Written by David Roberts
Reviewed by Lucas Walter
Updated
The top coffee influencers in 2026 are James Hoffmann, Tanner Colson, Morgan Eckroth, Bruno, and Ethan Rode. This list ranks 25 coffee influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top-performing posts in the coffee niche.
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All 25 are listed in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | James Hoffmann @jameshoffmann | 2.6M | 502K | 3.1% | Coffee essays and blind tests |
| 2 | Tanner Colson @tannercolsoncoffee | 1.9M | 340K | 2.6% | Home espresso tutorials |
| 3 | Morgan Eckroth @morgandrinkscoffee | 6.1M | 186K | 11.5% | Signature drinks from a champion barista |
| 4 | Bruno @yourcoffeedude | 1.6M | 172K | 2.4% | Dessert-style lattes |
| 5 | Ethan Rode @ethanrode | 1.3M | 161K | 2% | Iced espresso recipes |
| 6 | Alex Moe @themacrobarista | 1.3M | 147K | 2% | Low-calorie copycat drinks |
| 7 | Ryan Tag @ryantagcoffee | 221K | 128K | 4% | Machine and grinder reviews |
| 8 | Lance Hedrick @LanceHedrick | 458K | 126K | 2% | Brewing science and machine reviews |
| 9 | Andrew at Pull & Pour @pullandpourcoffee | 494K | 121K | 2.1% | Moka pot and pour-over experiments |
| 10 | Mr.24 @24.studio | 435K | 98.6K | 1.1% | Latte art in under 20 seconds |
| 11 | Matt at Created to Coffee @created2coffee | 360K | 87.7K | 5.2% | Gear demos and home café drinks |
| 12 | LEON° @lmz.coffee | 76.2K | 86.3K | 3.5% | Silent espresso ASMR |
| 13 | Aman Adhikari @amanwithcoffee | 179K | 70.2K | 3.2% | Brewer comparisons |
| 14 | Lacey @lacemakeslattes | 136K | 64.5K | 6.7% | No-machine lattes and syrups |
| 15 | Behind the Cup @behind.the.cup | 76.2K | 63.6K | 8.9% | Drinks customers order, made on shift |
| 16 | Katerina Diaz @katerinafaith | 678K | 61.5K | 2.8% | Chain-café copycats at home |
| 17 | Ahmed Greyr @ag.barista | 316K | 59.7K | 4% | Barista jokes and latte art |
| 18 | damaris @damaris.co_ | 93.2K | 52.4K | 23.5% | Shaken espresso recipes |
| 19 | Sofia H. @fifiscoffee | 174K | 47.1K | 4.7% | Syrup recipes in Spanglish |
| 20 | Asaf Rauch @latte_art_tutorials | 471K | 38.1K | 1.7% | Latte art lessons |
| 21 | Gerti Sulo @GertiSuloco0 | 62.3K | 36.6K | 3.9% | Point-of-view café shifts |
| 22 | thecoffeesnob @the_coffeesnob | 13.3K | 32.3K | 13.1% | Coffee opinions from a former barista |
| 23 | Cat Herrington @mamamadecoffee | 185K | 31.8K | 3.8% | A home coffee shop’s menu |
| 24 | Newbie Barista @new.b.barista | 141K | 31.3K | 1.3% | Latte art, explained |
| 25 | Daddy Got Coffee @DaddyGotCoffee | 79.5K | 30.5K | 2.1% | Blind taste tests and gear comparisons |
The best coffee influencers aren’t simply the accounts with the most followers. Instagram, TikTok, and YouTube all show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or midsized account can reach more people than one several times its size.
That’s why we rank coffee influencers by median views of their videos (the average number of people a typical video reaches). As of October 2026, the five most watched are James Hoffmann, Tanner Colson, Morgan Eckroth, Bruno, and Ethan Rode.
Sorted by the job a coffee brand would hire them for: gear reviews, teaching, drinks made at home, latte art, and shifts behind the bar. The number beside each name is the creator’s overall rank.
