The top vegan influencers in 2026 are Carleigh Bodrug, Alfie Steiner, Ma’ayan Moss, Britt Berlin, and Ahmad Noori. This list ranks 53 vegan influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top-performing posts in the vegan niche.
Show me the top vegan influencers this month
Ask Klint in plain words
Examples of what you can ask Klint:
Show me the top vegan influencers this month. Klint returns 53 vegan creators, ranked by median views.
Vegan bodybuilders and fitness coaches with real reach. Klint returns 5 vegan coaches, each with 20K+ views on a typical video.
Vegan dessert and fast-food copycat creators. Klint returns 7 creators, all with no eggs, dairy, or meat.
Vegan accounts small enough to reply to a brand. Klint returns 4 accounts under 100K followers, ranked by median views.
Which hooks are working in vegan content right now? Klint returns 3 hook patterns, across 30 breakout posts.
Join 1,000+ marketers who use Klint to find creators in their niche. Start free
Key takeaways
Instagram is home to most of this list: 42 of the 53, against 9 on YouTube and 2 on TikTok. The 17 Instagram creators we also measured on TikTok all get fewer views there, typically 11% of their Instagram median.
37 of the 53 sell a cookbook, an app, coaching, or another product of their own, so a brand post often sits next to the creator’s own offer.
We found 121 sponsored posts in 90 days, and 68 sold food, drink, or supplements. The rest went to cookware, appliances, gyms, and other non-food products, and 23 creators had no sponsored post we could find.
The list at a glance
All 53 are listed in rank order. Select a row to jump to the write-up.
The best vegan influencers aren’t simply the accounts with the most followers. Instagram, YouTube, and TikTok all show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or midsized account can reach more people than one several times its size.
That’s why we rank vegan influencers by median views of their videos (the average number of people a typical video reaches). As of November 2026, the five most watched are Carleigh Bodrug, Alfie Steiner, Ma’ayan Moss, Britt Berlin, and Ahmad Noori.
The kinds of vegan creator
Vegan recipe creators: Home cooks and cookbook authors who film one plant-based dish at a time, usually with the recipe in the caption.
Vegan YouTubers: Longer cooking episodes, price experiments, and debates, with sponsor reads in many of the videos.
Vegan fitness influencers: Bodybuilders and coaches who answer the protein question and sell training plans.
Vegan dietitians: Registered dietitians and nutritionists who build each recipe around one nutrient.
Vegan activists: Street campaigners and debaters who argue about animal farming and rarely mention food.
The 53 vegan influencers to know
Grouped by what a plant-based brand would use each creator for. The number beside each name is the creator’s overall rank.
Everyday vegan recipes
Dinners, soups, and meal prep for home cooks. A natural place for a pantry product used in a real recipe.
Hands-and-pan recipe Reels on a kitchen counter: one-pot pastas, soups, baked oats, and dump-and-bake dinners. Most tie back to the PlantYou cookbooks.
Followers
5.9M
Median views
965K
Engagement
2%
Posts a week
3.5
4 sponsored posts in the last 90 days, in plant milk, kitchen appliances, and pasta.
Fast, hands-in-frame recipe Reels from a home kitchen: pasta, soups, gnocchi, and one-pot dinners. The full recipe and its quantities sit in each caption.
Followers
5.2M
Median views
936K
Engagement
1.9%
Posts a week
3.3
5 sponsored posts in the last 90 days, in tomato products, kitchen appliances, and grocery stores.
Over-the-shoulder stovetop Shorts with title cards, plus slower three-recipe videos that started in October. The channel says its host, a doctor, has stepped back from medicine for now.
One dish per Reel, shot close on the pan and plated on a wooden board, with a voiceover. Indian and weeknight recipes lead, several tied to New York Times Cooking.
Bright recipe Reels talked through in a home kitchen: smoothies, salads, tofu desserts, and high-protein bowls. Captions add a longevity or hormone-health angle.
Followers
5.2M
Median views
420K
Engagement
1.2%
Posts a week
2.3
6 sponsored posts in the last 90 days, in supplements and sleep devices.
