spoken instructions and the full ingredient list in the caption. No-bake cheesecakes, cookies, brownies, and seasonal bakes.
2 sponsored posts in the last 90 days, in kitchen appliances and hair tools.
Recipes people cook that night, often written out in full. The biggest group, and the widest mix of cuisines.
Short clips cut to music in a home kitchen, one dish each: stir-fries, lasagna, fried chicken, mapo tofu. The method sits in some captions, and the tone is deadpan.
1 sponsored post in the last 90 days, in soju.
Top-down, fast-cut recipe Reels from a home kitchen, often twice a day, each with a full ingredient list in the caption. Cheesy chicken bakes, cookie pies, and comfort dinners built to be saved.
1 sponsored post in the last 90 days, in grocery.
Silent, fast-cut recipes filmed close on a countertop, with the dish named on screen in the first frame. Fried chicken, wraps, and fast-food copies, with the method on a website.
No sponsored posts found in the last 90 days.
One-dish weeknight recipes filmed close on the counter, hands only, over a voiceover. The full recipe is always in the caption, as the handle promises.
3 sponsored posts in the last 90 days, in packaged food, cookware, and condiments.
Monthly long videos that test viral recipes and fast-food copies in a chef’s home kitchen, with Shorts between them. About half the posts cook; the rest visit restaurants or test gadgets.
1 sponsored video in the last 90 days, in coffee subscriptions.
Tight recipe videos, one dish or technique each, from bourguignon to tiramisu, plus Shorts of single steps. Roundups of every way to use one ingredient are a recurring format.
No sponsored videos found in the last 90 days.
Overhead recipe videos with only hands in the frame and no voice, the ingredient list in the caption. Comfort food, soups, pasta, and bakes.
No sponsored posts found in the last 90 days.
Overhead copycat comfort food with text on screen and a “comment PASTA” call for the recipe. Dinners, pastas, sliders, cookies, and cheesecakes.
No sponsored posts found in the last 90 days.
Restaurant-style dishes cooked step by step under a spoken voiceover in a home kitchen: steak frites, mussels, brisket burgers, Turkish and Greek plates. Recipes sit behind a link.
3 sponsored posts in the last 90 days, in cooking oil, snacks, and barbecue sauce.
Minute-long recipes, hands and pan, set to music: fast-food copies, wraps, and bakes, with every ingredient listed below the video.
8 sponsored posts in the last 90 days, in packaged food and recipe apps.
Cooks a batch of viral recipes in a plain home kitchen and ranks them, one long video at a time. Lately the recipes are high-protein versions of familiar food.
6 sponsored videos in the last 90 days, in meal kits, kitchen appliances, cookware, and mattresses.
Slow comfort-food videos from a home kitchen, hands and counter, with ingredient lists in the caption. Soups, casseroles, and pot roast.
1 sponsored post in the last 90 days, in baking decorations.
Home cooking plated like a restaurant, often as a numbered series such as a full Thanksgiving menu. A few posts visit restaurants; recipes go out in a newsletter.
3 sponsored posts in the last 90 days, in cookware and kitchen appliances.
Weeknight and Shabbat cooking in a home kitchen, often opening with what is for dinner tonight. One dish per Reel, cooked start to finish, themed to the holidays.
No sponsored posts found in the last 90 days.
Close-up sandwich and burger builds layered one ingredient at a time and finished with a cross-section bite. Restaurant ideas rebuilt in a home kitchen.
3 sponsored posts in the last 90 days, in vitamins, festivals, and household cleaning.
Quiet, close-up pasta cooking in a small home kitchen, often late at night after a restaurant shift. Roman and Italian standards, narrated calmly.
No sponsored videos found in the last 90 days.
Short recipe videos built around a cheese pull or a mash-up, such as spicy ramen or a sushi bake, plus cookies and brownies. Set to music, with ingredients on screen in some.
3 sponsored posts in the last 90 days, in soft drinks and grocery.
Two-to-four-minute cook-alongs talked through from start to finish in a home kitchen. Comfort food and recipes from a new cookbook.
7 sponsored posts in the last 90 days, in diapers, skincare, home services, packaged meat, and sports.
Fast-cut recipe Reels from a home kitchen or on location, with the ingredient list in the caption: shawarma, huevos rancheros, rangoons, tacos. A restaurant and a cookbook sit behind the account.
5 sponsored posts in the last 90 days.
Opens on a viewer’s question, such as sugar in tomato sauce, then shows the answer in a home kitchen. Quick skills clips, full recipes, and grocery-brand collaborations.