Reviewers who unbox and dial in one machine or grinder at a time. The natural fit for an equipment launch.
Short tutorials on a home counter: steaming milk, fixing latte art, dialing in a grinder. Many Reels unbox one new machine and run it start to finish.
10 sponsored posts in the last 90 days, in espresso machines, grinders, pour-over brewers, and coffee beans.
Talking-head reviews of home espresso machines, grinders, and automatic brewers at a kitchen counter. Each video pairs one machine with one technique.
8 sponsored posts in the last 90 days, in espresso machines, coffee beans, pour-over brewers, and kitchen appliances.
Quick demos of one machine, kettle, or brewer at a time, then a café drink made with it. Mixes in odd brewing experiments, with a coffee shop on the way.
11 sponsored posts in the last 90 days, in espresso machines, kettles, pour-over brewers, syrups, and milk frothers.
Silent close-ups at a dark home counter: grinding, puck prep, tamping, and the shot pouring. Each caption credits the tools by name, and some posts unbox new gear.
7 sponsored posts in the last 90 days, in espresso machines, grinders, milk frothers, and coffee tools.
To-camera explainers at a home coffee station: one brewer against another, dialing in, and gear rundowns. Runs numbered series and sells beans through The Coffee Cellar.
6 sponsored posts in the last 90 days, in brewers, coffee beans, and soft drinks.
Blind taste tests and side-by-side machine and grinder comparisons in a home kitchen. Also roasts coffee and films the small roastery growing out of that kitchen.
1 sponsored video in the last 90 days, in espresso machines.
Lessons and opinions on brewing, beans, and coffee culture. The two biggest say they buy the gear they review.
Long studio essays on how coffee is grown, sold, and brewed, beside blind tastings and side-by-side gear tests. A former world barista champion, with a channel note that says it takes no paid reviews.
1 sponsored video in the last 90 days, in e-commerce software.
Long, data-heavy lessons on espresso pressure, moka pots, and pour-over, plus hour-long machine reviews at a home bench. A former latte art champion whose channel says it buys the products it shows.
5 sponsored videos in the last 90 days, in website builders and coffee magazines.
Moka pot, pour-over, and cold brew recipes with an odd ingredient, narrated over the pour. Also gear first looks and a short explainer series, made with what a home kitchen already has.
9 sponsored posts in the last 90 days, in brewers, grinders, coffee scales, and coffee concentrate.
Talking-head takes on coffee orders, chain-café picks, and homemade iced coffee, from a former barista. A new account, started in September.
1 sponsored post in the last 90 days, in hair tools.
Iced lattes, homemade syrups, and copycat café orders, made in a home kitchen for viewers to repeat.
Invented café drinks with names and backstories, built shot by shot at a home bar. A 2022 US Barista Champion, with competition recipes and a new book in the mix.
4 sponsored posts in the last 90 days, in pour-over brewers, creamers, espresso machines, and kitchen fixtures.
One-take recipe Reels for rich, dessert-like lattes, with the full recipe in the caption and a voiceover naming each step. Runs numbered series such as “Coffee Luxury” and sells a recipe e-book.
4 sponsored posts in the last 90 days, in matcha, syrups, and freelance services.
Fast home-café recipes, mostly iced: brown sugar espresso, iced cappuccinos, homemade syrups, odd seasonal lattes. Talks to camera and runs a glassware brand with a spouse.
4 sponsored posts in the last 90 days, in espresso machines, creamers, kitchen appliances, and business software.
Coffee-shop drinks remade at home with the calories and protein counted on screen. Cold brew, cold foam, and seasonal lattes, about once a week.
6 sponsored posts in the last 90 days, in coffee beans, espresso machines, meal apps, and energy drinks.
Café-style lattes made from instant espresso and homemade syrups, filmed at a home coffee bar with the recipe on screen. Sunday soups and seasonal baking fill the gaps.
3 sponsored posts in the last 90 days, in at-home coffee and coffee makers.
