Written by David Roberts
Reviewed by Lucas Walter
Updated
The top UK fitness influencers in 2026 are Alex Alvanis, Paulina Roquett, Ross Dickerson, Stef Williams, and Shiv Wilson. This list ranks 12 UK fitness influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top-performing fitness posts from the United Kingdom.
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All 12 are listed in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Alex Alvanis @Alexandrosthenics | 1.1M | 3M | 2.7% | Calisthenics skills taught to strangers |
| 2 | Paulina Roquett @calisthenics.bypaulina | 651K | 1.6M | 2.4% | Handstand and planche attempts |
| 3 | Ross Dickerson @dickersonross | 6M | 649K | 2.3% | Numbered gym exercise lists |
| 4 | Stef Williams @stef.williams | 2.3M | 370K | 2.2% | Weighted Pilates and strength sessions |
| 5 | Shiv Wilson @shivwilsonn | 2.8M | 348K | 13.9% | Gym tips over lifters’ clips |
| 6 | Bethany Tomlinson @beth_fitnessuk | 1.2M | 241K | – | Calisthenics, glutes, and core |
| 7 | Hayley Madigan @hayleymadiganfitness | 1.1M | 189K | 3.5% | Beginner-versus-advanced gym workouts |
| 8 | George Porritt @george.porritt | 137K | 135K | 1.3% | Gym challenges and physique votes |
| 9 | Jessica Olie @jessicaolie | 667K | 80.7K | – | Postpartum strength training |
| 10 | Ryan RyRy @ryanryry_ | 355K | 77.8K | 5.1% | Gym takeovers and lifting challenges |
| 11 | Mark Lewis @MarkLewisfitness | 399K | 61.6K | 4% | Training, TRT, and weight-loss drug reviews |
| 12 | Lucy Wyndham-Read @lucywyndhamread | 2.9M | 57.9K | 2.3% | Low-impact home workouts |
The best fitness influencers in the UK aren’t simply the accounts with the most followers. Instagram, YouTube, and TikTok all show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or mid-sized account can reach more people than one several times its size.
That’s why we rank UK fitness influencers by median views of their videos (the average number of people a typical video reaches). As of October 2026, the five most watched are Alex Alvanis, Paulina Roquett, Ross Dickerson, Stef Williams, and Shiv Wilson.
Grouped by the kind of fitness video each creator is known for. The number beside each name is the creator’s overall rank.
Handstands, planches, and other bodyweight skills, filmed in busy gyms and often taught to strangers.
Twenty-second Shorts filmed in a gym, in which a stranger is taught a calisthenics skill on the spot. The stranger’s reaction is the payoff.
No sponsored videos found in the last 90 days.
Shorts of handstand and planche attempts in a commercial gym, many with strangers or a training partner in shot. Each clip is built around one challenge and how it ends.
No sponsored videos found in the last 90 days.
Short Reels of calisthenics skills, glute work, and core sessions, at home and in the gym, mostly set to music. A few voiceover technique fixes, and cutaways with dogs and a partner.
6 sponsored posts in the last 90 days, in energy drinks and fitness apps.
Exercise lists, form corrections, and one move shown at two levels. Suits a brand selling to people who already train.
Daily Reels from a full commercial gym: numbered exercise lists, technique fixes, and bodybuilding comparisons, broken up by leg-day jokes. A paid plans app is linked from the bio.
1 sponsored post in the last 90 days, in supplements.
Spoken gym tips on form, myths, and what to train, often recorded over another lifter’s credited clip. House, hair, and NFL posts sit between them, and the bio sells online coaching.
5 sponsored posts in the last 90 days, in financial services, deodorant, and sports events.
Side-by-side workouts that show a move at beginner and at advanced level, filmed in a gym in Portsmouth. Between them come talking-head Reels on why women should lift, and race and hike posts.
2 sponsored posts in the last 90 days, in kitchen appliances and supplements.
Lifting challenges, gym tours, and physique votes from two lifters who often film together.
Gym challenges with other young lifters, public bench-press tests, and “who looks better” physique votes, filmed in UK gyms. Owns a gym-wear label and a protein shaker line.
6 sponsored posts in the last 90 days, in supplements and energy drinks.
Short clips of heavy sets on gym machines, a series that tours PureGym branches, and lifting challenges against a training partner. The tone is gym banter more than teaching.
3 sponsored posts in the last 90 days, in sportswear.
Weighted Pilates and strength sessions, with postpartum training filmed along the way. Both sell their own programmes.
Weighted Pilates and strength workouts cut for a training app the creator founded, with exercise sequences to copy for the week. Postpartum training updates and London fashion events fill the rest.
4 sponsored posts in the last 90 days, in beauty, luxury footwear, and fashion.
Home-gym strength and core sessions filmed between a baby’s naps, with physique check-ins and one-to-one coaching results. Some posts are about motherhood and grief rather than training.
No sponsored posts found in the last 90 days.
Low-impact follow-along workouts for beginners, and first-hand talks on TRT, steroids, and Mounjaro.
Long talking videos from a gym built in an old barn: training and physique updates, plus first-hand reviews of TRT, steroids, and Mounjaro. Race days and medals come up between them.
2 sponsored videos in the last 90 days, in headphones and fitness apps.
Follow-along home workouts of five to thirty minutes, all standing and low impact, filmed in a living room. Walking, Tai Chi-style moves, and standing abs for beginners and older viewers.
