Written by David Roberts
Reviewed by Lucas Walter
Updated
The top hair influencers in 2026 are Mo Styles, Grant Branham, Abbey Yung, Dave Curls, and Eric Michael. This list ranks 38 hair influencers by median views across their recent videos, not by follower count. Each one was found by searching across hundreds of thousands of top-performing posts in the hair niche.
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All 38 are listed in rank order. Select a row to jump to the write-up.
| Rank | Creator | Followers | Median views | Engagement | Known for |
|---|---|---|---|---|---|
| 1 | Mo Styles @_mo__styles_ | 2.2M | 1.4M | 3.8% | Quick buns and ponytails |
| 2 | Grant Branham @grant_thebarber3g | 1.1M | 835K | 4.8% | Barber consultations |
| 3 | Abbey Yung @abbeyyung | 1.6M | 834K | 1.4% | Haircare routines and product tests |
| 4 | Dave Curls @davecurls0 | 126K | 486K | 2.1% | Low-density curly hair routines |
| 5 | Eric Michael @ericmichaelhair | 662K | 377K | 9.1% | Blonde corrections in the salon |
| 6 | miarubycalloway @miarubycalloway | 24.9K | 375K | 3.3% | Hair loss and regrowth |
| 7 | Matt Newman @mattloveshair | 2M | 341K | 1.7% | Testing viral hair hacks |
| 8 | HairCut Harry @HairCutHarry | 622K | 323K | 1.3% | Barbershop visits around the world |
| 9 | Tiffany Loe @tiffanyloe | 840K | 300K | 3.3% | Extensions and blonde transformations |
| 10 | Maddy Millard @glow.by.madz | 483K | 290K | 1.8% | Heatless curls and quick updos |
| 11 | Yuliia Zablotska @zablotska_hairstylist | 178K | 286K | 2.2% | Bridal hair on the wedding day |
| 12 | Alfredo Lewis @alfredo_lewis | 1.9M | 264K | 4.2% | Vivid color and salon rescues |
| 13 | Castillo Bataille @castillo_13 | 424K | 264K | 3.9% | Celebrity cuts, color, and wigs |
| 14 | Mohammad Hamze @moohammadhamze | 138K | 257K | 2.4% | Fades and hair tattoos |
| 15 | Mo’s Barbers @mosbarbers1 | 8.2M | 199K | 7.7% | Footballer haircuts and free cuts |
| 16 | Sarah Angius @sarahangius | 3.5M | 193K | – | Updos and styling |
| 17 | Nichole Ciotti @nicholeciotti | 2.8M | 188K | 1.1% | Clips, pins, and quick twists |
| 18 | Ruslan Nureev @hairbyruslan | 260K | 177K | 4% | Runway ponytails and blowouts |
| 19 | Sammy @Styledbysammyyy | 645K | 172K | 7.2% | Curly cuts and braids on clients |
| 20 | Divya Jose @divyajozz | 98.2K | 164K | 1.9% | Hot-air brush styling |
| 21 | Kristine Einang @kristineeinang | 208K | 163K | 4.9% | Hair growth and scalp care |
| 22 | Abigail Lin @abigaillinnn | 642K | 156K | 2.7% | Blowouts and hot-tool tricks |
| 23 | Vivian JIu @VivianJIu | 510K | 151K | 2.9% | Hair oiling and wash routines |
| 24 | Cal Newsome @cal_newsome | 615K | 144K | 1.7% | Buzzcuts and skin fades |
| 25 | Thai Nguyen @nguyensteadycutting | 2.3M | 141K | 8.6% | Men’s cuts that turn back the clock |
| 26 | Molly Beth @mollysringlets | 290K | 134K | 2.7% | 3a curl wash days |
| 27 | Sharon Spellman @sharonsimplyinsane | 600K | 131K | 4.8% | Client color in the salon |
| 28 | kush.kuts @kush.kuts | 409K | 110K | 4% | Haircuts for single clients |
| 29 | Nicole Renae @_nicolerenae | 224K | 97.2K | 2.6% | Stranger haircuts and barber tips |
| 30 | Mariana Moragui @marianamoragui | 487K | 96.9K | 2.1% | Long-hair washes and transformations |
| 31 | Stella Cini @stellacini | 759K | 88.7K | 2.5% | Wig color and cutting |
| 32 | Doro Cubillo @DoroCubillo | 1.7M | 82K | 1.8% | Testing viral hair hacks |
| 33 | Mara Porter @marascampo | 395K | 81K | 3.5% | Wig hacks and quick styles |
| 34 | Sophie Marie @sophiemariecurly | 470K | 68.6K | 1.7% | Curly hair technique |
| 35 | madeleineyoull @madeleineyoull | 141K | 65.2K | 7.6% | Fine wavy-curly hair |
| 36 | Taya Tkachuk @taya.hair | 162K | 60.9K | 3.9% | Color corrections and formulas |