Home versions of chain-café drinks with grocery-store ingredients, homemade syrups, and creamers, most made without a machine. Author of a coffee cookbook.
6 sponsored posts in the last 90 days, in coffee beans, instant coffee, espresso machines, creamers, and syrups.
Silent recipe videos at home: iced lattes and shaken espressos built glass by glass, with the ingredients on screen. Matcha, jewelry, and outfit posts make up the rest.
9 sponsored posts in the last 90 days, in jewelry and clothing.
Homemade syrups and iced lattes from a home coffee bar, with step cards on screen. Narrated mostly in English with Spanish mixed in.
2 sponsored posts in the last 90 days, in coffee subscriptions and instant coffee.
Menu reveals, syrup batches, and canned-latte orders from a licensed home coffee shop with a drive-up window. Also seasonal drink recipes and gear tests.
7 sponsored posts in the last 90 days, in coffee beans, creamers, portable espresso makers, and craft printers.
Pour-by-pour lessons in milk texture and pattern, from rosettas to tulips. Each also sells a course, class, or pitcher.
Latte art tutorials of 12 to 17 seconds, shot close on the pitcher and the cup, with an occasional long beginner guide. Teaches paid latte art classes and an online course.
No sponsored videos found in the last 90 days.
Step-by-step pours of rosettas, tulips, and swans, explained through milk texture, spout height, and cup tilt. Designs and sells the pitchers used in the videos.
No sponsored posts found in the last 90 days.
One latte art pattern or one milk fault per Reel, explained on screen as pour mechanics. “Level 1 vs Level 99” comparisons at a home machine, and a paid course.
No sponsored posts found in the last 90 days.
Baristas filming real shifts: orders as customers ask for them, jokes, and quiet point-of-view pours.
Silent close-ups of iced drinks and Frappuccinos built behind a chain café counter, with the order on screen. Numbered “Day N” posts of drinks real customers ask for.
No sponsored posts found in the last 90 days.
Short jokes from behind a café bar, latte art pours, and quick explainers such as what an Americano is. A barista trainer posting near daily, in English.
No sponsored posts found in the last 90 days.
Calm point-of-view Shorts from behind a café bar, one cappuccino, mocha, or iced latte at a time. No talking, only the sounds of the bar.
No sponsored videos found in the last 90 days.
We analyzed the 365 posts these 25 creators published on Instagram, TikTok, and YouTube in the last 30 days. Of those, 53 beat their creator’s usual views by 3× or more.
Here is how this month’s breakouts open, read from what each video says in its first seconds, or from its caption when nobody speaks.
“Nothing fancy needed for this delicious latte 🤎”
Nobody speaks in most of this month’s breakouts. They run on music, the sounds of the bar, and a line of text in the caption or on screen. Silent posts make up a much larger part of the breakouts than of the same creators’ usual posts.
Lacey 1.2M views · 18.2× their usualWhat the silent breakouts share is a drink a viewer can copy from the picture alone: a latte made without a machine, a sugary order in a small cup, a rosetta in a twelve-second video. The caption or the text on screen says what it is, and the video shows every step.
“Never seen a machine make coffee like this.”
Five breakouts open on a verdict, and three of them are the same launch: one automatic pour-over brewer, filmed by three gear reviewers in the same week. The other two pitch a drink as one of the most luxurious, or one of the easiest, to make at home.
Ryan Tag 914K views · 7.1× their usualThese creators open their usual posts in many ways: naming the gear, telling a story, or starting the recipe. The breakouts lead with the judgment, before the viewer knows what is being judged.
“Are you afraid of the dark?”
Only three breakouts open with a question, each from a different creator, and none of the usual posts in the sample does. One asks whether the viewer is afraid of the dark, another whether the viewer has ever added coffee to a chocolate bar, and the third opens a baking video.
Ahmed Greyr 326K views · 5.5× their usualThe answer arrives in the cup: a ghost poured into the foam for Halloween, or a coffee paste squeezed from a tube. It is the smallest of the three patterns, an opening to test rather than a format to copy.