7 sponsored posts in the last 90 days, in grocery, pizza ovens, and sports teams.
Weekly roundups of everything cooked for a house of teenagers, cut fast over a deadpan voiceover. Family portions and big-batch cooking, with free meal plans linked.
2 sponsored videos in the last 90 days, in chicken and cookware.
Italian cooking in a bright home kitchen, often in one take with talk to the camera. Just over half the posts cook; the rest are events, products, and promotions.
6 sponsored posts in the last 90 days, in cookware, kitchen appliances, wine, and retail.
First-person dinner Shorts told as a household story, with the recipe spoken or on screen. One-pan dinners, soups, and seasonal bakes, posted about once a day.
No sponsored videos found in the last 90 days.
Long recipe tests and from-scratch projects, with Shorts on fermenting, preserving, and growing food. The kitchen and the vegetable garden are the two sets.
5 sponsored videos in the last 90 days, in cookware, bone broth, clothing, and banking.
Step-by-step pasta builds narrated in a professional kitchen, one dish per video. Carbonara, cacio e pepe, and other Roman classics.
No sponsored posts found in the last 90 days.
Minute-long recipes in named series, from fall soups to Thanksgiving sides, with short teaser cuts of the same dishes. One-pot pastinas and soups from a home kitchen.
1 sponsored post in the last 90 days, in rice.
Technique Reels that take a dish from basic to fancy, with a voiceover over fast kitchen footage. Full recipes in the caption.
4 sponsored posts in the last 90 days, in restaurant chains, grocery, and kitchen appliances.
Recipe Reels with a spoken walk-through from a home kitchen, between short teasers of the finished dish. Comfort food, desserts, and Libyan dishes learned from family.
1 sponsored post in the last 90 days, in grocery.
Long technique videos that answer a cooking question and then cook the answer, with test-and-explain Shorts. Studio kitchen, whiteboard explanations, and a taste test at the end.
4 sponsored videos in the last 90 days, in coffee, baked goods, skincare, and phone plans.
Single-dish recipe Reels from a home kitchen and a balcony grill, plated at the end, with the method spoken over the cook. Schnitzel, lamb chops, roast chicken, and fish.
7 sponsored posts in the last 90 days, in produce, olive oil, grills, and knives.
Talks to the camera from a home kitchen, one dish per post, built around a story or why a method works. American comfort and holiday cooking: gravy, mashed potatoes, soups, roasts.
6 sponsored posts in the last 90 days, in grocery, kitchen appliances, and cookware.
Numbered episodes of easy meals for two, spoken ingredient by ingredient in a small home kitchen. Ramen, noodles, and seafood, with gram weights in the caption.
3 sponsored posts in the last 90 days, in canned tomatoes, condiments, and dairy.
Family dinners cooked on camera under a voiceover, with the ingredients and steps typed into the caption. Slow-cooker, one-pan, and copycat takeout meals.
9 sponsored posts in the last 90 days, in grocery and meat.
Cozy seasonal recipe Reels with a spoken walk-through and finished-dish beauty shots, one a day. Pot roast, soups, cinnamon rolls, and pumpkin bakes.
No sponsored posts found in the last 90 days.
Calm cook-alongs from a home kitchen, spoken step by step, with a weekly rice series. Nigerian dishes, small chops, bakes, and drinks.
3 sponsored posts in the last 90 days, in kitchen appliances, phone plans, and dairy.
First-person Italian home cooking, one dish each, narrated in under a minute and a half. Southern Italian and Roman classics with a grandmother’s touch.
No sponsored posts found in the last 90 days.
Mexican home cooking narrated step by step from a home kitchen, one dish each: family recipes from Sinaloa, rice, soups, and taquitos. A husband plays the taster.
1 sponsored post in the last 90 days, in grocery.
Steak, brisket, and whole cuts over coals or in the smoker, often outdoors and often with no words.
Cooks giant, cartoon, and exotic meat dishes in a backyard kitchen, often for a tasting panel. About a third of the posts are store and restaurant taste tests.
5 sponsored videos in the last 90 days, in health services, phone plans, and meal kits.
Shorts that open on a school or family story and turn into a full cook: brisket mac and cheese, ramen, smoked meats. Recipes sit in a paid newsletter.
No sponsored videos found in the last 90 days.
Fire-built cooking outdoors in a mountain village: whole legs of beef, giant seafood, bread from an earth oven. Nobody talks; the fire and the knife do.
No sponsored videos found in the last 90 days.
Steak, wings, and brisket over open fire, cast iron, and campfires, with a voiceover and a “comment recipe” call in every caption. Gadget experiments and brand cooks between recipes.
