Written by David Roberts
Reviewed by Lucas Walter
Updated
The top bodybuilding influencers in 2026 are Chris Bumstead, Sam Sulek, Tristyn Lee, Ronnie Coleman, and Sjo. This list ranks 31 bodybuilding influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top-performing posts in the bodybuilding niche.
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All 31 are listed in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Chris Bumstead @cbum | 26M | 7.7M | 4.6% | Six-time Classic Physique champion |
| 2 | Sam Sulek @sam_sulek | 7.4M | 2.6M | 5% | Phone-shot heavy sets |
| 3 | Tristyn Lee @tristynleeofficial | 2.5M | 1.5M | 3.1% | Sets to failure |
| 4 | Ronnie Coleman @ronniecoleman8 | 14M | 1.5M | 5.1% | Eight-time Mr. Olympia |
| 5 | Sjo @sjo.herben | 242K | 1.3M | 1.7% | Scale checks and junk food |
| 6 | Hany Rambod @hanyrambod | 3.2M | 1.2M | 5.4% | Coach of Olympia winners |
| 7 | The Tren Twins @thetrentwins | 2.7M | 1M | 11.8% | Bench PRs and flexing bits |
| 8 | Ulisses @ulissesworld | 7.9M | 617K | – | Physique and motivation |
| 9 | Andrei Deiu @andreideiu_ | 5.7M | 596K | 6.1% | Men’s Physique Olympian |
| 10 | Phil Heath @philheath | 4.3M | 457K | 4.8% | Seven-time Mr. Olympia, form fixes |
| 11 | Sean Nalewanyj @Sean_Nalewanyj | 1.4M | 437K | 3.8% | Muscle-building myths |
| 12 | Jeff Seid @jeff_seid | 4.5M | 431K | 3.1% | Natural Olympia champion |
| 13 | Nick Walker @nick_walker39 | 2.1M | 227K | 4% | Reigning Mr. Olympia |
| 14 | Greg Doucette @gregdoucette | 2.4M | 223K | 1.7% | Physique and steroid commentary |
| 15 | Jay Cutler @jaycutler | 5.8M | 208K | 4.9% | Four-time Mr. Olympia |
| 16 | Samson Dauda @samsondauda362 | 259K | 192K | 4.4% | 2024 Mr. Olympia |
| 17 | Wesley Vissers @wesleyvissers | 1.2M | 178K | 4.7% | Classic Physique, three Arnold wins |
| 18 | Masha @mashaspeachesfit_ | 484K | 164K | 2.9% | Wellness competitor, mom of four |
| 19 | Kamal Ait Irhmour @kamal.ait.fit | 215K | 157K | 6.8% | Open pro, peak-week check-ins |
| 20 | Lauralie Chapados @lauraliechap | 762K | 155K | 4.4% | Bikini Olympia champion, 2024 |
| 21 | Mike Sommerfeld @mikethebadass | 831K | 145K | 3.9% | Classic Physique Olympia runner-up |
| 22 | Simeon Panda @simeonpanda | 7.5M | 119K | 2.8% | Lifetime natural, technique cues |
| 23 | Regan Grimes @regangrimes | 1.9M | 117K | 5.3% | Open pro, daily off-season series |
| 24 | Adam Bukhari @adamxbukhari | 54.9K | 108K | 7.3% | Natural, rep schemes on screen |
| 25 | Naz @onepunchnaz | 176K | 95.1K | 11.6% | Classic Physique Olympia champion |
| 26 | Nick’s Strength and Power @NicksStrengthandPower | 1.4M | 86.1K | 2.2% | Daily bodybuilding news |
| 27 | Breon Ansley @breonma_ | 1.3M | 74.5K | 10.4% | Two-time Classic Physique champion |
| 28 | Paula Ranta @paulaifbbpro | 149K | 73.8K | 4.2% | Women’s Bodybuilding pro, countdown Reels |
| 29 | Jayden D’Angelo @j.dangelo | 114K | 70.3K | 18.1% | Natural, cinematic gym clips |
| 30 | Michael Israetel @drmikeisraetel | 1.2M | 60.4K | 1.7% | Hypertrophy science |
| 31 | Nick Nilsson @madscientistofmuscle | 245K | 55K | 7.6% | Invented exercises |
The best bodybuilding influencers aren’t simply the accounts with the most followers. Instagram, TikTok, and YouTube all show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or midsized account can reach more people than one several times its size.
