Written by David Roberts
Reviewed by Lucas Walter
Updated
The top CrossFit influencers in 2026 are Tori Van Dyke, David Winne, Tia-Clair Toomey-Orr, Aimee Cringle, and Jessica Androsik. This list ranks 31 CrossFit influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top-performing posts in the CrossFit niche.
Examples of what you can ask Klint:
Join 1,000+ marketers who use Klint to find creators in their niche. Start free
All 31 are listed in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Tori Van Dyke @torivandyke__ | 166K | 370K | 2.6% | Written-out gym sessions |
| 2 | David Winne @winnesworld | 496K | 362K | 3.2% | Numbered weekly workouts |
| 3 | Tia-Clair Toomey-Orr @tiaclair1 | 2.1M | 242K | 3.3% | Eight-time Games champion |
| 4 | Aimee Cringle @aimee_cringle | 485K | 151K | 3.6% | 2026 Fittest Woman on Earth |
| 5 | Jessica Androsik @jessicaandrosik | 123K | 138K | 1.9% | Team athlete, gym-floor humor |
| 6 | Justin Medeiros @justinmedeiros34 | 571K | 134K | 2.4% | Two-time champion rebuilding |
| 7 | Annie Thorisdottir @anniethorisdottir | 1.3M | 130K | 1.9% | Two-time champion and mom of three |
| 8 | Mat Fraser @mathewfras | 2.3M | 129K | 2.2% | Five-time champion, now Hyrox |
| 9 | Chandler Smith @blacksmifff | 321K | 119K | 4% | Competition floors and long captions |
| 10 | Haley Adams @haleyadamssss | 545K | 115K | – | Ten Games, and brand trips |
| 11 | Emma Lawson @emma.lawson_5 | 331K | 111K | 3.3% | Games podium and team kit |
| 12 | Ricky Garard @rickygarard | 225K | 107K | 3.9% | Heavy sleds and joking captions |
| 13 | Dallin Pepper @dallinpepper | 131K | 80K | 4.2% | Rogue winner, Games runner-up |
| 14 | Roman Khrennikov @roman_khrennikov | 264K | 76.4K | 3% | Session logs, set by set |
| 15 | George T @coach__gt | 65.1K | 65.6K | 2.8% | CrossFit class comedy |
| 16 | Arielle Loewen @arielleloewen | 157K | 64.2K | 4.7% | Strength challenges and humor |
| 17 | Noah Ohlsen @nohlsen | 843K | 56.4K | 2.3% | Twelve Games, full workouts |
| 18 | Alex Gazan @alexgazan_ | 101K | 56.1K | 3.5% | Logged sessions with a coach |
| 19 | Alexis Han @alexislunarbody | 455K | 54.4K | 2.6% | Workouts with scaled loads |
| 20 | Brent Fikowski @fikowski | 645K | 53.6K | 1.9% | Tutorials and garage-gym reviews |
| 21 | Jayson Hopper @jhopper3 | 167K | 49.8K | 4.5% | 2025 Fittest Man on Earth |
| 22 | Patrick Vellner @pvellner | 611K | 49K | 1.4% | Comeback logs and Games stories |
| 23 | Gabriela Migała @gabimiga | 132K | 47.8K | 5.6% | Competition weekends to music |
| 24 | Laura Horvath @laurahorvaht | 431K | 42.8K | 3.8% | Meme captions over gym clips |
| 25 | Grant Hooper @kippingitrealcrossfit | 60.2K | 36.5K | 2.8% | Daily CrossFit memes and skits |
| 26 | Marcus Filly @marcusfilly | 1.1M | 33.7K | 1.1% | Functional bodybuilding coach |
| 27 | Monroe Miller @monroemiller | 312K | 33.5K | 1.3% | Technique fixes, one fault at a time |
| 28 | Bethany Flores @bethanycf | 446K | 32K | 2% | Postpartum comeback, garage gym |
| 29 | Jeffrey Adler @adlerjeff | 192K | 27.7K | 3.5% | 2023 Fittest Man on Earth |
| 30 | Jason Khalipa @jasonkhalipa | 503K | 22.2K | 1.7% | Training for men over 35 |
| 31 | Fabien @fabien_trainer | 52.6K | 21.3K | 0.8% | Numbered technique breakdowns |
The best CrossFit influencers aren’t simply the accounts with the most followers. Instagram shows videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or midsized account can reach more people than one several times its size.
