Written by David Roberts
Reviewed by Lucas Walter
Updated
The top skincare influencers in 2026 are Dr. Neera Nathan, leeskin, Nipun Kapur, Dr. Shereene Idriss, and Dr. Pimple Popper. This list ranks 26 skincare influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top-performing posts in the skincare niche.
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All 26 are listed in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Dr. Neera Nathan @dermatologysurgeon | 2.4M | 1.1M | 1.3% | Dermatologist product ratings |
| 2 | leeskin @leeskincare7 | 235K | 550K | 6.3% | K-beauty ingredient tips |
| 3 | Nipun Kapur @nipunkapur | 1.6M | 467K | 1.3% | Ingredient breakdowns and rankings |
| 4 | Dr. Shereene Idriss @shereeneidriss | 1.6M | 357K | – | Dermatologist myth-busting |
| 5 | Dr. Pimple Popper @DrPimplePopper | 9.1M | 256K | 2.4% | Extractions and skin conditions |
| 6 | sasa @sasainseoul | 1.5M | 245K | 6.9% | K-beauty fixes for skin problems |
| 7 | milkydew @milkydew | 380K | 222K | 1.6% | K-beauty routines and hacks |
| 8 | Dani @thedaninicolee | 203K | 205K | 15.8% | Product ratings and routines |
| 9 | Dr. Sam Ellis @drsamanthaellis | 624K | 193K | 1.4% | Dermatologist treatment guides |
| 10 | Dr. Zion Ko Lamm @dr.zionko | 970K | 168K | 2% | A doctor’s skin and wellness tips |
| 11 | Dr. Jushya Sarin @dr.jushya_sarinskin | 940K | 163K | 0.8% | Desi remedies and habits, rated |
| 12 | Charlotte Palermino @charlotteparler | 389K | 126K | – | The skincare industry, checked |
| 13 | Sarah Talabi @sarah.talabi | 1.4M | 121K | 7.4% | K-beauty tested at home |
| 14 | Jillian Gottlieb @jillian.gottlieb | 564K | 104K | 2% | Skincare comedy with dermatologists |
| 15 | Kim @kikoiyubeauty | 1.7M | 94.4K | 8.6% | Dark-spot diaries and routines |
| 16 | Dr. Anupriya Goel @dranupriyagoel | 416K | 93.6K | 0.8% | Value-for-money skincare from a dermatologist |
| 17 | Dr. Danny Guo @drdannyguo | 564K | 89.4K | 2.7% | Skin conditions, explained |
| 18 | Dr Aamna Adel @dermatologist_adel | 781K | 85.6K | 1% | Save-or-splurge skin and hair picks |
| 19 | Dr. Daniel Sugai @danielsugaimd | 797K | 84.8K | 1.9% | Keep-or-cut skincare verdicts |
| 20 | Maya @mayaya.kimmm | 145K | 79.2K | 3.5% | One Korean fix per skin problem |
| 21 | Dr Michelle Wong @labmuffinbeautyscience | 681K | 67.3K | 3% | Cosmetic chemistry, explained |
| 22 | Dr. Abby @drabby6 | 578K | 65.6K | 2.4% | Skin conditions and skin cancer |
| 23 | Dr. Dustin Portela @208SkinDoc | 2.1M | 65.2K | 2.9% | Extraction reactions |
| 24 | Dr. Dray @drdrayzday | 656K | 64.3K | 1.2% | Drugstore skincare, judged by a dermatologist |
| 25 | Dr. Mark Strom @dermarkologist | 1M | 63.7K | 1.4% | Sunscreen and actives, done right |
| 26 | Dr. Aanchal @DrAanchalMD | 3.5M | 51.1K | 1.4% | Skin and hair, explained by a dermatologist |
The best skincare influencers aren’t simply the accounts with the most followers. Instagram, TikTok, and YouTube all show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or midsized account can reach more people than one several times its size.
That’s why we rank skincare influencers by median views of their videos (the average number of people a typical video reaches). As of October 2026, the five most watched are Dr. Neera Nathan, leeskin, Nipun Kapur, Dr. Shereene Idriss, and Dr. Pimple Popper.
Five groups, by who is speaking and how they teach. The number beside each name is the creator’s overall rank.
Dermatologists who score products out of ten, or sort them into keep and cut, save and splurge.
A Harvard-trained dermatologist and Mohs surgeon who rates drugstore and viral skincare buys, often beside another creator’s video. Each clip ends on a verdict for one concern, from acne to dark spots.