That’s why we rank bodybuilding influencers by median views of their videos (the average number of people a typical video reaches). As of November 2026, the five most watched are Chris Bumstead, Sam Sulek, Tristyn Lee, Ronnie Coleman, and Sjo.
Divided by what each one offers a brand: a title, a contest season, the physique itself, teaching, or commentary. The number beside each name is the creator’s overall rank.
Olympia winners, retired and current. The title carries the name; reach runs from millions to under 100K.
Cinematic training clips and physique shots cut with a reflective voiceover. Competition history and life after the Olympia stage, more than coaching.
No sponsored posts found in the last 90 days.
Archive clips of 1990s and 2000s sessions at Metroflex and Gold’s Venice, posted beside new supplement launches. The old lifts carry the account.
4 sponsored posts in the last 90 days, in apparel.
Exercise walkthroughs and form corrections shot in commercial gyms, with posing and Olympia retrospectives between them. Training advice from a retired champion.
5 sponsored posts in the last 90 days, in apparel and supplements.
Dips, cable flys, and leg press from the gym, physique checks, supplement unboxings, and the odd cheat meal or movie review. Filmed on a phone.
10 sponsored posts in the last 90 days, in supplements, apparel, and meal prep.
Exercise demos and physique throwbacks, next to family Halloween clips and documentary promos. A prep challenge with cash prizes ran through October.
4 sponsored posts in the last 90 days, in apparel and paid challenges.
Leg days, posing check-ins, and prep updates from a gym called the Cave, in sponsor kit. Cheat meals turn up between sessions.
10 sponsored posts in the last 90 days, in apparel and supplements.
Phone-shot leg and posterior sessions, mobility work, guest posing, and travel. Captions turn on pressure and legacy after an Olympia win.
4 sponsored posts in the last 90 days, in apparel and supplements.
Guest posing, gym visits, and physique shots on the road through contest season, mostly on a phone. Captions switch between English, Spanish, and Czech.
3 sponsored posts in the last 90 days, in supplements and tanning.
Pros and one amateur in prep or just out of it. Posing, check-ins, and show footage.
Posing, gym sets, and off-season check-ins in gyms and hotel rooms, mostly silent with music. Captions give the split, the sets, and the macros.
3 sponsored posts in the last 90 days, in apparel.
Gym sets and stage footage from the Olympia and the Arnold UK, with fit checks in sponsor kit. Short technical captions on straps, failure sets, and traps.
6 sponsored posts in the last 90 days, in apparel, training apps, and gym gear.
Prep diaries from a home gym and a kitchen: training, full days of eating, and postpartum talk. Each caption opens on a belief and then corrects it.
No sponsored posts found in the last 90 days.
Morning check-ins, posing routines, and gym sets at a gym of the creator’s own, mostly silent. Short captions in capitals about sacrifice and the next win.
No sponsored posts found in the last 90 days.
Workout clips with form cues, outfit Reels for apparel sponsors, and Olympia vlogs, shot in commercial gyms and backstage. Beauty and travel fill the rest.
7 sponsored posts in the last 90 days, in equipment, supplements, apparel, and energy drinks.
Backstage and stage Reels from the 2026 season, gym workouts, and posing practice. Long diary-style captions, with a head-coach role behind the account.
6 sponsored posts in the last 90 days, in supplements, gym accessories, and recovery.
A numbered daily Building Season series from commercial gyms, with a coach beside each set. Back, push, and leg sessions after the Olympia.
13 sponsored posts in the last 90 days, in supplements and training apps.
Almost entirely contest prep: countdown Reels from Dubai gyms, stage and posing footage, set to music. A move between two divisions runs through the posts.
