Written by David Roberts
Reviewed by Lucas Walter
Updated
The top wellness influencers in 2026 are Jay Shetty, Mel Robbins, Emily, Nicole LePera and Dr Julie Smith. This list ranks 31 wellness influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top performing posts in the wellness niche.
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All 31, in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Jay Shetty @jayshetty | 19M | 1.8M | 3.3% | Quote Reels on purpose and kindness |
| 2 | Mel Robbins @melrobbins | 13M | 981K | 3.2% | Podcast clips on mindset |
| 3 | Emily @emonthebrain | 2M | 524K | 4.5% | Neuroscience for mindset and habits |
| 4 | Nicole LePera @the.holistic.psychologist | 8.9M | 482K | 1.9% | Healing old patterns |
| 5 | Dr Julie Smith @drjulie | 2.2M | 356K | 2.6% | Psychology, one idea at a time |
| 6 | Yung Pueblo @yung_pueblo | 3.5M | 354K | 3.1% | Quotes on inner peace |
| 7 | Sadia Badiei @pickuplimes | 1.2M | 273K | 3.5% | Plant-based recipes |
| 8 | Yoga With Adriene @yogawithadriene | 14M | 267K | 2.4% | Themed yoga classes |
| 9 | Morgan Stup @morganstuphealth | 454K | 216K | 2.3% | Non-toxic swaps and grocery hauls |
| 10 | Alicia Wolf @thedizzycook | 244K | 202K | 3.1% | Recipes for migraine |
| 11 | Lester @lesterhypnosis | 564K | 170K | 5.7% | Guided hypnosis |
| 12 | Yoga with Kassandra @yogawithkassandra | 3.3M | 157K | 4% | Morning and evening yoga |
| 13 | Wim Hof @iceman_hof | 3.5M | 149K | 2.5% | Breathing and cold exposure |
| 14 | Melissa Riley @thebalanceroutine | 674K | 126K | 3.2% | Drinks and recipes for energy |
| 15 | Jason Stephenson @jasonstephensonmeditation | 3.7M | 126K | 1.3% | Guided sleep meditations |
| 16 | Jessa @therapyjessaofficial | 834K | 122K | 6.3% | Calm-down videos |
| 17 | Liz Tenuto @theworkoutwitch_ | 2M | 121K | 3% | Somatic exercises in bed |
| 18 | Boho Beautiful @bohobeautiful | 3.3M | 102K | 3% | Yoga classes outdoors |
| 19 | Charlie Follows @CharlieFollows | 1.5M | 93K | 3.7% | Yoga for all levels |
| 20 | Amanda Blauer @amandablauerpilates | 906K | 86.7K | 1.3% | At-home Pilates |
| 21 | Mike Chang @mikechangofficial | 4.2M | 86.5K | 3% | Movement to calm the nervous system |
| 22 | Jeffrey Meltzer @therapy_to_the_point | 850K | 84.9K | 3.9% | Signs of relationship patterns |
| 23 | Chibs Okereke @ChibsSleepMeditations | 278K | 83.3K | 1.4% | Sleep hypnosis |
| 24 | Kenji @ken.remedie | 1.3M | 82.3K | 4.1% | Gut-health recipes and remedies |
| 25 | Breathe With Sandy @BreatheWithSandy | 432K | 81K | 3.2% | Breathwork to music |
| 26 | Ade D’Angour @the.wellness.ade | 431K | 78.2K | 5.2% | Yoga and meditation in nature |
| 27 | Jess Bergeron @jkb.journal | 1.1M | 76.6K | 2.3% | Kitchen herbalism |
| 28 | Michael Galyon @michael.galyon | 967K | 74.7K | 7.2% | Short guided meditations |
| 29 | Jennifer Ann @jenniferanncounseling | 218K | 71K | 5.4% | Therapy humor |
| 30 | Gabby Bernstein @gabbybernstein | 1.6M | 64.6K | 2.6% | Intuition and manifesting |
| 31 | Nedra Glover Tawwab @nedratawwab | 1.8M | 54.5K | 3.5% | Boundaries |
The best wellness influencers aren’t simply the accounts with the most followers. Instagram, YouTube and TikTok all show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or mid-sized account can reach more people than one several times its size.