5 sponsored posts in the last 90 days, in moisturizers, retinal serums, and vitamin C.
A dermatologist in New Delhi who scores home remedies, viral hacks, and Indian drugstore finds out of ten, from curd face masks to ubtan. Ingredient explainers on retinal, azelaic acid, and sunscreen fill the gaps.
4 sponsored posts in the last 90 days, in cleansers, body wash, and skincare.
A dermatologist in India, and author of a book on glass skin, who asks whether popular skincare is worth what it costs. Some Reels are labeled unsponsored picks; others carry “#Ad” for drugstore brands.
13 sponsored posts in the last 90 days, in moisturizers, pigmentation creams, and a beauty retailer.
A UK dermatologist who sorts skincare into save or splurge, walks through tretinoin routines, and de-influences products that do not earn their price. Hair-loss and scalp advice takes up much of the rest.
3 sponsored posts in the last 90 days, in skincare, an IPL hair-removal device, and moisturizers.
A Harvard-trained dermatologist in Seattle who sorts ingredients and routines into keep or cut, from glass-skin combos to retinol against tretinoin. Scar, cold-sore, and hair-loss explainers sit beside posts about growing up in Hawaii.
4 sponsored posts in the last 90 days, in a prescription eczema cream, sunscreen, skincare, and training pants.
Dr. Andrea Suarez, a board-certified dermatologist, sorts drugstore skincare from Dollar Tree to Costco and explains tretinoin, azelaic acid, and dark spots. Hair loss and scalp care fill a growing share of the Reels.
1 sponsored post in the last 90 days, in cleansers and moisturizers.
One condition or active per video, from eczema to retinoids. The right fit for a product with a claim.
A board-certified dermatologist in New York who talks straight to camera about what skin does as it ages, from “old people smell” to chest sleep lines. New trends, such as the “copper uglies,” get a verdict.
1 sponsored post in the last 90 days, in skincare devices.
A board-certified dermatologist who pairs one skin problem with one office treatment, such as sun spots with IPL, and answers viewers’ questions on retinoids and hair loss. Prequel, the creator’s own skincare line, appears in some posts.
3 sponsored posts in the last 90 days, in skincare and self-tanner.
A board-certified internist and self-described “Korean doctor friend” who explains stretch marks, stress breakouts, sunscreen, and neck lines. Women’s health, gut health, and parenting posts make up much of the rest.
7 sponsored posts in the last 90 days, in serums, face and eye patches, and eczema cream.
A dermatologist and Mohs surgeon in Calgary who takes one skin condition per Short, from milia to toasted skin syndrome, and says how it is treated. Longer videos cover routine order and ingredients.
No sponsored posts found in the last 90 days.
A Boston Mohs surgeon who teaches viewers to spot skin cancer and manage conditions such as eczema, rosacea, and hidradenitis. Numbered on-screen lists carry the doses and the order of each routine.
4 sponsored posts in the last 90 days, in body lotion, retinol, hair care, and sunglasses.
A board-certified dermatologist in New York who stitches other people’s sunscreen, retinoid, and peptide habits and explains how to do them properly. Hair-loss treatment and travel from Seoul make up about a third of the feed.
11 sponsored posts in the last 90 days, in sunscreen, serums, hair-loss treatment, and beauty devices.
A dermatologist and hair-transplant surgeon in Surat who explains acne, dark patches, and routine order in Shorts and longer videos, mostly in English. Parenting and general-health videos run on the same channel.
11 sponsored posts in the last 90 days, in sunscreen, moisturizers, serums, and cleansers.
Two dermatologists who film or react to extractions of cysts, blackheads, and ingrown hairs, several times a day.
Dr. Sandra Lee, a board-certified dermatologist, films extractions in the treatment room and talks through each one: cysts, blackheads, lipomas, ingrown hairs. Shorts and long videos pair each extraction with how to prevent the problem.
No sponsored posts found in the last 90 days.
A board-certified dermatologist who reacts to other clinics’ extraction videos, several Shorts a day, each with one line on what is coming out. Longer “Derm Reacts” episodes take on the riskiest pops and the skincare myths behind them.
1 sponsored post in the last 90 days, in sunscreen.
Korean routines and one-product fixes for pores, acne marks, and dark spots, with every product named.
Korean skincare tips held up to the camera with an English voiceover: azelaic acid, retinoids, closed comedones, and sun care. Most videos answer one skin problem with a routine and the products for it.