8 sponsored posts in the last 90 days, in spirits and beer, charcoal, meat delivery, and bread.
Steak experiments in a backyard kitchen: dry-aging in unusual coatings, cooking methods put side by side, blind tastings. Mostly long uploads, with the odd Short.
9 sponsored videos in the last 90 days, in legal and financial services, supplements, cookware, and coffee.
Grill and smoker cooks shot tight on the meat, with a spoken how-to and the ingredients in the caption. Steak, ribs, wings, and sliders for game day.
18 sponsored posts in the last 90 days, in grills, bread, seasoning, and knives.
Macros in the caption or no meat at all. Most sell cookbooks, e-books, or meal plans of their own.
High-protein meal prep under a fast voiceover, with pan and container shots and the macros in the caption. A few posts are talks about losing weight.
No sponsored posts found in the last 90 days.
Fast, colorful plant-based Reels for weeknights, hands and pan in a home kitchen. About a third of recent posts also promote a bestselling cookbook series.
5 sponsored posts in the last 90 days, in grocery and kitchen appliances.
Fast-cut Reels built around one indulgent dish from a home kitchen: burgers, loaded fries, and high-protein versions of both. Recipes sit on a website.
No sponsored posts found in the last 90 days.
One-pan recipe videos under a voiceover, with protein and calories in the caption, in named series. Burgers, tacos, and egg salads rebuilt as gym food.
1 sponsored post in the last 90 days, in kitchen appliances.
Plant-based comfort food in seasonal series, cooked and eaten at home under close overhead shots and a deadpan voiceover. Recipes go out in a newsletter.
5 sponsored posts in the last 90 days, in grocery, kitchen appliances, and home fixtures.
One plant-based dish per Short, filmed overhead in a home kitchen with the method written on screen. Free written recipes on a blog from a doctor who stepped away from medicine.
No sponsored videos found in the last 90 days.
Short “save this” recipe Reels with calories and protein on screen, hands and pan, rebuilding comfort food for weight loss. Talking clips sit between the recipes.
5 sponsored posts in the last 90 days, in grocery and kitchen appliances.
Single-take recipe Reels at a home counter, with calories and protein written into every caption. A recurring dip series sits beside the comfort-food rebuilds.
6 sponsored posts in the last 90 days, in dairy and sparkling water.
Quick plant-based recipe Reels that open with a spoken question over hands-and-pan footage. Running, travel, and opinion videos fill the gaps.
7 sponsored posts in the last 90 days, in grocery and cookware.
Overhead recipe Reels on a home countertop with a spoken walk-through and the method in the caption. Quick, high-fiber, mostly plant-based meals from a family doctor.
10 sponsored posts in the last 90 days, in supplements, grocery, and health clinics.
Talks to the camera between hands-on shots in a bright home kitchen, one recipe per Reel with protein and fiber per portion. Series on one-pan dinners and lunchboxes.
9 sponsored posts in the last 90 days, in grocery, protein powder, kitchen appliances, cookware, and footwear.
Recipe Shorts with a calm voiceover through each step: one-pan dinners and high-protein comfort food. Filmed overhead in a clean home kitchen, with no host on camera.
No sponsored videos found in the last 90 days.
Polished recipe Reels narrated around one method, such as crispy tofu or a sheet-pan formula. Recipe carousels and work for a newspaper’s cooking section between them.
5 sponsored posts in the last 90 days, in recipe publishing.
Warm recipe Reels from a home kitchen in short technique lines, with the full ingredient list in the caption. Family recipes named for a mom, a grandfather, or a husband.
7 sponsored posts in the last 90 days, in dairy, housewares, packaged food, and photo printing.
We analyzed the 1,011 posts these 80 creators published on Instagram, TikTok, and YouTube in the last 30 days. Of those, 116 beat their creator’s usual views by 3× or more.
Here is how this month’s breakouts open, read from what each video says in its first seconds, or from its caption when nobody speaks.
“Tarte Tatin but make it fancy.”
In more than half of this month’s breakouts, no one says a word. There is music, the sound of the pan, and the recipe in the caption or on screen. In the same creators’ usual posts, silent videos are about two in five.
Natalya Syanova 73M views · 60.1× their usualA silent creator needs a different brief. In these videos the product has to work on screen: the pack in the shot and the name in the first line of the caption. A spoken mention has nowhere to go.
“Easy meals for two, episode 46.”
Four creators opened a breakout by naming their series and then the dish: a numbered meal for two, an episode of easy dinners the family never tires of, the next high-protein bowl that lives in the fridge.