That’s why we rank wellness influencers by median views of their videos (average number of people a typical video reaches). As of October 2026, the five most-watched are Jay Shetty, Mel Robbins, Emily, Nicole LePera and Dr Julie Smith.
Split by the kind of help each creator gives the people who watch. The number beside each name is the creator’s overall rank.
Authors and podcast hosts whose short clips reach millions. Suited to launches that need reach more than a demonstration.
Quote Reels and clips from podcast interviews, on relationships, healing, and personal growth. A line of text on screen carries most of each post.
No sponsored posts found in the last 90 days.
Podcast clips and quote cards on mindset, relationships, and everyday advice, often with a guest in the studio. Spoken to camera, with the key line written on screen.
1 sponsored post in the last 90 days, in pharmacy retail.
Talks to camera with a bold text hook, turning brain science into advice on mindset, focus, motivation, and getting over heartbreak. A neuroscience graduate who runs a mindset community and a podcast.
1 sponsored post in the last 90 days, in AI software.
Short Reels of quotes and book readings on inner peace, calm, and self-awareness. Nearly every one from the last month points to a new book.
No sponsored posts found in the last 90 days.
Reels to camera and text cards on intuition, manifesting, and inner peace. Word-search posts ask viewers to share the first words they spot.
No sponsored posts found in the last 90 days.
Licensed professionals giving short, practical advice on anxiety, boundaries, and relationships. Worth a look when a product touches mental health.
Reels to camera and voiceovers on the nervous system, attachment, and patterns learned in childhood. Text carousels turn the same ideas into short reframes.
No sponsored posts found in the last 90 days.
One psychology idea per Reel, said straight to camera with the points in bold captions. Anxiety, depression, grief, and people-pleasing come up most.
1 sponsored post in the last 90 days, in smartphones.
Guided calm-down videos from a licensed therapist, spoken to the viewer from an armchair at home. Some posts promote a novel and the app where longer sessions are posted.
No sponsored posts found in the last 90 days.
A licensed therapist lists the signs of one pattern at a time, such as resentment, loneliness, or a one-sided friendship. Filmed at home, with each sign written on screen.
No sponsored posts found in the last 90 days.
Comedy skits about therapy, often with a second creator, mixed with talks to camera on PMDD and mental health. The account belongs to a licensed therapist in Colorado.
4 sponsored posts in the last 90 days, in therapy practice software.
Text Reels and clips of talks, each on one idea about boundaries and relationships. A therapist and author whose captions point to a weekly newsletter.
2 sponsored posts in the last 90 days, in pharmaceuticals.
Teachers whose viewers move along with the class. A natural fit for mats, clothing, and movement apps.
Full-length yoga classes filmed at home, each built around one theme such as feet, posture, anxiety, or sleep. Some uploads are only for members of the creator’s own app.
No sponsored posts found in the last 90 days.
Morning and evening yoga and stretch classes, with yin sessions and work for the neck and shoulders. Taught by a yoga teacher and author, with a vlog now and then.
No sponsored posts found in the last 90 days.
Somatic exercises done lying in bed, with voiceover and text on stress, cortisol, and recovering from trauma. Most posts invite viewers to comment a word to get the full routine.
No sponsored posts found in the last 90 days.
Yoga, pilates, and meditation classes filmed outdoors in scenic places, by a couple, Juliana and Mark Spicoluk. The classes lead to the channel’s own app.
No sponsored posts found in the last 90 days.
Yoga classes of 15 to 45 minutes for all levels, plus short tutorials on alignment, from a certified yoga teacher. Filmed alone in a bright room.
No sponsored posts found in the last 90 days.
At-home Pilates classes and form cues filmed in a living room, including prenatal and postnatal sessions. Most posts point to the creator’s own app and challenges.
No sponsored posts found in the last 90 days.
