The top golf influencers in 2026 are Bryson DeChambeau, Bob Does Sports, Grant Horvat, Bryan Bros Golf and Martin Borgmeier. This list ranks 26 golf influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top performing posts in the golf niche.
Show me the top golf influencers this month
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Show me the top golf influencers this month Returns 26 golf creators found, ranked by median views.
Golf creators who have played on a professional tour Returns 5 tour players found, each filming matches or challenges.
PGA coaches who post one fix per video Returns 4 coaches found, each with a PGA or teaching credential.
Smaller Instagram golf accounts that still get big views Returns 7 creators found, under 500K followers, a typical Reel over 100K views.
Which hooks are working in golf right now? Returns 3 hook patterns, across 37 breakout posts.
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Key takeaways
Instagram is where 15 of the 26 get their biggest audience, and YouTube is where the other 11 do. None does best on TikTok: 6 also clear 100,000 views there, and all 6 get more on Instagram or YouTube.
86 of the 140 sponsored posts we found were for brands outside golf. Betting and fantasy sports apps paid for 22, ticket sites for 15 and nicotine pouches for 13.
4 of the 26 sell their own golf clubs or clothing, and 3 coaches sell their own lessons, apps or e-books.
The list at a glance
All 26, in rank order. Select a row to jump to the write-up.
The best golf influencers aren’t simply the accounts with the most followers. Instagram and YouTube both show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or mid-sized account can reach more people than one several times its size.
That’s why we rank golf influencers by median views of their videos (average number of people a typical video reaches). As of October 2026, the five most-watched are Bryson DeChambeau, Bob Does Sports, Grant Horvat, Bryan Bros Golf and Martin Borgmeier.
Kinds of golf influencers
Golf YouTubers: Full rounds, matches for stakes and challenge series, often a crew of friends with a recurring cast.
Instagram golf creators: One swing, one shot or one outfit per Reel, filmed on the range or the course.
Golf coaches: PGA and teaching professionals who show one fault and the drill that fixes it.
Equipment reviewers: Clubs, balls and training aids tested on camera, often against a launch monitor.
UK golf creators: A scene of its own, built on matches against club professionals and links courses.
The 26 golf influencers to know
Five groups, split by the kind of golf video each creator makes best. The number beside each name is the creator’s overall rank.
Tour players who film for the camera
Players with professional starts who make challenge rounds and matches, so a sponsor gets a tour swing on screen.
A LIV Golf player and US Open champion who films challenge videos: breaking 50 with celebrity partners, one-hole matches for $100,000, and course-record attempts. A recent series was a $100,000 tournament in a backyard, filmed day by day.
Brothers Wesley Bryan, a PGA Tour player, and George Bryan film matches, tournament play and road trips to the majors. The month’s biggest video was a 3v3 series with Bob Does Sports and Grant Horvat.
Subscribers
967K
Median views
954K
Engagement
2%
Posts a week
0.9
2 sponsored posts in the last 90 days, in socks and golf courses.
A former University of Oklahoma golfer with PGA Tour and DP World Tour starts who chases a round of 59 and plays Break 50 and 1v1 matches. Every upload is a full-length video; none are Shorts.
Tour player Ryan Ruffels and friends play matches and guessing games against other tour pros, with guests such as Jason Day. “High quality golf, higher quality banter,” in the channel’s own words.
Subscribers
238K
Median views
244K
Engagement
2.4%
Posts a week
0.7
7 sponsored posts in the last 90 days, in phone plans, mattresses, meal delivery and nicotine pouches.
A professional golfer with Korn Ferry Tour starts who plays famous and far-flung courses with a recurring crew. Long course vlogs, matches and challenge rounds, plus behind-the-scenes vlogs.
Subscribers
445K
Median views
225K
Engagement
2.2%
Posts a week
1.2
No sponsored posts found in the last 90 days.
Match series and road trips
Crews and solo creators filming full rounds for stakes. A product can sit in the bag for 18 holes.
Full 18-hole matches, “hater matches” and Breaking 80 challenges with a recurring cast: Bobby Fairways, Joey Coldcuts, Fat Perez and Binny the Jet. Hosted by Robby Berger and filmed on US courses.