| 37 | Helena Brookes @hellsbellshair | 22.8K | 58.5K | 2.2% | Bleach and vivid color |
| 38 | Elizabeth @elizabethbrownn__ | 104K | 57.7K | 1.5% | Everyday styles for wavy hair |
The best hair influencers aren’t simply the accounts with the most followers. Instagram, TikTok, and YouTube all show videos to people based on how the video performs individually, not just based on who follows the creator. As a result, a small or midsized account can reach more people than one several times its size.
That’s why we rank hair influencers by median views of their videos (the average number of people a typical video reaches). As of November 2026, the five most watched are Mo Styles, Grant Branham, Abbey Yung, Dave Curls, and Eric Michael.
Sorted by the hair work on camera, from the salon chair to the bathroom mirror. The number beside each name is the creator’s overall rank.
Colorists, extension specialists, and stylists filming client transformations. A fit for professional color, bond care, and tools.
Salon color work told from the chair: a “POV” line about the client, the color process, then the reveal. Most clips are blonde corrections and balayage, narrated to camera over the work.
6 sponsored posts in the last 90 days, in professional hair color.
Behind-the-chair transformations in the creator’s own salon: a client’s hair history, then extensions or a long blonde build. Reveals often come as a second part.
10 sponsored posts in the last 90 days, in professional hair color.
Wedding mornings in hotel rooms and venues: updos, half-ups, and curls for brides and bridal parties, with a running note on the timeline. Some Reels sell the stylist’s online course from the same footage.
1 sponsored post in the last 90 days, in professional hair color and bridal accessories.
Vivid color, bleach corrections, and extension work on clients in a Los Angeles salon, with the client’s request quoted on screen. Some clients come back a year later, as a series.
2 sponsored posts in the last 90 days, in hair repair treatments.
A celebrity hairstylist’s chair and set work: cuts, blonding, root retouches, wigs, and red-carpet updos, each cut to music. Celebrity-look Reels keep the same hair-first framing.
12 sponsored posts in the last 90 days, in hair tools, professional hair color, extensions, and haircare.
A celebrity hairstylist’s sleek ponytails, blowouts, updos, and wigs, filmed in the salon, backstage, and on editorial sets. A runway show’s backstage filled much of the month, with captions in English and Russian.
3 sponsored posts in the last 90 days, in hair tools.
Curly consultations, wet cuts, wash-and-go definition, and braid prep on salon clients, talked through from the chair. Mostly Shorts, close to one a day.
11 sponsored videos in the last 90 days, in haircare.
Color and cut transformations in the stylist’s own salon chair, talked through with the client and the camera. Blondes, browns, and dimension for fine hair, ending on the before-and-after.
10 sponsored videos in the last 90 days, in professional hair color.
Wigs made, colored, and cut on a head block or a client in the studio, with close-ups of the lace and the color. Founder of a wig brand; about a third of recent Reels follow an apartment renovation.
4 sponsored posts in the last 90 days, in hair tools and building materials.
Long color corrections filmed over the client’s shoulder, with the formulas and sectioning on screen. The voice explains placement and tone, and the captions point to the creator’s classes for stylists.
3 sponsored posts in the last 90 days, in hair treatments.
Bleach and vivid-color work on salon clients, filmed over the shoulder at the basin and the chair. Application and result often come as separate parts.