Hands-and-pan recipe Reels with a calm voiceover, from a dietetics graduate, and the occasional piece on food and mindset. Much of it now points to the Simply Plants cookbook.
Overhead recipe Reels with on-screen ingredients and a quick voiceover. Gluten-free vegan baking and comfort food, with captions in English and German.
Fast, hands-in-frame Reels cut to the beat, with a comment-a-keyword prompt: chili, risotto, brioche donuts, and soups. Personal voiceovers on family and discipline break them up.
Overhead recipe demos and garden-harvest clips with spoken steps. Seasonal vegan cooking and fiber and protein tips, from the author of Simply Delicious Vegan.
Followers
851K
Median views
54.4K
Engagement
3%
Posts a week
2.3
3 sponsored posts in the last 90 days, in pantry staples.
Long themed recipe compilations with a cozy voiceover from a Berlin kitchen, plus matching Shorts. Easy plant-based meals and meal prep, from the author of All Day Vegan.
Subscribers
572K
Median views
52.3K
Engagement
5.9%
Videos a week
0.7
1 sponsored video in the last 90 days, in mobile data.
Recipe videos from a home kitchen and garden, built around high-fiber, anti-inflammatory meals. From a vegan chef and cookbook author who sends recipes by keyword.
First-person home-kitchen Reels: what was meal prepped, what was eaten today, and full recipes in the caption. A weekly sweet-treat series sits beside them.
Followers
82.1K
Median views
23.6K
Engagement
3.7%
Posts a week
2.3
1 sponsored post in the last 90 days, in home appliances.
Overhead recipe Reels with on-screen steps or music, one dish per post, on a seasonal run: pumpkin rolls, cornbread, and soup. Captions end on a keyword to comment for the link.
Cinematic recipe episodes from a home kitchen with a calm voiceover, plus vertical Shorts. Vegan versions of Asian and comfort classics, from ten years on YouTube.
A daily “100 days of 100 vegan recipes” series from a Singapore kitchen: claypot rice, dumplings, noodles, and tofu. Eating-out and travel Reels fill the rest.
Followers
388K
Median views
62K
Engagement
3.3%
Posts a week
7.7
6 sponsored posts in the last 90 days, in sarees, restaurants, desserts, beauty, coffee machines, and hotels.
Overhead Reels close on the pan with a short voiceover that opens on protein and iron numbers. Indian and Indian-fusion cooking: dals, bean soups, and festive sweets.
Close-shot Reels of vegan Mexican home cooking, such as pan de muerto, pozole, and cajeta, with the full recipe in the caption. From a James Beard Award–winning chef who sells live classes.
Followers
321K
Median views
34.9K
Engagement
4.3%
Posts a week
2.3
1 sponsored post in the last 90 days, in syrup.
Desserts and fast-food copies
Familiar treats with no eggs, dairy, or meat. These posts often promise that nobody could tell the difference.
Dessert-forward vegan food: tiramisu, cookie cups, and marshmallow bakes, cut with high-protein bowls and what-I-eat-in-a-day Reels. Long written recipes and a voiceover on the swaps.
Followers
1.4M
Median views
763K
Engagement
4.7%
Posts a week
2.6
3 sponsored posts in the last 90 days, in grain powder, pasta, and rice paper.
Overhead, hands-and-bowl dessert Reels, one bake per video, each a “no eggs, no dairy” copy of a familiar treat. Music carries most of them, with the recipe in the caption.
Followers
940K
Median views
760K
Engagement
4.6%
Posts a week
1.4
1 sponsored post in the last 90 days, in plant milk.
A vegan copy of a meat dish, such as wings or bacon, with a deadpan caption that turns into a point about animals. Several Reels are music and on-screen text.
Followers
106K
Median views
111K
Engagement
5.6%
Posts a week
0.7
1 sponsored post in the last 90 days, in hot sauce.
Overhead recipe videos with on-screen titles and a spoken walkthrough: soups, pastas, breads, and cookies. Half of the Sweet Simple Vegan couple, with many posts shared with that account.
Followers
514K
Median views
69.2K
Engagement
3.9%
Posts a week
2.8
1 sponsored post in the last 90 days, in plant-based sausages.