Andrew at Pull & Pour: “Chocolate Orange Moka Pot 🍫🍊☕️” reached 13M views, 103.9× their usual.
Behind the Cup: “In a small cup btw” reached 3.4M views, 53.4× their usual.
thecoffeesnob: “Let’s talk order of operations and coffee” reached 1.5M views, 47.1× their usual.
This table shows what the coffee accounts on this list do at each size on Instagram, TikTok, and YouTube. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Micro | 10K to 100K | 44.5K | 6.4% | 3.6 | 9% |
| Mid | 100K to 500K | 67.4K | 3.5% | 4 | 14% |
| Macro | 500K to 2M | 161K | 2.4% | 3 | 19% |
| Mega | Over 2M | 344K | 7.3% | 1.4 | 16% |
The figures are medians across these 25 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Oct 30, 2026, that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
If you sell beans, machines, or something that goes in the cup, four checks matter before you send a product or a brief.
A machine or a grinder needs someone who dials it in on camera and shows the shot it pulls. A syrup, a creamer, or a bag of beans belongs with a recipe creator whose viewers make drinks at home. A drink a café would serve, or a café’s own launch, fits the baristas filming behind a counter.
Some of the biggest coffee teachers buy the gear they review and say so in their channel descriptions. You can send them a product, but you cannot buy the verdict.
Creators who do take paid work still have to say so. The FTC tells influencers that once a brand has sent them free products, a post that mentions one needs a disclosure, even if they weren’t asked to mention it.
Several coffee creators roast, sell beans, run a shop, or make the pitchers and glasses in their videos. Read the bio and its links before you send a rival product, and agree in writing what can sit next to yours.
The YouTube teachers publish a few long videos a month, so a sponsored segment waits for their schedule and stays on the channel long after. The recipe creators post most days, so one post for your product is one of many that month and needs a clear reason to stand out.
We identified and ranked these creators by searching hundreds of thousands of top-performing coffee posts across Instagram, TikTok, and YouTube with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English or with no talking, at least half of their recent posts are about coffee, and their median is 30,000 views or more; accounts run by roasters, cafés, and brands are left out.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 25 coffee creators on Instagram, TikTok, and YouTube who post in English or with no talking, ranked by median views across their last 30 videos or their last 90 days, whichever is lower, with a median of at least 30,000 views. Leave out roaster and brand accounts.
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As of October 2026 the top five coffee influencers by median views are James Hoffmann, Tanner Colson, Morgan Eckroth, Bruno, and Ethan Rode.
James Hoffmann is the best known, with 2.6M subscribers and a median of 502K views across recent videos, the highest median on this list. Lance Hedrick, a former latte art champion, is the next most-watched coffee YouTuber here, with a median of 126K.
TikTok is where 6 of the 25 are watched most: Morgan Eckroth, Ryan Tag, LEON°, Behind the Cup, damaris, and thecoffeesnob. Morgan Eckroth, the 2022 US Barista Champion, is followed by 6.1M people there, more than any other creator on the list.
On Instagram, where 14 of the 25 are watched most, the three largest accounts belong to Tanner Colson, Bruno, and Ethan Rode. The list covers Instagram, TikTok, and YouTube, and names each creator once, on the platform where their videos are watched most.
Search Instagram and TikTok for the drinks or gear you sell, such as #homebarista, #icedlatte, or a machine’s model name, and note who posts about them often and who already tags brands like yours. In Klint you can describe the creator instead, for example “home espresso reviewers under 200K followers who have reviewed a grinder,” and get a ranked list.
Prices follow the work. A dedicated machine review takes longer to make than a recipe that features your syrup, and a long YouTube review is priced differently from a Reel. Many gear deals include the machine itself, and some teachers take no paid reviews at all, so ask each creator for their terms before you set a budget.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
Are you on this list and would you rather not be? Write to privacy@tryklint.ai and Klint will take you off.
