Written by David Roberts
Reviewed by Lucas Walter
Updated
The top fragrance influencers in 2026 are Noel Deyzel, Prince Tafah, K&A Fragrances, perfumesiren, and Cologne Quest. This list ranks 25 fragrance influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top-performing posts in the fragrance niche.
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All 25 are listed in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Noel Deyzel @noeldeyzel_fragrance | 1.2M | 311K | 3.3% | Buy-or-skip reviews |
| 2 | Prince Tafah @warrentafah | 409K | 234K | 3.6% | Dupe verdicts |
| 3 | K&A Fragrances @ka.fragrances | 230K | 201K | 7.2% | Duo reviews and reactions |
| 4 | perfumesiren @perfumesiren | 562K | 194K | 7.2% | Perfume challenges and hauls |
| 5 | Cologne Quest @colognequest | 224K | 189K | 11.6% | Heat-tested reviews |
| 6 | Archer Fragrance @fragrance.chud | 101K | 181K | 9.3% | Deadpan voiceover reviews |
| 7 | Paul @paulreactss | 3M | 156K | 14.5% | Scent hunts and challenges |
| 8 | Daniel René @danielrenemusic | 2.4M | 140K | 7% | Unboxings and new launches |
| 9 | Jatin Arora @thecologneboy | 2.2M | 125K | 3.3% | Reviews and trade-show finds |
| 10 | FBFragrances @FBFragrances | 396K | 122K | 3.5% | Men’s rankings and showdowns |
| 11 | Theo @definitelytai | 785K | 109K | 7.2% | How to smell expensive |
| 12 | Kutii Essence @kutifragrance | 22.1K | 106K | 5.5% | Wordless smells-like reveals |
| 13 | Cal Cologne @calcologne | 1M | 100K | 6% | Unboxings and auctions |
| 14 | FragranceFlan @fragranceflan | 406K | 93.2K | 7.5% | Rankings and this-or-that |
| 15 | Elijah Yeroushalmi @elijahyero | 185K | 91.6K | 2.9% | Events and perfumer interviews |
| 16 | Fits By Stick @FitsByStick | 76K | 85.2K | 2.5% | Animated buying guides |
| 17 | Gents Scents @GentsScents | 661K | 80.2K | 2.4% | Men’s lists and cheap alternatives |
| 18 | Ella Smells @ellasmellscologne | 135K | 80.1K | 4.7% | Cologne reactions |
| 19 | scenttakes @scenttakes | 482K | 62.5K | 2.1% | Note-by-note reviews |
| 20 | Jay @jaysmellys | 329K | 58.9K | 7.3% | High-street buying guides |
| 21 | Shelly Has Notes @shelly.has.notes | 129K | 54.2K | 10.8% | Strange niche first impressions |
| 22 | Noel Thomas @thenoelthomas | 1.1M | 54.1K | 5.9% | Rare ingredients and luxury |
| 23 | Emma @perfumerism | 657K | 54K | 8.6% | A perfumery student’s reviews |
| 24 | YK.Scents @yk.scents | 118K | 51.4K | 6.2% | Numbered dupe lists |
| 25 | Ally S @docfragrance | 343K | 51.2K | – | Fragrance journalism |
The best fragrance influencers aren’t simply the accounts with the most followers. TikTok, Instagram, and YouTube all show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or midsized account can reach more people than one several times its size.
That’s why we rank fragrance influencers by median views of their videos (the average number of people a typical video reaches). As of October 2026, the five most watched are Noel Deyzel, Prince Tafah, K&A Fragrances, perfumesiren, and Cologne Quest.
Four groups, by the video a brand would be buying: a verdict, a cheaper alternative, a game, or a niche discovery. The number beside each name is the creator’s overall rank.
Rankings, unboxings, and buy-or-skip calls on new launches, from reviewers who rate each bottle out loud.