That’s why we rank CrossFit influencers by median views of their videos (the average number of people a typical video reaches). As of November 2026, the five most watched are Tori Van Dyke, David Winne, Tia-Clair Toomey-Orr, Aimee Cringle, and Jessica Androsik.
Five groups, split by what each account gives a brand to work with. The number beside each name is the creator’s overall rank.
Games winners, with the name recognition that opens doors. Expect existing sponsors.
Barbell and engine sessions from a home gym, cut with farm vlogs and family travel. About half the feed is training; the rest shows life around it.
7 sponsored posts in the last 90 days, in training shoes, apparel, and training apps.
Competition-floor and training footage from the 2026 Games champion, with dinner diaries and the launch of a granola label. Sponsor products turn up in about a third of the feed.
12 sponsored posts in the last 90 days, in endurance nutrition, activewear, protein snacks, and recovery devices.
Recovery and rebuilding updates from a two-time Games champion, with competition prep and sponsor clips. Van-life and personal stories turn up between sessions.
5 sponsored posts in the last 90 days, in sports drinks, sleep devices, supplements, and drinkware.
Training and gymnastics clips from a two-time Fittest on Earth, with posts from a training brand and a drink brand founded by the athlete. Mom-life humor breaks up the sessions.
2 sponsored posts in the last 90 days, in training apps and events.
Hyrox racing and programming sessions from the five-time Games champion, who founded HWPO Training. Brand films run between the training posts.
3 sponsored posts in the last 90 days, in DNA testing.
Rogue duels, Wodapalooza, and Games debriefs from the 2025 champion, between training weeks of bar work, muscle-ups, and running. Sponsor products sit inside the captions.
12 sponsored posts in the last 90 days, in energy drinks, endurance nutrition, hydration, and footwear.
Event-by-event Rogue Invitational footage with self-deprecating scorelines, plus training and mobility clips. Most Reels credit a shoe, grip, or mobility sponsor.
18 sponsored posts in the last 90 days, in training shoes, grips, mobility apps, and equipment.
Games and Rogue athletes filming their own seasons. Reach follows the event calendar.
Training clips and competition weekends from a 2026 Games team athlete, with partner workouts alongside a parent. Apparel and wearable posts run through a feed of a few posts a month.
8 sponsored posts in the last 90 days, in apparel, smart rings, protein snacks, and mattresses.
Competition footage from Rogue, Wodapalooza, and team events, with long captions about the sport. Training clips and sponsor work sit between the events.
10 sponsored posts in the last 90 days, in apparel, training shoes, energy drinks, and grips.
A ten-time Games athlete whose feed moves from competition floors to brand trips and theme parks. Half of the last 30 posts are training or competition.
10 sponsored posts in the last 90 days, in energy drinks, smart rings, and training shoes.
Training clips and event build-ups from the runner-up at the 2026 Games, by the account’s own description. Outfit albums and giveaways fill much of the rest.
10 sponsored posts in the last 90 days, in apparel, training shoes, and wearables.
Competition footage and gym numbers with a joking voice, often a sled push with the load in the caption. Training-shoe drops and giveaways run alongside.
6 sponsored posts in the last 90 days, in training shoes and electrolytes.
Rogue Invitational footage from the 2026 winner, with short training and equipment clips. Giveaways and shoe drops come between events.
14 sponsored posts in the last 90 days, in training shoes, equipment, supplements, and electrolytes.
Session logs with every set and percentage written out, from a Games athlete now training at home. Home-gym building and race prep for Rogue and Hyrox fill out the feed.
8 sponsored posts in the last 90 days, in training shoes, supplements, wearables, grips, and races.
Full workouts written out in the caption, training-day clips, and competition recaps from a twelve-time Games athlete. Reflective captions run through the feed.
5 sponsored posts in the last 90 days, in supplements, food, drinkware, energy drinks, and fitness media.
Training clips logged in an app, sessions with a coach, and Rogue Invitational recaps from a four-time Games athlete. Product posts and travel dumps come between.
14 sponsored posts in the last 90 days, in apparel, electrolytes, training apps, and grips.
Training logs from an injured Games veteran, talks with clinicians and athletes, and a Saturday series of CrossFit stories. Program and shoe posts sit alongside.
10 sponsored posts in the last 90 days, in training shoes and training apps.
Competition weekends and training clips cut to music, with short captions and a running AGNB tag. Gym-gear posts come between events.