Short movement and breathing routines for calming the nervous system, explained while they are shown. Filmed at home, in a park, or in a gym, sometimes with family.
No sponsored posts found in the last 90 days.
Talks to camera over nature footage on yoga philosophy, meditation, and mindfulness. Stretch routines and posts from retreats fill the rest of the feed.
2 sponsored posts in the last 90 days, in yoga retreats.
Guided sessions that people play to wind down or reset. Close to sleep products and meditation apps.
Guided hypnosis sessions voiced over calm footage, on sleep, confidence, and self-forgiveness. Longer recordings and one-to-one sessions are sold through the link in the bio.
No sponsored posts found in the last 90 days.
Clips of breathing exercises, cold exposure, and talks on fear and resilience, many cut from interviews. The Reels point to courses and an app built on the same method.
No sponsored posts found in the last 90 days.
Guided sleep meditations up to three hours long, voiced over slow footage and music, with a new one every week. The talk-downs and affirmations are made to be played in bed.
No sponsored posts found in the last 90 days.
Sleep meditations and sleep hypnosis from half an hour to over an hour, voice-led over dark screens or slow visuals. Each one names a sleep problem, such as waking at 3am, and talks the listener down.
No sponsored posts found in the last 90 days.
Guided breathwork sessions of 5 to 25 minutes, set to music the creator produces. Breath patterns for calm and energy, with clips from a live tour now and then.
No sponsored posts found in the last 90 days.
Short guided meditations and check-ins, spoken softly over calm footage with an affirmation on screen. Each one is about easing anxiety and slowing down.
1 sponsored post in the last 90 days, in pharmaceuticals.
Kitchen-first creators: drinks, herbal remedies, and swaps for a cleaner home. Close to food, supplement, and household brands.
Overhead recipe Reels with a voiceover, all plant-based, from the creator behind Pick Up Limes. Posts about a new cookbook sit between the recipes.
No sponsored posts found in the last 90 days.
Voiceover Reels on non-toxic swaps, grocery hauls, and morning routines, filmed at home and in stores. Holistic-health commentary runs through most posts.
12 sponsored posts in the last 90 days, in groceries, supplements and wellness devices.
Recipe Reels for people living with migraine, filmed in a home kitchen with a voiceover. Drinks, electrolytes, and comfort food come up most.
1 sponsored post in the last 90 days, in eyewear.
Voiceover recipe Reels for drinks, shots, infused waters, and fermented foods, framed around energy and inflammation. The creator is a certified health and nutrition coach.
3 sponsored posts in the last 90 days, in home test kits, electrolytes and supplements.
Fast recipe and home-remedy Reels for gut health, morning drinks, and baking, with the product named on screen. Many ask viewers to comment a word to get a guide by message.
No sponsored posts found in the last 90 days.
Kitchen herbalism filmed hands-on: teas, syrups, salves, and infused oils, with a voiceover. The bio offers live classes and workshops in the same craft.
3 sponsored posts in the last 90 days, in supplements and clothing.
We analyzed the 446 posts these 31 creators published on Instagram, YouTube and TikTok in the last 30 days. Of those, 35 beat their creator’s usual views by 3× or more.
Here are the hooks that are working, read from each post’s caption, title, or on-screen text.
“Everyone has something going on in their life, be kind ❤️”
The caption is a single sentence that sounds like something the viewer already half believes, from a reminder to be kind to “Medicine doesn’t only live in a bottle.” It asks nothing and explains nothing.
Jay Shetty 33M views · 18.3× their usualTherapists, herbalists, and quote accounts all use it: five creators posted a breakout that opens this way. For a brand, the line has to stand on its own, because a product name in the first sentence turns it into an ad.
“So many women start their morning with coffee on an empty stomach and wonder why they’re bloated, exhausted, and crashing by noon.”
These captions describe something the viewer does or feels before offering anything: coffee before breakfast, a run of stress symptoms, a low mood that might be more.
Melissa Riley 574K views · 4.5× their usualThe answer comes after, as a drink to make, a routine to try, or a list of signs. It suits a product that fixes a habit people recognize in themselves.