Close-up comfort-food Reels on a counter and stovetop: copies of chain-restaurant dishes, soups, and party snacks. Nearly every post ends with a comment-for-the-recipe prompt.
Followers
343K
Median views
21.1K
Posts a week
5.8
1 sponsored post in the last 90 days, in cookware.
Protein, nutrition, and training
Dietitians, trainers, and vegan bodybuilders. The fit for a protein powder, a supplement, or a fitness product.
To-camera nutrition explainers spliced with cooking shots, with the protein, fiber, and iron numbers in the caption. Vegan travel, eating out, and hiking fill the gaps.
Followers
1.8M
Median views
543K
Engagement
2.2%
Posts a week
3.7
11 sponsored posts in the last 90 days, in cookware, household cleaning, footwear, food, and protein powder.
Recipes framed as nutrition additions, with a voiceover on fiber, protein, or iron before the method. One dish per Reel, often beans, tofu, or potatoes.
Followers
1.3M
Median views
308K
Engagement
3.8%
Posts a week
0.5
1 sponsored post in the last 90 days, in dairy-free yogurt.
Nutritionist-led recipes built around protein and fiber numbers, with a comment-for-the-recipe prompt. Some posts are about kitchen organizing and gadgets.
Followers
2M
Median views
297K
Engagement
1.1%
Posts a week
2.6
4 sponsored posts in the last 90 days, in cookware, indoor gardens, and 3D printers.
To-camera and overhead Reels that open on one nutrient (iron, magnesium, fiber, or protein) and then cook a fast recipe. A plant-based dietitian writing for women in midlife.
Followers
1.4M
Median views
180K
Posts a week
3.7
1 sponsored post in the last 90 days, in kitchen appliances.
To-camera clips between sets on staying lean and muscular as a vegan: protein myths, food costs, and coaching offers. From a vegan IFBB pro who founded a supplement brand.
Followers
769K
Median views
86.6K
Engagement
4%
Posts a week
2.6
5 sponsored posts in the last 90 days, in plant-based meat, gyms, gym equipment, and activewear.
Long cost-and-taste experiments from an apartment kitchen: pricing a week of vegan food, cooking it, and rating it. Acted sketches run through them, and every recent video has a sponsor.
Subscribers
207K
Median views
48.8K
Engagement
5.5%
Videos a week
0.9
10 sponsored videos in the last 90 days, in meal kits, activewear, home cleaning, cashback apps, coffee, mattresses, and bread.
To-camera and voiceover Reels on what plant-based weight loss looks like after a baby, filmed at an off-grid home. Whole-food, starch-based meals with narrated numbers.
Talking-head and voiceover Reels that remake high-protein dishes from plants, plus the odd sketch. From a coach whose bio speaks to vegan men who want to lose fat.
Long, lightly edited gym and kitchen footage: training, days of eating, and physique updates with direct commentary. Steroid use and debates come up openly.
Reels on building muscle and strength on plants, including what makes being vegan hard. From a nutritionist better known on YouTube, where uploads have slowed.
Short talking-head Reels that answer anti-vegan arguments and gym-floor claims, ending on a comment-to-join prompt. From a coach who founded Buff Vegans.
Followers
143K
Median views
21.1K
Posts a week
1.2
No sponsored posts found in the last 90 days.
Activists and science explainers
Four creators who argue the case for veganism. They post no recipes, and brand deals are rare.
Filmed at protests, farm shows, and restaurants: confrontations with passers-by and police, intercut with farm footage. No recipes, and every post argues against using animals.
Talking-head and clip-response Reels answering critics and debating veganism, on the street, in lecture halls, and in a studio. Animal farming, dairy and eggs, and Indian vegan politics.
Long sit-down interviews and debates, alternating with Shorts of street and campus conversations. Animal ethics and the case for veganism, from a best-selling author and guest lecturer.
Talking-head explainers with study screenshots, often replying to a news article or a viral claim. Vegan nutrition and environmental science, from a writer with a public health degree.
Subscribers
404K
Median views
29.7K
Engagement
7.7%
Videos a week
0.9
1 sponsored video in the last 90 days, in wearable devices.
Daily vegan life
Budget hauls, restaurant reviews, food projects, and vegan life in one city.