2 sponsored posts in the last 90 days, in grips and events.
Gym and competition imagery with short meme-style captions, most carrying the tag of a training brand the athlete owns. October leaned on the Rogue Invitational.
2 sponsored posts in the last 90 days, in apparel and mobility apps.
A postpartum training diary from a garage gym, with accessory circuits, gymnastics skills, and WODs written out in the caption. Family carousels and mattress and mobility partnerships run between sessions.
10 sponsored posts in the last 90 days, in mattresses, mobility tools, and grips.
Three accounts built on the session itself, with every rep in the caption. Strong for equipment and apparel.
Gym footage set to music, with the session written out in the caption: barbell complexes, shuttle runs, wall balls, pull-ups, and sled work. A paid program sits behind the link in bio.
3 sponsored posts in the last 90 days, in gym equipment.
A US Army soldier who films a numbered weekly workout, with reps, loads, and a finishing time in the caption. Ruck and weight-vest tests and Army fitness tests fill the weeks between.
No sponsored posts found in the last 90 days.
Each post is a workout performed and explained, from AMRAPs and EMOMs to pistol-squat and pull-up drills, with loads for beginner to advanced in the caption. Runs an apparel label and a training app.
No sponsored posts found in the last 90 days.
Technique fixes and programming from people who coach for a living. A natural home for grips and gear.
Coaching first: isometrics, warm-ups, and pegboard and bar-muscle-up tutorials from a nine-time Games athlete. Garage-gym sessions and home-equipment reviews round it out.
5 sponsored posts in the last 90 days, in equipment, events, and supplements.
Near-daily coaching Reels from a former Games athlete: exercise breakdowns, training over 40, and client results. Viewers comment a keyword for a program.
1 sponsored post in the last 90 days, in supplements.
Short technique fixes filmed at the gym, each naming one fault in a deadlift, muscle-up, wall ball, or SkiErg stroke. Ends by pointing viewers to a skills program.
1 sponsored post in the last 90 days, in rowing machines.
Talking-head and training clips from a former Games champion, prescribing bench cycles and burpee finishers for men in their thirties and forties. Recruits for free Saturday men’s clubs in the same breath.
1 sponsored post in the last 90 days, in supplements.
One skill per Reel from a Level 3 coach, as an error list or a three-step progression for the snatch, the bar muscle-up, or toes-to-bar. Set to music, with a nudge to send it to a training partner.
10 sponsored posts in the last 90 days, in training shoes, grips, and apparel.
Skits and dares that only make full sense if you have done a WOD.
A coach acting out the people in every class: the member who won’t listen, the wall-ball chalker, the box-jump phobia. Filmed on the gym floor, with the punchline in the caption.
No sponsored posts found in the last 90 days.
Strength feats played for laughs: bench presses, muscle-ups, and shoulder challenges that dare viewers to try. Rogue Invitational clips and product posts sit between.
6 sponsored posts in the last 90 days, in protein snacks, wearables, electrolytes, and food.
One joke a day about CrossFit and Hyrox culture, as skits and film parodies. The bio calls the account the “second fittest memer on earth” with zero Games trips.
7 sponsored posts in the last 90 days, in grips, coffee, and nutrition coaching.
We analyzed the 515 posts these 31 creators published on Instagram in the last 30 days. Of those, 36 beat their creator’s usual views by 3× or more.
Here is how this month’s breakouts open, read from what each video says in its first seconds, or from its caption when nobody speaks.
“EMOM: Every Minute On the Minute ⏱️”
A song and a caption carry most of this month’s breakouts. The workout runs on screen, and the caption holds the rounds, reps, and loads.
Alexis Han 789K views · 14.5× their usualThese creators’ usual posts are mostly silent too, so silence alone did not lift them. In the five breakouts from Alexis Han, what stands out is a session a viewer can copy with dumbbells, a bar, or a rope.
If a creator works this way, don’t send a script. Ask for your product inside the session, and for its name in the caption.
“Let’s go for a two-mile run.”
Half of these breakouts come from Grant Hooper, who opens nearly every post inside a joke. The line above goes on to add a bulletproof vest, weighted plates, and hundreds of rope turns.
Grant Hooper 178K views · 4.9× their usualGeorge T’s breakout works the same way: a coach left tied up in a gym uses the time for a max set of pull-ups. Both show how strange the sport looks from outside.
A product can sit in a skit if it is the prop. A grip brand already does this in George T’s caption.