No sponsored posts found in the last 90 days.
Fades, buzzcuts, and consultation cuts, one client per clip. Men’s grooming brands start here.
Barber consultations in a Kentucky shop, nearly every day: a question about the client’s life on screen, then the cut. Clients drive hours for the chair, and the before-and-after is the payoff.
No sponsored posts found in the last 90 days.
Long, quiet films from inside barbershops and head spas in Japan, Vietnam, Korea, Mexico, and the US, one cut or shave from arrival to finish. The barbers are the subject, credited by name and town.
No sponsored videos found in the last 90 days.
Close-up barbering filmed over the client’s head: fades, buzzcuts, and carved hair tattoos in geometric or game-character patterns. A one-line caption, then the reveal.
1 sponsored post in the last 90 days, in barber tools.
Cuts in shops, on the street, and at free-haircut days in UK cities, often for a client who asks for a footballer’s style. A barber who started at 11 and now sells a line of styling products.
No sponsored posts found in the last 90 days.
Barbering on clients in the shop: buzzcuts, skin fades, burst fades, and color, with the tools credited and the reveal at the end. Barber-life clips and travel sit between the cuts.
7 sponsored posts in the last 90 days, in clippers and booking software.
One client per clip on the shop floor, with the client’s request on screen and the finished cut and beard at the end. Every caption carries the booking line for the creator’s own shop.
No sponsored posts found in the last 90 days.
Fast single-client haircuts in a Brampton shop, cut to trending sounds, with a card that gives the client’s age and hometown. The running joke: posting single clients until they find a partner.
No sponsored posts found in the last 90 days.
Point-of-view haircuts on strangers and clients in a Tucson barbershop, plus tool and technique tips for other barbers. The owner of the shop also runs a barber school.
10 sponsored posts in the last 90 days, in clippers.
Buns, clips, blowouts, and wigs shown on the creator’s own head. The natural home for tools and accessories.
Quick hairstyle tutorials on the creator’s own hair, each opening on a question such as whether a ballerina bun is possible. Sponsored hair-tool demos run in the same format.
8 sponsored posts in the last 90 days, in hair tools and hairspray.
A hairstylist trying the hacks that go around Instagram on the stylist’s own hair, from sock curls to heatless blowouts. Shot in a bedroom or bathroom, with the verdict at the end.
4 sponsored posts in the last 90 days, in haircare and hair tools.
Heatless curls, braids, buns, and claw-clip hacks on long hair, filmed at home in a mirror. Each video shows the hack, then the result.
7 sponsored posts in the last 90 days, in haircare, hair tools, and costumes.
Updos, French twists, and curl separation on the creator’s own hair and on models, step by step in a bright room, set to music. Founder of the haircare line MAAII.
No sponsored posts found in the last 90 days.
Fast, wordless tutorials with claw clips, pins, scarves, and ponytails on the creator’s own hair, with the steps on screen. Comment-for-link posts send viewers to the accessories.
20 sponsored posts in the last 90 days, in hair accessories, hairspray, and fashion.
Blowouts, curls, buns, and bangs with a hot-air or thermal brush on the creator’s own wavy hair, set to songs with no speech. Captions point to the tools on sale.
13 sponsored posts in the last 90 days, in hair tools and haircare.
Hair-tool demos on fine, straight hair: sock curls, faux blowouts, hot rollers, and runway-style volume, filmed in bedrooms and hotel rooms. Captions are short, and the video does the explaining.
4 sponsored posts in the last 90 days, in haircare.
Quick hair and glam hacks on a wig or the creator’s own hair, from bangs under a wig to glueless installs, close up at home with a voiceover. A former TV journalist, now founder of a beauty brand.
5 sponsored posts in the last 90 days, in scalp care, makeup, and fashion.
Wash days and routines for curly and wavy hair, with every product named on camera.
Curl routines for thin, low-density curls, filmed in a bathroom mirror stage by stage, from wet hair to styled. The jokes about thin curls are part of the format, and so is the hair-filler powder sold through the bio link.
25 sponsored posts in the last 90 days, in men’s haircare.