Handheld talking-to-camera clips from a London vegan tiramisu shop and from restaurants in London and New York. Customer-reaction sketches and taste tests sit beside the prep.
Followers
725K
Median views
74K
Posts a week
2.3
5 sponsored posts in the last 90 days, in plant-based yogurt, liqueur, travel booking, and tempeh.
Chatty first-person voiceovers on recipe recreations and viral food formats, from a guacamole hat to fast-food copies, then a taste test. Vegan by the posts and the YouTube description.
Street and market Reels from Chinese cities, ordering vegan versions of local dishes and checking ingredients with vendors. Also sells vegan tours of China.
On-camera vegan food tours and round-ups around Singapore, often filmed with other vegan creators. Slower lifestyle posts and a free Singapore vegan map fill the rest.
Followers
30.2K
Median views
35.7K
Posts a week
0.5
2 sponsored posts in the last 90 days, in travel booking and restaurants.
A daily vlog about twice a day: what a $50-a-week shop buys, grocery hauls, and leftovers, with grad-school commentary over the top. Knitting and books round out the feed.
Followers
179K
Median views
31.2K
Engagement
25.1%
Posts a week
9.6
8 sponsored posts in the last 90 days, in supermarkets, online groceries, and bakeries.
Handheld, self-shot Reels of restaurant meals, grocery finds, and city life, reviewed to camera. Vegan eating is the filter for menus, snacks, and hotels.
Followers
129K
Median views
20.3K
Posts a week
1.9
7 sponsored posts in the last 90 days, in dairy-free cheese, supplements, tourism, greens powder, and snacks.
What’s working in vegan content this month
We analyzed the 572 posts these 53 creators published on Instagram, YouTube, and TikTok in the last 30 days. Of those, 30 beat their creator’s usual views by 3× or more.
Here is how this month’s breakouts open, read from what each video says in its first seconds, or from its caption when nobody speaks.
1. The scene already running
“If I act like you, I think my farts would blow me into space.”
Five breakouts start in the middle of something, with no hello and no dish name. Sophie Macfie repeats what a coworker once said about a high-fiber lunch, and only then gets to the lunchbox. Tash Peterson’s two open on an argument at a protest.
Their usual posts seldom start like this. For a food brand the useful part is the sequence: a line from real life comes first, and the product arrives once people are already listening.
2. The next chapter
“On day 14 of 100 days of 100 vegan recipes, we’re making this lazy vegan hot pot, the perfect quick go to dinner with my family or for just myself really.”
Six breakouts open as part of something larger: a day in a 100-day run, episode three of a rainbow of pasta sauces, or this week’s cookbook club. Two of them come from BrownGirlVegan’s daily series.
A series gives viewers a reason to come back and a reason to ask what comes next. A brand that sponsors one entry gets that habit. A brand that asks for a one-off post does not.
The other openings in this group give news or a story. Conscious Chris spends the first seconds of a sausage recipe on the brand party where the couple met. It is a labeled paid post, and it beat the account’s usual views more than five times over.
3. The food on trial
“This is the recipe that I’m 99% sure would convince you to love tofu.”
Five breakouts open on a claim about the food that a doubter would want to test. These creators often open this way, so the opening alone did not make the difference.
What changed is who the claim is aimed at. Minaëlle goes on to mention a non-vegan friend who keeps asking for the recipe, and Ashley of Eat Figs Not Pigs starts from people who love chicken alfredo. Both speak to someone who does not already eat this way, and that is a wider audience than vegans alone.
This month’s 3 biggest breakout videos
Ashley Wicka: “Ever since I first watched Despicable Me 2 13 years ago, I have been dreaming about eating guac out of a tortilla chip hat” reached 1.8M views, 24.8× their usual.
Amanda Ducks: “This is everything I meal prepped for one of my best friends to get her through a tough week” reached 408K views, 17.3× their usual.
Carleigh Bodrug: “Welcome back to pasta sauce for every color of the rainbow” reached 6.9M views, 7.2× their usual.
Vegan benchmarks by account size
This table shows what the vegan accounts on this list do at each size on Instagram, YouTube, and TikTok. Use it to judge whether a creator’s numbers are strong for their tier.