Quick reviews and rankings of new releases, often answering a follower who asked about one bottle by name. Staff and family turn up on camera, and each verdict comes with a price tier.
No sponsored posts found in the last 90 days.
Reviews built on how a scent lasts in tropical heat, from an account that calls itself Nigeria’s fragrance authority. Comic street bits guess what passers-by are wearing.
2 sponsored posts in the last 90 days, in designer fragrance.
Unboxings, wear tests, and first impressions of new launches, many from Middle Eastern houses, filmed at home and at fragrance events. Mostly in English, with some Spanish.
5 sponsored posts in the last 90 days, in fragrance.
Talking-head reviews of new launches, cheap-versus-expensive comparisons, and finds from a Dubai trade show. Faith and personal posts sit between the fragrance ones.
2 sponsored posts in the last 90 days, in niche fragrance and Middle Eastern fragrance.
Shorts and long videos ranking men’s fragrances, with showdowns, hot takes, and overrated-or-underrated rounds. Hawas Sapphire, a fragrance made with Rasasi, is linked under the videos.
1 sponsored post in the last 90 days, in fragrance retailer.
Unboxings and first reactions at a table, plus auction and swap games with other fragrance creators. Blind buys, dupes, and prices come up in most videos.
1 sponsored post in the last 90 days, in designer fragrance.
Fast talking-head rankings and yes-or-no rounds filmed in front of a large home collection, with Middle Eastern houses next to designers. Hawas Boa, a fragrance made with Rasasi, carries the channel’s name.
No sponsored posts found in the last 90 days.
Long lists and rankings of men’s fragrances, many pairing a designer bottle with a cheaper alternative. First looks at new releases fill the weeks between lists.
No sponsored posts found in the last 90 days.
Spoken reviews and buying guides for new designer and niche releases, priced in pounds and often found on the high street. Collection clear-outs and the odd outfit video fill the feed.
1 sponsored post in the last 90 days, in designer fragrance.
Designer and niche scents set beside cheaper bottles that smell alike. Expect your bottle to be compared with a copy.
Spoken reactions to fragrance clips that followers tag, ending on whether a cheaper bottle does the same job. The account also runs Dupe Dictionary, a guide to cheaper alternatives.
No sponsored posts found in the last 90 days.
Studio lists and explainers on smelling expensive for less, from note breakdowns to dupe debates. Interviews with fragrance-house founders at trade shows fill the rest.
2 sponsored posts in the last 90 days, in niche fragrance.
Short bottle reveals set to music with on-screen text and no talking, often a designer scent beside a cheaper bottle that smells like it. About half of the newest 30 are smells-like picks.
6 sponsored posts in the last 90 days, in fragrance.
Long narrated buying guides drawn in stick-figure animation: clone lists, seasonal picks, and blind-buy advice. A decant store and a clone spreadsheet are linked under each video.
No sponsored posts found in the last 90 days.
Rapid numbered lists of dupes and affordable picks, ranked tier by tier, plus unboxings and trade-show coverage. Sells through TikTok Shop alongside the reviews.
4 sponsored posts in the last 90 days, in niche fragrance and designer fragrance.
Perfume auctions, gift baskets, guessing games, and reactions to followers, filmed with friends, partners, or family.
Two hosts review, unbox, and rank bottles at a desk in front of a wall of fragrance. Weekly picks, blind-buy hauls, and reactions to what followers wear.
1 sponsored post in the last 90 days, in designer fragrance.
Perfume auctions, trades, and gift-basket challenges filmed with family and friends, between worth-the-hype reviews of new launches. Bottles get rated out loud as they are opened.
7 sponsored posts in the last 90 days, in designer fragrance, niche fragrance, and body care.
Timed hunts through Target and Ulta for a scent combination, guess-the-brand games, and gift-basket challenges. A body mist made with Athena Club launched in October.
5 sponsored posts in the last 90 days, in body care.