Subscribers
1.5M
Median views
1.7M
Engagement
1.6%
Posts a week
0.9
13 sponsored posts in the last 90 days, in ticket marketplaces and fantasy sports.
Match-play videos against tour pros, creators and celebrities, plus road trips and Your Golf Tour, a tour for creators. Grant Horvat also owns Takomo Golf and Primo Golf Apparel.
Subscribers
1.8M
Median views
1.4M
Engagement
1.8%
Posts a week
1.9
6 sponsored posts in the last 90 days, in golf apps, socks, resale apps and ticket marketplaces.
Garrett Clark’s GM Golf channel: Break 65 course-record attempts, stroke-play matches against friends and public-course vlogs. Garrett also plays in Good Good’s videos.
Subscribers
1.5M
Median views
303K
Engagement
1.9%
Posts a week
0
4 sponsored posts in the last 90 days, in golf apps, meal kits and ticket marketplaces.
Course vlogs and £1,000 matches against club head pros around the UK and Ireland, plus PROJEKT1K, a series about playing tour events for world-ranking points. A Titleist athlete, per the channel bio.
Subscribers
845K
Median views
164K
Engagement
2%
Posts a week
1.2
6 sponsored posts in the last 90 days, in golf apparel, golf trolleys and golf equipment.
A crew of creators, including Garrett Clark, Matt Scharff, Steve Castaneda and Bubbie, on a daily “Golfing 50 States in 50 Days” road trip, with Shorts of clutch shots and hole-outs in between. The group sells its own apparel.
Subscribers
2.2M
Median views
105K
Engagement
2.1%
Posts a week
16.1
7 sponsored posts in the last 90 days, in soft drinks, hard seltzer, golf clubs and resorts.
One shot at a time on Instagram
Swing clips, playing highlights and gear picks from players, one shot or one moment per Reel.
A Division I college golfer at Illinois who challenges strangers to 1v1 matches and posts swing clips from the range and course. The full matches go to a YouTube channel under the name Gabby Golf Girl.
Followers
1.3M
Median views
371K
Engagement
1.6%
Posts a week
2.6
8 sponsored posts in the last 90 days, in golf apparel, yogurt, energy drinks and cooling gadgets.
A competitive amateur who posts swing clips, practice sessions and course rounds, and asks followers to critique the swing. The YouTube channel carries tournament qualifiers and training.
A professional golfer on Your Golf Tour who posts swing instruction, practice sessions, matches and gear clips. A Titleist and Bad Birdie athlete, per the bio.
Followers
373K
Median views
132K
Engagement
2.7%
Posts a week
2.6
7 sponsored posts in the last 90 days, in golf equipment, golf balls and golf apparel.
A professional golfer who posts rounds, break-par challenges and golf-lifestyle clips from courses and ranges. Sponsors named in the bio include BetOnline and Wienerschnitzel.
Followers
876K
Median views
117K
Engagement
2.7%
Posts a week
1.2
4 sponsored posts in the last 90 days, in hard lemonade and golf events.
Coaches and gear testers
A fault, a fix, or a product put to the test. The fit for training aids, clubs and balls.
A PGA Professional coach who posts one drill or fix per Reel, filmed on the range and course with the steps written on screen. The tips are for everyday golfers fighting a slice or a short drive.
Followers
1.1M
Median views
367K
Engagement
1.8%
Posts a week
2.8
14 sponsored posts in the last 90 days, in golf grips, travel search, headphones and golf retail.
A PGA teaching professional whose videos each teach one swing idea, from driver to bunkers, filmed at a range or studio. Aimed at mid- to high-handicap and senior golfers; the channel also sells an online academy and a swing app.
A PGA professional whose Shorts test balls, wedges and supermarket clubs, alongside long handicap tests and course-record attempts. Short equipment verdicts are the house format.
Subscribers
3.1M
Median views
141K
Engagement
1.1%
Posts a week
5.6
5 sponsored posts in the last 90 days, in golf apps and fitness trackers.
A club tester, fitter and builder who tries training aids, putters and gadgets on the putting green, many of them designed and 3D-printed by Luke Hanlon. Close-up reviews, talked through step by step.