6 sponsored posts in the last 90 days, in sunscreen, serums, and moisturizers.
Short answers to viewers’ skin questions, from blackheads and closed pores to dark underarms, from a self-styled Korean big sister. Each answer walks through the routine step by step, with the Korean products named.
10 sponsored posts in the last 90 days, in cleansers, moisturizers, toners, serums, and skincare tools.
K-beauty routines, depuffing massages, and store hauls, filmed at home in New York and in the aisles of Sephora, Ulta, and Costco. A soft voiceover and on-screen text name every product by brand.
11 sponsored posts in the last 90 days, in sunscreen, moisturizers, cleansers, serums, and skincare retailers.
K-beauty features filmed with the creator’s mother, who also makes beauty videos: bubble masks, eye patches, cleansing milks, and Olive Young hauls. Travel, events, and red carpets fill the rest of the feed.
3 sponsored posts in the last 90 days, in eye patches and face masks.
“Treatment 101” videos that take one complaint at a time, from hormonal acne to neck lines, and answer it with one Korean product. A second series asks shoppers in Olive Young and Seoul pharmacies what Koreans actually use.
25 sponsored posts in the last 90 days, in serums, creams, sunscreen, and eye patches.
Product tests, skin diaries, and fact checks from a chemist, an esthetician, a comedian, and others without a medical license.
Daily breakdowns of actives such as azelaic acid, retinol, and retinal, matched to pores and pigmentation, from a certified skincare consultant. Brand-by-brand “buy or bin” rankings and a bridal-skin series sit beside full routines.
1 sponsored post in the last 90 days, in anti-dandruff shampoo.
Serums, toners, and body butters rated one by one at home in Los Angeles, between morning and night routines filmed as get-ready-with-me videos. A “commercial break” sticker marks the rating videos.
3 sponsored posts in the last 90 days, in cleansers, moisturizers, and a beauty retailer.
A licensed esthetician and co-founder of a skincare brand who checks the industry’s claims: fake brands, sunscreen misinformation, and ingredients such as phenoxyethanol. Tretinoin routines and the brand’s launches run alongside the commentary.
No sponsored posts found in the last 90 days.
Skincare tips played for laughs in New York, often with dermatologists on camera rating products from one to ten or sharing what they use. Routine walk-throughs and sale picks fill the gaps between sketches.
13 sponsored posts in the last 90 days, in skincare, beauty devices, and menopause care.
A numbered daily diary of treating dark spots, one product and one day at a time, beside skin-flooding routines and turmeric and ginseng masks. Makeup looks and transition videos make up about a third of the feed.
3 sponsored posts in the last 90 days, in skincare and yogurt.
A chemistry PhD in Sydney who explains how sunscreen, actives, and preservatives work, and takes apart lists of “toxic” ingredients. Paid posts open with “AD” and are taught in the same way as the rest.
7 sponsored posts in the last 90 days, in sunscreen, serums, and skincare.
We analyzed the 601 posts these 26 creators published on Instagram, TikTok, and YouTube in the last 30 days. Of those, 75 beat their creator’s usual views by 3× or more.
Here is how this month’s breakouts open, read from what each video says in its first seconds, or from its caption when nobody speaks.
“We have got a cyst right here.”
12 of the 14 breakouts that open on the thing itself come from two creators who open almost every video that way: Dr. Dustin Portela’s extraction reactions (“Deep blackhead removal, we’re in the ear”) and Kim’s dark-spot diary, which starts each day on the drink in hand. Their usual posts open the same way.
Dr. Dustin Portela 378K views · 5.8× their usualThe openings stayed the same; the subjects did not. Dr. Portela’s breakouts were the month’s biggest cysts and deepest ingrown hairs, and Kim’s came on consecutive days as the diary went on. For a brand, the series is the asset: a product that appears in every entry is on screen each time one breaks out.
“If your nose look like this and this, stop squeezing like this.”
13 creators broke out with a first sentence that names something the viewer can check on their own skin: “stop shaving like this that’s why you have strawberry legs,” “if you have acne around your chin and your lower cheeks,” “Stop wasting your money on the wrong copper peptide serum.”
sasa 3M views · 12.2× their usualOpening on a problem is common in their usual posts as well. The ones that broke out named common, visible problems (blackheads on the nose, dark underarms, hormonal acne) before any product appeared. Start a brief from the problem your product solves, and let the creator name it in their own words.