“I could not do it the first time. But fear does not go away by itself.”
The creator starts with something personal: a first attempt that failed, a routine they cannot stop doing, the birth of a child. The advice comes second.
Wim Hof 594K views · 4× their usualA sponsor can ask for the advice but not for the story, so this opening suits a creator who already has one to tell. Breakouts that open by asking for a comment word were as common as the one-line truth, 8 of them, but one account posted most of those.
Kenji: “Comment ‘GUT’ and I’ll send you my full Gut Reset eBook…” reached 4.3M views, 52.4× their usual.
Morgan Stup: “In Whole Foods we trust 🙏🫡” reached 4.6M views, 21.2× their usual.
Mike Chang: “Try this 70 second routine to help calm your nervous system.” reached 1.1M views, 12.6× their usual.
What the wellness accounts on this list do at each size on Instagram, YouTube and TikTok. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Mid | 100K to 500K | 82.1K | 3.1% | 2.5 | 10% |
| Macro | 500K to 2M | 89.9K | 3.6% | 3.4 | 3% |
| Mega | Over 2M | 267K | 3% | 1.4 | 1% |
Medians across these 31 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Oct 13, 2026 that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
A wellness brand needs creators whose audience trusts them on how to feel better, and whose claims the brand can stand behind.
A full yoga class or a sleep meditation keeps a product in view for the whole session: a mat, a pillow, the app that plays it. A short tip to camera mentions a product once, so it suits something that can be shown in a few seconds.
Decide which of the two the product needs before comparing reach across platforms.
Many wellness creators run their own app, membership, or course, and their posts point to it. A meditation app asking a creator who sells their own sleep course is asking for a conflict.
Ask what the creator sells, what exclusivity they would want, and whether the brand’s product would sit beside their own or replace a mention of it.
In the US, the FTC says claims about the health benefits of foods, supplements, and other health products need competent and reliable scientific evidence, and an advertiser is responsible for what its endorsers say.
A therapist can speak to anxiety; a recipe creator can speak to taste. Read the creator’s bio and recent captions for claims the brand could not repeat in its own ads.
Many wellness accounts ask viewers to comment a word and then send the link by direct message. The clicks are real, but they do not show up in a link in the bio.
Agree on a tracked link or code the creator can send in those messages, and ask for the message count after the campaign.
We identified and ranked these creators by searching hundreds of thousands of top performing wellness posts across Instagram, YouTube and TikTok with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English or with no words, and if at least half of their recent posts are about mental wellbeing, mindfulness, sleep, gentle movement, or recipes and routines for wellbeing.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 31 wellness influencers on Instagram, YouTube and TikTok, ranked by median views across their last 30 videos or their last 90 days, whichever is lower. Show followers, engagement, best post and sponsored posts.
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As of October 2026 the top five wellness influencers by median views are Jay Shetty, Mel Robbins, Emily, Nicole LePera and Dr Julie Smith.
Creators whose posts are about how people feel and live day to day: mental health, meditation and sleep, gentle movement such as yoga and pilates, and recipes and routines for wellbeing. Doctors and dietitians who explain medical facts are usually grouped as health influencers, and gym trainers as fitness influencers.
Lester and Jessa are the 2 creators here whose videos do best on TikTok, with guided hypnosis and calm-down videos. Several others post there too, but reach more people on Instagram or YouTube.
Instagram holds 22 of the 31, YouTube 7, and TikTok 2. A creator who posts on several counts once, where a typical video reaches the most people.
Start with the people already talking about what your product does: search hashtags for the problem it solves, such as sleep or stress, and note who answers questions in the comments. Klint can run that search for you, for example “meditation creators who have never run a sponsored post”, and return the list ranked by views.
It depends on the platform, the format, and the rights the brand wants. A full class or guided session is more work than a short tip, and a creator who sells their own app may ask more for exclusivity. Most deals are a fee per post or per video, sometimes with a code or a tracked link.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
On this list and would rather not be? Write to privacy@tryklint.ai and Klint will take you off.