Wash days and styling for 3a curls, filmed in a bathroom and spoken to camera, product in hand. Gels, masks, brushes, and bonnets are tested on the creator’s own hair.
1 sponsored video in the last 90 days, in haircare.
Curly-hair technique on the stylist’s own curls: separation, root volume, and diffusing, step by step. On-screen ❌ and ✅ marks show the wrong way next to the right one.
No sponsored posts found in the last 90 days.
Routines and styling for fine 2c to 3a hair in a London flat, plus “curl police” skits and color experiments. Many videos answer comments about frizz and definition.
8 sponsored posts in the last 90 days, in haircare.
Everyday braids, buns, and heatless curls on the creator’s own wavy hair, filmed in a bedroom or bathroom. A second thread is learning to accept curls once taken for frizz.
4 sponsored posts in the last 90 days, in hair tools and haircare.
Washes, oils, masks, and scalp care, tested and explained. The closest fit for shampoo and treatment launches.
A certified trichologist working through wash days, scalp care, and heat damage on camera at home. Each question gets a demonstration on the creator’s own hair, and new products get a first test on camera.
6 sponsored posts in the last 90 days, in haircare.
A hair-loss diary from a creator in their 30s: scalp serums, oiling, and the nightly routine, shown on camera at home. Side-by-side photos a year apart carry the progress.
No sponsored posts found in the last 90 days.
Haircare explainers on long hair, spoken to camera or as a voiceover: wash days, scalp care, and growth routines. Product reviews say what a mask or an oil did, and an eight-week growth challenge sells from the bio.
7 sponsored posts in the last 90 days, in haircare.
Counted hair routines in a bathroom, from oil rituals and masks to scalp care, set to music with no talking. Long, straight hair is the subject.
No sponsored videos found in the last 90 days.
Shorts of wash days, blowouts, and transformations on long hair, with a one-line reaction as the hook. Some show the creator styling a grandmother’s hair.
1 sponsored video in the last 90 days, in hair supplements.
Hair myths and viral hacks tested on pin-straight hair at home, with the reaction on camera. Washes, rinses, and curly-hair products all get tried, with some skincare in between.
No sponsored videos found in the last 90 days.
We analyzed the 549 posts these 38 creators published on Instagram, TikTok, and YouTube in the last 30 days. Of those, 89 beat their creator’s usual views by 3× or more.
Here is how this month’s breakouts open, read from what each video says in its first seconds, or from its caption when nobody speaks.
“Ngl I’m surprised of the results myself 😮”
In most of the month’s breakouts, no one says a word. A song plays, the hair changes on screen, and the caption or the words on screen do the work a spoken hook would do. Heatless curls, salon color, and curl routines all broke out this way.
Dave Curls 28M views · 58.4× their usualMany of these creators’ usual posts are silent too, so silence is part of the format, not the whole trick. What the breakouts added was a count on screen: Dave Curls’s video labels each stage, from “Wet hair (100% Bald)” to styled, and the viewer stays for the last number.
“I grew my hair and beard out for you.”
Barbers and salon stylists open on the client’s own words, recorded in the chair: a wife’s two rules, a wedding on Tuesday, a style grown for nine years. The viewer hears what is at stake before seeing the hair.
Grant Branham 11M views · 13× their usualThese creators start their usual posts the same way, so the line alone does not make a breakout. What set the breakouts apart was the size of the before: a beard grown out just for this cut, a haircut put off for three years, a drive of several hours to reach the chair.
“So you have blonde blindness?”
A smaller group of breakouts opens by naming what is wrong: a blonde the client can no longer see, a first salon visit that went badly, a cowlick, a gap in a hairline. The fix fills the rest of the video.
Eric Michael 1.4M views · 3.6× their usualColorists and barbers both use it, and it suits a repair product well: the problem the product solves is the first thing the viewer hears.
Nicole Renae: “POV: You ask a random woman if you can buzz all her hair off (PART1/2)” reached 9.8M views, 101.3× their usual.