Reaction-style cologne reviews and top lists, often replying to a commenter or judging what a man is wearing. Dupe-against-original tests come between the lists.
7 sponsored posts in the last 90 days, in niche fragrance.
Rare bottles, perfumery-school notes, and launch events. Suits a house that wants its story told, not rated.
One-take reviews and rankings read in a flat, deadpan voiceover, covering gourmands, dupes, and new releases. A charity drive is linked from the bio.
1 sponsored post in the last 90 days.
Fragrance travel and event videos from Dubai malls, duty-free counters, and brand pop-ups, between reviews and interviews with perfumers. Giveaways and guess-the-ingredient games recur.
2 sponsored posts in the last 90 days, in designer fragrance.
Note-by-note reviews and best-of lists across luxury, niche, and everyday perfumes, posted about three times a day. A few handbag and Instagram-tips videos sit among them.
No sponsored posts found in the last 90 days.
First impressions of strange, gourmand, and animalic niche perfumes, with the reaction on camera as the scent opens. The bio promises weird perfumes tried so viewers don’t have to.
2 sponsored posts in the last 90 days, in affordable fragrance.
Luxury and rare-ingredient videos, from oud wood worth thousands to exclusive releases, filmed in New York and on trips. Palawan, a fragrance made with Rayhaan, launched in October.
6 sponsored posts in the last 90 days, in designer fragrance and Middle Eastern fragrance.
Reviews, layering ideas, and scent-mail unboxings from a student at a perfumery school in Paris, with the marketing jargon explained along the way. Milk Orchid, a fragrance made with Commodity, carries the account’s name.
7 sponsored posts in the last 90 days, in fragrance retailer, niche fragrance, and body care.
Immersive Reels from launch evenings, boutiques, and a Dubai trade show, narrating each scent’s notes over close shots of the bottle. The bio calls the account fragrance journalism, with interviews and honest reviews.
12 sponsored posts in the last 90 days, in fragrance, makeup, and software.
We analyzed the 755 posts these 25 creators published on TikTok, Instagram, and YouTube in the last 30 days. Of those, 93 beat their creator’s usual views by 3× or more.
Here is how this month’s breakouts open, read from what each video says in its first seconds, or from its caption when nobody speaks.
“What is your biggest fragrance hot take?”
Seven creators broke out with a video that opens in the middle of a game or a conversation: a perfume auction, a gift-basket challenge, a guess-the-brand round, a hot take asked of a guest. Their usual videos start this way less often.
FBFragrances 690K views · 5.6× their usualThe other person does the work a review to camera has to do alone. Their bid, their guess, or their face when the cap comes off gives the viewer a reason to wait for the bottle’s name. For a brand, a game is a place where a bottle gets handled, smelled, and argued over without the video being a review.
“10 dupe fragrances that are all S tier.”
The most common opening among the breakouts names a list and grades it in the same sentence: all S tier, must own, phenomenal. These creators open their usual videos the same way, so the verdict is the shape of a fragrance video, not the reason these ones traveled.
YK.Scents 961K views · 18.7× their usualWhat changed was the subject. Five of the breakout lists were for winter, posted as the weather turned, and several more were dupe lists or a single house ranked bottle by bottle. A launch is easier to place in a seasonal list than in a review of its own.
Nobody speaks at all in 14 of the breakouts; 8 of them are Kutii Essence’s reveals, set to music with the bottle’s name on screen.
“Five fragrances that smell way more expensive than they are.”
These openings set a cheap bottle against an expensive one before naming either: a dupe against its original, the best and the worst of a brand, a bottle under $60 that passes for one at $300.
Theo 676K views · 6.2× their usualFive creators broke out this way, and the opening is less common in their usual videos. It is the opening most likely to put a designer bottle next to a cheaper copy, which is worth knowing before a house sends one to a dupe reviewer.
Emma: “Raise your hand if you haven’t started holiday shopping yet” reached 10M views, 193.7× their usual.