Followers
77.6K
Median views
138K
Engagement
0.2%
Posts a week
2.3
9 sponsored posts in the last 90 days, in 3D printers, putters, training aids and golf clubs.
A Japanese teaching professional who explains the “kawaswing” in short range clips, one fix or drill at a time, with English captions. The full method sits behind a subscription.
Followers
1.3M
Median views
119K
Engagement
1%
Posts a week
7
No sponsored posts found in the last 90 days.
Trick shots, long drive and comedy
Clips built to be replayed and shared, from 400-yard drives to golfers heckled mid-swing.
A World Long Drive champion who posts slow-motion drives, club-speed tests and the odd match with other creators, on the range and the course. The captions are English except on a few German sponsor posts.
Followers
358K
Median views
903K
Engagement
2.4%
Posts a week
2.1
5 sponsored posts in the last 90 days, in golf leagues, prediction markets, golf shafts and cars.
An Edmonton comedian whose “Heckle Hole” Reels roast golfers mid-swing at courses and golf events, with an improv partner from @atomicimprov. Almost every post is a rapid-fire joke montage.
Comedians Jake Adams and Griff Pippin roast golfers and celebrities on the course in the “Back Off Challenge”. The group also sells its own apparel and runs an indoor golf club in Los Angeles.
Followers
1.2M
Median views
161K
Engagement
2%
Posts a week
3
22 sponsored posts in the last 90 days, in nicotine pouches, sports betting, golf accessories and law firms.
A trick-shot artist who chips, flips and bounces balls into cups, pockets and targets on courses, ranges and odd spots. Between stunts come adidas golf apparel clips.
Followers
479K
Median views
153K
Engagement
2%
Posts a week
1.2
4 sponsored posts in the last 90 days, in golf apparel and golf resorts.
Fat Perez of the Bob Does Sports crew, posting comedy bits and clips from the crew’s matches. The account also carries the crew’s drink and apparel brands.
Followers
837K
Median views
133K
Engagement
2.2%
Posts a week
0.9
11 sponsored posts in the last 90 days, in soft drinks, sunglasses, supplements and nicotine pouches.
What’s working in golf content this month
We analyzed the 296 posts these 26 creators published on Instagram and YouTube in the last 30 days. Of those, 37 beat their creator’s usual views by 3× or more.
Here are the hooks that are working, read from each post’s caption, title, or on-screen text.
1. The plain episode title (70% of breakout posts)
“Golfing 50 States in 50 Days”
Most of this month’s breakouts carry a title or caption that names the video and nothing more. 21 of these 26 come from one channel, Good Good, whose daily road trip numbers each video by its day.
Views fell as the trip went on, from 1.7M on day one to 387K on day 21, and every day still beat the channel’s usual. A sponsor of a series is seen in each episode: Mountain Dew paid for four episodes of the crew’s previous road trip.
2. A question for the viewer (5% of breakout posts)
“Legal swing or illegal?”
Two breakouts put a question to the viewer, one from Gabriella DeGasperis and one from a Good Good Short, so each supplies half.
Both show one swing or one shot, and the caption asks the viewer to judge it. Grace Charis’s best Reel of the month asked the same kind of question (“What would you change about my swing?”) and reached 2.7 times the account’s usual.
3. The stakes in the title (5% of breakout posts)
“I played a TOUR EVENT in ST ANDREWS to climb The Official World Rankings! (Ep.3)”
Two breakouts named what was at stake before the first shot: Peter Finch playing a tour event for world-ranking points, and a Good Good Short that dares the crew. Each supplies half.
At the top of the list, stakes are the usual title. Bob Does Sports puts a match or a challenge in almost every video, so its videos land close to the channel’s own median, and none broke out this month.
This month’s 3 biggest breakout videos
Tania Tare: “Send it.” reached 5.5M views, 35.8× their usual.
Luke Hanlon: “This is the @oneclubninja 7-iron putting attachment” reached 2.4M views, 17.5× their usual.
Yosuke Kawamura: “I’ve posted a video for subscribers sharing some important tips.” reached 1.4M views, 11.7× their usual.