Miranda 8.7M views · 17.1× their usualTheir everyday videos start with the same line, so the line did not lift these. The dish did: a short rib ramen, a pastina soup for sick days, a skillet of steak, cheese, and rice.
“If you are planning to make one dessert this festive season, it has to be this one.”
Other breakouts open on a claim the viewer can check: the one dessert worth making this season, five frozen cubes that save 20 hours of cooking, the most relaxing dinner video yet.
Shivesh Bhatia 48M views · 61.9× their usualThese creators make claims like this in their usual posts just as often. What lifted these was timing: a festive dessert as the holiday season began, and a shortcut for the busiest weeks of autumn.
Luke Brown: “Steak Cheese and Rice is easy to make and never disappoints! 🌮” reached 11M views, 23.2× their usual.
Kookmutsjes: “Cheesy Crunchwraps with Beef” reached 8.1M views, 19.1× their usual.
Mallory Austin: “Every other mac & cheese takes second place” reached 29M views, 13.1× their usual.
This table shows what the cooking accounts on this list do at each size on Instagram, TikTok, and YouTube. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Mid | Under 500K | 1.1M | 6.5% | 3 | 13% |
| Macro | 500K to 2M | 776K | 5.5% | 2.1 | 7% |
| Mega | 2M to 10M | 777K | 3.2% | 2.8 | 14% |
| Mega | Over 10M | 3.5M | 2.5% | 1.8 | 7% |
The figures are medians across these 80 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Nov 6, 2026, that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
If you sell food, cookware, or appliances, you want a creator who will cook with the product, not hold it up for the camera.
Many of the strongest cooking accounts never speak. That suits a product that explains itself in the shot, like a pan, a sauce, or a mixer. A product with a claim to make, such as protein per serving or a faster cook time, needs a creator who talks the viewer through it.
Many cooking creators sell their own cookbooks, sauces, seasonings, aprons, or knives. Check the bio links and recent captions before you brief them. A creator who sells a pan may not want to cook in yours, and a creator with a cookbook may want the recipe to send viewers there.
Some creators write the full recipe in the caption. Others send it by direct message to anyone who comments a word, or keep it on a website, a newsletter, or a paid app. Where the recipe lives decides where your link can sit and who sees it.
A few accounts on this list post twice a month and get millions of views each time; others post every day. One post from a rare poster is an event, and a daily poster can carry a series. Match that to how long your campaign runs.
Open a few of their brand posts. The FTC’s guidance for influencers says a free or discounted product is a relationship that needs a clear label, which matters for cookware and food sent for a recipe. A creator who already labels gifted cooks is likely to label yours.
We identified and ranked these creators by searching hundreds of thousands of top-performing cooking posts across Instagram, TikTok, and YouTube with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English or with no words, and if at least half of their recent posts show them cooking or baking.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 80 cooking influencers on Instagram, TikTok, and YouTube who post in English or with no words, ranked by median views across their last 30 videos or their last 90 days, whichever is lower.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
As of November 2026 the top five cooking influencers by median views are Nick DiGiovanni, Amaury Guichon, Jesha Ann Stevens, Kenny Song, and Chef Tyler.
By median views across recent videos, the top cooking YouTubers on this list are Nick DiGiovanni (28M), Chef Tyler (4.7M), and Bayashi TV (4.1M). Of the 80 creators, 22 get their biggest audience on YouTube.
The most-watched cooking creators whose biggest audience is on TikTok are Jesha Ann Stevens (@jeshastevens), aflavorfulbite (@aflavorfulbite), and Alena (@alenakhmil). Several creators ranked under Instagram and YouTube also post their recipes to TikTok.
Instagram, TikTok, and YouTube. Each creator counts toward one platform only, the one with their best ranking median: 42 on Instagram, 22 on YouTube, and 16 on TikTok.
By hand, search each platform for the dish your product belongs in, such as sourdough or one-pan dinners, and note who cooks it well and often. Klint lets you name the cook you want in plain words: ask for bakers on Instagram with no sponsored posts this quarter, and the list comes back ranked.
The fee depends on the platform, how many people a typical video reaches, and how much work the recipe takes, since a developed recipe costs more than a product placed in an existing one. Many deals also include product for the shoot and the rights to reuse the video, so ask for each item separately.
The list counts creators whose recent posts mainly show them cooking and whose typical recent video reaches at least 400,000 people. Some famous names now post mostly family life or tastings, and some channels get far fewer views on their recent Shorts than on their long videos.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
Are you on this list and would you rather not be? Write to privacy@tryklint.ai and Klint will take you off.