Paul: “So apparently, if you search up your birth year and perfume, it’ll show you the exact perfume that you should be wearing” reached 3.5M views, 22.6× their usual.
Daniel René: “I’m going to do this in a Spanish, because this fragrance is actually probably one of the best fragrances from Rayhaan” reached 2.2M views, 15.5× their usual.
This table shows what the fragrance accounts on this list do at each size on TikTok, Instagram, and YouTube. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Micro | 10K to 100K | 95.7K | 4% | 3.8 | 11% |
| Mid | 100K to 500K | 91.6K | 6.7% | 5.6 | 6% |
| Macro | 500K to 2M | 100K | 6% | 7 | 8% |
| Mega | Over 2M | 140K | 7% | 11.7 | 8% |
The figures are medians across these 25 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Oct 23, 2026, that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
A perfume house or a fragrance retailer choosing creators for a launch needs to know what each one will do with the bottle, and what else is on their shelf.
Several reviewers here sell a fragrance made with another house, or decants and samples of the bottles they review. That does not rule them out, but ask which of their own products could appear in the same video, and write the answer into the brief.
A ranking or a buy-or-skip review judges your bottle on its own. A dupe channel judges it next to a cheaper bottle that smells like it, and the cheaper bottle is usually the point of the video. Both reach buyers; only one keeps the attention on your launch.
A bottle sent as a gift is still a reason to disclose. The FTC’s guidance for influencers is plain about gifts: when a brand sends free products and the creator then mentions one of them, the post needs a disclosure, whether or not the brand asked for it. Settle how that disclosure will look before the bottle ships.
The same creator can reach far more people on one platform than on another, and the largest following is not always where the views are. Ask for the median views on the platform the post will run on, not the follower count of the biggest account.
We identified and ranked these creators by searching hundreds of thousands of top-performing fragrance posts across TikTok, Instagram, and YouTube with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English or with no words, at least half of their recent videos are about perfume or cologne, and a typical video reaches 50,000 people.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 25 fragrance influencers on TikTok, Instagram, and YouTube who post in English, ranked by median views across their last 30 videos or their last 90 days, whichever is lower. Show each one’s followers, sponsors, and best video.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
As of October 2026 the top five fragrance influencers by median views are Noel Deyzel, Prince Tafah, K&A Fragrances, perfumesiren, and Cologne Quest.
Jeremy Fragrance is the name most people know, but a typical recent video on the Jeremy Fragrance accounts on TikTok, Instagram, and YouTube reached fewer than 50,000 people, under this list’s floor. Of the creators here, the largest following is Paul’s: 3M on TikTok.
17 of the 25 creators here reach the most people on TikTok, and the five with the highest median views are K&A Fragrances, perfumesiren, Cologne Quest, Archer Fragrance, and Paul. The list also covers 4 Instagram accounts and 4 YouTube channels (FBFragrances, Elijah Yeroushalmi, Fits By Stick, and Gents Scents). No fragrance creator on X had a typical post seen by 50,000 people.
Many are paid by the brands they review, so read the disclosure. On this list, 19 of the 25 had at least one sponsored post in the last 90 days (a paid-partnership label, an ad, or a brand’s campaign), and 9 sell a fragrance, decants, or samples of their own. A good sign is a creator who still says when a bottle is not worth the money.
Start with the creators who already review your notes, your price point, and the bottles you compete with: search TikTok and YouTube for those names, then keep the accounts that post about them every week. With Klint you can describe the creator you want, such as “cologne reviewers in the US with 100K to 500K followers who cover Middle Eastern houses,” and get them ranked by median views.
Fragrance creators do not publish rates. The price depends on the platform, the median views, the format (a single-bottle review, a place in a ranking, a challenge video), and whether the brand wants to reuse the video in ads. A creator with a fragrance of their own may also ask about exclusivity.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
Are you on this list and would you rather not be? Write to privacy@tryklint.ai and Klint will take you off.