Golf benchmarks by account size
What the golf accounts on this list do at each size on Instagram and YouTube. Use it to judge whether a creator’s numbers are strong for their tier.
Tier
Followers
Median views
Engagement
Posts a week
Sponsored posts
Mid
Under 500K
208K
2.4%
1.9
21%
Macro
500K to 2M
258K
2%
1.2
39%
Mega
Over 2M
170K
2.3%
4.7
7%
Medians across these 26 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Oct 19, 2026 that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
How to choose a golf creator
If you sell clubs, balls, apparel or tee times, these checks separate a golf creator worth a brief from one who only looks right.
1. Choose the format first
A full YouTube round shows a club or a ball over 18 holes, a coach’s Reel shows it fixing one fault, and a trick shot shows it once, fast. Match that to what your product has to prove, and leave out everyone who films the other two.
2. Read the bio for staff deals
Golf creators often sign with a club or apparel maker and say so in the bio: “Titleist Athlete”, “@callawaygolf”, “@takomogolf clubs”. Some sell their own clubs or clothing. Ask about both before you pitch a driver or a polo.
3. Ask when the next video comes out
Posting rhythms on this list run from about one long video a week to more than two a day, and one channel posted nothing in the last 30 days. A sponsored round takes days to film and edit, so agree on the publish date before you sign.
4. Put the paid-promotion label in the brief
YouTube asks creators to tick a paid promotion box when a video carries a sponsor, which puts a label at the start. Bob Does Sports, Good Good and Rick Shiels all named sponsors in the last 90 days without the label. Ask for it in writing.
5. Check a coach’s credential
If your product makes a claim about the swing, use a coach whose credential you can check. In the US the PGA of America lists its coaches; the UK and Japan have their own PGAs.
How we built this golf influencer list
We identified and ranked these creators by searching hundreds of thousands of top performing golf posts across Instagram and YouTube with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English or with no words and golf is the subject of at least half of their posts; tour players qualify when they film for the platform, not only at their events.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Prompt
Find the top 26 golf creators on YouTube, Instagram and TikTok, ranked by median views across their last 30 videos or their last 90 days, whichever is lower, at 100K or more. Show followers, engagement, sponsors and each one's best video.Find the top 26 golf creators on YouTube, Instagram and TikTok, ranked by median views across their last 30 videos or their last 90 days, whichever is lower, at 100K or more. Show followers, engagement, sponsors and each one's best video.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
Questions about golf influencers
Who are the top golf influencers right now?
As of October 2026 the top five golf influencers by median views are Bryson DeChambeau, Bob Does Sports, Grant Horvat, Bryan Bros Golf and Martin Borgmeier.
Who is the biggest golf influencer?
Bryson DeChambeau gets the most views: 1.7M on a typical Instagram Reel. With 4.7M Instagram followers, Bryson DeChambeau is also the most followed creator here. Among YouTube channels, Rick Shiels has the most subscribers, 3.1M.
Which platforms does this list cover?
Instagram and YouTube. 15 creators are ranked on their Reels and 11 on their YouTube channels, whichever has the higher median. TikTok was measured too, and no creator here does better there. Rick Shiels, for one, has 544K TikTok followers and a typical TikTok of 18.2K views.
How do I find golf influencers for my brand?
Start with the golfers who already play your clubs, wear your clothes or post from your course: search your brand tag and your course on Instagram and YouTube, and note who posts often. Klint runs that search across platforms from one sentence, such as “golf creators in Arizona who review drivers”.
How much do golf influencers charge?
It depends on what you buy: a sponsor segment in a full YouTube round, a single Reel, and a season as a staff player for a club maker are three different deals. Club and apparel brands often sign creators for a season, which is why so many bios name one.
Can a creator ask to be removed?
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
David Roberts is the co-founder and CEO of Klint. He previously founded a consumer tax software company and grew it to more than a million users. He now builds AI-native marketing systems and writes about what’s working on social media for more than 50,000 followers across X, LinkedIn, and Instagram.
Lucas Walter is the co-founder and CTO of Klint. He has spent a decade building large-scale distributed software, including as CTO of a consumer tax software company that served more than a million users. He now applies that experience to AI, building the systems behind AI-native marketing.