3 sponsored posts in the last 90 days, in supplements and hair salons.
Sets and physique checks where the body is the pitch. Few of these post around a show calendar.
Raw gym-floor clips of heavy sets, filmed on a phone with music and almost no talking. One-line captions track bodyweight through a long bulk.
6 sponsored posts in the last 90 days, in apparel and supplements.
Hard sets to failure in commercial gyms, usually with a training partner and a lot of shouting. Bulk updates and posing fill the gaps.
2 sponsored posts in the last 90 days, in gym memberships.
Fast vertical clips on the scale, posing in a mirror, and eating junk food while lean. No speech, one-line joke captions, several posts a day.
No sponsored posts found in the last 90 days.
Bench-press PRs, flexing bits, and banter from a pair of identical twins in commercial gyms. Short punchline edits with plugs for a supplement line of their own.
No sponsored posts found in the last 90 days.
Shirtless gym sets with motivational text over them, plus supplement features and seminars abroad. The physique is the whole pitch.
6 sponsored posts in the last 90 days, in supplements.
Full workout breakdowns, physique updates, and diet talk, in the gym and at home. Each session comes with its exercise list in the caption.
5 sponsored posts in the last 90 days, in apparel and supplements.
Rep-by-rep technique Reels with coaching cues on screen, shot in a commercial gym. Outfit posts and supplement plugs sit between them.
6 sponsored posts in the last 90 days, in supplements and training gear.
Commercial-gym sessions with each exercise and rep scheme written on screen: back, shoulders, arms. Physique checks and a bench-off between them.
19 sponsored posts in the last 90 days, in apparel.
Cinematic clips of shoulder, back, and arm sessions with no talking, cut to music. Most of the month ran in paid kit from one apparel brand.
9 sponsored posts in the last 90 days, in apparel.
They explain the training. A fit for a product whose claim takes a sentence or two.
Training sessions beside champions the coach prepares, with heavy dumbbell work and side-by-side posing. Most of the feed is carousels and apparel drops, so Reels are few.
3 sponsored posts in the last 90 days, in apparel.
Blunt Shorts from a desk or over gym clips, ranking exercises, supplements, and programs. Long uploads stopped in 2025.
No sponsored videos found in the last 90 days.
Hypertrophy technique tips, fat-loss explainers, and physique updates, on the gym floor or to camera. A sport-science PhD who also competes.
No sponsored posts found in the last 90 days.
New exercise variations invented in a garage rack and narrated setup by setup. Grip and dead-hang challenges break up the training.
11 sponsored posts in the last 90 days, in gym equipment, drinkware, and supplements.
Two channels that talk about other bodybuilders most days: results, physiques, and drama.
Daily talking-head reactions to other people’s clips, from a desk or a home gym. Other bodybuilders’ physiques, steroid use, and fitness-industry drama.
No sponsored videos found in the last 90 days.
Daily talking-head news from a desk, with stills of competitors on a screen. Contest results, prejudging, athlete switches, and guest posing.
No sponsored videos found in the last 90 days.
We analyzed the 426 posts these 31 creators published on Instagram, TikTok, and YouTube in the last 30 days. Of those, 32 beat their creator’s usual views by 3× or more.
Here is how this month’s breakouts open, read from what each video says in its first seconds, or from its caption when nobody speaks.
“Well can you do an overhead side try?”
Many of this month’s breakouts open inside a conversation: a coach counting reps, a training partner admiring a shoulder, a friend asking what’s on the plate. Nobody talks to the viewer.
Regan Grimes 659K views · 5.6× their usualFew ordinary uploads from these creators start like this. Regan Grimes’s breakouts are mostly a coach’s cues from a daily series, and Sjo’s are a joke between two voices over junk food. A sponsor line read to camera would break what these posts do, so ask how the product can sit inside the scene.
“This is a seesaw Bulgarian split squat.”
All of these come from one coach, Nick Nilsson, so this is one creator’s format more than a habit of the niche. Each video opens by naming a variation, then walks through how it is set up.