Tier
Followers
Median views
Engagement
Posts a week
Sponsored posts
Micro
10K to 100K
38K
5.6%
1.5
4%
Mid
100K to 500K
34.2K
5.2%
1.6
10%
Macro
500K to 2M
91.1K
3.9%
2.3
8%
Mega
Over 2M
605K
1.7%
2.6
16%
The figures are medians across these 53 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Nov 2, 2026, that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
How to choose a vegan creator
If you sell a plant-based food, a supplement, or something for the kitchen, you want a creator whose viewers will trust the product and buy it.
1. Find out what “vegan” means to this creator
Some creators say they are vegan for the animals. Others say plant-based, and talk about health or cost. An ethical vegan audience reads ingredient lists and asks about animal testing, while a plant-based audience may be happy with a product that is only mostly plant-based. Decide which audience your product suits before you look at the numbers.
2. Read back through a year of posts
Some well-known vegan creators have moved away from the label. Look for honey, parmesan, or eggs in recent recipes, and read the comments under them. If the creator’s bio has quietly stopped saying vegan, ask about it directly.
3. Ask when their own product launches
Many of these creators sell their own books, apps, or courses, and a launch can fill a feed for weeks. Your post will do better away from a launch, and it should not compete with what they sell. Ask for their calendar before you agree on a date.
4. Fit the deal to the format
A pantry product works inside a Reel recipe, where viewers see it used. A product with no place in the kitchen, such as a mattress or an app, tends to get a spoken sponsor read in a long YouTube video. Look at how the creator has handled each kind before you brief them.
We identified and ranked these creators by searching hundreds of thousands of top-performing vegan posts across Instagram, YouTube, and TikTok with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English or with no words, say they are vegan or plant-based, and make vegan food, living, or fitness the main subject of their videos, with at least 20,000 views on a typical video.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Prompt
Find the top 53 vegan influencers on Instagram, YouTube, and TikTok who say they are vegan or plant-based, ranked by median views across their last 30 videos or last 90 days, whichever is lower.Find the top 53 vegan influencers on Instagram, YouTube, and TikTok who say they are vegan or plant-based, ranked by median views across their last 30 videos or last 90 days, whichever is lower.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
Questions about vegan influencers
Who are the top vegan influencers right now?
As of November 2026 the top five vegan influencers by median views are Carleigh Bodrug, Alfie Steiner, Ma’ayan Moss, Britt Berlin, and Ahmad Noori.
Who is the most popular vegan YouTuber?
Ahmad Noori leads on usual views, at 636K a video. Wil Yeung runs the largest channel, at 1.6M subscribers.
Which platforms do vegan influencers use most?
Instagram leads here, with 42 of the 53 creators, ahead of YouTube with 9 and TikTok with 2. We place each creator on the platform where a normal video does best.
Why aren’t vegan celebrities or Tabitha Brown on this list?
The list covers creators whose recent videos are mainly about vegan food, living, or fitness, so actors and singers who happen to be vegan are not on it. Tabitha Brown and The Korean Vegan have large audiences, but most of their recent posts are about other subjects.
How do I find vegan influencers for my brand?
Start with the creators your customers already tag, then search recipe hashtags for your ingredient and check who cooks with it often. With Klint you can describe the creator instead, for example “vegan dietitians on Instagram who have worked with a supplement brand.”
How much do vegan influencers charge?
It depends on the creator’s usual views, the format, and whether the product needs a recipe developed for it. Cookbook authors with a large reach usually expect a fee for a recipe post, and smaller creators often start with product and a smaller fee. Many also take repeat deals with one brand, so ask for a price across several posts.
Can a creator ask to be removed?
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
David Roberts is the co-founder and CEO of Klint. He previously founded a consumer tax software company and grew it to more than a million users. He now builds AI-native marketing systems and writes about what’s working on social media for more than 50,000 followers across X, LinkedIn, and Instagram.
Lucas Walter is the co-founder and CTO of Klint. He has spent a decade building large-scale distributed software, including as CTO of a consumer tax software company that served more than a million users. He now applies that experience to AI, building the systems behind AI-native marketing.