Nichole Ciotti: “Decisions, decisions… 💁♀️ Comment SHOP and I’ll send you a DM with links to the hair ties & everything I’m wearing!” reached 8M views, 42.4× their usual.
madeleineyoull: “Fave curly hair transition (inspo @em)” reached 2.7M views, 41.5× their usual.
This table shows what the hair accounts on this list do at each size on Instagram, TikTok, and YouTube. Use it to judge whether a creator’s numbers are strong for their tier.
| Tier | Followers | Median views | Engagement | Posts a week | Sponsored posts |
|---|---|---|---|---|---|
| Micro | Under 100K | 164K | 2.2% | 1.2 | 26% |
| Mid | 100K to 500K | 122K | 2.7% | 2.6 | 17% |
| Macro | 500K to 2M | 172K | 2.9% | 4 | 13% |
| Mega | Over 2M | 196K | 3.8% | 2.7 | 15% |
The figures are medians across these 38 accounts, from each account’s recent videos. “Sponsored posts” is the share of posts in the 90 days to Nov 6, 2026, that carry a paid-partnership or paid-promotion label or a stated sponsor, or are part of a brand campaign.
If you sell shampoo, color, tools, or extensions, the right hair creator depends less on size than on whose hair is on camera and why.
A curl cream needs curls on camera, and a bond treatment needs bleached hair. Check what hair a creator films most, their own or their clients’. A routine shown on straight hair says little to a buyer with tight curls.
Stylists and barbers lend a product professional weight, and other stylists watch them. Creators who style their own hair sell the idea that a viewer can do it at home. Pick the side your buyer is on.
Many hair creators have an extensions line, a styling powder, or a course of their own. A competing product is a conflict to settle before the brief, and the creator’s own launches will share the feed with yours.
For an at-home color brand, watch how a creator handles safety. The FDA advises a patch test every time before dyeing hair, and a creator who already shows one on camera will not need to be talked into it.
We identified and ranked these creators by searching hundreds of thousands of top-performing hair posts across Instagram, TikTok, and YouTube with Klint.
We rank by median views across each creator’s recent videos, so one viral post can’t lift an account up the list. Creators from any country qualify if they post in English or with no words, and if at least half of their recent posts are about hair: cutting, coloring, styling, or caring for it.
To get this list or a similar one for yourself, describe the creators you’re looking for in the Klint web app, or paste this prompt into any AI agent connected to Klint:
Find the top 38 hair influencers on Instagram, TikTok, and YouTube, ranked by median views across their last 30 videos or their last 90 days, whichever is lower. Show followers, median views, engagement, and their best post.
Klint is trusted by 1,000+ marketers for AI-native influencer marketing.
As of November 2026 the top five hair influencers by median views are Mo Styles, Grant Branham, Abbey Yung, Dave Curls, and Eric Michael.
Ranked by median views, the leading hair creators on TikTok here are Dave Curls, Eric Michael, miarubycalloway, and Alfredo Lewis. 10 of the 38 rank highest on TikTok.
21 of the 38 rank highest on Instagram, 10 on TikTok, and 7 on YouTube. A creator with several accounts is placed where a typical post of theirs is watched most, and appears only there.
Most hair brands start with the stylists and barbers who already use their products on clients, then search hashtags for the hair type they sell to. With Klint you can skip the hashtags and describe the creator instead: ask for “curly hair creators in the UK who test leave-ins,” and it returns a ranked list like this one.
Rates are private, but hair deals usually take one of two forms: product sent to a stylist or barber who uses it on clients, or a paid post from a creator who styles their own hair. Salon creators often add the formula or a lesson for other stylists, which costs more than a single post. Ask for the usual views of recent posts before agreeing on a fee.
Brad Mondo’s long hair-reaction videos still draw big audiences, but most of his recent YouTube uploads are Shorts, and the median across all of them is under this list’s floor of 50K views. Most of his recent TikToks are not about hair, and the same is true of the recent posts of Jen Atkin and Chris Appleton.
Yes. Any creator can ask to be taken off Klint’s lists, and the request applies to every page they would otherwise appear on.
Are you on this list and would you rather not be? Write to privacy@tryklint.ai and Klint will take you off.