Nick Nilsson 408K views · 7.4× their usualNilsson’s ordinary uploads start with the name of the lift too. The difference is the stunt: the breakouts balance on a seesaw, hang upside down from two bars, or load 1,235 pounds.
“Morning Check In before 15 Days Out ⭕️☝🏼”
Roughly half of these videos are silent: music over a physique check, a set, or a stage clip. Ordinary uploads are at least as quiet, so the silence alone doesn’t explain a breakout.
Kamal Ait Irhmour 1.4M views · 8.6× their usualWhat the silent breakouts add is a fact in the caption or on screen. “15 days out,” “29 days out,” and “12 DAYS OUT” give a contest date to watch for, and the exercises written over a shoulder or arm day give a workout to save.
Michael Israetel: “Instant transformation! @rpstrength” reached 1M views, 17.4× their usual.
Adam Bukhari: “Literally 2 exercises built my shoulders” reached 681K views, 6.3× their usual.
Nick Walker: “Always end my chest days with dips, we will go up next week for sure lol” reached 1.2M views, 5.4× their usual.
This table shows what the bodybuilding accounts on this list do at each size on Instagram, TikTok, and YouTube. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Mid | Under 500K | 108K | 6.8% | 4.4 | 15% |
| Macro | 500K to 2M | 131K | 4.2% | 2.6 | 10% |
| Mega | Over 2M | 607K | 4.8% | 1.5 | 13% |
The figures are medians across these 31 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Nov 2, 2026, that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
A supplement, apparel, or gym equipment brand needs more from a bodybuilder than a big physique and a big follower count.
Start with the bio, then the numbers. A line of brand tags and codes shows who already holds supplements, apparel, and equipment, and some of the biggest accounts sell their own tub. Ask whether a deal would be exclusive, and for how long.
Steroid talk is ordinary in this niche, and some bios carry codes for hormone clinics or peptide shops. The FDA warns that some bodybuilding products may illegally contain steroids or steroid-like substances, so a customer may read your product in that light. Settle what you will accept before the outreach, and check any natural claim you plan to repeat.
Several champions post mostly carousels and only a few Reels a month, and much of their stage footage belongs to event accounts. If you are paying for video, ask for the median of the creator’s own videos, and how many stand behind it.
A competitor’s feed changes with the season: countdowns and posing before a show, then rebound sessions and cheat meals. Ask for the next show date, and plan a launch for the phase that suits the product. A fat burner and a mass gainer want different weeks.
We identified and ranked these creators by searching hundreds of thousands of top-performing bodybuilding posts across Instagram, TikTok, and YouTube with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English or with no words; most of their recent posts are bodybuilding training, physique, or contest prep; and they posted at least six videos in the last 90 days.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 31 bodybuilding influencers on Instagram, TikTok, and YouTube, ranked by median views across their last 30 videos or their last 90 days, whichever is lower. Show followers, engagement, sponsored posts, and a standout post for each.
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As of November 2026 the top five bodybuilding influencers by median views are Chris Bumstead, Sam Sulek, Tristyn Lee, Ronnie Coleman, and Sjo.
By median views, Sjo leads the TikTok accounts on this list at 1.3M. The largest following among them belongs to The Tren Twins, at 2.7M.
21 of the 31 are listed on Instagram, 7 on TikTok, and 3 on YouTube. Each one is counted once, on whichever platform has the higher median.
By hand, start with the athletes a competitor’s brand already tags, the lineups of the shows your customers follow, and the codes in the bios of lifters they watch. Klint shortens that step: ask for “natural bodybuilders on TikTok under 100K with no supplement sponsor” and vet the list it returns.
Many deals in this niche are a standing athlete contract with a discount code, more than a fee for each post. The price depends on the title, the median views on the platform you want, how long the category stays exclusive, and whether the creator sells a rival product.
Noel Deyzel and Jesse James West have the reach, but their recent posts are mostly skits and challenges, not bodybuilding. Derek Lunsford posted too few videos in the last 90 days to measure.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
Are you on this list and would you rather not be? Write to privacy@tryklint.ai and Klint will take you off.