“This might be the most humbling movement for guys who have lifted, but never done kettlebells, ever.”
Two accounts opened a breakout with a claim the viewer wants to test. Marcus Filly’s is the kettlebell press above. Arielle Loewen’s asks whether viewers have the shoulders for a handstand sequence, and it is the largest multiple of the month.
Marcus Filly 206K views · 6.1× their usualFilly’s usual posts also open on a judgment, such as a ranking of recovery habits, so the form was not the change. The change was a movement that a gym regular could try that day.
Dares suit gear that makes the attempt easier or safer. Ask the creator whether viewers post their own tries.
Arielle Loewen: “Do you have strong shoulders? Give this a try or tag someone you think can do it 👀” reached 1.6M views, 25.1× their usual.
Jason Khalipa: “There are some movements I’m perfectly okay with never doing again” reached 349K views, 15.8× their usual.
Mat Fraser: “The plan right now is I will be competing in 2027” reached 1.7M views, 13.6× their usual.
This table shows what the CrossFit accounts on this list do at each size on Instagram. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Mid | Under 250K | 60.1K | 3.5% | 3.3 | 26% |
| Mid | 250K to 500K | 76.4K | 3.2% | 3 | 17% |
| Macro | 500K to 1M | 55K | 1.9% | 3 | 19% |
| Macro | Over 1M | 129K | 2.1% | 4.4 | 8% |
The figures are medians across these 31 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Nov 2, 2026, that carry a paid-partnership label or a stated sponsor, or are part of a brand campaign.
You are probably selling grips, shoes, supplements, or a class membership to people who already train hard. Look at these before you send an offer.
A Games title makes a product look credible to people in the sport, and it may be what you need for a launch. It does not always bring views. Some of the widest reach in this sport comes from accounts with no title that post a session people can copy.
Many athletes appear as coauthors on posts owned by a team, an event, or a sponsor, and those can be the biggest numbers on the profile. Ask for figures on the creator’s own posts, and look at how many there are.
Contest season shapes what a competitor posts. The Open, the Semifinals, the Games, and the Rogue Invitational each fill it, and an off-season month can turn into travel. Athletes also post through injuries, which can be a fine story for a recovery product and a poor one for a shoe.
Shoes, grips, and hydration are crowded here, and many competitors carry the same few sponsors. Ask about exclusive deals before you pitch. A coach or a comedian is more likely to be free in your category.
A discount code on its own tells you little. Ask whether the code is a paid deal or an affiliate link, and ask to see what it has sold.
CrossFit is a trademark of CrossFit, LLC. If your campaign, your product, or your gym’s name uses the word, have someone who knows trademark law read it first. Also ask for a clear ad disclosure on every paid post, because many posts in this sport only tag the brand.
We identified and ranked these creators by searching hundreds of thousands of top-performing CrossFit posts across Instagram with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English or with no words, and if at least half of their recent posts are CrossFit or functional fitness.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 31 CrossFit influencers who post in English, ranked by median views across their last 30 videos or their last 90 days, whichever is lower. Include followers, engagement, best post, and sponsored posts.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
As of November 2026 the top five CrossFit influencers by median views are Tori Van Dyke, David Winne, Tia-Clair Toomey-Orr, Aimee Cringle, and Jessica Androsik.
By followers, the biggest names here are Mat Fraser (2.3M), Tia-Clair Toomey-Orr (2.1M), and Annie Thorisdottir (1.3M). Fame and reach differ here: the most followed account on the list ranks No. 8 by median views.
Both have large followings, but fewer than half of their recent posts are CrossFit. Rich Froning’s own recent posts are mostly hunting, faith, and endurance training, and Dani Speegle’s are mostly opinion posts and retreats. Katrín Davíðsdóttir and Brooke Wells are off for the same reason.
All 31 are listed on Instagram. The YouTube and TikTok accounts we measured for the same creators had lower medians, and this list does not cover X.
Start with the athletes and coaches your own members already follow, then look at who gets tagged in local box accounts and event posts. To go faster, describe the creator to Klint, for example “CrossFit coaches under 100K followers who post technique fixes.”
It depends on whether you want a Games name or a working coach, how many posts you need, and whether the creator is already tied to a sponsor in your category. Many deals in this sport start with free product and a discount code, and a fee is more common for launches and giveaways, so ask each creator for their terms.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
Are you on this list and would you rather not be? Write to privacy@tryklint.ai and Klint will take you off.