“Retinoids+azelaic acid with barrier care on other days”
11 breakouts had no speech at all, only a sound and words on screen. Four are Dr. Abby’s “when your patient…” cards, with the advice in the caption; others are leeskin’s routine set to a borrowed sound and milkydew’s DIY toner.
leeskin 2.1M views · 3.8× their usualA silent video works with the sound off and in any language, but the claim moves into the caption and the text on screen, and so does the disclosure. Check both before a silent post goes out.
Dr. Abby: “Are bleach baths legit or just the new skincare trend?” reached 2M views, 30.7× their usual.
milkydew: “Baseline hacks you ✨need✨ to know🤭 @vaselinebrand” reached 3.8M views, 17.2× their usual.
Maya: “Here’s how i fixed my hormonal acne in 2 steps 🥹 Hope this helps you!🫶🏻👀👀” reached 1.3M views, 16.6× their usual.
This table shows what the skincare accounts on this list do at each size on Instagram, TikTok, and YouTube. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Mid | 100K to 500K | 165K | 3.5% | 4.2 | 25% |
| Macro | 500K to 2M | 99K | 2% | 5.6 | 12% |
| Mega | Over 2M | 161K | 1.9% | 8.4 | 4% |
The figures are medians across these 26 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Oct 23, 2026, that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
For a skincare brand, a creator’s reach matters less than whether viewers will believe what the creator says about your product.
In the US, sunscreens and acne treatments are regulated as drugs, so a creator who explains how a filter or an active works is making a claim about a drug. A dermatologist can carry that claim; a routine creator is better at showing how a product feels and fits into a day. Decide which your product needs before you build the shortlist.
Several of the best-known names here, doctors among them, sell skincare of their own. Read the bio and the last month of posts before you pitch: a creator with a cleanser of their own is unlikely to call yours the best one.
Some feeds feature a named brand in most posts. Scroll back 90 days, count the posts built around one brand, and ask whether one more will stand out. A creator who marks a pick “not sponsored” is a different partner from one who rotates partners every week.
Many skincare relationships start with seeding, and the FTC tells creators to disclose the relationship if they got anything of value. Agree on how a gifted product will be labeled before you send it, and expect unboxings to say so.
Skincare results take weeks, and a first-impressions video can only show a first impression. A series that comes back to the same face over a month, such as a numbered dark-spot diary, shows the result your product promises and gives viewers a reason to come back.
We identified and ranked these creators by searching hundreds of thousands of top-performing skincare posts across Instagram, TikTok, and YouTube with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English or with no words, if at least half of their recent posts are about skin, and if the account is a person’s own, not a brand’s or a clinic’s.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 26 skincare influencers on Instagram, TikTok, and YouTube, ranked by median views across their last 30 videos or their last 90 days, whichever is lower. Show followers, engagement, credentials, and sponsored posts.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
As of October 2026 the top five skincare influencers by median views are Dr. Neera Nathan, leeskin, Nipun Kapur, Dr. Shereene Idriss, and Dr. Pimple Popper.
On TikTok the list’s creators, in rank order, are leeskin, sasa, Dani, Kim, Maya, and Dr. Abby. The first, leeskin, reaches about 550K people with a typical video, more than twice the account’s 235K followers.
Instagram is home base for 16 of the 26: their Reels reach more people there than anywhere else. The top five there are Dr. Neera Nathan, Nipun Kapur, Dr. Shereene Idriss, milkydew, and Dr. Sam Ellis.
Instagram (16), TikTok (6), and YouTube (4). Creators who post the same videos on several platforms appear once, under whichever one gives them the bigger typical audience. X is not on the list: no skincare creator there could be measured against the same rule this month.
Both are among the best-known names in skincare, but neither passed this month’s rules. Hyram has not posted on TikTok since December 2025, and a typical video on the YouTube channel reaches fewer than 50,000 people. Dr. Muneeb Shah posted 3 TikToks in 90 days, under the minimum of 6. Cassandra Bankson has not posted a Reel since January.
By hand, search the ingredient or concern your product treats, such as azelaic acid or closed comedones, on TikTok and Instagram, note who explains it well, and check how often they already post for other brands. Klint does it in one request: ask for dermatologists on Instagram who post about sunscreen and have under 1M followers, and get a ranked list.
Prices are private and depend on the platform, the format, how long a post is used in ads, and whether a doctor has to stand behind the claims. Many skincare deals start with seeding, products sent for an honest test, and turn into paid posts or a series once the creator has seen results.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
Are you on this list and would you rather not be? Write to privacy@tryklint.ai and Klint will take you off.