No sponsored videos found in the last 90 days.
We analysed the 177 posts these 12 creators published on Instagram, YouTube, and TikTok in the last 30 days. Of those, 25 beat their creator’s usual views by 3× or more.
Here is how this month’s breakouts open, read from what each video says in its first seconds, or from its caption when nobody speaks.
“Beginner Vs Intermediate Shoulder Workout 💪🏼”
Nine breakouts have no speech at all, only a track: a move shown at two levels, an old-school bodybuilding montage, a fall on the gym floor, a training split. Five of the nine are Ryan RyRy’s short machine clips.
Hayley Madigan 596K views · 3.1× their usualSilent posts are at least as common among the same creators’ usual videos, so silence is not what made these work. The caption and the picture carry them instead: Hayley Madigan’s titles name the level and the body part before the first rep.
“Are you dizzy?”
Alex Alvanis’s breakout opens with a question to a stranger halfway through a handstand lesson. Both of George Porritt’s breakouts and two of Ryan RyRy’s start the same way, inside a joke or a challenge that is already running.
Alex Alvanis 27M views · 8.8× their usualAlex Alvanis’s usual Shorts open mid-conversation too, so this is the format of these channels rather than the reason one video took off. A product placed here has to fit inside the conversation; a read to camera at the start would break the one thing these videos always do.
“Whatever Grace dips, I have to do five times more.”
Ryan RyRy’s challenges with a training partner open by setting one lifter against the other: body weight, reps, or a handicap such as five times the partner’s dips. All five breakouts that open this way are Ryan RyRy’s.
Ryan RyRy 267K views · 3.4× their usualNone of the same creator’s usual posts in the sample open like this; they are short clips set to music. The rule is spoken in the first second, so the viewer knows the stakes before the first rep.
George Porritt: “Uno reverse 🔄” reached 3.8M views, 28.4× their usual.
Paulina Roquett: “Stay safe out there girlies 😭❤️🩹” reached 12M views, 7.7× their usual.
Stef Williams: “This is EXACTLY how I’d train. 🪽 @weglow Strength X Pilates:The Method 🤏🏽” reached 1.9M views, 5.1× their usual.
This table shows what the UK fitness accounts on this list do at each size on Instagram, YouTube, and TikTok. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Mid | 100K to 500K | 77.8K | 4% | 3.7 | 13% |
| Macro | 500K to 2M | 241K | 2.7% | 2.1 | 7% |
| Mega | Over 2M | 359K | 2.3% | 4.3 | 6% |
The figures are medians across these 12 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to 28 Oct 2026 that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
If you are briefing UK fitness creators for a sportswear, supplement, gym, or fitness-app campaign, these checks tell you more than a follower count.
Many UK fitness creators sell a training app, coaching, or a gym-wear label of their own, and their posts point to it. Ask how your product will sit beside theirs before you brief: a fitness app asking a creator with an app of their own is asking them to promote a rival.
Activewear and supplement deals in UK fitness often run as a discount code that stays in the bio, not as a single labelled ad. If you want a long relationship, ask what codes they already hold and whether any category is exclusive.
The ASA’s guide for influencers, written with the Competition and Markets Authority, covers when content has to be disclosed as an ad and how, affiliate deals included. Put the label in the brief, and treat gifted kit and codes the same way as a fee.
Calisthenics Shorts and silent gym clips show a body moving, which suits clothing and kit. A supplement or an app has to be explained, so it suits creators who speak to the viewer: a tips account, a coach, or a longer YouTube video.
We identified and ranked these creators by searching hundreds of thousands of top-performing fitness posts on Instagram, YouTube, and TikTok from the United Kingdom with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators of any nationality qualify if they live in the UK now and most of their recent posts are about training, the gym, strength, or physique.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 12 fitness influencers based in the UK on Instagram, YouTube, and TikTok, ranked by median views across their last 30 videos or their last 90 days, whichever is lower. Show followers, engagement, and sponsored posts.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
As of October 2026 the top five UK fitness influencers by median views are Alex Alvanis, Paulina Roquett, Ross Dickerson, Stef Williams, and Shiv Wilson.
By followers, Ross Dickerson, with 6M followers on Instagram. By median views, Alex Alvanis, at 3M on YouTube.
Joe Wicks’s recent Instagram posts are mostly recipes, and his YouTube workouts get fewer views than this list requires. Krissy Cela’s recent posts say she has moved to the US east coast. Matt Morsia posted three YouTube videos in 90 days, under the six the list needs, and most of his recent Instagram posts are about Gladiators.
Instagram, YouTube, and TikTok. Of the 12, 6 are listed on Instagram, 4 on YouTube, and 2 on TikTok, each counted once, on whichever platform gives that creator the highest median views.
By hand, search Instagram and TikTok for the UK gyms, events, and races your customers go to, and note who posts from them week after week. With Klint you can type the brief instead: for example, UK calisthenics creators under 500,000 followers with no supplement deal.
Rates are not published, and they move with reach, the length of the deal, and whether your brand may reuse the footage in paid ads. In this niche, many deals are a standing discount code or an ambassador term rather than one paid post, so agree how long the deal runs as well as the fee.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
Are you on this list and would you rather not be? Write to privacy@tryklint.ai and Klint will take you off.
